CharterTab2008_3

Page 1

S P E C I A L

A D V E R T I S I N G

F E AT U R E

BROUGHT TO YOU BY

Bringing the Record-breaking coverage airs Games on network, Charter cable and online platforms

to Life he 2008 Summer Olympics get under way today in Beijing, China … and armchair athletes are eagerly anticipating their favorite sports. Watching the Games promises to be an endurance event in and of itself, as NBC Universal has scheduled an unprecedented 3,600 hours of coverage. This includes the most live play – 75 percent in all – across the most platforms, of any Summer Olympics in history. “Many of the biggest events will be broadcast live and in prime time,” notes Geoff Hart, sports director

at WYFF, explaining this is possible due to the 12-hour time difference between the Upstate and Beijing; a morning competition in the Olympics’ time zone can air, as it takes place, during the choicest viewing hours here at home. “This certainly adds to the excitement.” In addition to high-definition broadcasts on seven networks all carried by Charter Communications – NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD – there’s extensive online coverage at NBCOlympics.com, including live streaming video and on-demand highlights and replays. Fans have access to every one of the 34 Olympic sports.

LOCAL STARS SHINE Though the Games are half a world away, some local flavor is spicing up the competition. Look for two Clemson University standouts – Shawn Crawford and Travis Padgett – on Team USA’s Track & Field squad. [ C O N T I N U E D O N PAG E 2 ]


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.