Patient Satisfaction: A New Bottom Line for Healthcare

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Meet an expert: John W. Huppertz, PhD Dr. Huppertz is chair of Clarkson University’s MBA in Healthcare Management Program and an associate professor of healthcare management. His academic interests are in healthcare marketing, strategic management of healthcare organizations, leadership, and strategic planning. Dr. Huppertz has written and co-written book chapters and journal articles about marketing and healthcare and has delivered numerous invited and refereed presentations at professional gatherings. He also is a member and past chapter president of the American Marketing Association. Before his academic career, Dr. Huppertz was managing partner of a $135-million marketing communications agency. A graduate of Xavier University, Dr. Huppertz earned a master’s and doctorate, both in social psychology, from Syracuse University.

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