It's more than a festival... IT'S
AN EXPERIENCE THAT FEEDS THE SOUL.
Over the past 18 years, euphoria has grown from a passion project into one of the Southeast’s signature food, wine, and music events. We have so much to look forward to as we embark on our 19th year of the festival…
One of the hallmarks of euphoria has always been its unique chef collaborations, and this year is no exception. We are bringing together incredible chefs from around the country to create dishes that push the boundaries of taste and creativity, with diversity in cuisine taking center stage. These chefs bring a wide range of culinary expertise that celebrates the richness of cultures through food.
While the art of storytelling through food isn't a new concept, it is certainly one worth celebrating. We are honored to have 2 South Carolina-based James Beard semifinalists teaming up to create a Filipino and Mexican fusion dinner, two longtime friends reuniting for an Italian-inspired wine dinner, and a celebrity chef cooking alongside his son and a two-Michelin-starred chef. It's not just about the unique collaborations but the passion and dedication that goes into each dish. This is true for every single bite you'll taste during the festival weekend. We are proud to showcase these chefs and celebrate the unique cuisine each one brings to the table.
It wouldn’t be euphoria without intimate opportunities to learn and engage with chefs, musicians, and beverage professionals. This year, classroom and lunch & learn guests will learn about everything from oyster shucking and baguette making to a modern twist on classic cocktails and the dynamics of heritage-driven New Chinese American cuisine.
I am particularly excited about Aged to Perfection this year - eclectic, global bites paired with 80s-inspired music in a brand new venue. This will be the perfect way to kick off #19. I’m also looking forward to highlighting the South Carolina Chef Ambassadors, as we celebrate 10 years of this fabulous program. One of my favorite things about South Carolina is the long list of local ingredients we have access to and the enthusiasm for supporting local farmers. SC Chef Ambassadors embody this in every dish they prepare, and they’ll be showcasing their talents at Feast by the Field and Sunday Supper this year. Several former Ambassadors are also returning to the festival for guest chef dinners that will remind us just how fortunate we are to live in an area with an abundance of fresh, local produce.
While we love to shine a spotlight on our thriving culinary arts scene, we are also passionate about making a positive impact on our community. This year, euphoria donated more than $100,000 in grants to fund projects for other nonprofits, the largest single-year donation in festival history. We are honored to support eight amazing organizations this year, including several that assist hospitality workers. Through our partnerships, we aim to provide meaningful assistance to those who make dining and hospitality experiences exceptional for all of us and recognize their vital role in our communities.
Raise a glass as we celebrate 19 years of euphoria with culinary innovation, diverse flavors, and community spirit. It’s more than a festival… it’s an experience that feeds the soul!
Alexandra Rutland (Marketing & Hospitality Coordinator), Morgan Allen (Executive Director), Mary Frances McAlister (Event Coordinator), Hannah Wiedner (Assistant Coordinator)
Each year, euphoria shines a spotlight on this gem of a city we are proud to call home. As much as we love bringing newcomers here to get a taste of Greenville’s magic, we’re also committed to making a strong economic impact and giving back to the community in which our festival was built.
THE HISTORY of euphoria
euphoria was founded in 2006 by platinum-selling singer/songwriter Edwin McCain and prominent Greenville restaurateur, Table 301’s Carl Sobocinski. Even before Greenville’s famed revitalization, the pair knew that our quaint city was something to be celebrated. McCain and Sobocinski wanted others to see this potential too—and out of this desire, euphoria was born.
What started as a passion project has grown into a highly-anticipated food, wine, and music festival that shines a spotlight on Greenville’s thriving culinary arts scene, while raising money to pour back into the community. From tasting events, guest chef dinners, and educational seminars held throughout the year to our banner, four-day festival in September featuring Michelin-starred chefs, exclusive food & wine tastings, cooking demos, and intimate, musical experiences—euphoria has become an integral part of Greenville’s tourism and hospitality industries, allowing locals and visitors alike to gather, celebrate, and enjoy the best of what the city has to offer.
euphoria’s mission has four main objectives :
• To promote tourism in Greenville, SC
• To create a destination event for food, wine, and music lovers across the country
• To highlight the culinary and music arts community of Upstate South Carolina
• To raise money to give back to the community
euphoria is also devoted to supporting the food & beverage industry with mental health support and emergency assistance when facing unanticipated crises.
Read more about our grant recipients on page 22.
Scan to learn more about our 501(c)(3) organization & community impact. �� YEARS. �� CHARITIES. $4.8 million economic impact.
TICKETS ON sale now
All-inclusive tickets, discounted ticket packages, and hotel packages are available online at euphoriagreenville.com .
While many events are sold out, there are still several mouthwatering events to choose from. Be sure to secure tickets soon though, as most events sell out in advance.
All events are held rain or shine, and many Signature Events are outside, so please plan accordingly.
Ticket holders must be at least 21 years of age to attend all euphoria events—there are no exceptions. Please bring a valid form of ID to all events.
Tickets are non-refundable. Visit the euphoria Ticket Exchange to inquire about tickets to sold out events or sell general admission tickets to events that you can no longer attend. See page 13 for more details.
Can’t find your ticket? Visit the website FAQ page for help reprinting tickets. You can also download the SquadUP App to view all of your purchased tickets.
Have additional questions?
View the FAQs on our website or contact us at: (864) 617-0231 // info@euphoriagreenville.com
FRINGE events
Fun, funky, and often thrifty, there will be something for everyone!
We’ve joined forces with some of our amazing partners to ensure that you have the ultimate foodie experience. There will be food- or drink-related happenings that are not official euphoria ticketed events occurring throughout the festival weekend!
