A Magazine About Print
88 percent of readers prefer to read print magazines
over the electronic versions.
25
percent of readers said that they read more than 5 print magazines in the last month.
2 50 12 percent of readers said that they read more than 5 digital magazines in the last month.
percent of readers said they spend at least 30 minutes with print.
percent of readers said they spend at least 30 minutes with digital.
2.02 was the number of how many print editions readers were subscribed to.
0.6 was the number of how many digital editions readers were subscribed to.
Spreads by Chelsea Cardinal
GQ Magazine
Elephant Magazine spreads
Print Industry
$670
Auto Industry
$432
Music Industry
$67
Magazine reads in the last 6 mo.
96%
under 25
U.S. consumer’s average 10 sources of information before making a purchase: 1. TV Commercial
Direct Mail
Online Advertising $47
2.
Video Game Industry $33
3.
Newspaper Ad
4.
Newspaper article/review
5.
Magazine article/ review
6.
Magazine Ad
7.
Print Magazines are number 1 in:
94%
under 35
trust
influence
8. Online Ad
inspiration
engagement
reaching influential consumers
91%
adults
9.
Mail retail catalogue
10. TV Show 6/10
are Print*
85%
of consumers read printed direct mail every day.
80% of internet purchases are influenced by printed material.
Print has 70% better recall versus onscreen communications. out of 5 Americans read print publications on a regular basis:
4
Print Magazines reach more adults and teens than the Top 25 Primetime TV Programs: Teens (12 - 17) 145 Print Magazines
Magazine readership is diverse: Hispanic Americans 86%
44 TV Shows
Adults (18+) 166 Print Magazines 123 TV Shows
Women (18 - 49) 188 Print Magazines
87% Asian
Americans
87 TV Shows
Men (18 - 49) 106 Print Magazines 84 TV Shows
91% African
Americans
People tend to look at magazine ads for an average of seven seconds.
On the other hand, they look at online ads for an average of 1.5 seconds.
Adidas Forever Sport Interactive Ad
Magazine advertisements are enjoyed while digita l adver-
tisements are despised*
***
Each figure represents four Empire State Buildings
million tons of paper was recovered from recycling in 2010. 52.5
Enough to fill the Empire State Building 124 times.
Rolling Stone Magazine
Photography by Terry Richardson
Magazines 170 print magazines have thrived for more than 50 years; only 13 television programs can say the same.
TV
The print industry plants three times more trees than it cuts.
185 print magazines were launched in the year 2013 alone!
The total amount of consumer magazines has remained more than
7000 in the past six years.
Futu Magazine spreads
Magazine readership is more consistent across generations than any other media.
Spam wastes 33 billion kilowatt hours annually. That is equivalent to 3 million cars using 2 billion gallons of gas!
Baby Boomers Generation X
Print Magazine Internet
Television
Millenials
Each car is equivalent to 1 million*
100
104
111
77
101
149
123
72
58
99
110
106
165
67
37
Radio
Newspaper
Where did you learn about
d
.tenretnI ehT .aideM tThe nirP Internet. The Internet. 21% of people believe what they read online.
Print Media. 86% of people believe what they read in print.
Wonderbra Magazine Ad
Designed by Claudia RubĂn