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Community News Beatrice Stone Yavne High School student’s quick actions save 4-year-old sister from drowning CLEVELAND KESHER
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yala Bennett’s family vacation to Florida during winter break in January almost turned tragic when her little sister, 4-year-old Abigail, was found floating face down and unresponsive in a backyard pool. Two weeks earlier, 15-year-old Ayala of University Heights completed an American Red Cross lifeguarding, first aid and CPR class as part of her 10th-grade studies at Beatrice Stone Yavne High School in Beachwood. The class was taught by Cleveland Heights resident Shira Goldsmith of Goldsmith Swim School. Remembering what she learned, Ayala sprung into action – performing CPR for five minutes and ultimately saving Abigail’s life. For her heroic actions, Ayala was honored by the American Red Cross of Northern Ohio on May 15 with a Certificate of Merit – the organization’s highest award given to individuals who save or sustain a life using skills learned in a Red Cross course. Goldsmith also received the Red Cross’ Lifesaving Instructor Award, one of the highest awards given to Red Cross instructors that teach the skills required to save lives. Presented by Red Cross regional CEO Mike Parks at the Red Cross in Cleveland, the certificates are signed by President Joe Biden, who serves as the honorary chairman of the Red Cross. “Ayala rescued Abigail from the pool and performed lifesaving CPR to revive her,” Parks said. “This lifesaving action occurred just two weeks after Ayala had completed a Red Crosscertified lifeguarding course at her school, Yavne High School, in Beachwood. ... You actually exemplify the mission of the Red Cross to prevent and alleviate human suffering in the face of emergencies.” Ayala told Cleveland Kesher she wasn’t outside when her sister was drowning. Once Abigail was discovered to be unconscious, 4 | Cleveland Kesher
Ayala Bennett proudly holds her Certificate of Merit and medal from the American Red Cross of Northern Ohio. someone went to get Ayala, knowing the training she completed just weeks prior. “I don’t think anything was going through my mind, I just knew I had to do it,” she said. “I felt very comfortable. I never thought I would actually have to do it, but I had to use (these skills) only two weeks after I learned them. You can really save a life, especially when it’s someone so close to you, like my little sister. It’s just really important.” In commending Goldstein for her efforts to teach these skills, Parks recognized that Red
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Community News AYALA | 4 Cross instructors “are those people who get so little recognition.” “So, it’s a pleasure to be able to do that this morning because you’re actually paying it forward by helping folks like Ayala do the things she does,” he said. “It takes special people to step up in moments like this, and those people are very rare. Ayala, you’re one of those people who have the courage to step up and do what you’ve done.” Goldstein told Cleveland Kesher May 14 that Yavne only just began offering the Red Cross course this year. She said she was inspired to get involved to help more women and girls get certified. She offers the course, as well as her swim lessons, at her home. “It’s definitely a big issue overall for those of us that swim in separate gender environments,” Goldstein said. “It tends to be harder for girls to get certified. This is the first year the school has offered it, but overall, it’s just to improve water safety in the community. I specifically saw this trend of people swimming in unsupervised pools and knew there was a better way. The more training, the better.” Learning the course already helped save someone was “very emotional,” Goldstein said. “Part of why it was so emotional is that this almost didn’t happen,” she said. “We weren’t
running on schedule, but the girls wanted to finish, so I pushed myself. There was this huge pressure because the girls wanted to be done before winter break so they could apply for camp jobs and be ready for the summer. It’s clear now why I pushed myself. So, it’s definitely very emotional and satisfying.” Adding that she has “a reputation” with parents for pushing her students “hard,” Goldstein said it’s all to make sure their timing is right and their form is perfect. “This is why we keep practicing until they get it perfect,” she said. “It’s life or death. This is why lifeguarding has to be taken seriously.” Drowning is one of the leading causes of childhood death, claiming more children ages 1 to 4 than any other cause of death, according to the Centers for Disease Control and Prevention. With how easy and cheap it is to get a pool these days, Goldstein said she hopes the honor brings attention to the need for more widespread first aid and CPR training. “The weather is getting warmer, and people can just get a little pool from Walmart for $200,” she said. “Some of these parents supervising these pools don’t even know how to swim themselves. So, it’s much more important to have as many people as possible trained so we don’t get into so many dangerous situations.”
