A VIRTUAL ATTACHÉ: FOTT2014 SPONSORS
4Rooms Augusta 20 Back to 30 Capello Salon cocobella boutique Copper Penny Custard Boutique Hennessee Haven JB Lacher Jewelers Labels Designer Consignments Linda McDougald | Postcard from Paris Home Macy’s Mainstream Boutique Monkee’ s of the West End MUSE Shoe Studio Roots Savvy TAZ Boutique twill
IMPORTANT DATES: AUGUST PASSPORT CONTENT DUE
28 WEEK OF
SEPT.
8
Mark your calendars!
FROM ALL SPONSORS See pg. 2 for details
IN-STORE MATERIALS DELIVERED TO YOU Poster, Save the Dates, and Window Participant Decal (pg. 2)
WEEK OF
SEPT.
15 SEPT.
18 WEEK OF
SEPT.
22
HAVE SWAG BAG ITEMS & $100 GIFT CERTIFICATE READY We will pick these up as we drop off badges for VIP Party (pg. 2)
STOREFRONT WINDOW CONTEST BEGINS—PARTICIPANTS MUST HAVE WINDOWS ON DISPLAY Windows on display through Oct. 4 New and improved for 2014! (pg. 4)
RED CARPET, STICKERS, BAGS, PASSPORTS & TOWN CAR CIRCUIT MAPS DELIVERED TO YOU We will deliver these items (pg. 3)
SEPT.
23 SEPT.
29 OCT.
2–3 WEEK OF
OCT.
6 OCT.
24
VIP PARTY FROM 7–10PM In Downtown Greenville Garden Terrace at 55 East Camperdown Way
PASSPORTS AVAILABLE TO SHOPPERS AT PARTICIPATING CRAWL LOCATIONS
THE RETAIL SHOPPING CRAWL (6–9PM) HAVE RED CARPET & STAMPED PASSPORT PAGES LEFT AT YOUR STORE READY FOR PICK UP We will come to you! (pg. 3)
LIVE DRAWING VIA FOTT FACEBOOK PAGE See pg. 4 for details
For 24/7 updates, timely tools, and additional resources: bit.ly/FOTT2014SponsorInfo
A VIRTUAL ATTACHÉ: FOTT2014 SHOPPIN DEADLINES: ONLY 4!! 1. THURSDAY, AUGUST 28TH: • Passport Content Due—For ALL Sponsors DEADLINE To view examples of last year’s ads, please reference the 2013 Passport to Fashion by going to the following link- bit.ly/FOTT2013Passport • Crawl Participants Please fill out all required information on this online form: form.jotformpro.com/form/22345174274957 You will be prompted for the following information: • High Res Logo • Description of in-store event (50 word max)- To reference what stores did last year, please reference pages 5-6 in last year’s 8-page insert in the Journal, found here bit.ly/FOTT2013-8pgGJ • Coupon terms • Store Description (50 word max) • Participation in swag bag- Opt-in: YES/NO • Styling a mannequin at VIP Party- Opt-in: YES/NO • Participation in storefront window competition- Opt-In: YES/NO Non Crawl Participants (Back to 30, Capello Salon, Flourish, Virginia Hayes, REALTOR® | Berkshire Hathaway HomeServices C. Dan Joyner REALTORS®, and Eastside Transportation) • Full page ad for the passport- Dimensions are 3.5” x 4.875”. • If you would like the Journal to design your ad, please email Anita Harley (Client Services Manager) by August 21st with this request. Her email address is aharley@communityjournals.com. Anita will assign it to one of our Graphic Artists and you will be sent a proof. Each Sponsor will receive 1 round of complimentary revisions. • Also, please send Laura Linen (llinen@communityjournals.com) an email if you plan to submit items (100 qty) for the VIP Party swag bags.
