RODEO DRIVE COMMIT TEE BENEFITS OF MEMBERSHIP
JOIN
US
Founded in 1972, The Rodeo Drive Committee provides a forum where Members – including the Drive’s retailers, hoteliers, and landowners can get involved, share their voice and shape the present and future of our iconic, worldfamous shopping destination. As the steward of the Rodeo Drive brand, the Committee deploys funds allocated by the City of Beverly Hills and raised through its membership dues, to create marketing platforms and communications strategies which enable Rodeo Drive to continue thriving in the highly competitive and changing marketplace.
Members can participate in a number of ways. Attending the monthly General Membership meetings provides the opportunity to network with colleagues from Rodeo Drive and representatives from the City of Beverly Hills and to learn about member-exclusive marketing opportunities including Rodeo Drive’s social media and public relations programs. Minutes recapping each meeting are emailed to members, as is timely news affecting the Drive. Those who seek a larger role can become elected to the Board of Directors or the Executive Committee, or volunteer as a chairperson for one of Rodeo Drive’s celebrated events.
The world arrives on Rodeo Drive. Now realize the full benefits of this global address by joining the Rodeo Drive Committee.
Illustration from Rodeo Drive Walk of Style invitation honoring Salvatore Ferragamo
RODEO DRIVE COMMIT TEE BENEFITS OF MEMBERSHIP
WORLD-CLASS
EVENTS
The Committee’s calendar of special events draws media attention and thousands of guests to Rodeo Drive, thereby creating opportunities offered exclusively to Members to participate as sponsors, marketing partners, or by serving as an event chairperson.
RODEO DRIVE WALK OF STYLE ® debuted in 2003 and has since awarded 22 style legends for their contributions to the worlds of fashion and entertainment. At galas and induction ceremonies, honorees are presented with permanent plaques set in the sidewalks of Rodeo Drive.
RODEO DRIVE CONCOURS D’ELEGANCE is an annual Father’s Day tradition which draws approximately 30,000 spectators, including car collectors, families, international visitors and residents from Beverly Hills and the Southland. Not surprisingly, this is the largest single-day Concours d’Elegance in North America.
BEVERLY HILLS LIGHTING CEREMONY on Rodeo Drive kicks-off the shopping season for the City of Beverly Hills and draws thousands of guests for festive performances by noted entertainers and the lighting of Rodeo Drive’s holiday décor and legendary palm trees.
RODEO DRIVE COMMIT TEE BENEFITS OF MEMBERSHIP
PUBLICITY SOCIAL MEDIA DIGITAL MARKETING
The Committee’s agency of record directs marketing and public relations, and creates media opportunities both for the Rodeo Drive brand and by extension, its Members. Further, it provides guidance to Members when it learns of breaking news stories or media inquiries regarding potentially sensitive topics. Additionally, in coordination with the Beverly Hills Convention and Visitors Bureau, it organizes “familiarization” trips for overseas media to visit and write editorials about Rodeo Drive. Rodeo Drive leverages social media and digital marketing to connect with younger luxury consumers and trendsetters, and engage with social media stars and bloggers who have amassed huge audiences and wield tremendous influence. The Committee provides exposure for its Member boutiques and hotels through the @RodeoDrive social media platforms (and website) and creates cosponsorship programs and endorsements. Numerous marketing opportunities are extended to Members, including sponsorship of the banners along Rodeo Drive (in conjunction with special events) and the Rodeo Drive billboard located in the International Arrivals Terminal at Los Angeles International Airport. Membership also offers opportunities for strategic partnerships with other qualified brands and organizations working with Rodeo Drive. rodeodrive-bh.com twitter.com/RodeoDriveBH facebook.com/RodeoDriveBH #rodeodrive
RODEO DRIVE COMMIT TEE BENEFITS OF MEMBERSHIP
NETWORKING:
COMMUNITY CIVIC RELATIONS MONTHLY MEETINGS
The Rodeo Drive Committee works closely with the City of Beverly Hills and its elected officials to gain support for programs benefiting Rodeo Drive. As a liaison to the City of Beverly Hills, the Rodeo Drive Committee also assists in resolving retailer concerns. Becoming a member of the Rodeo Drive Committee provides engagement and networking with representatives of the world’s leading luxury brands and hoteliers, as well as officials from the City of Beverly Hills. The Rodeo Drive Committee’s monthly General Membership meetings bring together the local leaders from the City of Beverly Hills and representatives of each of the member brands. The meetings provide a platform to become connected with Rodeo Drive and to actively shape the programs and agenda for the Rodeo Drive Committee. Meeting agendas include upcoming events, news, and presentation from relevant third party organizations/ vendors/brands.
