The LaunchHouse Bootstrap Bash 2020

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BASH Cleveland's premier party celebrating entrepreneurship Honoring

Warren Anderson

President/CEO The Anderson-DuBose Company

Visionary Entrepreneur Award

RED SPACE

Saturday, January 25, 2020 7:30 p.m.

2400 Superior Avenue Cleveland, OH Presenting Sponsors:

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How We Roll What We Do LaunchHouse is a community where businesses and people come together and grow. But it is more than just a place to work, it is a place for people to engage with and learn from one another while developing their businesses. We are entrepreneurs, freelancers, startups, solopreneurs, designers, consultants and anyone who doesn’t fit into a neat corporate box. You won’t find us working typical 9-to-5 jobs here.

How We Do It We offer flexible membership options and a blend of private offices and open office space. If you’re looking for an inspiring and supportive community and a comfortable environment, you’re sure to find a home at LaunchHouse.

Why We Do It You’ll find our members not just working to build their dream but helping each other to build theirs. There’s an African proverb, “If you want to go fast, go alone. If you want to go far, go together.” Go far with us.

Programs the Bootstrap Bash supports Proceeds from the Bootstrap Bash will support entrepreneurial programs and educational opportunities offered at LaunchHouse. Programming includes:

Lunch + Learn A monthly luncheon that pairs captivating speakers with business-enriching topics, ranging from entrepreneurial success stories and business advice to panel discussions.

Happy Hour This bimonthly happy hour provides a casual way for entrepreneurs and small-business owners to connect with other like-minded individuals, brainstorm ideas and network.

Startup Standup An opportunity to casually pitch and receive valuable feedback from experts and fellow entrepreneurs.

Whether it’s just an idea or a growing business, Startup Standup is for startups of all stages.

evening program 7:30 p.m.

Hors d’oeuvres, cocktails and entrepreneur tables in the gallery hall

8:00 p.m.

Food stations open

8:30 p.m.

Welcome from Kevin S. Adelstein & Todd Goldstein Better Business Bureau Spark Award presentation 2020 Visionary Entrepreneur Award presentation

9:00 to 11:30 p.m.

Dancing, cocktails and dessert

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his past year, LaunchHouse celebrated its 11th anniversary. What started out as the brainstorm of two 20-somethings above Geraci’s Pizza has turned into a thriving coworking community with more than 180 members. Our success year in and year out would not be possible without support from people like you who believe in our mission of creating successful entrepreneurs.

By the numbers, and with your support, LaunchHouse has achieved the following in its 11 years: • Assisted more than 10,500 entrepreneurs through its programs and events • Provided more than 4,000 hours of entrepreneurial support • Held more than 660 free community events • Provided co-working space for more than 250 companies • Educated and mentored Hiram College students as well as local area high school students with senior projects • Served as a resource to more than 25 area high schools and colleges • Invested in 65 companies that have raised more than $32 million in follow-on funding • Created more than 65 jobs through portfolio and member companies Part of what makes the LaunchHouse community so vibrant has been the contributions made by the people who shared their time and expertise with us through Lunch and Learns, One Million Cups of Coffee, and Happy Hours. To all of our speakers who volunteered their time, thank you. Tonight’s Bash would not have been possible without the help provided by Kevin S. Adelstein and his team at the Cleveland Jewish News. You have been terrific partners with us in hosting the Bash. Of course, I cannot forget John Gadd who opened up Red Space for us tonight. You’ve been a great friend to LaunchHouse over the years.

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2020 is a year of focus for LaunchHouse. We are focused on doing all we can do to add real value for the entrepreneurs who call LaunchHouse home.

In 2019 the space was expanded into an additional 2,500 square feet of office and open coworking space. We are excited to announce that we are kicking off 2020 with yet another space expansion to accommodate the growing community, and the additional 2,500 square feet suite will be opening soon!

We are focused on providing valuable content to our members through quality events. Lunch & Learns, Happy Hours, and Workshops are planned for 2020 with the intent of providing the kind of content that really adds value for the participants and has the potential to improve their businesses.

We started 2020 with the LaunchHouse Wellness Initiative. Through the initiative, we’re hosting a sixweek yoga series, and multiple Lunch & Learns and happy hours that are focused on teaching personal and workplace wellness practices.

Thank you for your support, and for being here to celebrate with us tonight. Cheers to a wonderful 2020 and 11 years of LaunchHouse!

