Collection Development Project

Page 1

Collection Development

by Claudia Marian


Beloved Brands and Fashion Designers... Dolce and Gabbana Vivenne Westwood Paul Smith Miu Miu Desigual Tsumori Chisato Balmain Diane Von Furstenberg Gucci Tom Ford


Dolce and Gabbana

Tsumori Chisato

Tom Ford


Chosen Brand

Tsumori Chisato

Intro to the wonderful world of Tsumori Chisato - where impossible becomes possible The Tsumori Chisato’s well – known, playful signature came into focus of the fashion addicts starting ZLWK ZKHQ WKH GHVLJQHU ODXQFKHG KHU ÀUVW LQGHSHQGHQW IDVKLRQ FROOHFWLRQ DIWHU IROORZLQJ D FDUHHU as the head designer for Issey Sports company. The mix of bright colors, vegetal and animal ornaments, the creative designer’s sense for aesthetic and visual by making use of a childlike style is turned into reality through the complex prints which seem to cover the whole human body as the oil colors on a canvas painting. The infusion of embroidery, appliquÊs, bright beads like spotlights, animating prints set a personal style which becomes unforgettable and unmistakable for the fashion lovers and consumers. +DYLQJ D SDVVLRQ IRU WKH )UHQFK VW\OH DQG FXOWXUH 7VXPRUL &KLVDWR ZRXOG RSHQ KHU ÀUVW VWRUH RXWVLGH Asia directly in Paris in 1999, where the good taste, art, opened soul for beauty all covered with a bright color pallet and frenetic, dancing ornaments entertain the buyers. Currently, the brand enjoys around 40 sales points and numerous independent stores around the world and it still continues to expand at a rapid pace.


Key elements repeated magic motif of lobster marine vision perfect mix of the classic black and white combination with pastel and bright colors hand - painted like stripes, checkes, Ă RZHUV abstrac compositions hard printed fabrics


Key elements repeated motif: self portrait gazing to the starts desert theme inspiration from the O’ Keeff painting with animal skulls à XLG VLOKRXHWWHV pastel colours mix bewteen nude and hard-printed difuse lines childlike prints


Key elements colorful pop up feeling bold childlike prints parisien look wide sailor stripes pastel colors mixed with black and white GHRFUDWLYH テ.W SULQWV


TSUMORI CHISATO World

Child lik alwy e hand-p as in vade ainted p ri desig the Tsum nts ori ns..

3URĘ?XFɢ 9ɪʙɂHÉĄ 3ÉˆÔŻLĘŽĘ…OĘ‹ʢLʤȲHÉĄ

Tsumori Chisato’s products seem out of this world, with home on a colorful planet with dancing stripes, accentuated dots, pops of brightness, amusing cartoon characters outlined by a creative hand with a great imaginative mind. In a few words, the clothing pieces under the Tsumori Chisato label present an invasion of prints dynamized by à XLG KLJK TXDOLW\ IDEULFV ZKLFK FRQWULEXH DW creating numerous interesting, full of detail silhouettes.

Childlike style


Puzzle Comositions

d e d n Rou

tte e u o Silh

Flowerish Boxy Silhouette

Stripes/ Nauthical Inspiration


Prices of products Dress: 300 Euros – 1100Euros Blouse: 150 Euros – 500 Euros Skirt: 500 – 1000 Euros Bag: 75 Euros – 250 Euros Fold-over clutch: 500 - 600 Euros Shoes: 250 -500 Euros DNA Silhouette : Rounded, A-line, Tent, Boxy, Peplum, Trumpet Colors: Mint, Fiery red-orange, Red, Pale Pink, Cream, Pale Yellow, Lemon, Cobalt, Ceruleum, Navy, Turquoise, Khaki, Black and White Materials: Printted silk, Taffeta, Organza, Satin, Velvet, Jacquard, Wool Twill, Nailon Print and Pattern : cartoonish characters, folk ornaments, animals, vegetal motifs, childlike flowers, nature inspiration, sky and clouds theme, abstract prints, stripes, nauthical inspiration Details + Trim: Rounded sleeves, fabric appliques, collaging, painting drops, sketches

Shops/markets: Tsumori Chisato E Store http://shop.tsumorichisato.com/en/ Europe : Boutique Tsumori Chisato, Paris – France