RODEO DRIVE COMMIT TEE BENEFITS OF MEMBERSHIP
RODEO DRIVE COMMITTEE MEMBERS Anne Fontaine
Freywille
Porsche Design
Bally
Gearys Beverly Hills
Ralph Lauren
Battaglia
Patek Philippe
Richard Mille
Beverly Wilshire, A Four Seasons Hotel
Rolex
Rodeo Collection
Bottega Veneta
Giorgio Armani
Salvatore Ferragamo
Breguet
Gucci
St. John Knits
Brioni
Guess
Stefano Ricci
Brooks Brothers
Harry Winston
Stuart Weitzman
Bulgari
IWC
The Beverly Hills Hotel
Burberry
Jaeger Le-Coultre
The House of Bijan
Cartier
Jason of Beverly Hills
Tiffany & Co.
Celine
Jimmy Choo
Tod’s
Chanel
LaCoste
Tory Burch
Christian Dior
LaPerla
Two Rodeo
Christofle
Loro Piana
Vacheron Constantin
Coach
Louis Vuitton
Valentino
David Yurman
Luxe Hotel
Van Cleef & Arpels
Dior
Max Mara
Versace
Ermenegildo Zegna
Mikimoto
West
Etro
Moncler
Westime
Fendi
Paul and Shark
Wolford Boutique
Frette
Philipp Plein
RODEO DRIVE COMMIT TEE BENEFITS OF MEMBERSHIP
RODEO DRIVE COMMITTEE APPLICATION FOR MEMBERSHIP Business Name: ______________________________________________________________________________________ Business Address: ___________________________________________________________ Beverly Hills, CA 90210 Phone: ____________________________________________ Fax: ______________________________________________ Contact Person: ______________________________________________________________________________________ Email Address: _________________________________________________________________________________________ Billing Address: ______________________________________________________________________________________ (if different) ___________________________________________________________________________________________ Billing Phone: ________________________________________________________________________________________ Billing Contact Person: _______________________________________________________________________________ Total Selling Floor Square Footage: __________________________________________________________________ We herby apply for membership to the RODEO DRIVE COMMITTEE (RDC), a Merchant’s Association dedicated to maintaining the image and promoting the collective interests of Rodeo Drive. RODEO DRIVE COMMITTEE dues are based on $1.25 per total selling floor square footage in an amount no less than $1,875.00 but no more than $7,500.00 per year. All new membership dues are to be billed one year in advance, each year thereafter, dues are payable in yearly installments. We understand that our yearly dues, derived from the size of our facility are $ __________. Should the RDC accept our membership, we hereby authorize billing at the address included herein. We understand that at the discretion of the RDC, members not current with the payment of their dues may be suspended from activities and privileges normally reserved to the membership. Date: _____________ Signature: _________________________________________________________________________ Title: __________________________________________________________________________________________________
RODEO DRIVE COMMIT TEE BENEFITS OF MEMBERSHIP
RODEO DRIVE WEBSITE www.rodeodrive-bh.com
Contact Name (will not be listed): _____________________________________________________________________ Store Name: __________________________________________________________________________________________ Store Address: ________________________________________________________________________________________ Store Phone Number: _________________________________________________________________________________ Store Website: _________________________________________________________________________________________ Store Hours: __________________________________________________________________________________________ (if different) ___________________________________________________________________________________________ Category - Please pick all that apply: ____ Accessories ____ Beauty ____ Children’s Apparel ____ Footwear ____ Home Furnishings, Gifts ____ Hotel ____ Jewelry, Watches ____ Luggage, Handbags, Leather Goods ____ Leasing (Rodeo Drive Landlords) ____ Men’s Apparel ____ Women’s Apparel I hereby authorize the Rodeo Drive Committee to list the above information on the Rodeo Drive website (www.rodeodrive-bh.com). I understand that all Rodeo Drive merchants will be listed on the website’s map, and the Directory listing is exclusive to Rodeo Drive Committee members at no additional cost. Date: _____________ Signature: _________________________________________________________________________ Title: __________________________________________________________________________________________________