2. WEEK OF SEPTEMBER 8TH—ALL SPONSORS—WE WILL COME TO YOU! We will drop off: • Save the Dates (please drop in your customer’s bags and have in visible location within your store) • Poster and FOTT decal for your door
3. WEEK OF SEPTEMBER 15TH—ALL SPONSORS—WE WILL COME TO YOU! We will pick up: PLEASE HAVE THESE ITEMS READY!
DEADLINE
• The items you’re donating for the Swag Bags (100 qty) • Your $100 gift certificate We will drop off: • Your VIP Party Badges
For 24/7 updates, timely tools, and additio
NG CRAWL PARTICIPANT 4. WEEK OF SEPTEMBER 22ND—CRAWL PARTICIPANTS ONLY—WE WILL COME TO YOU! Please have ready for us:
DEADLINE
• Your red carpet for the crawl • Your stickers to stamp the passport • Your shopping bags • Passports to have at your store • Copies of the Town Car Transportation Circuit Map
5. WEEK OF OCTOBER 6TH—CRAWL PARTCIPANTS ONLY—YOU COME TO US! Please have ready for us:
DEADLINE
• Your red carpet • Any stamped passport pages that shoppers dropped off at your store
LIST OF SPONSORS (BY CATEGORY) Title Sponsor: • Greenville Health System Presenting Sponsors: • JB Lacher Jewelers • Larkins • Steve White Audi • TOWN Magazine Crawl Participants: • Augusta 20
• Macy’s
• cocobella boutique
• Mainstream Boutique
• Copper Penny
• Monkee’s of the Westend
• Custard Boutique
• MUSE Shoe Studio
• Hennessee Haven
• Roots
• JB Lacher Jewelers
• Savvy
• Labels Designer Consignments
• TAZ Boutique
• Linda McDougald Design | Postcard from Paris Home
• twill
Non Crawl Participants: • Back to 30 • Capello Salon • Eastside Transportation
onal resources: bit.ly/FOTT2014SponsorInfo
• Flourish PR • Virginia Hayes, REALTOR® | Berkshire Hathaway HomeServices C. Dan Joyner REALTORS®
A VIRTUAL ATTACHÉ: FOTT2014 SHOPPIN TRANSPORTATION DURING THE CRAWL Eastside Transportation, our Transportation Sponsor, will provide town cars that will make small-loop circuits (linking from location-to-location) during the hours of the Crawl. In addition, this year we will have maps of all the circuits, clearly marking the Crawl locations within each region, inside of all of the town cars. We will also provide each retailer with copies of the transportation map so they can distribute them to shoppers during the hours of the Crawl. Each circuit/region will have its own “emergency” contact name/phone number to call during the Crawl should any of the retailers, or shoppers, need assistance.
STORE FRONT WINDOW CONTEST NEW & IMPROVED! (See pg. 7 for complete rules) Sponsored by Virginia Hayes, REALTOR® | Berkshire Hathaway HomeServices C. Dan Joyner REALTORS®. We are going to conduct a competition for the best FOTT themed store windows. You’ll be pleased to know that we’ve tweaked the criteria so that a participant’s success is not solely based on their number of Facebook votes. This year we’ve also solicited a third party, Flourish, to manage the entire process. They will be communicating the ins and outs of the contest in the coming days. They are going to make the contest easier, more fair and of course more fun for the participants. The Crawl Participants that elect to participate must design FOTT branded windows creatively utilizing the supplies provided. The window must be on display from September 18- October 4. We encourage participants to cross promote and utilize their own social media audience to increase their chances of winning. Virginia Hayes will announce the winner at the VIP party. The winner will be fully reimbursed for their FOTT sponsorship fee. Please stay tuned for more specific details!
SOCIAL MEDIA/PR • #FOTT2014 • INSTAGRAM: fashionontheTOWN • TWITTER: TOWN_fashion • FACEBOOK: Fashion on the TOWN
PASSPORT PROCESS: HOW IT WORKS Fashion on the TOWN is a free event, open to the public. The public will use the Passport to Fashion to help navigate them though the crawl. These passports also serve as a coupon book (featuring exclusive Fashion on the TOWN sales and discounts) to help drive the public into participating stores. Passports will be available to the shoppers on Monday, September 29th and they can pick them up from any retail crawl location. As guests enter your store, with their passports in hand, you can help qualify them for a chance to win the prizes by placing a sticker on your designated square location in the back of the passport. The more stores the shoppers visit, the more times they are entered to win. Please let your shoppers know that they can drop off their stamped pages from the passport at your store or any other retail crawl location. The drawing will take place LIVE, over Facebook, on Thursday October 23rd. The Prizes are $100 Gift Certificates from all the participating crawl locations and a TOWN donated NYC getaway (2 round trip plane tickets, 2 nights in a luxury hotel, plus $500 spending money).
