Š 2014 BrandID by design
Our experience:
© 2014 BrandID by design
• over 40 years of combines experience in grassroots creative thinking. • design in UK, Paris, Germany, Asia, Istanbul and the USA • campaign strategies for marketing, new media and image branding. • branding strategies for marketing, new media and image branding. • A specialist at producing content for print, internet, social media platforms, viral marketing and broadcast video campaigns. • Smart, passionate, creative and highly effective branding solution for projects big and small.
approach Note: This pitch represents a rough estimate for the creative scope of this project. Once awarded, the production schedule and budget breakdown will be defined after we have had the opportunity to discuss in detail the full scope of this project.
CREATIVE
Our strategy:
START Š 2014 BrandID by design
BRAND COMPLETE
approach CREATIVE
“ENERGY EFFICIENT LIVING” © 2014 BrandID by design
process BRAND IDENTITY: first step
Š 2014 BrandID by design
process LOGO BRAND IDENTITY
© 2014 BrandID by design
Your brand’s identity is the visual expression of the brand that is communicated to the world. By leveraging an emotional connection to the idea of “GREEN ENERGY” without using the over used term will allow for greater positioning and desired image expansion.
EXPLORATION
LOGO BRAND IDENTITY IDENTITY
INTEGRATED M ARK E TIN G
PRINT COPYWRITING CAMPAIGN DEVELOPMENT
CATALOGUE PROMOTIONS PACKAGING EVENT COLLATERAL
MESSAGING
ADVERTISING
DESIGN
WEBSITES VIDEO ANIMATION PRESENTATION COMMUNICATIONS
STRATEGY
INTEGRATED MARKETING PLANS INFORMATION ARCHITECTURE MEDIA PLANNING VENDOR SOURCING MANAGEMENT & EVALUATION
CO - EXHIBITIONS SIGNAGE EVENT/LAUNCH
ENVIRONMENT
© 2014 BrandID by design
DIRECT RESPONSE
LIST MANAGEMENT PRINT & EMAIL
ONLINE/ MULTIMEDIA
LOGO BRAND IDENTITY INTEGRATED M ARK E TIN G
ADVERTISING
© 2014 BrandID by design
IMC situation analysis
Strategic Marketing Plan
Integrated Marketing Communications (IMC) Plan Company analysis
IMC Situation Analysis
Communication Objectives Product analysis
Strategic Communication Plan Distribution markets
Promotional Mix Multi-Media: website, advertising, interactive, virtual paradigm
Implementation
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Public relations (PR) & publicity strategy
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Direct marketing (DM) strategy
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New media advertising
Sponsorship & Events
Packaging
Signage Event participation Shared media exposure Shared exposure on printed collateral Integration with the website
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Social media page Interactive with SMS messaging at events typically linked to competitions, sales promotion and experiential marketing events
Intergrating RFID (radio • Inventory control • Sales promotion via with barcode recognition by mobile phones. • Auto-resupply via online shopping • Standardisation for greater • Minimalist packaging for low carbon footprint issues • Soy and other natural inks • Fibre alternatives to plastic packaging • Recycled materials for all collateral packaging
Viral – Experiential Marketing
Stunts Events Street crew Street promotion Online viral ads
© 2014 BrandID by design
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Global positioning (GPS) technology and location-based social networking. These major proponents of this technology trend are Foursquare, Gowalla and Google Latitude. An intersection of social networking, actual physical interaction away from the PC and mobile computing or mobile communications. Think of viral marketing with a twist of GPS!
moodboard VISUAL
EU recreational parking, communal areas, playful tree houses architecture – all with sustainable energy saving lighting.
© 2014 BrandID by design
LIVING IN A GREENER WORLD
moodboard VISUAL
© 2014 BrandID by design
NEW CREATIVE TECHNOLOGIES IN LIGHTING EU ROADS & HIGHWAYS
WHAT
Š 2014 BrandID by design
if?
study CASE
http://youtu.be/EFY69trKch4
© 2014 BrandID by design
“I just want to be” – The Polo of the Future campaign
current, relevant, engaging, and warm
study CASE
creative use of lighting for tradeshow and special events
study CASE
Global leader in sustainable product packaging
Sustainability is rooted in our company values and has long been part of our
approach to business. Today, it drives us to work collaboratively across our entire value chain to address the environmental and social impacts of product packaging, labelling, retail branding and graphics materials. Our aim is to improve the sustainability of our products and processes, while helping to create shared value for all of our stakeholders.
Š 2014 BrandID by design
Global Sustainability communication and awareness campaign for Avery Dennison. Avery in Guatemala rainforest.
study CASE
© 2014 BrandID by design
Another concept is to collaborate with Christopher Raeburn at VICTORINOX to create a GCL fashion/tech connection of light. Which would interest the client base of Textile, Armed Forces, Recreational Parks. His collection for 2014 is called “Future Proof Light”
Objectives
An integrated marketing campaign aimed to establish GCL as one of the leading LED manufactures across global applications.
Christopher Raeburn, UK Garment Designer
Christopher Raeburn is a British fashion designer and Artistic Director of Victorinox. He utilises reappropriated military fabrics sourced thought Europe and the dramatic use of lighting to showcase his work. All of Raeburn’s garments are produced in England.
official tech
GCL
Š 2014 BrandID by design
partnership
illumination
GCL
Š 2014 BrandID by design
event with
illumination
GCL
Š 2014 BrandID by design
event with
projects OTHER BRANDING
www.brandIDbydesign.com
budget & schedule PROJECT
Total budget: £2,000,000
4 Quarter (12 month) GCL EU launch Calendar with budget points Q1 FEB
MAR
Q2 APR
MAY
JUN
Q3 JUL
AUG
SEP
Q4 OCT
NOV
DEC
JAN
EST. BUDGET*
£100,000
pricing strategies branding creative web collateral material
£750,000
£210,000
advertising /pr presence
£200,000 trade show presence ongoing consulting event campaign
© 2014 BrandID by design
ARCHITECT @ WORK - UNITED KINGDOM
£250,000 £140,000 £150,000
Why NOT choose us We are a natural extension of your in-house creative team. • image branding • art direction • digital design • signage & banners • collateral marketing material • social media • website • graphic communications • videography • post production • trade show event
© 2014 BrandID by design