BRAND NEW MAGAZINE
MODERN RONIN
Edition
Ariana Arwady x Claudia Aguilar x Nikole Pryor
What We Do
Abstract
Print magazines have experienced and overcome a number of technological developments in the history of the magazine. Developments that have occurred in the last years have produced a new
art of
publication that is completely managed in digital technology. All innovations forthcoming will continue to change the way a magazine is
produced,
published and consumed.
For my capstone, I want to delve into the art of making magazines, and relishing how text and image combine to create editorial personality on paper and on screen. Merging digital with print, I want to explore how brands are communicated through magazines.. So we introduce to you Brand
New Magazine. A platform with a new way to reach creatives, we are
committed to delivering beautiful, influential content and brand experiences for individuals who demand
to be inspired. Through special editions exhibiting new up and coming artists, designers, musicians, and all things new, this magazine is meant to celebrate newness and individualism -- this booklet, let’s talk about fashion design..
Cultural relations with genuine engagement, and an emotional connection.
Our Manifesto
Statement of Purpose
This magazine will exhibit our human connection through designs and stories that inspire.
An obsession with the highest standards, we believe that quality is always in style, with iconic brands and incoming talents we cultivate. We celebrate
For The One Target Consumer
the extraordinary, we create experiences that make something excellent that can be seen, felt, and remembered by devoting each edition to a different and inspiring artist. We are here to entertain, surprise, and empower with exclusive access. Fiercely determined to encourage
For the one who enjoys conversation, and community. For those interested in connecting with a network of passionate people who approach their work with rigor and bring big new ideas to life.
those who dare to be
Through artists of all kinds, with all focuses, we are driven, learning, innovating, and thinking carefully while we see clearly. He or she is brave, bold and wants to help blaze a trail.
moments that offer new perspectives, and new
Let’s thrive in conversation, community and diversity.
different, challenge norms, and break new ground. We inform in new and compelling ways, creating beautiful, visually arresting
forms
of self-expression. We want to bring pleasure to
those who encounter us.
Table of Contents Intro Abstract Purpose Statement Target Consumer Ariana Arwady Senior Designer - SCAD ‘19 Modern Ronin
About Ronin Ronin Couture The Process Marketing Design Muse Financials Final Thoughts
We thrive in conversation, community and diversity. This magazine exhibits our human connection through designs and stories that inspire. Emotion, Cultural Relations with Genuine Engagement, and Distant Love
ARIANA ARWADY
MODERN RONAN
Meet the Designer
Ariana Arwady Introducing Ariana Arwady, an aspiring designer since the young age of thirteen, now a Fashion Design graduate from Scad (Savannah College of Art and Design) -- Her aesthetic can be described as luxury comfort. Ariana’s designs meanwhile extremely appealing, are most always rooted from a personal narrative that inspires her, making her designs all the more interesting. I’m so grateful to have gotten the chance to sit down and talk to Ariana about herself, I can say this talent is different from most at SCAD in her design process, source of inspiration, and how she delivers her message. Clearly exhibited through her Senior Collection with the theme of an electric intercensal Japanese feel, let’s talk about design with Ariana, her process and her journey with SCAD throughout her final collection.
“To start off, tell me something about yourself and where you want to end up in your career path” “Costume design, detailed Broadway or anything relating to theatre. I would love to work on set in costume design”
“I know how intensely hands-on and time consuming the fashion program is here at SCAD, how were you able to balance your school work and personal life so that you’re not totally consumed by the rigorous work load?” “Self care is something I take very seriously, I would really encourage any student here to take a second and know you’re limit. I like to focus on my self care along with thinking strategically, making time for a social life and rest. I have not had ONE all nighter all quarter, and that’s a really rare thing to hear in the fashion department. Taking the time to really rest, eat properly and have a healthy amount of interaction is so important in the fashion department because we sometimes forget.. About time and anything happening outside these walls at eckburg. In terms of strategic thinking, I’ve really thought carefully about any and all possible percussions I could come across by teachers, the school board and especially anything having to do with my work and materials.”
Ariana Arwady Ariana Arwady realizes the rigor it takes to be a fashion design student at SCAD and knows her limit. She takes the time to focus on her self care, right next to her design work so she can have a well balanced lifestyle, not completely taken over by scad assignments that sometimes have the potential to trap students in their work. Some things she makes sure to keep in her self care routine is really thinking strategically, making time for a social life and most importantly rest, so no all nighters for her! From the beginning Ariana was aware of any percussions teachers and the school board may give her throughout her design journey, so she was sure to implement certain strategies in a way that has inspired others to not just execute, but to really think clearly and move forward with purpose rather than for the deadline.