Cleveland Heights resident Shira Goldsmith of Goldsmith Swim School accepts the American Red Cross’ Lifesaving Instructor Award from American Red Cross of Northern Ohio regional CEO Mike Parks on May 15. Goldsmith taught the class at Beatrice Stone Yavne High School in Beachwood where Ayala Bennett learned CPR and first aid to save her 4-yearold sister Abigail’s life. 6 | Cleveland Kesher
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Mendel Segal, owner of Mendel’s Kansas City BBQ, in his new Shaker Heights restaurant. | Photos / Cleveland Kesher
TASTE OF KC BBQ IN SHAKER HEIGHTS New barbecue spot a game changer for Cleveland’s kosher community CLEVELAND KESHER
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endel’s Kansas City BBQ is smoking up the Shaker Heights food scene by offering a barbecue menu and a dining atmosphere that’s especially unique for Clevelanders who keep kosher. The restaurant opened with a soft launch at 20314 Chagrin Blvd., across from the Van Aken District during the last week of January. Owned by Mendel Segal, it’s his second restaurant – six years ago, he opened his first, Mendel’s Backyard BBQ & Brew, in Surfside, Fla. Segal moved to Northeast Ohio last summer after deciding to open the Shaker Heights spot. “The reception is amazing,” Segal told Cleveland Kesher. “We’re full at least part of the night, every night.” His interest in barbecue started as a hobby and then progressed to competitions, he said. “My background is in barbecue – smoking, grilling, that’s my thing,” said Segal, the “rabbi 8 | Cleveland Kesher
pitmaster.” “I would say meat is my specialty.” And now with his new restaurant, he and his staff have created a rare space in Northeast Ohio where people who keep kosher can join other diverse patrons to enjoy Kansas City-style barbecue in a prime location.
THE TASTES
The restaurant’s menu boasts several of Segal’s specialties, including burnt ends. Burnt ends are the trimmings from a smoked brisket, where during the smoking process the “point” cut develops a smoky and crunchy texture. A Kansas City classic, pieces are cut into cubes and sauced. “It’s a real Kansas City dish, and I do it well,” he said. “I’m going to boast that it’s the best in Cleveland. We’re trying to get it official – trying to get taste testers out there trying all of them
BBQ | 11
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Community News BBQ | 8 to see if we can say that officially.” Customers also enjoy Segal’s signature sauce, he says, which is made in-house. Starters include brisket truffle poutine, other french fry varieties, chicken wings, shishito peppers, and chicken and waffles. Smoked meats offered include brisket, chicken, beef ribs and a combo platter. Mendel’s also serves sandwiches, tacos, barbecued fish and meat entrees, and salads. Sides include sweet potato fries, coleslaw, grilled corn and barbecue beans. “I just try to feed people what I like and then develop new things or tweak things based on the neighborhood,” Segal said. “We put a dish on the menu called Cleveland fries which has a little bit of a Cleveland theme. On our lunch menu, we have the Polish boy – so, a kosher version of that. Just trying to bring some local flair.”
THE SCENE
Mendel’s contributes to the kosher food scene specifically through its unique structure, Segal said. “There’s no question about the ambiance, the vibe,” he said. “We’ve got a full bar, wine selection, beer selection. It’s from top to bottom. (It’s) for sure the most extensive menu.” Visually appealing, the space is textured, naturally bright and brings together a combined western, fancy dining and sports bar aesthetic in one cohesive scene. Segal said he looked at a few places to house the restaurant and chose this location because it was “starting from nothing.” The unit, which previously housed the Lucy’s Sweet Surrender bakery, was “completely gutted” and remodeled. He also chose the space due to its high-traffic area. He said he has received feedback from customers that Mendel’s is a fun place to visit and the location is prime because it is in the Van Aken area, which he describes as “hopping.” “It’s central,” he said. “... It’s a destination area. People are coming by here to shop at the Market Hall or drive by. The street traffic that goes by here is incredible. That’s what really drew me in.”
