Good taste is more important than accuarcy.
Portiflio
許庭瑜
Works from 2017 to 2019.
Design / product graphic photography
and more
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Good taste is more important than accuarcy.
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Design only works when it really seeks to achieve something for humanity. — Dieter Rams
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Profile
Experience Acer Inc. Jul. - Aug. 2018 | Taipei, Taiwan Industrial Design Intern
Education National Cheng Kung University +886-981-732-928 ty.hsu521@gmail.com
Sep. 2016 - Jun. 2020 | Tainan, Taiwan B.Des., Industrial Design
@hsutingyu19
Awards NCKU Summer Exhibition, 2018 Gold Award
NCKU Winter Exhibition, 2019 Bronze Award
KOSO Dashboard Design, 2018 Third Place
Skills I'm Ting-Yu, Hsu. Still being as a student studying industrail design at National Cheng Kung University in Taiwan, I'm eager to learn everything that is new or interesting. I enjoy the journey of discovering details and turning it to something that can bring positive difference into the world. I believe that design can either make life more full or bring new perspective to life. Design should have the foresight to conduct people to the future. 4
Product Design Task analysis | Persona hyposis | User flows | Concept sketch | Prototyping | 3D Modeling & Rendering
Graphic Design Poster design | Branding design | Character design
Photography Street photography | Filming | Commercial photography
Contents 01.Product Design
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02.Graphic Design
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03.Photography
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Product Design
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01. BAMA bike
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02.Yun-Yun
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03.Jack-Jack-brella
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04.Neusic
p.62
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BAMA bike A balance bike designed for Kids and Parents. BAMA bike aims to let both kids and parents benefit from the push-bike .It considered about what push-bike meant to the kids and parents' relationship.
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This is a project that I co-worked with Sophia Tzeng.
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What are balance bikes? Balance bikes are for kids age from two to six. By riding the balance bike, children can learn better on cycling the real bike. This is how the balance bike work. Kids sit on the bike and push their legs back and forth to move forward. It is just like walking though their both hands have to hold the handlebar grip to control the direction of the bike.
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Both kids and parents in a light hearted mood is the foundation for a good experience of riding balance bike. Fo r k i d s , i t i s m o m s a n d d a d s accompany and encouragement that keep them riding the bike. For parents, watching their children happily growing is the most grateful thing in the world. Both parents and kids can earn the sense of accomplishment when kids progressed in riding the balance bike.
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Finding the relationship between kids and parents are the key insight in this project. I found it interesting and curious about how kids and parents interact with each other. Thus, I chosed balance bike as the subject of my project.
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Parents devoted themselves to look after their sweetie pies. To effectively understand the issue, we began the research by going to the 2018 Tainan City Velodrome Kids Balance Bike Carnival to observe the real situation how kids and parents go through the journey of riding the balance bike. This process revealed the key insight and verified the perdiction. We discoverd that there are a lot more time when the parents are carrying the bike than that of when kids are riding the bike. Parents do many chores while kids are cycling and playing.
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looki and de placing the bike in the trunk
preparing at home
keeping kids from running around
driving to the park
User Journey Map After the observation, we s u m m a r i ze i t b y c o n d u c t i n g a user journey map of riding a balance bike. Below is the scenario of the bike-riding experience for mom and kid :
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Mommy and little Johnny are goning to a sport park to enjoy their cozy Sunday afternoon. They drove to the 5 km far sport park with a large playground for Johnny to ride balance bike on it.
moving to the playground
ing after kids eal with injury wiping sweat for kids and cleaning the bike
placing the bike and cleaning up the mess
Kids
Parents
cycling
moving to the car
driving back home
Mommy 36 years old Little Johnny is the greatest thing that have happended to me. It is my biggest wish to have Johnney grow happlily and healthily.
arrived home
Little Johnny 4 years old I want to explore the world with my little bike and have a great time with mommy.
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Playful for kids.
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Easy for Moms and Dads.
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01.Telescopic Handle
Friendly for adults to carry the bike around.
02.Bike Holder
Friendly for adults to lift the bike.
03.Growth Chart Saddle
Saddle that can grow with the kid.
04.Mileage Counter
Encourage kids to ride the bike.
05.Safe Lid
A cover of screw that is friendly for kids.
06.Kickstand
Friendly for kids to make the bike stand.
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01.Telescopic Handle Before and after kids riding the bike, it is moms and dads who are taking care of the balance bike. Yet, the height of the normal balance bike is not suitable for adults to carry the bike around. Thus, Two ways to carry the bike for adults are designed to cope with various conditions. The adjustable handle on the bike's handle bar are designed for walking while taking care of kid or carrying backpacks.
