SPECTRUM - SPD PROJECT by Clarasno

SPEC TRUM

MARCO DONATI

ANAVI GARCIA . ILKE SUDE KAHYACI . CLARA LOLA SINODINOS . JENNIFER NKECHINYE JIDEONWO . YAZMIN PEREZ RULFO CORONA

2024 - INTERIOR DESIGN LAB II - ANDREA MANFREDI .

I CON TEN IIIITS

01 RESEARCH

underground culture

hiphop music

music events

retail challanges

INTRODUCTION

scenario facilitiees storyboards ux design

LANGUAGE

moodboard

materialboard diagrams pods & lighting

TECHNICAL

floorplans sections into detail renders

02 03 04

RESEAR CH 01

underground culture hiphop music music events

retail challanges

DERGROUND LTURE

ltural Values

Alternative Expression

The term “underground” emerged from resistance movements in oppressive regimes, where secrecy was crucial for their survival.

Visibility and Marginality

The term "underground" emerged from resistance movements in oppressive regimes, where secrecy was crucial for their survival.

Serves as a creative and critical space where individuals can explore alternative perspectives, challenge dominant narratives, and forge connections with like-minded peers.

erves as a creative and critical space where individuals can explore alternative

Resistance and Opposition Community and Subculture

Cultural movements, communities, or expressions that operate outside of mainstream or conventional norms.

UNDERGROUND CULTURE

ultural m r express of ma

CULTURE

and forge connection Al

ternative Expression Countercultural Values Resistance and O Visibility and Marginality

Serves as perspecti and forge

DIY Ethos

c Alternative Expression

Resi

m "u sta ve ial C l l i i

Visibility and Marginality

Community and Subculture Resistance

Opposition

erspectives, challenge dominant narratives, d forge connections with like-minded peers.

and

Countercultural Values

DIY Ethos

The community culture of skatepark & graffiti moved us in its unity to make a comment to the world. The night gathering of youth, sharing a space and moment to practice hobbies regardless of any other identity then “skater” or “graffiti artists”.

In the 1990s, hip-hop music revolutionized street style fashion. Baggy clothing, championed by artists like MC Hammer, became synonymous with rebellion and comfort.

Us) and Overall, pressive street art d prints graphics. jewelry, wealth, ists like

Urban streetwear brands such as Rocawear, founded by hip-hop arti 90s hip-hop fashion was defined style, shaping streetwear trends tha

(For Us By Us) and Rocawear, founded by hip-hop artists, became iconic. Overall, 90s hip-hop fashion was defined by its bold and expressive style, shaping streetwear trends that endure today.

Graffiti and street art inspired bold prints and colorful graphics. Flashy jewelry, symbolizing wealth, adorned artists like Snoop Dogg. H I

HIPHOP MUSIC

O P M U S I C

P H

became synonymous with rebellion and comfort.

ed g, er, nd Graffiti and street art nspired bold prints and colorful graphics.

MUSIC EVENTS

Italy. sions t

These events, among others, played a crucial role in shaping and growing the hip-hop music scene in Italy during the 1990s, providing opportunities for hip-hop artists, including MCs, DJs, and graffiti artists to perform, collaborate, and connect with audiences across the country.

Street Festa Rap:

Rap Odissea:

Held annually in Milan dur the 1990s. Attracted la

crowds and contributed the vibrant hip-hop scene

Milan at the time.

One of the first hip-hop festivals in Italy. Also featured workshops and discussions on hip-hop culture and its social impact Street Festa Rap:

Held annually in Milan during the 1990s. Attracted large crowds and contributed to the vibrant hip-hop scene in Milan at the time.

MUSIC EVENTS

Hip Hop Kemp Italia:

Originated in Czech Republic, but Held in Italy in 90’s.

Originated in Czech

Republic, but Held in

These events, among others, played a crucia scene in Italy during the 1990s, providing opp and graffiti artists to perform, collaborate, and

Italy in 90's.

, y

Rap Odissea:

RETA

Retail has lo and time con

gies are trying using on custom

Retail has lost its place as the main shopping channel, making the offers too broad, general and time consuming.

RETAIL CHALLENGES

E-commerce has become the main use for buying clothes that fit your personality and style.

actual exemples, only are true in luxurious wear throught appointments, or with digital apps.

Retail strategies are trying to avoid general offers, by focusing on customer centeralization. But the examples are only in luxurious wear throught appointments, or with special apps.

RETAIL CHALLENGES

G S fo

ping channel, making the offer too broad and general tor

ping place earch for n special.

r our ore hich

AIL C

Gale

rsonnal shopper corner offer Ye

uxurious wear throught appointments, or with digital apps. Indyx

rsonnal shopper service app

rie Lafayette, Pe

t actual exemples, only are true

, Pe

Retail stategies are trying to undo more and more genera offer, by focusing on customer centered offer. McKinsey retail research Galerie L Yet actual exe throug I

hopper co

ner

GES re general Galerie Lafayett

, Personnal s

offe

IN TRO .....

DU CTI ON 02 scenario facilitiees storyboards ux design

spectrum III is an opportunity to shed a light on the people that form the community. by focusing on styles in new retail methods, the goal is to create conversation within the atmosphere. to continue those connections the space is an infinite cycle of togetherness.

the Spectrum community can navigate, asist

FACIL day R E R O O M T R H E E A L P H A B E T O F D E V I A N T V I S I O N ’ P O D S F C C O D R O O M T R H E E F I T I N G R O O M C A S H I E R & C O M M U N A L T R Y O N cafe alphabet of deviant vision; retail pods communal try-on

A multi funcitonal space that has 2

RETAIL STORE BY DAY

different roles in the same atmosphere.

NIGHT CLUB BY NIGHT

asisted by integrated technologies for each space.

bar

light cubes

club

FACIL ITIES

night

CHILL AREA

DO YOU WANT A COFFE

ALPHABET OF DEVIA

SEE THE PIECES, WHAT DO YOU WA

CHILL AREA

want a coffee and chill?

CHILL AREA

DO YOU WANT A COFFEE?

ALPHABET OF DEVIANT

SEE THE PIECES, WHAT DO YOU WANT TO

ALPHABET OF DEVIANT VISION a pod of products that you would love !

PICK-UP YOUR STUFF your products are waiting for you

MAGAZINE BOX DISCOVER SPECTRUM’S MAGAZINE A

During the DAY the customer can; - know more about their own style, - chill around the store, - get outfit recomendations, - not carry anything themselves, - pay on their own.

PICK UP AREA +0.18m D2 D1 D3 D5 D4 SMART SCREEN SYSTEM ± 0.00m ± 0.00m ± 0.00m RETAIL STORAGE FITTING ROOM FITTING ROOM FITTING ROOM FITTING ROOM STAFF ONLY ENTRANCE COMMUNAL CHANGING ROOM HANG OUT AREA STORAGE STORAGE CAFE SITTING AREA CUBICLE A CUBICLE B CUBICLE C CUBICLE D CUBICLE E CUBICLE F CUBICLE G CUBICLE H CUBICLE CUBICLE J ENTRANCE EXIT MAGAZINE DISPLAY SECURITY RESTROOM 1 RESTROOM 2 ± 0.00m +0.18m STORYBOARD

6 1/100 SPECTRUM III LAYOUT PLAN

day.

2 3 4 5

ALPHAB - FI I N S I D E T H E S T O R E TOUCH THE SCREEN

minute

HABET OF DEV - FIND YOUR D E Q R C O D E PICK UP AREA +0.18m D2 D1 D3 D5 D4 WINDOW DISPLAY ± 0.00m ± 0.00m ± 0.00m RETAIL STORAGE FITTING ROOM FITTING ROOM FITTING ROOM FITTING ROOM STAFF ONLY ENTRANCE COMMUNAL CHANGING ROOM HANG OUT AREA STORAGE STORAGE CAFE SITTING AREA CUBICLE A CUBICLE B CUBICLE C CUBICLE D CUBICLE E CUBICLE F CUBICLE G CUBICLE H CUBICLE CUBICLE J ENTRANCE EXIT MAGAZINE DISPLAY SECURITY RESTROOM 1 RESTROOM 2 ± 0.00m +0.18m 1 x

before u enter

YOUR DREAM LOOK

we have questions for you

ALPHABET OF DEVIANT V - FIND YOUR DREAM L

During the day, the digital assistance would consist a survey that the customers are not obligated to do but this survey would predict the items that you would like from your answers and bring you to that area where there are different pods where different styles are portrayed..

SCAN ME

Q R C O D E

I N S I D E T H E S T O R E y o u n d o s t o S P E C

ALPHABET OF DEVIANT

a pod of products that you would love

find out which pod corresponds to your style and your vision of SPECTRUM

A TECH-SAVVY URBANITE

B URBAN EXPLORER C ATHLETIC TRENDSETTER

techwear/ high-tech

urban utility

athleisure

avant garde fashion

outdoor inspired aesthetics

nostalgic silhouette / timeless

graffiti spray cans

blend of styles

HEADS

shoes

PICK UP AREA +0.18m D2 D1 D3 D5 D4 WINDOW DISPLAY ± 0.00m ± 0.00m ± 0.00m RETAIL STORAGE FITTING ROOM FITTING ROOM FITTING ROOM FITTING ROOM STAFF ONLY ENTRANCE COMMUNAL CHANGING ROOM HANG OUT AREA STORAGE STORAGE CAFE SITTING AREA CUBICLE A CUBICLE B CUBICLE C CUBICLE D CUBICLE E CUBICLE F CUBICLE G CUBICLE H CUBICLE CUBICLE J ENTRANCE EXIT MAGAZINE DISPLAY SECURITY RESTROOM 1 RESTROOM 2 ± 0.00m +0.18m 2 a b c d e f v

VISION

v s g

D FUTURIST E OUTDOORSY F RETRO G GRAFFITI V VANDALS S SNEAKER

When you enter to the pods you can order the items that you like and want to try on from the screen inside, to the selected changing room and not carry them while shopping. If you are lost, there is an ‘‘insipartion screen’’ displayed in each pod, showcasing possible looks from the items.

FITTING ROOM show the community what you tried on

After the client is done selecting clothes they can freely go to their changing room where they will find the items that they selected. The changing rooms screens are designed to suggest outfits, request new sizes or items, if needed and checking out. Once you pay, a team will be preparing your bag which will be waiting for you at the pick up counter.

D1 D3 ± 0.00m ± 0.00m STORAGE CAFE SITTING AREA CUBICLE A CUBICLE B CUBICLE C CUBICLE D CUBICLE E CUBICLE F CUBICLE H CUBICLE ENTRANCE RESTROOM 1 ± 0.00m +0.18m

BAR BOOTH

sit down and enjoy

After 8 pm, a change of scenary in the space happens as the questionare screen goes off, the pods closes and becomes a cubical lighting element and the changing rooms become a booth for the club. In this scenario the customer can order and pay for their drinks from the fitting room screens.

ENTER THE SPACE did you see the magazines?

BAR NO 1 get yourself a drink to chill

SIT & ENJOY THE LIGHTS sit between the cubes 1 2 3 4

LISTEN THE DJ PLAY dance with your people

SIT IN THE BOOTH & REST there are seatings as well 5 6

BAR NO 2 get yourself another drink

2 3

During the NIGHT the customer can; - chill with friends enjoying the lightshow - discover new music - meet new people, get drunk at the bars - look at editorial pieces - feel the community.

6 1/100 SPECTRUM III LAYOUT PLAN 1 night.

4 5

STORYBOARD

LAN GUA GE 03

moodboard materialboard diagrams pods & lighting

GENERAL MOODBOARD

GENERAL MATERIALS

BÉTON N°48

MATERIAL CONSIDERATIONS p he brutalism style is our inspiration for our selection of materials for our space This set of materials will create a bold, no-nonsense ambianc th the exposed concrete exuding strength and ruggedness Overall, the materials e e brutalist design, enhancing the retail space's distinctiveness Corten Steel EXPOSED CONCRETE BLUE

TEXTURED CONCRETE armourcoat BETON N36

BÉTON N°36

CORTEN STEEL