10 | Cleveland Kesher
THE CULTURE
Yosef Weiss, who frequents the establishment regularly, says his favorite dishes are the burnt ends and smoked brisket. “Sometimes I just get both because I can’t make up my mind,” Weiss told Cleveland Kesher. “They have my favorite dessert. I never, ever get dessert when I get dinner because I’m a little bit like a health kind of guy, but I always get dessert when I come here. My wife and I, we love it. This is the greatest thing ever: bourbon pecan pie. It comes with ice cream and it’s so good. I’m obsessed with it.” The Beachwood resident says he and his wife go out to eat a couple times a week, and now they only want to go to Mendel’s. “We’ve never had a kosher environment in Cleveland like this,” Weiss says. “It’s alive. We finally have a fancy place. It’s a nice place to take your wife for a night out.” Having lived in New York City for seven years, eating at Mendel’s reminds Weiss of restaurants in New York, he said. “We can’t wait for the summer,” he said. “They’ve got that garage door, so they’re going to open it up. I’ve lived in Cleveland, I was born and raised in Cleveland, other than living in New York as a single guy for seven years. We’ve never had a (kosher) restaurant where we can eat outdoors here in the summer.” As someone who keeps kosher, Weiss said he has always envied people he sees eating on restaurant patios in the warmer seasons. “When I come downtown, I see people eating outside (on) a beautiful summer night, and drinking a nice beer – I always envy that,” he said. “We never had that kosher option here.” At Mendel’s, he said, “We get a glass of wine which, as silly as it sounds, we never had that option in Cleveland to drink wine while we ate.” He said the environment is also unique in that at other kosher restaurants in Cleveland, patrons are mostly Orthodox Jewish people, whereas Mendel’s hosts a more diverse group of customers. “This restaurant is everybody – hipsters, regular people, businesspeople, friends,” Weiss said. “We’ve never had a kosher option like this. I love it.”
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Community News SUMMER OF FUN Northeast Ohio offers plenty of museums, parks and more to keep families on the go this summer CLEVELAND KESHER
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ortheast Ohio has so much to offer for families over the summer and Cleveland Kesher has put together some ideas to provide you and your family with myriad opportunities to enjoy all that Northeast Ohio has to offer. For more community events, visit cjn.org/calendar. Please check with venues for food and drink options.
MUSEUMS For rainy days or a fun indoor adventure, families can explore the many museums that the area has to offer. • Maltz Museum in Beachwood can offer families a way to bridge conversations about tolerance and the diversity of the human experience. Through various exhibits, the museum works to build bridges of tolerance and understanding by sharing Jewish heritage through the lens of the American experience, serving as an educational resource for Northeast Ohio’s diverse communities, according to its website. Hours are 11 a.m. to 5 p.m. Tuesday through Sunday, and 11 a.m. to 9 p.m. Wednesdays. For more information, visit maltzmuseum.org. • The Great Lakes Science Center provides educational and interactive exhibits and hands-on activities. Visitors can explore space at the NASA Glenn Visitor Center and learn about all things math, science and engineering. Hours are 10 a.m. to 5 p.m. Tuesday through Saturday, and noon to 5 p.m. Sundays. For more information, visit greatscience.com. • Directly adjacent to the science center is the Rock and Roll Hall of Fame. For lovers of all music, the Rock Hall takes visitors through the history of rock and roll music, along with exhibits where visitors can learn to play instruments like the drums and guitar. 12 | Cleveland Kesher
The Rock Hall is open 10 a.m. to 5 p.m. daily through August and stays open late on Thursdays until 8 p.m. For more information visit rockhall.com. • For an experience in the fine arts, the Cleveland Art Museum is an option. Visitors can experience the diverse collections the museum has to offer, full of contemporary and traditional paintings, statues and more. Admission to the museum is free, but some specialty exhibits require a ticket. More information about upcoming exhibits and events can be found at clevelandart.org. • Families with young children can experience fun and interactive activities at Children’s Museum Cleveland. The museum offers exhibits such as Adventure City, a twostory space, where children can learn the ins and outs of a city by working at model stores and offices. To learn more, visit cmcleveland. org. • The Cleveland Museum of Natural History is full of exhibits that will educate and enrich families of all ages. Visitors can explore Audobon’s Birds of America exhibit as well as Andy Warhol’s “Endangered” Species art exhibit. More information on upcoming exhibits and events can be found at cmnh.org.