THURSDAY, SEPTEMBER �� TH
songwriter ’ s Recipe
In partnership with Insperity
Supported by Performance Foodservice, United Community Bank, Monkee’s of the West End, Liquid Catering, Embassy Suites and Hampton Inn & Suites RiverPlace
venue: Greenville ONE Center time: 6-10pm price: $150
We are euphoric to present an intimate “behind the scenes” event featuring legendary songwriters Tim Nichols, Eric Paslay & Trannie Anderson. Between these songwriters, they have written songs for Tim McGraw, Lainey Wilson, Jo Dee Messina, Jake Owen, Keith Urban, and many more. Hear the stories behind the songs you’ve been singing along to while noshing on bites and sipping specially crafted cocktails!
Eat: Tony Schmidt (Performance Foodservice)
Sip: Bluecoat Gin, Chopin Vodka, Elijah Craig Bourbon, Allagash Brewing Co., wines courtesy of Republic National Distributing Co., Fever-Tree, Mountain Valley Spring Water
Listen: Eric Paslay, Trannie Anderson & Tim Nichols
Songwriter's Recipe 2024 Playlist
THURSDAY, SEPTEMBER �� TH
aged to Perfection
Supported by Beam Suntory, Events at Judson Mill, Monkee’s of the West End, Ellison On Broad, Judson Mill Lofts, Cast-A-Way Carbon, Social Events & Design, Ridge Media, Liquid Catering
venue: Events at Judson Mill time: 7-10pm price: $135
Join us at the new Events at Judson Mill for an evening full of bourbon, exceptional bites, and dynamic tunes courtesy of the energetic, 80s-inspired band, Neon Arcadia. The phenomenal chef lineup will feature global flavors and eclectic bites accompanied by signature cocktails from Beam Suntory, beer, and wine. Grab a glass, head to the dance floor, and join us in kicking off our �� th anniversary!
Eat: Chef T (Union 41), Claudia L. Amezquita (Modelo Private Dining), Dayna Lee (Comal 864), Derick Wade (The Darling Oyster Bar), Katie Chaney (Topsoil Kitchen & Market), Ken Frazier (Woodside Bistro), Paisley Hoge (Coastal Crust), Ryan Gomez (SOL GVL), Stephan C. Baity (Pop’s Secret Seasoning), Anthony Mossa (Calle Sol Latin Café and Cevicheria), Tania Harris (Patterson Kitchen + Bar), Guichard Ulysse (House 509 Bistro & Wine Club), Amanee Neirouz & Liz Gorman (Ms. Rose’s Fine Food & Cocktails), Lawrence Weeks (North of Bourbon and Ensō)
Sip: Foley Family Wines, Sierra Nevada Brewing Co., Hornitos Tequila, Maker’s Mark Bourbon, Knob Creek Bourbon Whiskey, Roku Gin, Haku Vodka, Fever-Tree, Mountain Valley Spring Water
Listen: Neon Arcadia
FRIDAY, SEPTEMBER �� TH
party in the Park
Supported by Spinx, The Local Palate, West End Events at Fluor Field, Ridge Media, Monkee’s of the West End, CastA-Way Carbon, Social Events & Design, Liquid Catering
venue: Fluor Field at the West End time: 7-10pm price: $130
We are bringing the party once again to Fluor Field! Get ready to party inside of the (baseball) park with live music from local favorite, Steel Toe Stiletto. Bring your dancing shoes, and enjoy fun bites from regional chefs along with crafted beverages. This is THE not-to-be-missed party event of the weekend!
Eat: Chef T (Union 41), Chris Coleman (The Goodyear House), Craig Kuhns & Vinnie Bienish (The Cook’s Station), Dallas McGarity (The Fat Lamb), Derick Wade (The Darling Oyster Bar), Josh Begley (Indaco), John Lewis (Lewis Barbecue), Katie Chaney (Topsoil Kitchen & Market), Katsuji Tanabe (A’Verde), Matthew Register (Southern Smoke BBQ), Anthony Mossa (Calle Sol Latin Café and Cevicheria), Jamie Barnes & Greg Williams (What the Fries), Kevin Cottrell (MACHETE), Aaron Siegel & Taylor Garrigan (Home Team BBQ), Amanee Neirouz & Liz Gorman (Ms. Rose’s Fine Food & Cocktails), Patterson Kitchen + Bar, Greenville County Schools Food & Nutrition Services, Spinx Cluk Truk, We Got The Beets
Sip: Tito's Handmade Vodka, Maestro Dobel Tequila, Four Roses Bourbon, High Noon, Wicked Weed Brewery, New Belgium Brewing, Bell’s Brewery, Bold Rock Hard Cider, Fever-Tree, wines courtesy of Republic National Distributing Co., Mountain Valley Spring Water
Listen: Steel Toe Stiletto
FEAST
In partnership with Lowes Foods
by the
Supported by US Foods, Sealevel Systems, Discover South Carolina, Oris, West End Events at Flour Field, Beltram Foodservice Group, Monkee’s of the West End, Cast-A-Way Carbon, Social Events & Design, Ridge Media, Greenville News, Liquid Catering
SATURDAY, SEPTEMBER �� ST
venue: Fluor Field at the West End time: 12–4pm price: $100
Feast by the Field is a must for seasoned euphoria attendees and newcomers alike! Whether you want to sample to your heart’s content from chefs, breweries, winemakers, and regional distillers, learn some new techniques from cooking demos on the US Foods Eat & Sip stage, enjoy brews & bites courtesy of Lowes Foods, or celebrate 10 years of the SC Chef Ambassador program while enjoying local ingredients, there’s truly something for all of the cocktail enthusiasts, food lovers, and music aficionados. It wouldn’t be euphoria without live music, so sit back & imbibe, as our largest tasting event is the perfect Saturday (and Sunday) fun-day!
Eat: Amy Fortes (Flipside Restaurant), Artina Lindsey (Pink Salt Chef), Brandon Velie (Juniper), Craig Barbour (ROOTS Catering & Cafe), Dylan Cooke (Fork Grove Barbecue), Erica McCier (Indigenous Underground), Jason Cote (Kiawah Island Golf Resort), Javier Uriarte (Ratio), Jeff Allen (Millers All Day), Jessica Shillato (Spotted Salamander), Katsuji Tanabe (A’Verde), Leslie Rohland (The Cottage Café Bakery & Tea Room), Marcus Shell (Uptown Hospitality & By The Way), Matthew Register (Southern Smoke BBQ), Michael Sibert (White Wine & Butter), Rachel Mazur (Gordon Food Service), Randall Knight (Nard’s Backyard BBQ), Rob Masone (Kounter), Sarah McClure (Southside Smokehouse), Stephanie Bolden (Chef Stephanie Bolden & Co.), Elaina Ruth (Family Meal Pop Up), Jamie Barnes & Greg Williams (What the Fries), Stufona Latta (Bake Your Mark), Ashley Helms (Chestnut), Joey Potter (The Appalachian), Keith Hennig (Black Powder Smokehouse), Harvest Kitchen, Social Latitude, Upcountry Provisions, The Flying Biscuit Café, The Melting Pot, Cast-A-Way Carbon, Greenville County Schools Food & Nutrition Services, Montagé Gourmet Salts, Savannah Bee Co., Sobremesa Mole & Salsa, Andy’s White House Farms
Sip: Bell’s Brewery, Bravazzi Hard Italian Soda, Burnt Church Distillery, Carolina Bauernhaus, City Scape Winery, Columbia Craft, Conniption Gin, Chandon Garden Spritz, Deep Eddy Vodka, Delola Spritz, Elijah Craig Bourbon, Evan Williams Bourbon, Fess Parker Winery, Foley Family Wines, High Wire Distilling, Jack Daniels Bourbon, Larceny Bourbon, Liability Brewing Co., Liquid Catering, Lowes Foods, Lunazul Tequila, Magnetic South Brewery, Maker’s Mark Bourbon, New Belgium Brewing, Ole Smoky Tennessee Distillery, On the Rocks, Republic National Distributing Co, Sallie’s Greatest Jams & Simple Syrups, Sierra Nevada Brewing Co., Stella Artois, Six & Twenty Distillery, Tanteo Tequila, Tequila Ocho, Tito’s Handmade Vodka, Unlocked Coffee Roasters, Wandering Bard Meadery, Wicked Weed Brewing, William Grant & Sons, Wine Water, Yee-Haw Brewing Co., El Mayor Tequila, Penelope Bourbon, Yellowstone Select Bourbon Whiskey, Mountain Valley Spring Water, Copper Cane, Deutsch Family Wine, Cathead Vodka, Peak Drift Brewing Co., New Realm Brewing Co., Thomas Creek Brewing Co.
Listen: Away Team
FIELD
This year will be one to sink your teeth into, as this popular event is now 2 days, Saturday and Sunday. Join for 1 day or eat your heart out with the 2-day discounted package!
We look forward to hosting more locals during Feast by the Field (Sunday) this year by offering an exclusive discount of $15 off per ticket! Be sure to select this ticket option if you have an Upstate, SC billing address to access the discounted price.
SUNDAY, SEPTEMBER �� ND
time: 11am-3pm price: $100 | Local's Ticket $85
Eat: Brandon Velie (Juniper), Chris Coleman (The Goodyear House), Dylan Cooke (Fork Grove Barbecue), Erica McCier (Indigenous Underground), Forrest Parker (Undiscovered Charleston), Jamie Daskalis (Johnny D’s Waffles and Benedicts), Jason Tufts (The Village Café), Jeff Allen (Millers All Day), Jessica Shillato (Spotted Salamander), Madison Ruckel (Mama Jean’s BBQ), Orchid Paulmeier (One Hot Mama’s), Randall Knight (Nard’s Backyard BBQ), Rob Masone (Kounter), Teryi Youngblood (Camilla Kitchen), Brian Crow (Corner Kitchen), Jennifer Spears (African Violet Tea Co.), Haydn Shaak (Restaurant 17), Keith Hennig (Black Powder Smokehouse), Harvest Kitchen, The Melting Pot, Cast-A-Way Carbon, Montagé Gourmet Salts, Savannah Bee Co., Sobremesa Mole & Salsa, Andy’s White House Farms
Sip: Bell’s Brewery, Bravazzi Hard Italian Soda, Burnt Church Distillery, Carolina Bauernhaus, City Scape Winery, Columbia Craft, Conniption Gin, Chandon Garden Spritz, Deep Eddy Vodka, Delola Spritz, Duckhorn Wine Company, Elijah Craig Bourbon, Evan Williams Bourbon, Foley Family Wines, High Wire Distilling, Jack Daniels Bourbon, Larceny Bourbon, Liability Brewing Co., Liquid Catering, Lowes Foods, Lunazul Tequila, Magnetic South Brewery, Maker’s Mark Bourbon, New Belgium Brewing, Ole Smoky Tennessee Distillery, On the Rocks, Republic National Distributing Co, Sallie’s Greatest Jams & Simple Syrups, Sierra Nevada Brewing Co., Stella Artois, Six & Twenty Distillery, Tanteo Tequila, Tequila Ocho, Tito’s Handmade Vodka, Wandering Bard Meadery, Wicked Weed Brewing, William Grant & Sons, Wine Water, Yee-Haw Brewing Co., El Mayor Tequila, Penelope Bourbon, Yellowstone Select Bourbon Whiskey, Mountain Valley Spring Water, Copper Cane, Deutsch Family Wine, Cathead Vodka, Peak Drift Brewing Co., New Realm Brewing Co., Thomas Creek Brewing Co.
Listen: RadDad
We are euphoric to host Healthy Lunchtime Throwdown during Sunday’s Feast by the Field!
euphoria partners with Greenville County Schools to host a friendly cooking competition between aspiring young chefs. During the competition, 4 selected participants are paired with an influential chef who acts as their sous chef at the head-to-head cookoff. The winning recipe will be added to the Greenville County School menu rotation for that school year.
NOT SURE WHICH SIGNATURE EVENT IS FOR YOU? We’ve got you covered...
FOR THE FOODIE WHO LOVES TO DANCE
Get ready to party inside the (baseball) park with food from some of the best chefs across the Southeast and live music from Steel Toe Stiletto, along with cocktails, craft brews & wine to satisfy your thirst. Party in the Park is a dance party you won’t want to miss!
FOR THE COCKTAIL ENTHUSIAST
Kentucky bourbon meets high-energy, 80s-inspired music at Aged to Perfection! The phenomenal chef lineup will feature eclectic bites accompanied by signature cocktails, beer, and wine.
LOOKING FOR A MORE INTIMATE EXPERIENCE?
There are over 50 intimate Guest Chef Dinners, Lunch & Learns, and Classrooms to imbibe in all weekend long!
FOR THE FIRST-TIMER
(or the One Who Wants a Taste of it All):
If you’ve never been to euphoria before, Feast by the Field is a great place to start. You’ll get to taste your way around Fluor Field, courtesy of dozens of chefs, pitmasters, wineries, breweries, and mixologists. Plus, you’ll enjoy chef demos, head-to-head competitions, and live music both days. This popular event is happening two days, Saturday and Sunday, so you can choose one or eat your heart out with a 2-day discounted ticket package.
LOCAL TO THE UPSTATE?
We’re offering an exclusive discount of $15 off per ticket for Feast by the Field on Sunday! Be sure to select this ticket option if you have an Upstate, SC billing address to access the discounted price.
Looking for tickets? NO LONGER ABLE TO ATTEND AN EVENT?
The euphoria ticket request form is the only official resale or waitlist option for festival tickets.
Through this form, guests who are no longer able to attend a sold-out event have the opportunity to resell their tickets, while those who are interested in attending have the opportunity to do so. All tickets are safely & securely processed by euphoria, so guests know they are receiving valid festival tickets issued in their name.
Banking with Greater Purpose
Lunch and Brunch & LEARNS
THURSDAY, SEPTEMBER �� TH CYCLE & REFUEL
venue: Restaurant 17 time: 10am-2pm price: $150
OLD STORIES & A NEW MENU
venue: Passerelle Bistro time: 11am-2pm price: $90
AN EDIBLE ODYSSEY
venue: CAMP time: 11:30am-1:30pm price: $140
ALL THAT & DIM SUM
venue: Sum Bar time: 12-2pm price: $90
FRIDAY, SEPTEMBER �� TH OH SHUCKS!
venue: The Jones Oyster Co.
time: 10–11:30am price: $95
PEDAL TO PICNIC
venue: Topsoil Kitchen & Market time: 11am-3pm price: $140 Bike Tour + Lunch | $85 Lunch Only
BOLOGNA, BEEF, & VINO, OH MY!
venue: Larkin's time: 12–2pm price: $90
VINE & DANDY
venue: Sassafrass Flower Farm time: 12-2pm price: $90
TROPIC LIKE IT’S HOT
venue: SOCIETY Sandwich Bar & Social Club time: 12-2pm price: $90
LA VIE EN ROSÉ
In partnership with The Broadview Group of Truist Investment Services, Inc. venue: Restaurant 17 time: 12-2pm price: $100
SATURDAY, SEPTEMBER �� ST BRUNCH FIESTA
venue: Papi’s Tacos time: 10am-12pm price: $85
GROW & GRAZE
venue: Camilla Kitchen time: 10am-12:30pm price: $85
SUNDAY, SEPTEMBER �� ND BRUNCH FIESTA BONANZA
venue: Papi’s Tacos time: 10am-12pm price: $85
NORTH MEETS SOUTH
venue: The Bellwether Public House time: 12-2pm price: $90
CLASSROOMS
In partnership with Coldwell Banker Caine
THURSDAY, SEPTEMBER �� TH BUBBLES & BONBONS
venue: LaRue Fine Chocolate time: 5:30-6:30pm price: $65
SATURDAY, SEPTEMBER �� ST BRING YOUR A-GAME
venue: Culinary & Hospitality Innovation Center time: 11am-12:30pm price: $60
CHEF’S TABLE
venue: The Cook’s Station times: 11am, 12:30pm, 2pm, 3:30pm price: $70
CHAMPAGNE WISHES & CAVIAR DREAMS
venue: The Champions Club at Fluor Field times: 12:30-2pm price: $120
PROST!
venue: The Whale times: 1-2pm price: $50
CALL ME OLD FASHIONED
venue: Juniper times: 2-3pm price: $65
EXPRESS YOUR FILLINGS
venue: Le Petit Croissant times: 2:30-3:30pm price: $65
WHERE TO BE-GIN
venue: Vault & Vator times: 3-4pm price: $65
GROWS TOGETHER, GOES TOGETHER
venue: The Community Tap times: 3-4:30pm price: $65
REIGN OF THE TERROIR
venue: The Champions Club at Fluor Field times: 3-4:30pm price: $120
SUNDAY, SEPTEMBER �� ND ON THE RISE
venue: Rise Bakery time: 11am-1pm price: $65
OUT OF THE FRYING PAN
venue: The Cook’s Station time: 1-2pm price: $65
BEER NECESSITIES
venue: Fireforge Crafted Beer time: 1-2pm price: $50
SAKE TO YA
venue: The Community Tap time: 1-2:30pm price: $65
A MODERN TWIST
venue: Oak & Honey time: 2-3pm price: $65
THE SOMM OFF
venue: Carter Family Wines time: 2:30-4pm price: $260 �-Pack of Tickets
CAST AWAY
venue: The Cook’s Station time: 3-4pm price: $65
SEAS THE DAY
venue: The Community Tap time: 3:30-5pm price: $80
Guest Chef DINNERS
THURSDAY, SEPTEMBER �� TH VITTLES & VINO
In partnership with Pintail
venue: Curean time: 6:30pm price: $230
Eat: Dallas McGarity (The Fat Lamb, Louisville, KY)
Austyn McGroarty (Curean, Greenville, SC)
Sip: Mission Grape Distributors
PASS A GOOD TIME
venue: Fork and Plough time: 6:30pm price: $190
Eat: Sue Zemanick (Zasu, New Orleans, LA)
Shawn Kelly (Fork and Plough, Greenville, SC)
Sip: Winebow
FRIDAY, SEPTEMBER �� TH EXPERIENCE THE PASTABILITIES
venue: Jianna time: 6:30pm price: $255
Eat: Jacques Larson (The Obstinate Daughter, Sullivan’s Island, SC)
Michael Kramer (Jianna, Greenville, SC)
Sip: Mission Grape Distributors
In partnership with Performance Foodservice
SATURDAY, SEPTEMBER �� ST
IT’S NO MI(SO) STEAK
venue: Halls Chophouse time: 5pm price: $175
Eat: Addison Stone (The City Club of Greenville, Greenville, SC)
Edgar Santiago (Halls Chophouse, Greenville, SC)
OH MY COD
venue: The Loft at Soby’s time: 5:30pm price: $175
Eat: Keith Rhodes (Catch, Wilmington, NC)
Brant Tesky (The Jones Oyster Co., Greenville, SC)
Sip: Foley Family Wines
BACK TO OUR ROOTS
venue: Comal 864 - Midtown time: 6:30pm price: $175
Eat: Nikko Cagalanan (Kultura, Charleston, SC)
Dayna Lee (Comal 864, Greenville, SC)
Sip: Stephen Phillips (Local Bar Union 432, Greenville, SC)
SWEET HOME CAROLINA
venue: The Lazy Goat time: 6:30pm price: $175
Eat: Brandon Carter (FARM, Bluffton, SC)
Beau Owens (The Lazy Goat, Greenville, SC)
SPEAK-EASY TO ME
venue: Urban Wren
time: 6:30pm price: $175
Eat: John Ondo (The Atlantic Room & Ryder Cup Bar, Kiawah Island, SC)
Taylor Montgomery (Urban Wren, Greenville, SC)
Sip: Foley Family Wines
Listen: The Jamie Wright Band
CHAMPAGNE
SUPERNOVA
venue: Stella’s Southern Brasserie time: 6:30pm price: $175
Eat: Kevin Mitchell (Culinary Institute of Charleston, Charleston, SC)
James King (Stella’s Southern Brasserie, Greenville, SC)
Sip: Chandon
AN UNBEETABLE FUSION: A PLANT-BASED DINNER
venue: The �� time: 7pm price: $175
Eat: Nick Barr (Chai Pani, Asheville, NC)
Jennifer Barone (The 07, Greenville, SC)
BUON CIBO, VINO & AMICI
venue: Ristorante Bergamo time: 7pm price: $175
Eat: Jason Janson (Broadwater Shrimp Supply Co., Greenville, SC)
Gian Pietro Ferro (Ristorante Bergamo, Greenville, SC)
Sip: Winebow
SATURDAY, SEPTEMBER �� ST
A NIGHT IN SHINJUKU
venue: O-Ku time: 7pm price: $175
Eat: Chris Rosensteel
(SOCIETY Sandwich Bar & Social Club, Greenville, SC)
Jose Aguilar (O-Ku, Greenville, SC)
Sip: Fess Parker Winery
COAST TO COAST
venue: Pop-up Location time: 7pm price: $175
Eat: Orchid Paulmeier (One Hot Mama’s, Hilton Head Island, SC)
Curtis Hillard (Nose Dive, Greenville, SC)
Lindsay Beck (Table 301 Catering, Greenville, SC)
Sip: Jon-Michial Carter (Carter Family Wines, Greenville, SC)
UNEXPECTED EXPECTATIONS
venue: Woodside Bistro time: 7pm price: $175
Eat: Steve Zurkey (The Anchorage, Greenville, SC)
Ken Frazier (Woodside Bistro, Greenville, SC)
Sip: William Grant & Sons
Michelin-starred DINNERS
In partnership with Fifth Third Bank
Supported by Petrossian
THURSDAY, SEPTEMBER �� TH IN THE STARS
venue: Scoundrel time: 6:30pm price: $290
Eat: Jonathan Black (Chez Noir, Carmel-by-the-Sea, CA)
Joe Cash (Scoundrel, Greenville, SC)
Sip: Mission Grape Distributors
BY THE STARLIGHT
venue: CAMP time: 6:30pm price: $290
Eat: Christian Hunter (Atelier, Chicago, IL)
Nico Abello (Table 301, Greenville, SC)
Sip: Mission Grape Distributors
FRIDAY, SEPTEMBER �� TH THE STARS ALIGN
venue: Avenue time: 5:30pm // 7pm
price: $550 Meet & Greet + Dinner | $475 Dinner Only
Eat: Ryan Ratino (Bresca and Jônt, Washington, D.C.)
E.J. Lagasse (Emeril’s, New Orleans, LA)
Emeril Lagasse (The Emeril Group, New Orleans, LA)
Greg Teal (Table 301, Greenville, SC)
Tanner Marino (Avenue, Greenville, SC)
SATURDAY, SEPTEMBER �� ST SEEING STARS
venue: Soby’s New South Cuisine time: 6pm price: $425
Eat: Curtis Duffy (Ever, Chicago, IL)
James Bingham (Moody Tongue, Chicago, IL)
Johnny Spero (Reverie, Washington, D.C.)