Sincerely,

Todd Goldstein Co-Founder and CEO of LaunchHouse

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WARREN ANDERSON Lexus Visionary Entrepreneur Award Honoree Warren Anderson, President/CEO, The Anderson-DuBose Company

W

arren graduated from the University of Michigan, with a Bachelor of General Science Degree. He then entered the University of Michigan’s School of Communication and graduated with a Master’s Degree, majoring in Broadcast Journalism. At the start of his career he held various positions at radio and television companies in Washington, D.C.; Detroit; New York; and Hartford.

He is a board member of the PlayHouse Square Performing Arts Center Foundation, The Rock and Roll Hall of Fame and Museum, The Presidents’ Council, the World Presidents’ Organization, and Cleveland Clinic Center for Men’s Health.

He is a member of the Cleveland Bluecoats, the Tau Boule, and a graduate of Leadership Cleveland, Class of 1995.

• •

TIMELINE • Purchased a McDonald’s distribution center in Cleveland, Ohio, from Martin Brower in 1991, along with partner Steve DuBose, becoming the first and only minority-owned distributor in the McDonald’s distribution network.

• In July 1994, he obtained the distribution rights for McDonald’s in South Africa. He built and operated three distribution centers in Johannesburg, Durban and Cape Town which he sold in 2003.

• Purchased an additional McDonald’s distribution center in Pittsburgh from Martin Brower in 1996.

• Purchased a MillerCoors beer distributorship in Oklahoma City in 2001.

• Consolidated Cleveland and Pittsburgh distribution centers into a new, state-of-the-art, facility in Lordstown, Ohio, in 2012.

• Purchased McDonald’s distribution center in Rochester, New York, from Golden State Foods in 2013.

• The company is the eighth largest AfricanAmerican owned company in the United States and the largest in the state of Ohio.

AWARDS • Named Crain’s Cleveland Business Magazine Power 100 -2016, 2015 • Named ERC (NE Ohio’s Largest Professional

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• • • • • • • • •

Organization For HR) North Coast 99 Great Workplaces for Top Talent in Northeast Ohio 2019, 2018, 2017, 2016, 2015 Inside Business Magazine NE Ohio - Smart 50 Business Leaders - 2016, 2015 Ronald McDonald House of Cleveland - Pillar Award for Philanthrophy - 2015 Named Crain’s Cleveland Business Magazine Power 150 - 2014 Ronald McDonald House of Rochester - Pillar Award for Philanthrophy - 2014 McDonald’s Platinum Silliker Award for Food Quality- 2017, 2014, 2013 McDonald’s Mac2 Supplier Achievement of Excellence Award - 2013 McDonald’s Partner Award - 2012 Crain’s Cleveland Business Magazine - Leading Edge Award - 2012 McDonald’s Customer Satisfaction Award - 2011 Millercoors President’s Award - 2019, 2012, 2010 Chipotle Distributor of the Year Award - 2019

CHARITABLE PARTNERS • Ronald McDonald House • Cleveland Clinic Foundation • Ohio Cancer Research • PlayHouse Square • American Heart Association • The Diversity Center of Northeast Ohio • Rock and Roll Hall of Fame • The Arthritis Foundation • Leukemia and Lymphoma Society • Big Brothers/Big Sisters • Cuyahoga Community College • Cleveland Metroparks Zoo

Entrepreneurs L

Who are our entrepreneurs?

aunchHouse has been home to entrepreneurs in Cleveland since 2008. Back then, there were very few resources and organizations that supported idea-stage entrepreneurs. Today, we are thrilled there are dozens of local organizations eager to mentor, fund, educate and support startups of all stages.

If there is one thing we have learned over the past 10 years, it’s that it takes a community to help an entrepreneur succeed. Thank you for showing your support for Cleveland’s startup community. We invite you to meet each of our showcase companies this evening.

Looking to get more involved with LaunchHouse and our entrepreneurs? Please contact us at info@launchhouse.com to learn more.

2020 BOOTSTRAP BASH EXHIBITORS HYR MEDICAL A “perfect storm” has hit healthcare staffing!

By 2025, the United States will have a shortage of over 100,000 physicians and 1 million nurses.

Freelance practitioners are used to relieve these shortages ($15B industry; projected to double in 5 years), but the current staffing supply chain is labor intensive, document-driven and painfully slow. As a result, medical practices face revenue “leakage” and higher costs. In addition, practitioner burnout and associated medical errors increase when hospitals and clinics are understaffed.

Hyr Medical solves this important problem; we’ve built a web-based marketplace that eliminates the agency middle man and reduces overhead costs. We enable direct connections between practitioners and medical practices, automate portions of the credentialing process, and provide upfront transparency into rates and practice locations. The result: faster credentialing process, lower costs for medical practices, significantly higher rates for physicians, and a system that finally attracts and rewards quality, freelance practitioners.

Visit us online: www.hyrmed.com Hyr Medical is proud to be a NE Ohio-based BioEnterprise, LaunchHouse and NEOSVF portfolio company.

Hyr Medical’s origin story: https://www. bioenterprise.com/manoj-jhaveri/

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Entrepreneurs

WHOA DOUGH Whoa Dough is a line of better for you cookie dough bars that come in 5 delicious flavors. After a year-and-a-half of research and development, Whoa Dough launched in July 2019 as Todd Goldstein’s mission to create a gluten-free snack his whole family could enjoy despite their gluten-

intolerances. Whoa Dough is also plant-based, non-GMO project verified, OU Kosher, contains 7 grams of protein and less than 9 grams of sugar so you can snack happy! Even better? The bars can be enjoyed on the go, chilled, or baked!

DAIRY FREE COMPANY At The Dairy Free Co. we make delicious spreads, dips and toppings that look good, taste good and do good. Made from sustainably sourced ingredients, our plant-derived recipes are sure to be the most satisfying part of a healthy lifestyle.

With a current product line of 6 savory, ridiculously delicious, healthy products, The Dairy Free Co. team has its sights set on dominating the market of clean-label, plant-based dips, spreads and toppings. Where another person sees just a nut, seed or vegetable, our team sees an opportunity to blend, spice and transform that raw material into something that brings joy to a consumer’s taste buds and nutrients to their body.

We feel so lucky to be a part of a large and growing Cleveland food ecosystem that is starting to make a name for itself across the country. If

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there is one thing that LaunchHouse has proved ... having the support of a broader, interconnected, startup community is a critical part of any entrepreneur’s success.

Entrepreneurs NUTRITIONAL ROOTS Justin Root landed his dream job out of college.

He was tasked with convincing journalists to love New Orleans’ best restaurants and bars. In other words, he was paid to eat and drink around the clock. He loved the long hours and weekend work.

His health, on the other hand, did not.

At his first physical, he weighed 260 pounds. His doctor tried to prescribe medication for high blood pressure. Justin didn’t want a lifetime of medication, so his doctor told him to lose weight. Turns out, that’s much easier said than done. He dove into research, but all the conflicting information was overwhelming. Is this Atkins dude serious? Eating only burgers, bacon and cheese is the best way to lose weight? (Spoiler alert: It’s not.)

Justin hoped living around healthy people would reveal their skinny secrets. He moved to San Diego to help a new company market a line of nutrition bars. On a business trip to Heinen’s, he was introduced to Dr. Todd J. Pesek, Heinen’s chief medical officer. Dr. Pesek gifted him his book, “Eat Yourself Super.” Growing up meat was at the center of every plate. Justin wasn’t jazzed about eating all plants, but he was running out of options. He read the book on his flight home – and everything changed.

Dr. Pesek’s wellness strategy helped him lose

more than 50 pounds, normalize his blood pressure and feel better in his ‘30s than he did in his ‘20s. In 2014, Justin left a fastgrowing technology startup to help Dr. Pesek launch a plant-based wellness company: Nutritional Roots.

Nutritional Roots completes your diet with clinically Justin Root proven supplements made from innovative, easy-toabsorb ingredients. Our products combine Dr. Pesek’s lifelong passion for herbal medicine with his clinical success treating thousands of patients in Cleveland. After years focused on refining our products, we are elevating the industry’s standard of quality and affordability with the rollout of our new solutions.

Justin knows firsthand the power of plant-based eating and supplementation. He’s proud of the growth and evolution of Nutritional Roots, and he can’t wait to share these incredible new products – available at your local Heinen’s, Amazon or NutritionalRoots.com :) – with as many people as possible in 2020! He’s very grateful to be here tonight.

LANDI INDUSTRIES ABOUT Landi Industries provides a service that designs, supplies, builds, and delivers fully complete and ready to use products; the company undertakes the entire responsibility from design through completion and commissioning.

SERVICES -Industrial Design -Circuit Boards (i.e. BLE, FPGA) -Firmware (i.e. RTOS, C++) -App Design ( , , PWA) -Certification (i.e. UL, FCC) hello@landiindustries.com www.landiindustries.com

Jeremiah Landi

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Entrepreneurs FIRST DAY PAPERWORK Jay Apple and Wayne Rothman co-founded TenantMagic, LLC in 2013 and they are now launching First Day Paperwork. TenantMagic was developed to automate paper-based processes in the real estate rental industry.

First Day Paper Work automates the completion of forms each new hire typically fills out on paper forms. (W-4, I-9 I-4, Background check authorization, EEO-1, Personal information form and direct deposit authorization.)

The employer simply emails a link to the new hire who can then complete the forms in a few minutes from home. The new hire can access the forms with a password-protected pdf. The employer receives the pdf plus the data in a csv file.

The Society for Human Resource Management is now recommending that the new W-4 form (calculating withholding) be done off site because of the added complexity the IRS inserted to “make it simple.” They didn’t make it simple, but we did.

First Day Paperwork Jay Apple is employee onboarding simplified.

The application is complete and being tested.

TOASTI Warm and Toasti, not cold and chilly. Toasti’s whole-body heated mat delivery penetrates infrared heat to your deep tissues. This active heat comforts, restores, and relaxes to your core.

When your whole-body is cold and stressed, a little heat pad isnt’ enough. You need the head-totoe comfort of a whole-body mat for maximum warmth and relief.

For yoga and stretching, cold floors and muscles are no longer an excuse to get going! Stretch deeper, prevent injuries, and recovery stronger.

For TV and video games, get snuggly on the couch, recliner, or floor. Stressed at work, drape a ToastiMat over your chair. Sleep deeper warm in bed. Keep cozy while cold weather camping.

Working on a car or snowmobile, how about a warm, padded mat instead of a cold, concrete floor? And, pets love snuggling on ToastiMat’s, too!

Jeff started Toasti in 2018 when he struggled to keep his yoga practice going in his cold drafty house. Cranking the thermostat was too expensive and he couldn’t find a heated mat, so he built one. Then he used it to stay warm fixing his car, sleeping, camping, and relieving muscle pain.

When his friends and family also wanted one,

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he turned it into a business with a successful Kickstarter in 2018 and delivered in January 2019.

Now, Toasti is developing new niche heating products. Look for new product launches in 2020!

Entrepreneurs STUDIO ZEVERE Studio Zevere is an independent game development and film studio based in Cleveland, Ohio. You like weird, stylish games from new perspectives and an emotional rollercoaster of a story? Yeah, you do. Come inside, make yourself comfy, and enjoy your stay.

Our current project, “She Dreams Elsewhere,” is due for release in 2020 for Steam, Xbox One and Nintendo Switch. It’s a surreal, narrative-driven role playing game and focuses on a comatose woman who must face her inner nightmares in order to wake up, with core themes of mental health, social anxiety and the struggle of self-identity.

Featuring eye-catching psychedelic visuals, a diverse cast, an original lo-fi soundtrack and challenging turn-based gameplay, “She Dreams

Elsewhere” is everything Studio Zevere represents and then some.

oBUILDS oBuilds, LLC oBuilds, LLC is a software development consulting firm based in Cleveland, Ohio. We specialize in writing software for the web, specifically leveraging Python and the Django web application framework. Exercising agile development principles, we work in short, iterative sprints to serve customers of all sizes, on both new and existing software products. We operate on a few foundational principles to deliver the highest-quality service to our customers: 1. Simple Part Selection: Specializing in a concise, wellknown set of tools, helping to ensure that we keep technical footprints small. 2. White-glove Service: Building, deploying, and maintaining customers’ applications so that they can focus on growth and operations. 3. Application-centered: Focusing on

developing solid applications, and utilizing best-inclass infrastructure and deployment systems.

4. Removal of Common Mistakes: Continuing to succeed by not doing the things that we have seen hinder other projects and businesses. 5. Skin in the Game: Assuming our fair share of both the upsides and downsides of project outcomes.

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2020 SPARK AWARD FINALISTS

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THANK YOU TO OUR PARTNERS

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is proud to support the LaunchHouse and Cleveland Jewish News 2020 Bootstrap Bash honoring Warren Anderson, President/CEO of The Anderson-DuBose Company NRS Industries 17877 St. Clair Avenue Cleveland, OH 44110 Tel: (330) 289-0976 sales@nrsindustries.com

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Warren had vision.

Image courtesy of Pixabay.com

Congratulations to our friend, Warren Anderson, recipient of the 2020 Lexus Visionary Entrepreneur Award.

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It Starts With You

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CONGRATULATIONS &

THANK YOU

The Ronald McDonald House of Cleveland is thrilled to congratulate Warren Anderson on this year’s Visionary Entrepreneur Award.

As President and CEO of Anderson-DuBose, you have made a tremendous impact on the business community, while leading the field in corporate philanthropic programs.

We are grateful for your support.

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:

Get ready to do school differently.

The best way to get to know us is to visit our campuses.

P lan your visit today!

Lower & Middle School: 440-423-2950 Birchwood School: 216-251-2321 Upper & Mastery School: 440-423-2955 or visit hawken.edu/admission

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