PORTRAIT DE LA CHISATO FEMME Tsum T Ts sum umor umor oi C Ch hisat isat is ato cr crea eattiion ion ons taargets ge gets ts th hee fre reee - spir spir sp irit rit ited d yyou ou ung ng woma wo man ma n wh who is is alw waayys ys lloo o ki oo kin king ngg f r th fo he ‘n ‘ ew ew’’ an and ‘o out ut of th thiiss worl worl wo rld’ d’. Sh She has has a d ha dyyna namiic aan nd colo co colo lorf orful rful rf ul per erso son naalliity ty and d loo ook upo up on n liffe w wiitth h a grreeat at opt pthimi him hi miissm m as she as he is cco on onfi nfi fid deent nt in he her ow o n ssttre reng n ht h s an and skil skkil ills lllss. La C Chi hiisa h sato to Fem emme ssta tand ta nd ds ou out of thee cro rowd wd w d. Sh S e is iinn nnov ovaative ti ve iin n wh what at con at once cern ce rnss mi rn mixi xing ng and an d ma matc tchi hin hing hi ngg co colo lour urs, s, lay ayer ers, er s, styl st yles es,, be bein in ng gu guid ided ed b byy th thee ex ex-otic ot icc, ca cart rtoo rt oo onl nlik ikee vi visi sion on w whi hich ch iiss so b bea eaut uttiffu ullly lly rep epre rese sent nted ed iin n th thee Tsum Ts um mo orri Ch C is isat ato’ o’ss co coll llec ll ecti tion ti ons. on s. Even Ev en n tho houg oug ugh h sh he is a ccit ityy gi girl rl,, herr ggrreeaateest pas he assi siio sion on n and nec ecce cessce ityy iiss to tr it trav avel el aaro roun und d th thee wo orl rld d in n th hee mos ostt ex exce cent ntri ricc pl plac aces es w wit ith h heer b her beest ccom ompa pani nion on - tthe he p pho hoto to ccaame mera ra..

Du D uri ring n h her err jjou ou urrn ney eys ys ssh he iiss alwaayyss lloo w oo oki king ng for or uni niq qu ue ob objeect cts ts to add in heer co c llleccttiio on n wiitth h iteems ms fro om di diffe ffere ff ffe reen ntt pllac p aces in th thee wo orl r d. d. Sh he iss mod o er ern n an nd open op peen n-m n-m min nded.. SSh ed he is is d deffi effi ffine netl ne tlyy a ffaassh hiio ons nsta ta wiith a hugge iin w ntteere rest st in at attteen nd diin ng fash fa ash shio ion pr io ion preessen entati tattiion ta onss,, art rt gaalll-leeri ries ies es, and an nd p prres e een nts t a higgh in nte tereessstt in in the he vin intaaggee stto inta o ore rreeess an nd th thee boutiq bo uttique u iiq qu uees wi wiith th h orriien nta tall th them heem me. Th Thee Ch hissaatto to wo w m maan iiss no ott a tre rend foll fo llow ower er but ut a ttre rend nd dse sett tter er.. He Hr styl st ylee co yl comb mbin mb nes m man anyy th them emes es butt al bu a wa ways ys in ch hic and n aaes esth thet etic et ic term te rms. s. SShe he u use sess a lo lott of col olor orfu ful,l, hand ha nd-p -pai aint nted edli like ke pri rint ntss in incl clud ud-ingg ge in geom omet om etri et ricc shap ri sh hapes ess, an anim im mal and an d ve vege g ta ge tall mo mori rifs ri fs,, th fs thee st stri r pe ri p -u -up up in inva vasi sion on..

SHE IS ... full of life, chic, creative, curious, colorful, intelligent, opthimistic....


3URʏXFɢ

%RʋUɍ


A ST

NI IO SH FA FULL OF LIFE

PASSIONATE ABOUT ADVENTURES

TRAVELER

l u f r o l Co D O O M

S OU I R CU chic....


ʤLȰ

ʛʅ O Ę Ę˘Ę– ʤÉ” FÉźO Ę?ČžH Qɢ É?

PURPOSE... this is the story which successfully brings together two different ‘characters’ on the same stage: the classical, playful PUZZLE and the deliryc, multicolored SPOT - ON . The reason? To spice up the clearness of geometric shapes with the dynamism and cartoonish style of animal prints.

Ę‘É

A STORY WITH PUZZLE AND SPOTS

Trend Forecast Spring 2014 É­É“ ÉĄ W H D P KĘ‹Čź É? Ę‚ Q Ę‹ ʢLÉ‹ ɧ ʤ Ę– Ę› Ę?ȡH Č°H Č°H Iɟɸ Ę?ȡH FĘ? É– ʤʢLF Ę› Ę–Q ÉĄ Ę– SR ĘŁLʤ ĘŁĘ Ę–Čž Éš Ɉ LĘ? HÉ? Éš

INFLUENCE... modern geometric shapes, exoticsm, jungle, childlike style, touch of Aztec folklore GUIDELINES... fluid silhouettes, acid color combinations, detailed crazy prints, pattern in puzzle compositions

FÉˆÔŤRĘ?Éš ʤUĘ?Ę LFÉĄ

Ę—ĘŚQɳȾÉ? FĘ‹PