Floral Allure

By Amanda Koehn and Jamie Insul

In the cheerful haze of attending a wedding as a guest, it can be diffi cult to remember any one specifi c aspect that defi nes the event’s general vibe. Rather, the memories result from all the beautiful parts coming together. Although they may not jump out to an observer, fl oral arrangements and the design elements they incorporate contribute more than meets the eye to the romantic and elegant themes of the day. Flowers and colorful or textured elements tend to set the look of the day – brightly colored or more natural looking, soft or striking – and with it, the general mood.

For this fall, local fl oral designers from Pieter Bouterse Studio and Studio Floral share what kinds of fl owers and arrangements are popular right now, as well as some strategies for working with fl orists to set the scene.

Genevieve Nisly Photography / Pieter Bouterse Studio

PIETER BOUTERSE STUDIO

Lexi Norvet, the general manager at Pieter Bouterse Studio based in Warrensville Heights, says weddings today are incorporating more and more diverse elements special to the couple.

Regarding current trends, Norvet explains that brides, “are less afraid to get exactly what they want. They have become a lot less attached to trends in the past year, thinking outside the box and trying to be more progressive – like working with feathers or dried goods.”

This past year, people have been embracing their personal style more than ever, she says. Moreover, a good fl orist is able to off er creative solutions to whatever trend or idea the bride wants to follow.

“A good fl orist is able to explain exactly what they are going to do and what it is going to look like with words,” Norvet says, in addition to “being able to off er you creative solutions ... whether you have limitations based on the venue or budget or preference. A good fl orist works in those perimeters.”

Studio Floral

STUDIO FLORAL

Jennifer Klasch, head designer and owner at Studio Floral in Cleveland, says for this season, bohemian and natural styles are a hit for weddings.

“For the summer and fall I’ve been seeing a lot of the almost like boho style – very loose greens, lots of pampas grass, lots of natural colors,” she says, adding color schemes that incorporate greens, whites, ivories, taupes champagnes and browns are trending.

She explains dried grasses and leaves have been a frequent request recently, which may have something to do with increased interest in appearing more natural and environmentally friendly, and thus the floral arrangements fitting in with the natural landscape and scenery.

“I think everybody is trying to be more eco-friendly, and so the trends are kind of based on that,” Klasch says. “They are trying to use things that look more natural in the environment.”

What should couples know before meeting with a florist to set the stage for the big day? Some vision of what you like and a potential color palette helps.

“If you have a few photos or a Pinterest board started, that would be wonderful to work with before you even met with a florist, just so you have some idea of where you are going” Klasch says.

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