For 24/7 updates, timely tools, and additio
NG CRAWL PARTICIPANT VIP PARTY • Swag Bags We will be handing out swag bags to the first 100 guests that arrive. This will be a great branding opportunity and product placement. If you choose to participate, we ask that you provide enough products to place in every bag (100 quantity). • Valet Available in the Wyche Law Firm parking lot. Cars will be parked in the Bowater Garage. • Mannequins We are going to provide each retailer with an opportunity to showcase their brand within the VIP Party event décor. Details forthcoming regarding the mannequins that will be provided and how/ when they can be styled. • TicketsCrawl Participants receive 10 tickets. Non Crawl Participants receive 6 tickets. Additional tickets can be purchased, by Sponsors, for 50% off on the Eventbrite site (FOTTVIP2014.eventbrite.com) using promo code “FOTT2014sponsor.” This is exclusively for Sponsors and will be monitored accordingly. Retail value for tickets, pre-discount, is $100/ticket or $175/pair of tickets.
ADVERTISING PLATFORM
VALUE PROJECTED PRINT MEDIA PROGRAM- The Crawl- TOWN Magazine 2-page spread in August issue 4-page section in September issue On the TOWN photos from the crawl and VIP Party
$4,425 $8,850 *
PROJECTED PRINT MEDIA PROGRAM- The Crawl- The Journal 9/5: Full page ad 9/12: Full page ad 9/19: Cover Buster 9/19: Quarter page ad(promoting passports) 9/26: Quarter page ad (promoting passports) 9/26: Cover banner 9/26: 8-page insert 10/3: 2-page spread
$3,996 $3,996 $9,915 $1,210 $1,210 $1,500 $5,915 $7,139
PROJECTED PRINT MEDIA PROGRAM- VIP Party- TOWN Magazine- TITLE AND PRESENTING SPONSOR'S LOGOS ONLY 2-page spread in August issue 2-page spread in September issue
$4,425 $4,425
PROJECTED PRINT MEDIA PROGRAM- VIP Party- The Journal- TITLE AND PRESENTING SPONSOR'S LOGOS ONLY 9/5: Half page ad 9/12: Half page ad 9/19: Half page ad
$2,149 $2,149 $2,149
Minimum Program Value
$63,453
*A monetary value has not been assigned to these items | Ads in bold will contain sponsor's names and/or logos
onal resources: bit.ly/FOTT2014SponsorInfo
A VIRTUAL ATTACHÉ: FOTT2014 SHOPPIN OTHER LINKS: • 2013 Passport- bit.ly/FOTT2013Passport • 2013 8-page insert that ran in the Journal- bit.ly/FOTT2013-8pgGJ • JOT FORM to fill out your passport content- form.jotformpro.com/form/22345174274957 • VIP Party Eventbrite site- FOTTVIP2014.eventbrite.com
CONTACT INFORMATION: General Questions: • Kate Madden- 864-915-9353 (cell) or kate@towncarolina.com • Laura Linen- 772-230-2314 (cell) or llinen@communityjournals.com Social Media Questions: • Emily Price- 864-561-3715 (cell) or eprice@communityjournals.com Storefront Window Contest/In-Store Event Support/LIVE help during Crawl/Town car logistics: • Jamie Prince- 864-248-0255 (direct) / 864-979-0715 (cell) or Jamie@startflourishing.com • Katie Jordan - 864-918-9772 (cell) or Katie@startflourishing.com • Liz Morris - 864-918-5196 (cell) or Elizabeth@startflourishing.com
For 24/7 updates, timely tools, and additio
NG CRAWL PARTICIPANT SECOND ANNUAL STOREFRONT WINDOW CONTEST: Building off feedback from last year’s contest, the second annual Storefront Window Contest, sponsored by Virginia Hayes, REALTOR® | Berkshire Hathaway HomeServices C. Dan Joyner REALTORS®, is new and improved! This year, we will incorporate a three-part scoring process, including the opportunity to increase your score through bonus points. Finally, we will have all participants shoot and pick their own photos to submit for this year’s contest, which will allow you—the display designer—to highlight your window in the best light possible.
