BrandID - cor logo branding by Clark Fairfield

Pitch COR-N55PUQ Logo & Drand ID ÂŠ 2014 BrandID by design

Our experience: Clark Fairfield

• OVER 40 YEARS of combined experience in grassroots creative strategy • international design in the UK, France, Germany, Turkey, Japan, China, Korea, Africa and the USA • national campaign strategies for marketing, new media and image branding • affiliations with international talent for collaborative marketing campaign strategies • branding strategies for marketing, new media and image branding • specialists at producing content for print, internet, social media platforms, viral marketing and broadcast video campaigns • smart, passionate, creative and highly effective branding solution for projects big and small • tech savvy innovators who listens to YOUR specific branding needs, communication objectives, and marketing objectives

Brings extensive experience across leading entertainment, corporate and luxury brands – including national and international marketing campaigns, commercial design and branding development for digital platforms – Clark joined The Donahue Group in 2004, and has been a key player in recent new business wins including Town & Country, City of Beverly Hills, Rodeo Drive and The Shops on El Paseo. He has also been integral in starting up a new creative services division within the agency. Prior to his work at The Donahue Group, Clark spent 5 years at Autonomy Post Production in Hollywood, CA where he helped lead the agency’s growth from start-up to over 100 associates. Recognized for his ability to work effortlessly under pressure with visionary and high-end brand strategies, Clark’s creative insights were applied to landing national accounts and producing Emmy award-winning work for properties such as, Disney Entertainment, HBO, Luxe Hotel and the network launch of TGRT Network in Istanbul Turkey, the largest and most expensive network rebranding project by an American team in Istanbul at $8.5 million. His major branding and marketing experience also includes projects with MTV, CBS, ABC, National Geographic, Sony Entertainment, Manolo Blanik, Quincy Jones Entertainment, Hollywood Business District, and the City of Beverly Hills Rodeo Drive Tourism. Recent national marketing commercial project with Avery Dennison. © 2014 BrandID by design

Travis Hutchison

Brings an international artistic flair. Art Directing and Producing impactful marketing campaigns and exhibitions such as LACOSTE’s 80th Anniversary Asian Roadshow in Shanghai, Seoul and Tokyo. LACOSTE/CITROEN collaboration on the Concept Car L10, launched at L’Orangerie during the 2010 Paris Motor Show. Curator for LACOSTE’s 75th Anniversary exhibition at the KaDeWe Gallery in Berlin, Germany. LACOSTE’s Holiday Collector’s Series launched during Men’s Fashion Week in Paris. Artistic Marketing Director for: • Jonathan Adler, Le Petit Palais, 2011 • Li Xioafeng, Musee des Arts et Metiers, 2010 • Campana Brothers, Ministere de l’ Ecologie, 2009 • Michael Young, La Maison Blanche, 2008 VICTORINOX showroom designer at Pitti Uomo (Florence), and ISPO (Munich). Artistic Visual Director for LONGCHAMP, Paris; conceptualized and produced the marketing launch campaigns for exceptional products created by Thomas Heatherwick showcased at the Design Museum in London and the Tracy Emin Museum in Colette, Paris. Assistant marketing director/stylist for the Metropolitan Museum of Art, Costume Institute, NYC.

project THE

We need a slight facelift for the parent company, and need to start from scratch when thinking about the branding for the new service we provide. It needs to appeal to the fashion industry, and tech industry alike. Our logo can be very simple for the new brand - it has to be sleek. We are looking for pitches with ideas on branding for the following: • New update to the existing main company logo • New logo for the mother brand (and entire corporate identity to be built!) • Photography and images for brochures and website • *Rough idea of cost for a website redesign for our main website and the new one. *The websites are not included in this project but once the logos and rebranding is completed we will kick off this part.

approach Note: This pitch represents a rough estimate for the creative scope of this project. Once awarded, the production schedule and budget breakdown will be defined after we have had the opportunity to discuss in detail the full scope of this project.