Nico Abello (Table 301, Greenville, SC)
Kyle Swartzendruber (Soby’s New South Cuisine, Greenville, SC)
Sip: Wine Access
Sip: Wine Access |
SUNDAY, SEPTEMBER ��
Sunday SUPPER
In partnership with Certified South Carolina
Supported by The Barn at Sitton Hill Farm, Table 301, Beltram Foodservice Group, Social Events & Design, TOWN Magazine
venue: The Barn at Sitton Hill Farm time: 5:30-9pm price: $225
The cherry atop a sublime weekend full of good food, good wine & good times moves to The Barn at Sitton Hill Farm for a laid-back Southern meal, courtesy of Certified South Carolina. The 2024 South Carolina Chef Ambassadors will team up to produce an unforgettable meal, featuring South Carolina-grown products, paired with specialty crafted cocktails, beer, and wine, all in conjunction with Table 301 Restaurant Group. Don’t miss this last opportunity to break bread with the festival’s elite… until next year.
Eat: Javier Uriarte (Ratio, Elgin, SC), Leslie Rohland (The Cottage Café Bakery & Tea Room, Bluffton, SC), Michael Sibert (White Wine & Butter, Greer, SC), Rodney Freidank (Table 301, Greenville, SC)
Sip: Tito’s Handmade Vodka, Don Fulano Tequila, 2XO Bourbon, No. 3 Gin, Savage Craft Ales, wines courtesy of Republic National Distributing Co., Mountain Valley Spring Water
Listen: Brooks Dixon Band
There’s a little something for everyone at euphoria, for what your palate or your soul craves.
I bought a pair of boots during a past euphoria that are as much a touchstone keepsake as useful for a gal who forgot to pack shoes for a four-day festival. Since then, those boots have traveled with me to the mountains, the desert, to James Beard Award celebrations and across the sea to Michelin starred restaurants in Denmark and Paris. But when I look down at the weathered leather, I think of Greenville.
I wore them that night to Party in the Park, where I tasted my way through the offerings of culinary artists from the south— some favorites and new discoveries I noted as places to visit. I danced the night away with friends old and new to the live band’s performance. I strolled back to my hotel in those boots with takeaway charms, but mostly a smile on my face anticipating the gatherings of the coming day.
It was during a media breakfast the next day that I learned about the positive impact the festival makes upon Greenville and beyond, funding projects for local non-profits helping children, eliminating hunger, making projects in music and arts education possible and helping food service workers in times of crisis through organizations such as Giving Kitchen. Not only did Edwin McCain and Carl Sobocinski revitalize downtown with euphoria, but they also coalesced around a vision of doing good. Each year, I feel the intentionality of this concept more.
There’s a little something for everyone at euphoria, for what your palate or your soul craves. I’ve had some of the best boiled peanuts in my life on Fluor Field and delighted my tastebuds learning from a Petrossian caviar expert on different types and how to open the containers with a take-home opener. (These seminar creators are thoughtful.) I’ve sipped my way through different wine regions with sommeliers and learned about different expressions of Champagne in wine classes that are a fit for novice and connoisseur alike.
At Feast by the Field, those boots got a shine from a little bit of bbq sauce, the sea water from a freshly shucked oyster, Duke’s mayo dripping from Chris Coleman’s heirloom tomato sandwich, and a cocktail or two. As I reminisce, I remember first meeting so many recruited chefs that have gone on to be James Beard nominees, a nod to the talent pool at euphoria.
I didn’t wear the boots to the Seeing Stars Michelin chef dinner (because fancy), but I made such good friends at my table that they wouldn’t have cared. I was in awe of the sheer talent in the room as the gastronomic aromas hit. Eating at Michelin starred restaurants is a special treat, let alone a dinner with multiple chefs who have earned the coveted stars. Thank Greenville’s Michelin connection for this.
I’m already daydreaming of those perfect September evenings in Greenville, reconnecting with friends made over the years and the taste discovery that is euphoria. And putting more miles on those boots.
Written by Angela Hansberger
Angela Hansberger (pictured below) is a freelance food, spirits, & culture writer based in Atlanta. She has written for Bon Appetit, Atlanta Magazine, Audubon, and is a contributing writer for the Atlanta Journal-Constitution. She's an oyster aficionado, flaneuse, and forager of wild edibles who is always searching for the next mountain to explore.
�� YEARS. 48 Charities.
euphoria’s mission has always been to promote tourism and make a strong economic impact across Upstate, SC. We also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities each year.
���� GRANT Recipients
Movers, Shakers and Noisemakers: An inclusive performance for neurodiverse students and families
FoodShare Greenville provides healthy, nutritious foods and invaluable nutritional education to low-income Greenville families and children
Meals for preschool children with developmental delays as a result of limited resources, abuse, or neglect
Courtesy of euphoria’s PRODUCERS CIRCLE MEMBERS
Reaching more Upstate families with increased community nutrition & sustenance through the Fresh Food Box program
Recipe Book Workshops to celebrate the community’s cultural diversity & promote intergenerational connections for managing mental health
Emergency relief funding & access to mental health services provided to food & beverage workers facing financial hardship
Therapeutic Art Program for children of veterans or first responders to teach healthy coping & mindfulness skills
The 2025 grant application will be available at euphoriagreenville.com in February 2025.
Courtesy of euphoria’s PHILANTHROPIC PATRONS
Assisting food service workers & their families facing unanticipated crises in Upstate South Carolina
All grants distributed by LBDG on behalf of euphoria must go toward initiatives that support sustenance to those in need (specifically as it relates to food that sustains life or health), educates through music or performing arts, or those that aid children. We are also devoted to supporting the food & beverage industry with mental health support and emergency assistance when facing unanticipated crises.