SPORTS Take me out to the ballgame. Baseball season is in full swing and during the dog days of summer, a trip to the ballpark can create lasting memories. • The Cleveland Guardians are in the heat of their season and play games into the beginning of October. Every Sunday home game at Progressive Field is Kids Fun Day, where children can participate in activities like music and games in the clubhouse and run the bases
SUMMER | 14
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Community News SUMMER | 12 after the game. For more information, visit atmlb.com/41l5KHk. • The baseball season stays in swing with the Guardians’ High-A minor league affiliate Lake County Captains. The Captains play at Classic Park in Eastlake through mid-September, and Kids Zone during games is perfect for families, with inflatables and games for all ages. For more information, visit milb.com/lake-county.
OUTDOOR EXPLORATION • The Cleveland Metroparks has so much to offer, with more than 24,000 acres in 18 reservations throughout Cuyahoga County and Hinckley Township in Medina County. There’s something for everyone with 300 miles of hiking trails, eight parks on the lake, eight scenic golf courses and the Cleveland Metroparks Zoo. You can learn more about hiking and special events at the Metroparks by visiting bit.ly/3OhX2qD. Zoo hours are 10 a.m. to 5 p.m. through October. Residents of Cuyahoga County and Hinckley Township can visit the zoo for free on Mondays with proof of residency. Tickets can be purchased at clevelandmetroparks.com/zoo in advance or at the ticket gate. • Managed by Holden Forests & Gardens, the Holden Arboretum in Kirtland offers visitors an opportunity to explore more than 3,600 acres of natural areas, gardens and ecologically-sensitive habitats. The Murch Canopy Walk and Kalberer Emergent Tower is 120 feet, or approximately 12 stories tall,
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and provides views of the surrounding area and all the way to Lake Erie. The canopy walk is a 500-foot-long elevated walkway that is built 65 feet above the forest floor. For more information, visit holdenfg.org.
COUNTY FAIRS Along with summer come Northeast Ohio’s iconic county fairs, full of attractions and rides for the whole family. • The 126th Cuyahoga County Fair in Berea runs from Aug. 8 to 13, and is full of rides and animal exhibitions, along with fun events like arts and crafts exhibitions, fireworks, horse shows and a demolition derby. For more information, visit cuyfair.com. • Families can experience the Lake County Fair in Painesville Township running from July 25 to July 30. To learn more, visit lakecountyfair.org. • The 201st Great Geauga County Fair in Burton, Ohio’s oldest county, will be held from Aug. 31 to Sept. 4. For more information, visit geaugafair.com.
OTHER EVENTS • Outdoor shopping venues around the Cleveland area are releasing their summer calendars full of family events and activities. The Legacy Village Outdoor Mall “Village Trivia” will be hosted on select Thursdays beginning June 8. Test your knowledge and get ready to win some awesome prizes on The Lawn. “Food Truck Mondays” will be hosted on select Mondays beginning June 12. Bring a picnic basket to sit on the lawn and listen to a lineup of live music during the popular “Little Legacy” series which returns on select Wednesdays beginning June 14. • The North Union Farmers Market will be held through Sept. 24. The market features fresh, locally grown produce, dairy products, flowers and more. For more information, call the Legacy Village management office at 216382-3871 or visit legacy-village.com.
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Community News Community marks Lag B’Omer at Waxman Chabad Center The second annual Great Jewish Family Festival – Lag B’Omer 5783! was held May 9 at Waxman Chabad Center in Beachwood. Attendees enjoyed inflatables, rides, booths, games, food and a grand marching parade through the streets of Beachwood.
The parade started on South Green Road in Beachwood. | Photos / Cleveland Kesher
Aliza Gottesman watches her daughter, Tehilla, 7, taste some cotton candy as Shalva, 2, enjoys the view from a stroller.
Rachaeli Koyfman, 10, of Beachwood, Lily Davidowitz, 10, of Beachwood and Sori Gottlesman, 11, of Beachwood WAXMAN | 18
16 | Cleveland Kesher
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Mindy Fishbaum, left, 14, of South Euclid, and Esther Bernstein, 14, of University Heights serve cotton candy.