CREATIVE

Our strategy:

Strategic Creative Process begins with gaining an understanding of your business and your goals. Actively identify what your audience wants and needs. Then focus on delivering a distinctive customer experiences - through creative thinking guided by sound strategy. This approach ensures that any solution we develop is on target, on brand and consistent with your overall goals, delivering results-oriented experiences every time. Delivering a distinctive customer experiences -- with creative thinking guided by sound strategy. This approach requires our blend of business savvy with insight, experience and a deep repertoire of industry best practices. We then apply it all, and more, to your business objectives. Our process uncovers, develops and delivers solutions beyond the realm of tactical thinking more typically employed in the creative industry. We collaboratively work to understand the true dynamics of every situation by actively identifying what your audience wants and needs. This approach ensures that any solution we develop is on target, on brand, and consistent with your overall goals, delivering results-oriented experiences every time.

START ÂŠ 2014 BrandID by design

BRAND COMPLETE

approach CREATIVE

Knowing who you are... Focus on an effective logo branding strategy, and also give a face lift to your current image branding. Logo branding that reflects the innovative techniques and beautiful product that you offer your customers. More information about your company is needed in order to provide a specific design strategy that is targeted to your demographic.

ÂŠ 2014 BrandID by design

process BRAND IDENTITY

The refinement of your logo identity

TIMELINE calls for a specific, dedicated process.

STEPS 1. Review, Research and Analysis = 1-2 days

a. Kick-off meeting; review where we are, review new information, competitive research, summarize findings. b. information review: • brand partners • competitors c. Review Current Positioning (if available)

STEP 2. Define Strategy = 1-5 days

a. Define positioning b. Define brand drivers c. Creative Brief for logo development • Present a strategy document and brand driver boards that summarize brand attributes and position. • A Creative Brief that summarizes goals and is used by the creative team and client in the development of your logo

STEP 3. Brand Identity Development = 1-5 days

a. Exploration of logotype and mark b. Presentation of logos • Present 2 - 5 logo rebranding directions, and review them compared to the strategy document. • Select 1 - 2 logos for refinement. © 2014 BrandID by design

STEP 4. Logo Refinements = in weeks 1 and 2 a. Refinements b. Create logo extensions and architecture if needed

STEP 5. Identity System and Guidelines = in week 2 a. Exploration, and refine logo extensions on product b. Refinements and campaign creative c. Guidelines document • Make recommendations for identity system, refine based on feedback, and then create branding style guidelines

STEP 6. Launch Program in week 3

if?

WHAT

we use long lasting fashion brands as inspiration for your new logo branding. CLEAN, CHIC, SIMPLE, SOPHISTICATED, YET FASHION FORWARD, design aesthetic would be used to develop your new image...

ÂŠ 2014 BrandID by design

inspiration

FASHION INDUSTRY

study CASE

“ZEGNA” image branding and video

http://youtu.be/MhpdDC2DliI

study CASE

“Bella Legs” complete image branding, Artistic Direction and product lookbook

study CASE

Past five years experience working on major international and national campaigns with LACOSTE.

www.youtu.be/EFY69trKch4 “I just want to be” – The Polo of the Future campaign

current, relevant, engaging, and warm

study CASE

LOGO RE-BRANDING www.brandIDbydesign.com

Capitalize on the beautiful transformation that your cosmetic artistry provides to creative a gorgeous commercial for marketing and advertising to work towards...

- First, elevating the current brand - Second, fine tune your messaging - THEN, develop a stunning campaign that will CONTINUE to grow the brand and your services in a fresh ...NEW logo branding design

ÂŠ 2014 BrandID by design

new light

Instead of recreating what you have already done for advertising, we use my background in broadcast creative services to focus creative efforts on creating a sexy eye catching commercial ad campaign with local on-air ad placement in the SF/Bay Area markets. For example; Research shows high reviews for with astound cable company which could be a fantastic place to strategically run commercial ad placement. ONLINE commercial video ads are another excellent way to generate more business.