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02.Bike Holder Before and after kids riding the bike, it is moms and dads who are taking care of the balance bike. Yet, the height of the normal balance bike is not suitable for adults to carry the bike around. Thus, Two ways to carry the bike for adults are designed to cope with various conditions. The handle on the downward of the bike are designed for adults to lift the bike. Whether it is climbing the stairs while carrying the bike or moving the bike onto the car, BAMAbike is easy for adults to cope with these conditions.
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04.Mileage Counter
05.Safe Lid
Mileage Counter records the miles that BAMAbike has reached. It serve as a role to encourage kids to ride the bike. When kids see the number on the counter change, kids get excited and want to have a higher score on it.
Safe lid is the cover for screws on th kids from injuries while pushing the wheels.
he wheel. With the lids, it can avoid eir legs back and forth beside the
03.Growth Chart Saddle Kids' stuff like toys or balance bike will be thrown away as kids grow. Thus, in order to raise the sentimental value of balance bike, The little growth chart ruler on the seat post can serve as role to record the kids height. Numbers on it are correspond with the suitble heignt of the saddle for each height of kids. Therefore, as kids grow BAMAbike will improve at the same time.
06.Kickstand Kickstands are commonly seen on normal bikes but not on balance bikes. By adding the kickstand on BAMAbike, kids can learn to value his or her bike and pick a habit on kicking the kickstand.
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Process
In the process of designing BAMAbike. We drew sketches to develop ideas, make 2D mockups and 3D models to design forms and colors. We also made prototype to test the telescopic handle.
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YUN-YUN A tea ware that drew analogy between tea and the journey of life. 蘊韻是將傳統禮俗中四個重要的生命階段 - 出生、成年、結婚、老年， 融合傳統茶道的四項茶具 - 茶壺、茶海、聞香杯、茶杯； 帶您透過泡茶儀式，以不同感官品嘗人生的茶具組。
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In this project I collaborated with Chein-Ping, Chu, Ethan, Peng and Sophia Chou.
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「 人 生 的 旅 程 好 似 泡 一 壺 好 茶。 」
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01. 茶壺 Teapot
02. 茶海和濾杯 Tea Serving Pot
Teapots are the place to put tea leaves and boiling water in. Water turns into amber-colored tea while steeping in the teapot.
After 40 seconds, tea will be filtered down to the tea serving pot. While tea leaves remain in the teapot. In the tea serving pot, flavor of the tea become evenly distributed and is ready to be served.
03. 聞香杯 Aroma Cup
04. 茶杯 Teacup for drinking
Tea will be poured into aroma teacup and covered with teacup. The combination of two will then be flipped over. Meanwhile, tea will be transported into teacup. Then, people take up the aroma teacup to smell the left fragrance of the tea.
After smelling the aroma of the tea, it is time to appreciate the color and flavor of the tea.
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The 4 critical moments in life We capture the 4 critical turning points in a person's life, and draw analogy between it and four teawares.
01.BORN
02.MATURE
Be born into the world. Grew up happily in a warm family full of love.
Grow up and mature, it is time to fly the nest and live on one's own.
出 生
成 年 mature
b o r n
茶 壺
Teapot
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茶 海
Tea Ser ving Pot
03.MARRY
04.ELDER
Find one's companion, get married and start a family.
Raise a family, get older and mature physically and mentally.
成 家 m a r r y
成 熟 e l d e r
聞 香 杯
Aroma Cup
茶 杯
Teacup 39
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出 生
b o r n 01. 茶 壺
An individual being born into a family, graduately grow up with the loving care of parents. Just as the process of making tea. Tea leaves represent the of affection and care in the family. Clean and hot boiling water is the metaphor for the newborn life. When clean water is poured into the teapot, a journey of one's life has began. steeping in the teapot, surrounding by tea leaves, as time went by, water graduately turn into ambercolored tea. The tea-color diffusing from the bottom to the top in the inner part of the Yun Yun teapot is the metaphor for the love and devotion graduately influenceing a person in one's childhood, which is the crucial phase of shaping ones personality.
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成 年 mature 02. 茶 海
As the tea is ready, it will leave the teapot and be poured into the filter then the tea serving pot. The changing process represent a teen get mature and leave home to llive on ones own. The little hills on the Yun Yun filter is the metaphor for ups and downs one might face in lives when a person learns to get mature. The brown color that spread from up to down in the inner part of the Yun Yun tea serving pot is the symbol of a person graduately mature and become seady.
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成
家
m a r r y 03. 聞 香 杯 As the tea is ready to be served, it will be seperated into aroma cup, then covered by teacup. The action of flipping over the combination of two is the metaphor for two people find each other as the significant other and decide to settle down. They overcome difficulties together and have a family. The four line drawn around the Yun Yun aroma cup become two ropes with a knot in the bottom of the cup. The knot represent two people supporting each other and facing obstacles together.
