SU VPA Portfolio

Page 1

M F Q P M F Q P M F Q P M F Q P M F Q P M F Q

E J A L E J A L E J A L E J A L E J A L E J A

D G S T D G S T D G S T D G S T D G S T D E S

H U W G H U W G H U W G H U W G H U W G H X W

F R E R F R E R F R E R F R E R F R E R F P E

J P D F J P D F J P D F J P D F J P D F J E D

G Q F C G Q F C G Q F C G Q F C G Q F C G R F

K A R D K A R D K A R D K A R D K A R D K I R

R L T M R L T M R L T M R L T M R L T M R E T

I S G Y I S G K I S G K I S G K I S G K I N G

T K H V T K O V T K H V T K H V T K H V T C H

S D Y I S D Y P S D Y I S D Y I S D Y I S E Y

Y J U N Y J U N H J U N Y J U N Y J U N Y J U

L F J G L F J G L O J G L F J G L F J G L F J

H U K H H U K H H U M H H U K H H U K H H U K

K T I F K T I F K T I O K T I F K T I F K T I

G R O S G R O S G R O S R R O S G R O S G R O

J H L Z J H L Z J H L Z J E L Z J H L Z J H L

F G N X F G N X F G N X F G N X F G N X F G N

O T M A O T M A O T M A O T M A O T M A O T M

V U B W V U B W V U B W V U B W V U B W V U B

N W V S N W V S N W V S N W V S N W V S N W V

C O N M C O N M C O N M C O N M C O N M C O N

D L I I D L I I D L I I D L I I D L I I D L I

CLAUDIA RUBÍN DESIGN PORTFOLIO SOPHOMORE YEAR VPA SU



CLAUDIA RUBÍN DESIGN PORTFOLIO SOPHOMORE YEAR VPA SU


03

03// PUBLICATIONS

02

02// TYPE AND LAYOUT

01

01// INTRODUCTION

04

04// EVENT POSTERS


07

07// PHOTOGRAPHY

06

05

05// PACKAGE DESIGN

06//BRANDING

08

08// CONTACT


01


HELLO! MY NAME IS CLAUDIA RUBÍN. I AM CURRENTLY A STUDENT AT SYRACUSE UNIVERSITY’S COMMUNICATIONS DESIGN PROGRAM.EVER SINCE I WAS YOUNG, I HAVE BEEN INTERESTED IN THE AESTHETIC OF THINGS AND FINDING WAYS TO MAKE THEM BEAUTIFUL. I AM PASSIONATE, HARD WORKING, AND A TEAM PLAYER. I AM ALWAYS WILLING TO LEARN WHAT IS NEEDED TO BETTER MYSELF AS A DESIGNER, AND IMPROVE IN THE FIELD.


02

TYPOGRAPHY



CROPPED LETTERFORM ASSIGNMENT THESE 10X10 PIECES WERE A PART OF A TYPOGRAPHIC ASSIGNMENT.


COLOR AND BLACK AND WHITE THE PURPOSE IS TO NOT BE ABLE TO TELL WHAT EACH LETTER IS RIGHT AWAY.


ABCDEFGHIJKLMNOPQRSTUVWXYZ

THROUGH THICK &THIN “Didot has been in style for over 200 years.” The House of Didot in Paris, France was one of the most illustrious in the areas of typography. They were the King’s printers and encouraged the cutting of new types. Firmin Didot is responsible for the first modern roman

typeface in 1784 known as “Didot”. This was during the Age of Enlightenment. It was repopularised in the 1920’s during the “modern” art period. The typeface takes inspiration from John Baskerville’s experimentation with increasing

stroke contrast. It is clean, delicately serifed, and has been in style for more than 200 years, being the face of magazines such as Vogue and Harper’s Bazaar. To this day, it remains France’s greatest contribution to type design.

CMD 281

The typeface takes inspiration from John Baskerville’s experimentation with increasing stroke contrast. It is clean, delicately serifed, and has been in style for more than 200 years, being the face of magazines such as Vogue and Harper’s Bazaar.

The House of Didot in Paris, France, was one of the most illustriou in the areas of typography. They were the King’s printers and encouraged the cutting of new types. Firmin Didot is responsible for the first modern roman typeface known as “Didot”.


