BBC Music 2014 Media Information

MEDIA 2014 MAGAZINE

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MEDIA PACK 2014

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MAGAZINE

Highlights over the last 12 months 33Extended our No. 1 position

33Continued to grow the BBC Music podcast 33Hosted the 2014 BBC Music Magazine Awards and filmed them for our website 33Reviewed 1,080 discs in print 33Carried 65 pages of live music editorial 33Drove over 4,500 sales of discs through our BBC Music Direct ordering service 33Grew average monthly unique online visits by 43% 33Grew iPad readership to over 1,000 per month

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BBC Music Magazine is the most comprehensive guide to all aspects of classical music, whether live, broadcast or recorded.

Recorded

33Each issue carries a complete work of classical music on a cover-mounted CD 33Every year, over 1,000 discs are reviewed in our review sections 33over 31,000 reviews available to search online

Live

33BBC Music Magazine carried over 300% more live-music related editorial than Gramophone 33Each issue carries at least 4 pages of concert previews per issue 33We produce a 30 page festivals guide in the April issue Title

Performance Editorial

Festivals

Total

BBC Music

4 pages per issue

17/18 pages

82-83 pages per annum

Gramophone

0.5 pages per issue

12 pages

18.5 pages per annum

Broadcast

33Dedicated section for all classical music broadcast on television and radio.

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Our Circulation

BBC Music Magazine is the world’s biggest-selling classical music magazine.

Title

Total Circulation

Total Subscription

Total UK

Overseas

BBC Music

40,827

28,737

22,638

18,189

Gramophone

25,280

18,947

13,122

12,158

33BBC Music Magazine has a 61% higher circulation than Gramophone.

33BBC Music Magazine has a 66% higher subscription base than Gramophone.

33BBC Music Magazine has a 60% higher UK circulation than Gramophone.

33BBC Music Magazine has a 67% higher overseas circulation than Gramophone.

Source: Audit Bureau of Circulation Jan–Dec 2011

Independently Audited and Accountable

33BBC Music Magazine is the most independently audited and accountable classical music brand.

Indepen and Acco

• BBC Music Magazin accountable classica

• BBC Music Magazin included in both th Index Survey.

• These surveys are th and the measureme habits and purchase

33BBC Music Magazine is the only title to be audited by the ABC and included in both the National

Readership Survey and Target Group Index Survey.

33These surveys are the industry standards for readership measurement and the measurement

of consumer attitudes, motivations, media habits and purchase behaviour.

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The Reader

or higher (index 149)

Male

12% have a post-graduate

0

qualification (index 207)

Female

58% 15-24

28% 33%

0

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25-34

21% % Percent

35-44

45-54

55-64

Employment

Family

An Engaged Audience:

Age Profile: Age (years)

Gender

29 Pre-family 21 Family 18 Post family

D EGRE E LE V E L

are the main shoppers

38

31.44% are educated to

58%

ARE THE CHIEF INCOME EARNER

62

READERS

AB

59%

% Percent

232,000

25%are

100

Work full/part time 51 17.47 Retired 23.58 Still studying

Wide reaching Audience:

Attractive Audience:

32%

minutes

65+

4% 13.10% 20% 9% 11% 12% 9% 18% 100

are Primary readers of BBC Music

25

almost always read the publication

average reading time of the publication

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The Reader Passionate about classical music:

The average reader of BBC Music:

147 percent more likely than the average person to agree that music is an IMPORTANT PART OF THEIR LIFE (index 247)

3 sees 3 plays every year

71 percent more likely to like listening to NEW MUSIC (index 171)

3 attends 3 classical music concerts every year

Readers attend a combined total of 229,000 opera performances every year

3 attends the ballet once a year

Readers attend a combined total of 687,000 classical music concerts/recitals every year

3 attends 2 Jazz concerts

Cultured:

Readers are 913 percent more likely to be interested in INTERNATIONAL EVENTS (index 113) than the average person Readers are 57 percent more likely to be interested in OTHER CULTURES (index 157) than the average person

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3 attends 3 other cultural events every year 3 attend the opera once a year 3 visits art galleries 4 times every year 3 attends 4 cultural talks or lectures every year Source: TGI July 2010 – June 2011. Based on ABC1 adults