ÂŠ 2014 BrandID by design

NEW MARKETING COPY It all begins with a desire to see yourself differently. That inner desire leads to an outer change. And when the image in the mirror reflects the changes you wanted to see you become transformed both inside and out. When we decide to make these changes the question of who to trust becomes essential. Decisions like these cannot be taken lightly, and trust must be earned, that’s why for over 30 years Dr. Kahn Cosmetic has earned the trust of thousands of patients. Since 1978 Dr. Kahn has transformed lives by both surgical and nonsurgical means. Performing over 7000 surgeries, Dr. Kahn is one of the most innovative and sought after cosmetic surgeons in the Bay Area. Along with traditional techniques Dr. Kahn has also developed new ones like the New Lift. Today’s society appreciates convenience so The Kahn Center for Cosmetic Surgery is easily accessible from anywhere in the Bay Area, as well as San Jose. Seeing yourself differently also means seeing yourself in a state-of-the-art facility with the latest in cutting edge equipment and techniques that will deliver the vision you hold for yourself. With a dedicated and passionate staff that has been part of Dr. Kahn’s practice for over 20 years, The Kahn Center for Cosmetic Surgery stands behind its reputation for integrity and excellence in the field. Dr. Kahn and his staff are committed to making the vision you have for yourself come true. When you arrive for your consultation they will work closely with you to achieve the results you want, offering services like:

• Nose Surger (rhinoplasty) • Asian rhinoplasty • Facelift • Eye Lift • Breast augmentation • BOTOX Cosmetic • Ear Pinning • Liposuction

However you want to see yourself, The Kahn Center for Cosmetic Surgery will provide you with all you need to see the reflection you wish to see.

study CASE

ÂŠ 2014 BrandID by design

National Marketing/Advertising Campaign www.brandIDbydesign.com Innovative outdoor and print campaign for ION TV that

generates interaction with the ads via smart phone technology and visual recognition. This fun ad campaign generated a ton of traffic to the clients website. This would be a great concept to incorporate into your advertising campaign.

study CASE

National Marketing/Advertising Campaign www.brandIDbydesign.com

Another effective print campaign was based on a two page foldout storytelling reveal. This “Before” and “After” ad concept approach could also be a great technique to incorporate into your national advertising print campaign.

study CASE

NATIONAL MARKETING CAMPAIGN FOR QUINCY JONES

Commercial http://youtu.be/KSo7hdr2iRI

VIBE, a CBS syndicated American late night talk show produced by legendary Grammy Award winner, Quincy Jones. The marketing campaign included commercial, print and billboard advertising. The national marketing campaign an advertisers reach of over 92% of all US online users, spanning sites such as CBS.com, AOL, Fancast, MSN, Veoh, Facebook,YouTube, and CBS partners. In addition to the simplicity of targeting 9 out of 10 online users in a single buy, the national marketing campaign also take advantage of the vast array of creative units available on the CBS Audience Network.

ÂŠ 2014 BrandID by design

study CASE

Another concept is to collaborate with Christopher Raeburn at VICTORINOX to create a GCL fashion/tech connection of light. Which would interest the client base of Textile, Armed Forces, Recreational Parks. His collection for 2014 is called “Future Proof Light”

Objectives

An integrated marketing campaign aimed to establish GCL as one of the leading LED manufactures across global applications.

Christopher Raeburn, UK Garment Designer

Christopher Raeburn is a British fashion designer and Artistic Director of Victorinox. He utilises reappropriated military fabrics sourced thought Europe and dramatic use of lighting to showcase his work. All of Raeburn’s garments are produced in England.

projects OTHER NATIONAL MARKETING

YouTube commercial http://youtu.be/abDB14o8nvs www.brandIDbydesign.com

budget & schedule PROJECT

Logo branding estimate: £1,700 / Web estimate: £2,000 - £5,000 .......... W1 Development ..........

3 Week Calendar .......... W2 Create ..........

.......... W3 Refinement ..........

Rough Budget Est.

5 hours

Branding

Development

10 hours

Strategy

10 hours

Logo Branding

15 hours £1700

This calendar is a rough guideline for the scope of work proposed and does not include web development.

Why NOT choose us Simply put, if you choose us, we will give 200% to provide you with whatever it takes to hit your target goals for a powerful advertising and marketing campaign in the San Francisco/Bay Area.

We are a natural extension of your in-house creative team. • • • • • • • • • • • • • • • • •

Image branding Art direction Digital design Packaging Window & in-store display Signage & banners Video post production Outdoor and print advertising Creative marketing Social media Website Graphic communications Post production Trade show event Special exhibitions Public exhibitions This box of talent is bottomless...