TYPOGRAPHIC POSTER THE ASSIGNMENT WAS TO CREATE AN 11X17 COMPOSITION OF THREE PREVIOUS WORKS WE HAD DONE IN CLASS: CROPPED LETTER FOR, LETTER SYMBOL,AND THE 3D LETTERFORM.

THE TYPEFACE USED FOR THE COMPOSITION IS DIDOT.


THE ASSIGNMENT WAS TO CREATEA COMPOSITION THAT INCLUDED BASIC FORM, TYPE AND IMAGE.

LEFT: ALIENATION RIGHT: ORGANIZATION



03

PUBLICATION DESIGN




NAKED: DESIGN EXPOSED SWISS INTERNATIONAL STYLE FIRST SEMESTER THIS PUBLICATION WAS ONE OUT OF FIVE BOOKS ABOUT EUROPEAN MODERN DESIGN.



NAKED: DESIGN EXPOSED SWISS INTERNATIONAL STYLE FIRST SEMESTER


INFOGRAPHICS PUBLICATION: WHY PRINT? A MAGAZINE ABOUT PRINT

ASSIGNMENT: CHOOSE A TOPIC AND DESIGN AN INFOGRAPHIC. PURPOSE: INFORM ABOUT THE IMPORTANCE OF PRINT.



04

POSTER DESIGN



L A N

E I H D T R S A C LE U R N F G I O S E D ty rsi ive n n g e U si us De rac ol of um y S ho si Sc mpo 14 ys, Sy ll 20 sda Fa edne 2pm 05 W :45– all 0 12 ck H Illi

l ina ard C a /1 / / 10 else om on er Ch cti sig al.c n i GQ t Direic De rd Ar aph tor eaca Gr stra hels llu w.c ww


EVENT POSTER DESIGN SYMPOSIUM FALL 2014 DESIGNED FOR THE SPEAKER CHELSEA CARDINAL, WHO IS AN ART DIRECTOR FOR GQ MAGAZINE.


EVENT POSTER FOR ART BASEL IN MIAMI, FLORIDA


C

LAS calles DE SAN SeBASTIÁN January 15 to 18

THURSDAY Medalla $2 FRIDAY PRESIDENTE $2 SATURDAY CORONA $2 SUNDAY HEINEKEN $3

D Musical guests El gran combo calle 13 and many more

STAGE LOCATED NEXT TO EL PARQUE DE LAS PALOMAS

S

S

Old san juan festival

EVENT POSTER FOR LAS FIESTAS DE SAN SEBASTIÁN.


05

PACKAGE DESIGN



The Fix. Self tanner correcror.

FOR THIS PROJECT I HAD TO DESIGN A PRODUCT THAT INCLUDED BAKING SODA IN THE MIX. I THEN HAD TO CREATE A PACKAGE FOR IT, A POP DISPLAY, AND A TWO-PAGE SPREAD ADVERTISEMENT. THE FIX, SELF TANNER CORRECTOR. CMD 252


THE FIX self tanner corrector

MY PACKAGE WAS COMPOSED OF THE BOTTLE HOLDING THE PRODUCT, AND THE BOX TO FIT THE BOTTLE.


06

BRANDING



BRANDING ASSIGNMENT: TAVI TERA RESTAURANT ORGANIC TAPAS BAR SLOGAN: WHERE FOOD COMES TOGETHER



07

PHOTOGRAPHY



FILM STRIP FROM ART PHOTOGRAPHY PROJECT AT SYRACUSE UNIVERSITY INSPIRED BY RICHARD AVEDON




LEFT: ART PHOTOGRAPHY ASSIHNMENT SU VPA / INSPIRED BY RICHARD AVEDON RIGHT: PERSONAL PROJECT IN GUÁNICA, PUERTO RICO



PERSONAL PROJECT SUMMER 2014 OLD SAN JUAN, PUERTO RICO


08 CONTACT CLAUDIA RUBÍN

T: 939 642 2981 @: CLAUISRU@GMAIL.COM



DESIGNED BY CLAUDIA RUBÍN


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