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成
熟
e l d e r 04. 茶 杯
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There are there three senses to enjoy the cup of tea. First one, smell. One can smell the tea fragrance left in the aroma cup. Secondly, vision. One can take a look at the color of the tea, admire the amber-colored beverage. Thirdly, the taste. One can finally drink the tea and enjoy the bitterness, astringency and sweet aftertaste. This is like a person lived half of ones life and look back at all the ups and downs, wax and wane. Some felt delighting and some felt depressing. The Yun Yun teacup left blank space in design. We want people who drink it to focus on the tea itself, admire the beauty of the three sensations the tea provide.
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Jack-Jack-Brella A new form for an mature product. This is an experimental-based project. We dedicated to exploring new possibilities for things that have a form which has long stucked in the rut.
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This is a project I collaborated with Elvis Hsu.
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Design sparks imagination.
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Design is giving an answer, not solving a problem. We believe that design are not only for dealing with a problem. It can also be giving an answer to a question. There are only one best solution for a problem but there can tons of good answer for a question. We are not trying to improve the current
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umbrella or making it more user friendly. What we are aiming to do is to let people have a second thought and get inspired. When people see the Jack-Jack-brella and say, "Ah! I never thought that an umbrella can be like this!"
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Experimental-based process This is nothing like a normal umbrella. JackJack-brella has a unique structure that is flexiable but with toughness. The special attribute is accomplished by the unique material -- POM sticks. It is bendable and stiff at the same time. To let the material perform the best result, we conducted experiments to test different type of parts that assemble the POM sticks. Different types and shapes of fabrics are also the variables in forming of umbrella. Thus, we made prototypes to find the most beatiful while practical one of all. To our suprise, the result didn't go as we thought it would be.
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An umbrella as unpredictable as Jack-Jack from the Incredibles Different combination of number of sticks, types of slider parts, and shapes of fabric conduce to different appearance of the umbrella. This outcome inspired us to think of the super baby, Jack-Jack, from the Incrediles.
The unpredictable super power of Jack-Jack always surprise people around him just as the Jack-Jack-brella surprise us. We documented these combination and always get excited when a new "super power" pop up. 59
Design is giving an answer, not solving a problem.
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NEUSIC
A form that developed from function Neusic is a non-electric wooden speaker for phones. The name "Neusic" is the combination of neuron and music. The vibration of the air is how music spreads into people's ears, just like electromagnetic waves serve as the transmit to pass on information in the nervous system. The leaf-shaped mouth on Neusic can increase the volume of a cellphone. It is also the shape of the tip of a neuron. 63
Graphic Design
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01. Poster Design
p.66
02. Branding Design
p.68
03. Character Design
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C002/M076/Y076/K000
C094/M090/Y047/K015
C024/M018/Y018/K000
C008/M006/Y005/K000
Poster Design This is a poster I designed for a workshop. It is an emotion design workshop held by design students from NCKU, NTUT, and NTUST. " 違約 快遞 " is the theme of the workshop. " 違 約 "in chinese means breach of contract. " 快 遞 " represents express delivery. The concept of the theme is about people making up
emotions like warping up packages. Thus, in the package, different layers represent the process of people expressing emotions just like layers of warpping paper. The two color, red and blue represent rationality and sensibility. In the sophisticated world, rationality supresses sensibility. 67
Banding Design This is a project of designing the branding style for an organic breakfast food stand.
C00 M22 Y42 C02 M05 Y44 C56 M00 Y58
The name " 蔬 醒 " is the combination of " vege" and " awake". The pronunciation for " 蔬 醒 " is similar to wake up in chinese. Waking up in a sunny morning by a bowl of fresh and organic salad, this is the scenario we want to bring to people.
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The vertical stroke of the logo is in leaf shaped. This represent the freshness and organic. The italic style in the logo is the imagery of waking up and leaning forward. The color that I used orange, yellow, and green represent the furit and vegetable.
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Character Design This is a project design the image of a line robot for taxi hailer. People can hail a taxi by texting with the character. Thus, I aim to design characters that is friendly and easy to get close with, while still have a professional look .
Mr. Wu-Wu Mr. Wu-Wu is a professional taxi driver and a friendly talker. He wears suits and yellow tie to make people think he is pro but also lighthearted.
Ms. Jo-Jo Ms. Jo-Jo is the partner of WuWu . S h e i s a l s o a c u s ro m e r service staff and can cope with any kind of questions. Always wearing a headsets, means that she is available any time any where.
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ICONS The upper three icons indicate the three ways of hailing a taxi and the lower three icon represents coupon, customer sevice, and settings respectively.
快速叫車
地圖叫車
預約叫車
取得優惠
客服 JOJO
其他服務
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Photography
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“ Photography is a way of feeling, of touching, of loving. ” — Aaron Siskind
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「 每次按下快門都是一個擁抱。 」 張雍
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Good taste is more important than accuarcy.
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PORTFOLIO | 2017-2019 |
+886-981-732-928 | ty.hsu521@gmail.com | @hsutingyu19