Supporting the FOOD & BEVERAGE INDUSTRY
euphoria is devoted to supporting the food & beverage industry with mental health support and emergency assistance when facing unanticipated crises. We are honored to partner with Southern Smoke Foundation & Giving Kitchen to help support those who make euphoria possible each year. If you or a loved one who works in the service industry needs assistance, please check out these resources.
FINANCIAL ASSISTANCE
Emergency assistance to food service workers in crisis through financial support
MENTAL HEALTH SUPPORT
No-cost counseling to service workers & FREE access to the QPR Gatekeeper suicide prevention training course
STABILITY NETWORK
Resources related to mental health & substance misuse, physical health and wellness, employment, housing & utilities, and family & social services
SCAN TO LEARN MORE ABOUT THESE RESOURCES AT OUR
Hospitality HUB
THE INDULGENCE YOUR PALATE’S BEEN
Producers CIRCLE
Welcome to the Producers Circle, a select group of refined food lovers who’ve been yearning for a one-of-a-kind experience. Through customized euphoria ticket packages, invites to private events, VIP seating, and the Lexus of Greenville car service, you’re treated as more than a VIP. You become an integral part of euphoria as you help to support our mission. A portion of the annual fee is taxdeductible and will directly fund our grant program. Eat. Sip. Listen. Give.
euphoria offers more than just a weekend of fun, we host several events throughout the year furthering our mission of making a lasting impact beyond the 4-day festival. As part of the Producers Circle, you’ll be the first to know about these exclusive opportunities.
The Producers Circle membership is currently full, but be sure to inquire about our waitlist as the membership is annual.
MEET OUR CIRCLE
Cindy Cohn
Drs. Joe & Laura LeBel
Wendy Thacker & Guest
Michael Tollison & Guest
Mignon Early
Krista Lawrence
Brian & Dr. Heather
Heaton Barker
Steve & Laurie Jax
Steve & Lisa Howes
Tom & Cindy Darby
Alan & Debbie Foré
BEEN PINING FOR
Philanthropic PATRONS
Our Philanthropic Patrons membership has been designed to directly support our 501(c)(3), Local Boys Do Good, while allowing you access to tickets before they go on sale to the public. Your generous contribution will directly support Giving Kitchen. Through financial support and a network of community resources, Giving Kitchen provides emergency assistance to food service workers (restaurants, catering, concessions, food trucks, cafeterias, bars, and taprooms) & their families facing unanticipated crises in Upstate South Carolina.
As a member of the Philanthropic Patrons, you become an integral part of euphoria and help support our mission. Elevate your euphoria experience and make a lasting impact on both the festival and the Upstate hospitality industry.
The Philanthropic Patrons membership is currently full, but be sure to inquire about our waitlist as the membership is annual.
MEET OUR PATRONS
Heather Hooks
Dr. Candice Hunter
John & Laurie Clough
Peter & Carrie Naas
Garland & Angela Hobgood
Ken & Jill Schiebel
Will & Lauren Davis
Kevin & Denise Smith
Laurie Theriot, MD
Welcome to Greenville, SC, where waterfalls grace our city center and mountain views fill the horizon. Family-friendly activities and an international food scene await your discovery. It’s time to find your not-so-ordinary vacation. This Is The Life. This Is Greenville.
Locally grown, seasonal ingredients are the foundation of South Carolina’s vibrant food scene, which has made the state a top foodie destination.
Each year, the South Carolina Chef Ambassador program selects a distinguished group of chefs who embody the rich culinary heritage of the Palmetto State. Now in its tenth year, this prestigious initiative highlights chefs who not only excel in their culinary skills but also champion the farmto-table movement, showcasing the bounty of local farms through seasonally inspired menus.
Don’t miss your chance to see this year’s Chef Ambassadors at Feast by the Field on Saturday and Sunday, where they’ll demonstrate their skills and show off local cuisine. Scan the QR code to learn more or visit DiscoverSouthCarolina.com/chef-ambassadors
Get INVOLVED
Be an integrated part of euphoria.
One thing’s for sure: euphoria wouldn’t be possible without our hard-working volunteers!
If you’re interested in joining the food culture of Greenville and the Upstate, look no further. As a volunteer with euphoria, you’ll be immersed in a weekend of influential chefs, beverage specialists, and industry enthusiasts, all while supporting a local non-profit that also makes a strong economic impact.
Volunteers are a vital part of the success of all euphoria events. Our events run off the dedication of our volunteers!
Volunteers also receive perks such as access to discounted tickets, an exclusive t-shirt, and a custom thank-you gift.
Get on the Volunteer Contact List by emailing us at volunteer@euphoriagreenville.com
Please note that all volunteer shifts are claimed on a first-come, firstserved basis. You must be 21+ to volunteer for euphoria events.
Do You Have a Taste for All Things Events, Marketing, and Public Relations?
euphoria offers a paid internship you can really sink your teeth into. Our interns have the unique opportunity to gain rich, hands-on experience in tourism and event management. Think less coffeefetching, more dealing with actual industry professionals, working with a variety of community leaders, and exploring your passion for events.
If you have a knack for thinking on your feet and coming up with creative, out-of-the-box ideas, then we want to hear from you. As a euphoria intern, you’ll have a chance to assist with nearly every aspect of the festival. On top of honing event management skills, euphoria interns will be able to build some invaluable connections with movers and shakers in Greenville.
euphoria IS A FEELING
Kim Eades
euphoria2024 Board Chairman
It happens when we come together to share the abundance between us and build our community.
As we celebrate the 19th year of euphoria, I can’t help but reflect on the very beginning when it was Southern Exposure and I was a volunteer. I was like a little girl in a candy store, so excited to be surrounded by celebrity chefs & musicians. I ‘worked’ the next few years of the event as a food writer for the Greenville News. Then my sister & I did the VIP experience and I was hooked! Now, as Chairman of the Board, I could not be more proud of what it has become! Every year gets better and better. Seeing the excitement in the eyes of first-timers never gets old!