CONTEST RULES • Participants should have their window displays created and installed no later than Thursday, September 18. All window displays must remain up until Saturday, October 4. • Each participant will receive three (3) 24-inch circle window decals (one red, one black and one white), which must be incorporated into the window display. • Each participant will be responsible for submitting five (5) quality photos that show off the window display. These photos will be displayed as an online gallery and used for the public’s voting. All aspects, elements, etc. (including the window decals) of the storefront window that you want scored or judged MUST appear in one or more of these photos. FOTT will not send a professional photographer to shoot your storefront this year, so it is each participant’s responsibility to arrange for photos to be taken and submitted to FOTT in the proper format. • The display must incorporate elements (clothing, merchandise, etc.) from your store. • The storefront window display may have any theme or creative pieces; however, it is to your benefit to take advantage of the bonus point elements to increase your odds of winning.
CONTEST SCORING • Scoring this year will consist of three parts. Your score from each part will be added together to arrive at a final, total score. The storefront display with the highest final, total score will be declared the winner and receive a full reimbursement of their sponsorship fee. PART ONE - Social Media voting Each vendor will need to select at least one* of their entry photos to be featured on FOTT’s Facebook, Instagram and Twitter. The public will then cast their “vote” by liking or retweeting the window display of their choice on FOTT’s accounts only. You, as retailers, are encouraged to share your pictures through your own channels to drive traffic back to FOTT’s accounts; however, only likes and retweets on FOTT’s accounts count for voting purposes. *You may select up to three photos to form a collage. Keep in mind that your photos will be resized to fit into one collage image. Scoring: The 10 displays with the most likes will receive points. First place will receive 20 points, second place will receive 19 points, and so on down to tenth place receiving 10 points. PART TWO - Website voting We will have a special webpage featuring mini-galleries of all contest participants. All five of your submitted photos will appear in your mini-gallery. Voters may visit the site, view the mini-galleries, and cast their vote on the website. The contest voting page will be towncarolina.com/FOTT/windowcontest. Each user may cast one vote per day. Scoring: The 10 displays with the most likes will receive points. First place will receive 20 points, second place will receive 19 points, and so on down to tenth place receiving 10 points.
onal resources: bit.ly/FOTT2014SponsorInfo
A VIRTUAL ATTACHÉ: FOTT2014 SHOPPIN PART THREE – Panel Judging A panel of five judges will review each window display set and award points for the following four criteria: creativity, execution, representation of store merchandise, and use of FOTT elements. Scoring: Judges will each give a score, from 1 to 5 (5 being the best), in all four categories. Then, each judges’ score sheet will be averaged for a total of up to 20 points. BONUS POINTS By incorporating the following elements, you will receive the following bonus points added on to your total score. • Using the colors red and black in your window display. Your decals DO NOT count towards this use. (5 points) • Utilizing the Fashion Crawl theme: “Your mission should you choose to accept it” (5 points) • Incorporating the Fashion Crawl hashtag: #FOTT2014 (5 points)
THE CONTEST WINNER WILL BE ANNOUNCED ON MONDAY, OCTOBER 6TH VIA THE FASHION ON THE TOWN SOCIAL MEDIA ACCOUNTS.
For 24/7 updates, timely tools, and additio
NG CRAWL PARTICIPANT SHOWCASE YOUR STYLE: FASHION ON THE TOWN VIP PARTY Dear FOTT Sponsors, For the VIP Party, we would like to offer you not one but TWO opportunities to showcase your STYLE! If you would like, you may choose to style/dress either a mannequin, a real live model or both. Details are below. FOR MANNEQUIN: Standard (approximately size 4), full body mannequins will be delivered to the VIP venue (Garden Terrace at 55 East Camperdown) by noon on the September 23rd. You may bring your wardrobe for mannequin any time between 12-5 pm. All mannequins must be dressed and in position by 5:00 pm. If you need help with this, please let us know ahead of time. Some of you may prefer to use your own mannequin, but we will need to measure and make sure it fits with the standard size for uniformity of the overall look at the party. At the close of the party (10:00 pm), all mannequins need to be cleared of all wardrobe as they will be taken away that night. In the event that you supply your own, you will need to take both the wardrobe and the mannequin with you when you leave. FOR LIVE MODEL: We have invited some Millie Lewis Models to participate in the party. If you would like to style one of them, then we will assign one to you for pre-fitting and dressing. We will have the models “displayed” on stage for the first hour then they will mingle, more like guests, at the party. So you’ll want to really bring it in terms of fashion! We think these are both great options to make sure you have ample opportunity to represent your unique brand. To make model or mannequin arrangements, please reserve through Laura Linenllinen@communityjournals.com or 773-230-2314.
onal resources: bit.ly/FOTT2014SponsorInfo