Daniella Kessler, 14, left, of University Heights and Hila Cohen, 14, of University Heights serve snow cones.
Ephraim Meir Chincholkar, 9, of Cleveland Heights attempts to extinguish a Havdallah candle.
18 | Cleveland Kesher
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Community News Lag B’aOmer celebrated at Yeshiva High School of Cleveland The annual Lag B’aOmer event was held May 9 at Yeshiva High School of Cleveland in Beachwood. Attendees enjoyed horse rides, bounce house, crafts, dunk tank, slide, food, a bonfire and more.
Azi Greenspan, 15, of Israel, Azi Sherizen, 17, of Southfield, Mich., Mayer Rosenbaum, 17, of Baltimore, Tzvi Meir Bennett, 17, of University Heights and Rabbi Shlomo Nussbaum. Photos / Cleveland Kesher
Rabbi A.J. Kushner of Agudas Achim Congregation in Canton hits the water in the dunk tank.
Grant Matla, left, principal at Cleveland’s Yeshiva High School in Beachwood, and Rabbi Yossi Bensoussan cook hamburgers and hot dogs. YESHIVA | CONTINUED ON PAGE 22 20 | Cleveland Kesher
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The bonfire at the annual Lag B’aOmer event May 9 at Yeshiva High School of Cleveland in Beachwood. 22 | Cleveland Kesher
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A Dose of Inspiration ‘What really counts and where can we make a difference’ By: Rabbi Alan Joseph
Y
aron Polansky was a major philanthropist during pre-war Europe. Organizations and Roshei HaYeshiva would flock to his house to meet with him, seeking financial support for their worthy causes. Tragically, Yaron was sentenced to slave labor in Siberia. At around the same time, the famed Maggid Rabbi Yaakov Galinsky was also sentenced to Siberia. In this isolated place, the two men met one another. Knowing his chances of survival in Siberia were slim, Yaron asked Rabbi Galinsky to share with those who solicited money from him that in hindsight he wished they had pushed him to give more and that he was disappointed he had not done more himself. His enslavement by the Russians allowed him to realize the
merit of the mitzvot of tzedakah. His charitable work was, in fact, his only legacy; the material goods he had accumulated throughout his lifetime were trivial with little to no meaning now. Remember this story as I share the parable about a king who thousands of years ago commissioned artists from all over the world to submit their best work for an art contest. Hundreds of beautiful paintings were submitted, showcasing the most intricate of drawings of sunsets, animals and ports. To choose the winner, the king surrounded himself with his advisors for many hours. Finally, he announced the award would be given to the artist who drew a picture of an apple. The audience gasped. With so many exquisite pieces, why did the king choose the simplest one? The artists demanded an answer. The king explained that during the judging, a bird came into the room through an open window and flew directly to the picture of the Connected. Knowledgeable. apple. The bird, thinking the apple was real, Experienced Negotiator. proceeded to peck at it. It was the king’s belief that the mark of a skilled artist was to bring images to life, and if this drawing could pass as real for this bird, it was clearly the best image. Hashem designed a perfect world surrounding us with material items such as homes, cars, money and so much more. Materialism is like the image of the apple. We SHARON FRIEDMAN GRI, CRS LUXURY COLLECTION SPECIALIST SHARON FRIEDMAN are led to believe that the purpose of our life is GRI, CRS LUXURY COLLECTION SPECIALIST SHARON FRIEDMAN GRI, CRS LUXURY COLLECTION SPECIALISTpleasures of this world. to enjoy the material Northeast Ohio’s Northeast Ohio’s Truthfully, this is all an illusion. G-d challenges Northeast Ohio’s Community Realtor Resource. us daily to look beyond the material world to Community Realtor Resource. Community Realtor Resource. To contact Sharon: that the real joys in life come from charity To see contact Sharon: Tophone: contact Sharon: “Sell” 216-338-3233 and the216-338-3233 mitzvot we perform. It is G-d’s hope “Sell” phone: 216-338-3233 “Sell” phone: sfriedman@bhhspro.com sfriedman@bhhspro.com that one day, like Yaron realized in Siberia, sfriedman@bhhspro.com www.sharonfriedmanhomes.com www.sharonfriedmanhomes.com we will all have the clarity to understand www.sharonfriedmanhomes.com what really counts and where we can make a difference.