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The Reader They are responsive:

They are high spending: 3 In total, readers have bought 573,000 CD Albums 3 Readers are 103 percent more likely than the average person to spend £200+ on CD's

18%

of readers pay more attention to advertising than any other content in the magazine

29%

agree that advertising helps them choose what to buy

32%

agree that advertising helps them make the best purchases

3 In total they spent £3,744,000 on CDs in the last 12 months 3 In total they spent £1,523,000 on music downloads in the last 12 months 3 In total, readers have downloaded 306,000 albums 3 In total they have bought 429,000 single track downloads 3 In total, they spent £827,000 on Blu-ray Discs in the last 12 months 3 In total they spent £2,305,000 on music DVDs in the last 12 months 3 In total, they have bought 825,000 music DVDs Source: TGI July 2010 – June 2011. Based on ABC1 adults

They are active: 49 times more likely than the average person to have bought a CD album in the last 12 months 13% are interested in buying products they’ve seen advertised (index 374) 78% have bought CDs in the last 12 months (index 149) 38% have bought music downloads in the last 12 months (index 181) 57% have bought music DVDs in the last 12 months (index 107)

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27%

are tempted to buy products they've seen advertised

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MAGAZINE

Our North American Edition

We print every North American edition in the States. This helps us to do four important things: to customise the magazine as much as we like; to ensure our American and Canadian readers get their magazine much closer to the UK on-sale date; and to reduce our carbon footprint. It also makes distribution easier and means we can target specific areas in the US more easily.

The North American Edition replaces our UK events with the must see US classical performances that month. If you’d like to see some examples of US features, we’d be delighted to email PDFs. 33BBC Music Magazine is the biggest-selling classical music magazine in North America with

a circulation of 13,087 per issue. It is bought by more classical music enthusiasts than both Listen and Gramaphone.

33Every issue has a limited number of exclusive advertising pages that only appear in our North

American edition. They’re the best way to reach a purely North American audience.

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BBC Music Magazine Awards 2014

The BBC Music Magazine Awards continue to grow. Now established as the most effective classicalmusic recording awards in the UK, with recording sales outstripping our nearest magazine competitor, they will this year again be held at Kings Place, London.

The BBC Music Magazine Awards are unique in that the winners are chosen by the public.

21 nominations are chosen by a specially selected jury of critics from the 250 five-star recordings and DVDs of 2013. The final choice rests with the public vote – and these are the only classical awards with so much public voting. 2013 was a truly superb year for new releases and we are immensely proud to support the classical record industry.

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www.classical-music.com 33In the last year we grew unique visitors on our website by 43% 33Average monthly Uniques: 68,000 33Average page impressions: 177,000 33e-newsletter subscribers: 30,000 33Facebook Likes: 8,780 33Twitter: 34,700 33112 features posted 33Download of the week downloaded by 2,000 people every week 33BBC Music Podcast downloaded 3,000 times on average Source: Google Analytics 2012/2013

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Online Opportunities Leaderboard banner

728 × 90

300 × 250

Mid-Page Unit (MPU)

Online Options

E-Newsletter

33Newsletter £1800

3330,000 Subscribers

33Banner £45 per thousand page impressions

33Weekly frequency

(£900 for 20,000 page impressions)

33MPU £35 per thousand page impressions 33(£700 for 20,000 page impressions) 33Podcast sponsorship £1500

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33Fascinating features 33The latest news 33BBC Music Choices

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MAGAZINE

2014 Festivals Guide

The BBC Music 2014 Festivals Guide appeared in our April issue. It contained over 30 pages dedicated to music festivals, including a comprehensive advertising section covering festivals in the UK, US, Europe and Worldwide. It offers unrivalled access to an audience of music enthusiasts with a passion for live performance and music festivals.

Our print guide is replicated in our ipad edition and both are accompanied by a bespoke online festivals guide on www.classical-music.com that enables you to reach all our online users as well as print readers.

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MAGAZINE

Other Opportunities 33Inserts – bound and loose

Education Guide:

33Sponsorship

Our guide to the best music education establishments.