Heath Dillard
CEO, VisitGreenvilleSC
Every year, euphoria brings an unmatched energy to Greenville, combining our love for great food with a deep sense of community. Last year, 29 states were represented and almost 10,000 tickets were sold across all 78 events. euphoria has been instrumental in amplifying Greenville's culinary reputation and attracting new visitors to our community. euphoria has given many their first taste of our community’s exceptional cuisine, fueling Greenville's growth and solidifying its status as the perfect destination for food lovers.
Emeril Lagasse
Owner & Chef, The Emeril Group euphoria celebrates three of my favorite things: food, wine, and music. I’m honored to participate with the impressive lineup of chefs, past and present, and I look forward to experiencing Greenville and supporting the culinary and music arts community.
Ryan Ratino
Michelin-starred Chef, Bresca & Jônt
I believe euphoria is a very special event. The fact that the small town of Greenville, SC can bring us all together (chefs and teams from restaurants all over the country) and provide such memorable experiences is amazing. Over the years we have met so many new friends and had the opportunity to work with some amazing teams. We look forward to coming back each year to work with the amazing teams in Greenville as well as say hello to everyone we've missed. I'll never forget cooking with Daniel Boulud and the energy and excitement he brought to the table.
Steve Reed
General Manager, Lexus of Greenville Lexus of Greenville is proud to sponsor euphoria to support the vibrant local culinary scene. Lexus is thrilled to be the Title Sponsor and Official Vehicle of euphoria2024. The focus of bringing people together while creating memorable experiences is something we continually strive for as a luxury lifestyle brand. We look forward to seeing the chefs and experiences every year.
E.J. Lagasse
Chef Patron, Emeril’s
I'm excited to participate in euphoria for the first time this year. Cooking with my Dad and chef Ryan Ratino is always fun, and participating in The Stars Align with both of them will be very special. I can’t wait to bring a taste of Emeril's and New Orleans to Greenville this September.
Tay Nelson
Owner & Pitmaster, Bobby’s BBQ
Being a Greenville native, euphoria has always been special to me. euphoria showcases the growth of the city, brings people together, and provides an outlet for local talent to shine in the culinary world. I look forward to being a part of euphoria every year, from being a member of the culinary council, to the challenge of coming up with new dishes to cook & smoke, and last but not least, learning and sharing ideas with my peers and mentors!
DAYS OF THE 19 th Annual Festival September 19–22 65+ EVENTS euphoria Weekend
20 ADDITIONAL year-round events
150+ Volunteers 230+ Chefs, Independent Restaurants, Small Businesses, Beverage Partners, Musicians & Regional Farms
Michelin-starred CHEFS
8 NONPROFIT GRANT RECIPIENTS
Greenville Symphony, Walt’s Waltz, A Child’s Haven, Mill Village Farms, Southern Smoke Foundation, Upstate Warrior Solution, Feed & Seed, Giving Kitchen
$103,640 Total amount donated to 2024 grant recipients
$4.8m
ECONOMIC IMPACT
over the 4-day festival weekend in 2022
Meet our PEOPLE
STAFF
Morgan Allen
Executive Director
Alexandra Rutland
Marketing & Hospitality Coordinator
Mary Frances McAlister
Event Coordinator
Hannah Wiedner
Assistant Coordinator
BOARD MEMBERS
Allison Rogers, 98 Ventures
Azim Surka, Prisma Health
Brandon Hansen, Sealevel Systems
Carl Sobocinski, Table 301 Emeritus Status
Chris Beard, Professional Planning & Wealth
Eric Sweigart, Michelin North America, Inc.
Hayley Thrift, Spinx
Hilary Hoke-Bellus, Gallagher
Holly May, Wilson Associates
Jenna Bates, Chase Bank
John Deck, AC Hotel
John Ko, Ko Capital
Kate Townsend, Crisis Text Line
Katie Thompson, Table 301
Kim Eades, Coldwell Banker Caine
Kurt Rozelsky, Spencer Fane, LLP Legal Counsel
Mareena Register, Cherry Bekaert
Nicole Camacho, High Spirits Hospitality
Paul Sparks, Insignis Partners
Rebecca Feldman, Two Menu and a Truck
Robert Furman, Elliott Davis
Sangeeta Hardy, Community Journals
Sara Carlton, Greenville Drive
Taylor Lucas, VisitGreenvilleSC
Tim Nowacki, The Clardy Law Firm
Todd Hardaway, Alta Carolina Partners
Tom Darby, HRP Associates
STAY CONNECTED
Stay up to date by signing up for our newsletter!
CULINARY COUNCIL
Adam Hayes, Larkin’s Restaurant Group
Austyn McGroarty, Curean
Craig Kuhns
Chris Rosensteel, SOCIETY Sandwich Bar & Social Club
Greg Teal, The Lazy Goat
Heidi Trull, Savannah Lakes Village
Joe Clarke, Renegade Vittles
Michael Kramer, Jianna
Steven Musolf, Oak & Honey
Tay Nelson, Bobby’s BBQ
Teryi Youngblood, Camilla Kitchen
FESTIVAL PR
Amanda Harley Allen, Perfect Pitch Productions
EVENT DESIGN
Jessica Innes, Social Events & Design
CREATIVE
Wellington Payne, HighFive Creative Studio
LEAD VOLUNTEERS
Nancy Smith
Jessica Jacobs
Scott Harke
Chandra Snyder
Rob Hansen
Morgan Knight
Sarah Freidank
John Guillemette
EVENT TEAM
Bethany Carter
Caroline Gallagher, Intern Ridge Media
EVENT SOCIAL MEDIA TEAM
EVENT PHOTOGRAPHY TEAM
Ridge Media, Official Photographers
Stanton Photography
JPG Agency
Richard Gruica
A special thank you to everyone who has helped to make this event a success for 19 years!