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Rabbi Alan Joseph is executive director of Bikur Cholim of Cleveland. 24 | Cleveland Kesher
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Spotlight on Marketing Make your website stand out: Tips and tricks for creating aunique online presence Content provided by: Nachum “Nooch” Langsner n today’s digital age, having a website is essential for any business looking to establish an online presence. However, more than simply having a website is required. With millions of websites available, making your website stand out from the crowd is crucial. A stand-out website can attract potential customers and help your business succeed.
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Making your website stand out is crucial to your online success. With so many websites out there, ensuring your website is memorable and unique is essential. Here are some tips to help your website stand out from the crowd: COMPELLING CONTENT
Compelling content is essential to making your website stand out. Your website’s content should be well-written, engaging and informative. Use copy writing techniques to create headlines and value propositions that grab your visitors’ attention and emotions. Blog posts are also a great way to keep your website fresh and provide value to your visitors. A well-researched and executed search engine optimization content campaign can bring the needed visitors to your site and business.
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Design and navigation are critical aspects of making your website stand out. Your website’s design and navigation should be easy to use, intuitive, and mobile-friendly, allowing visitors to find what they need quickly and easily. Use a clear call to action and links to guide your visitors toward your desired goal. USE SOCIAL PROOF
Social proof can be a powerful tool to make your website stand out. Use testimonials and case studies from satisfied clients to demonstrate your expertise and build trust with potential customers. Incorporate YouTube videos and other digital marketing resources to increase traffic and engagement TEST AND OPTIMIZE
Testing and optimizing your website is essential to improving your user experience and conversion rates. Use keywords and search engines to increase your website’s visibility and traffic. Use WordPress and SEO to improve your website’s bounce and conversion rates. IN CONCLUSION
GREAT VISUALS
Visuals are a powerful tool to make your website stand out. Use high-quality images, photos, graphics, and layouts to create an aesthetically pleasing website. Avoid stock photography and pictures, as they can make your website look generic and unoriginal. Focus on creating unique visuals that align with your branding and message.
In summary, creating a website that stands out from the crowd requires a combination of simplicity, responsiveness, personalization, and research. By following the tips and techniques mentioned in this article, you can create a website that looks great and provides an exceptional user experience for your visitors.
Nachum ‘Nooch’ Langsner is co-founder and chief marketing guru at LocalBizGuru. 26 | Cleveland Kesher
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Time for School CHAVIVA HIGH SCHOOL
Chaviva High School students Chana Dunoff, from left, Naama Ireland, Bracha Leah Labinsky, Nuni Peltz, Suri Koval and Shev Chafetz speak out for school choice at a May 17 rally in Columbus.
Noa Kaminski, left, and Sarah Israeli explain the self-directed learning concepts at the heart of this year’s Integrated Project Based Learning class at Chaviva High School.
Moshe Ornstein shares information about his career in hematology and medical oncology with students Taly Landis, from left, Naama Ireland and Penina Geller at Chaviva’s student-organized Career Night.
Students enjoy a bonfire for Lag B’omer during Spring Retreat. They are from left, Etta Faiga, Shifrin Yaffa Rennert, Abby Firestone, Nuni Peltz, Sarah Israeli, Chana Dunoff Kessler, Avigail Kessler and Annabella Nember.
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Time for School Fuchs Mizrachi School
Lower school students Reia Fleischmann, Neshama Teller, Eliana Schlanger, Adriana Sclair, Maya Elmalich, Kayla Zeffren, Gilah Schwartz, Sara Lichtenstein and Ayelet Levi enjoy lunch in celebration of Yom Ha’atzmaut.
Mizrachi Stark High School students lead the annual Yom Ha’atzmaut parade with the Joseph and Florence Mandel Jewish Day School and Gross Schechter Day School students.