33Competitions 33Reader offers

Great British VeNUes | aDVertiseMeNt FeatUre

BBC Music ad October 2012:Layout 1

TALENTED

33iPad and mobile device advertising 33Pre-rolls

Mark Savage

Great British VeNUes | aDVertiseMeNt FeatUre

Cadogan Hall

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et in a fantastic location in the heart of Chelsea, Cadogan Hall has become one of London’s leading concert venues. The Hall’s 900 seats, state of the art sound and light and luxurious surroundings makes it the first choice for some of the UK’s top orchestras, including the hall’s resident orchestra, the Royal Philharmonic, as well as a favourite London destination for international touring orchestras.

Cadogan Hall has been the chosen venue for the world-famous BBC Proms Chamber Music Series for the past six years – which this year saw appearances from artists such as mezzo-soprano Alice Coote, chamber choir Tenebrae and pianist Pierre-Laurent Aimard – and hosts a variety of contemporary music events and a vibrant selection of world music.

The hall produces a full brochure of events three times a year and copies are available from the venue’s box office in Sloane Terrace (+44 (0)20 7730 4500) or can be downloaded from the website www.cadoganhall.com.

waterfront site on the banks of the Tyne and includes two concert halls, a rehearsal space and a music education centre. The local, national and international concert programme runs all year round and incorporates all kinds of music. chelsea arts:

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Dartington International Summer School 27 July - 31 August 2013 Artistic director John Woolrich

Residential music courses for all ages and abilities.

Sing, play, listen, unwind.

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You are warmly invited to contact the Registrar, Iona Hutchinson Tel: 01992 706353 or email: registrar@haileybury.com Haileybury, Hertford, Hertfordshire SG13 7NU

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ThoMaS haywooD

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he Sage Gateshead is an international home for music and musical discovery, as both a live music venue and a centre for music education. The building, designed by Foster and Partners, is located on a landmark

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hear chamber music at Cadogan

SiMpSon; 4, Mark SiMMonS; 5, ThoMaS haywooD

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Jurowski marks his final season as music director with a new production of richard Strauss’s Ariadne auf Naxos starring soprano Soile isokoski and baritone Thomas allen.

The season also features rameau’s Hippolyte et Aricie, conducted by william Christie and Donizetti’s Don Pasquale starring soprano Danielle de niese. The productions to be revived include 2012’s Mozart’s Le Nozze di Figaro with a new cast, verdi’s Falstaff conducted by Sir Mark elder and the 2010 Billy Budd by Britten conducted by Sir andrew Davis with tenor Mark padmore as vere.

It is home to Northern Sinfonia, orchestra of The Sage Gateshead, and the Folkworks programme, which provides opportunities to listen to and participate in traditional music and dance. The extensive learning and participation work, including ‘Join in and Sing’ workshops, study days and ukulele classes, enables everyone of every age or ability to become involved in music making.

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Usher Hall www.usherhall.co.uk

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2012/13 hiGhliGhts

+44 (0)131 228 1155

he Usher Hall is an Edwardian concert hall set in the heart of Edinburgh. A key venue for visiting national and international orchestras, it is a main holy venue place: for the Edinburgh International head to st George’s Festival.

Hosting around for its famous acoustic 200 events each year, the venue embraces the widest range of music

including award ceremonies and recording sessions. Accommodating 2,200 (2,900 standing), the venue will celebrate its centenary in 2014. The world’s greatest artists have graced its stage – including Scottish violinist Nicola Benedetti, conductor Iván Fischer and pianist Garrick Ohlsson.

St George’s Bristol

alexander Dmitriev conducts the St Petersburg Symphony Orchestra in a concert of russian music on 7 october, while on 22 october, violinist Sarah Chang performs with the Dresden Philharmonic. on 7 December Academy of Ancient Music presents a programme of vivaldi, and at the end of January catch the Bergen Philharmonic Orchestra performing grieg. Don’t miss the Czech Philharmonic’s performance of music by Dvoπák in april.

and important venue for all kinds of music, from classical to jazz, opera to folk, world music to spoken word and family concerts.

Highlights of the forthcoming programme include an all-Bach concert from violinist Viktoria Mullova on 22 October and Beethoven String Quartets from the Elias Quartet on 7 December, not to mention the Bristol Baroque Festival presented in association with BBC t John’s Smith Square, in the heart of Radio 3 from 25-29 March 2013.