About the Path to Becoming a Ronin What were the Ronin? Also known as a daimyo, a ronin was a samurai warrior in feudal Japan without a master or lord. A samurai could become a ronin in several different ways including: the death of his master, or fall from power, or the samurai might lose high master’s favor or patronage and be cast off. The word “ronin” means literally “wave man,” connotating that he is a drifter or a wanderer. Originally, during the Nara and Heian eras, the word was applied to serfs who fled from their masters’ land and took to the road, often turning to crime and become robbers and highwaymen in order to support themselves. Over time, the word has transferred up the social hierarchy to rogue samurai who were seen as outlaws and vagabonds, men who had been expelled from their clans or had renounced their lords. During the Sengoku period from 1467 to around the 1600s, a samurai could easily find a new master if his lord was killed in battle. During such a chaotic time, every daimyo needed experienced soldiers and ronin did not remain masterless for long. However, once Toyotomi Hideyoshi, who reigned from 1585 to 1598, began to pacify the country and the Tokugawa shoguns brought unity and peace to Japan, there was no longer any need for extra warriors. Those who chose the life of a ronin would often live in poverty and disgrace.
What is Ronin?
“It began as a short narrative detailing an enduring immortal Japanese Ronin, the samurai without a master. This time-displaced nomad soon grew beyond the page and was fully realized through Modern Ronin,” says Ariana.
Ronin Couture
“The collection Modern Ronin focuses on this contemporary warrior as an amalgamation of Japan’s past and present. A woman of the established tradition and what it has now emerged into today. Taking inspiration from this personal myth and Japanese nomadic culture, the collection aims to create a strong balance of the ronin’s journey. Pulling from classic kimono silhouettes, Edo period travel garments and ikat print, the collection honors the past while actively progressing into today. Vintage ikat print slowly transform indigo into the bright neon lights of Tokyo’s streets. Intense pink top-stitching lays on the traditional ikat while classic white thread is paired with modern print interpretations. This ronin’s apparel is a reflection of her immortal life as she travels through Japan. Now, she is a true synthesis of Japan’s past and it’s modern face.”
The Process
The Process
Chizue
Def. of a thousand years, long life, is blessed
Nakano
Def. warrior, a brave or experienced fighter, to be of ancient/noble origin
Amaya
Def. is night, is rain, feminine, powerful or dominate
Marketing Strategy
Muse - Website / Social Media Marketing - Financials
Design Muse
Personal Website & Subscription Blasts
Strong landing page Easy navigation Easy access to social platforms Simple aesthetic Contact info
Social Platforms Strong postings Clean feed Link to website and product pages Detailed captions Straight to point bio with more info link
FINAL THOUGHTS
Ariana Arwady “In your career path, you mention an interest in costume design.. Why costume design?” “It’s the narrative part - you have a script and a back story to a character. There’s film and television, like in game of thrones you see a progression in each character. Throughout their journey, as they progress as a character, their armor becomes more protected. The armor begins to make more sense and fits better as the character evolves with the narrative. History has always been a favorite subject of mine, even in fantasy there has to be a storyline and psych of the character. I like that you’re not constricted by fashion trends and the industry when working with the clothing of a psych, instead you can make it whatever you want because your clothes are now part of that story, just as much as the character. Looking into costume design, there are masks, crazy hair, color and prints, I find inspiration from shows with historical references or this eccentric look like in the Black Panther, or especially something like in Game of Thrones where the wardrobe is just as important as the character.“ “Do you have any favorite reference platforms? Where do you like to source most your inspiration from?” “The library, hard-copy books, or scanned process pages. I could spend a lifetime at the library looking through books on film, costume designers and even fantasy. I look into characters and how things are designed. I take inspiration from film as well, the ones made in Hollywood kind of already have some western in it that I incorporate in some of my designs. The web, Pinterest boards, illustrations and mood images are also a go to source digitally, but if I had it my way I’ve always work with physical reference platforms.”
This wandering woman became a nomad of many faces. Blending in where she needed to but subtly standing out in the crowds of faceless strangers. Having no direction is no mistake it is her state of being. Ariana Arwady is a fashion design student studying the intricacies of her passion at Savannah College of Art and Design. Whether it is draping, sewing, or illustrating, Ariana works with vigor and a creative touch with all that she does. The main inspiration for her work comes from nature but from the people and the stories they tell. Fashion is a means of storytelling to Ariana and she delves deep into this concept when creating garments and collections. Her work always revolves around the identity and essence of a piece of clothing. Her unique method produces clothes that have a life of their own. Print magazines have experienced and overcome a number of technological developments in the history of the magazine. Developments that have occurred in the last years have produced a new art of publication that is completely managed in digital technology. All innovations forthcoming will continue to change the way a magazine is produced, published and consumed. This project becomes relevant to the industry because print magazine isn’t necessarily going away, rather it’s being produced differently. I want to work with magazines; I’m interested in the idea of relishing how text and image combine to create editorial personality on paper and on screen. So we introduce to you Brand New Magazine. A brand new way to reach creatives, we are committed to delivering beautiful, influential content and brand experiences for individuals who demand to be inspired. Through special nonseasonal editions exhibiting up and coming artists, designers, musicians, and all things new. This edition devoted to fashion design with Ariana Arwady.
Final Thoughts Industry Justification
Special Thanks To Alex Guiteras - Fabric Print Collab David Dong - Photography Emily Munsell - Hair / Makeup Nikole Pryor - Videography