Genshaft Early Childhood Program students Maya Walz and Adi Schwartz enjoy their own Yom Ha’atzmaut parade, dancing and singing enjoying the holiday together.
Junior high sixth-graders Ezra Levine, Noam Emmer, Amos Baskin, Noah Shoag, Gabi Schwartz, Ariel Ehrenreich and Tani Stark prepare for their daglanut dance on Yom Haatzmaut.
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Time for School HEBREW ACADEMY OF CLEVELAND
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Time for School Yeshiva Derech HaTorah Yeshiva Derech Hatorah celebrated Lag b’Omer May 9 at the school.
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Community News Aeder elected Orthodox Union president CLEVELAND KESHER
A
Mitchel Aeder was elected unanimously as the 18th president of the Orthodox Union, the nation’s largest Orthodox Jewish umbrella organization, at the union’s biennial convention earlier this year in Woodmere, N.Y. He took over from Mark (Moishe) Bane, who served as OU president for six years. Convention delegates also elected other lay leaders to various positions and long-standing OU board member Yehuda Neuberger was elected as chairman of the board of directors. “It is a great honor to work with the OU’s extraordinary professionals and engaged lay leaders,” Aeder said in a news release. “I am humbled by the opportunity to partner with them in leading this great institution. I thank my mentor and friend, Moishe Bane, for his visionary leadership and look forward to his continued involvement in the OU.” Aeder had served on the OU’s board since 2000, most recently serving as chairman of the board of directors. He has served as chairman of Yachad, the OU department that provides services to individuals with special needs, and the Youth Commission that governs NCSY, the OU’s youth movement that provides 30,000 Jewish teenagers with programming to help them develop a positive Jewish identity. Professionally, Aeder was a corporate tax partner for many years at PricewaterhouseCoopers prior to his 2021
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retirement. He lives in Queens, N.Y. with his wife, Dr. Lita Aeder. “Mitch already has proven himself an extraordinarily thoughtful and capable leader of the Jewish people,” OU executive vice president and COO Rabbi Dr. Josh Joseph said in the release. “His dedication to the OU, and his insight into the areas of strategy, culture and entrepreneurship are essential to steward this important position. We look forward to Mitch’s many future accomplishments, and know that under his direction we will achieve the many forward-thinking goals we have Ranked amongst the envisioned, such as the creation of a pipeline for staff and Best volunteers to grow into leadership University positions within the OU and the greater Jewish Forbes 2023 community.” The role of OU president is a two-year term. Bane, elected to serve three terms, achieved Best far-reaching Ranked and historic accomplishments that achieved transformational according Master’s change, Program to the release. He led during the COVID-19 2023 pandemic as Eduniversal the OU continued to grow, facilitating the purchase of the OU’s new headquarters in downtown New York City. “It has been a distinct privilege to serve as president of the OU, an organization that has been a backbone of the Orthodox Jewish community for 125 years providing critical support and services to our community,” A division of Bane said in the release. “I depart knowing
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Community News AEDER | 36 the Orthodox Union is in good hands under Mitch, who has contributed so much in the two decades he already has dedicated himself to the organization.” Under Bane, the OU expanded its offerings, revamped its professional leadership structure, added board members and three new departments, Torah Initiatives, Women’s Initiative and Impact Accelerator. Other initiatives included Project Community 2020 to engage with teenagers, college students and Yachad members with educational and volunteer opportunities; an annual day of Torah learning at Citi Field in New York started in 2017; created a Ukraine fund and worked with partners to establish medical supply and kosher food distribution centers in Eastern Europe; and launched a
38 | Cleveland Kesher
two-week emergency campaign in May 2021 to raise funds for oxygen concentrators as India’s COVID-19 cases skyrocketed. “The continuation of strong lay leadership is crucial for the Orthodox Union,” OU executive vice president Rabbi Moshe Hauer said in the release. “Even as we grappled daily with the practical physical challenges of surging antisemitism and the pandemic, Moishe’s clear vision ensured that the OU would not be distracted from its vital efforts to grow the community’s religious engagement. Under Mitch’s guidance, I am confident that our organization will continue to creatively grow opportunities for the Jewish community to connect to Torah and to observance and to do much good for each other and for the world as a whole.”
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