St John’s Smith Square

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The Festival (May-August), Tour (OctoberDecember), music label, cinema screenings and live operas on www.glyndebourne.com provide the chance to experience the best of Glyndebourne wherever you are.

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and enthusiastic audience, and the world’s best classical music artists.

Housed in a beautiful former Georgian church within its own gardens in the heart of Bristol, its full and vibrant programme, with over 200 events each year, makes it an incredibly popular

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Westminster, is one of London’s finest concert halls with superb acoustics, Baroque architecture and a varied programme featuring choirs, chamber orchestras and period instrument groups. Highlights of the autumn 2012 season include a performance of Schubert’s Unfinished Symphony and Beethoven’s epic Fifth Symphony from the London Chamber Orchestra conducted

by Christopher Warren-Green. On 7 November, the Dante Quartet brings a taste of Lebanon to this corner of London with an imaginative programme of chamber music from the country. As an Advent treat, don’t miss flautist Sir James Galway performing Bach with the Orchestra of St John’s on 4 December.

This year sees the launch of the Smith Square Autumn Festival, (10-14 October), and Christmas show – Jack Frost’s Christmas Adventure.

The 27th annual Christmas Festival, which includes Polyphony’s annual performance of Handel’s Messiah on 23 December conducted by Stephen Layton, goes on sale from 1 October. Book early to avoid disappointment at www.sjss.org.uk or by calling +44 (0)20 7222 1061.

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MAGAZINE

The Future 33Retain our No. 1 position 33Widen the gap between BBC Music Magazine and

its competitors Newsstand: 33Consolidate current newsstand position 33Nurture key relationships 33Expand distribution through relevant retail outlets 33Explore new strategic partnerships 33Promote on the newsstand at key times

Subscriptions: 33Consolidate and grow base 33Increased subscription marketing spend – £200,000 33Targeted US mailer 33Online activity will reach in excess of 560,000

Online: 33Drive online presence, authority and visitor numbers 33Continue to expand digital edition onto new tablets

and smart phones

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Rates and Data

Advertisement sizes

33DPS £7,930 33Page £4,060 33Half vertical £2,230 33Half horizontal £2,230 33Quarter page £1,220 DPS Bleed: 438 × 283 mm Trim: 432 × 277 mm Type: 410 × 251 mm

Guaranteed Positions

PAGE Bleed: 222 × 283 mm Trim: 216 × 277 mm Type: 196 × 251 mm

33Outside Back Cover plus 20% 33Inside Front Cover plus 15% 33Inside Back Cover plus 10% 33Right hand page plus 10% 33Front Half plus 10%

HALF HORIZONTAL Bleed: 222 × 141 mm Trim: 216 × 135 mm Type: 196 × 123 mm QUARTER Type: 96 × 123 mm

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HALF VERTICAL Bleed: 112 × 283 mm Trim: 106 × 277 mm Type: 96 × 251 mm EIGHTH Type: 96 × 60 mm

CLASSIFIED 1 column: 43 mm 2 column: 90 mm 3 column: 137 mm 4 column: 184 mm

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Contacts Individual

Position

Email/Telephone

Oliver Condy

Editor

Oliver.Condy@immediate.co.uk +44 117 314 8388

Jeremy Pound

Deputy Editor

Jeremy.Pound@immediate.co.uk +44 117 314 8306

Rebecca Franks

Reviews Editor

Rebecca.Franks@immediate.co.uk +44 117 314 8303

Andrew Davies

Publisher

Andrew.Davies@immediate.co.uk +44 117 314 8316

Caroline Herbert

Head of Advertising

Caroline.Herbert@immediate.co.uk +44 117 333 8060

Tom Drew

Group Head

Tom.Drew@immediate.co.uk +44 117 933 8043

Rebecca Yirrell

Senior Account Manager

Rebecca.Yirrell@immediate.co.uk +44 117 933 8007

Kevin Taylor

Advertising Manager

Kevin.Taylor@immediate.co.uk +44 117 933 8007

Richard Sawyer

Brand Sales Executive

Richard.Sawyer@immediate.co.uk +44 117 314 8841

Isabel Higuero

Classified Sales Executive

Isabel.Higuero@immediate.co.uk +44 0117 314 8754

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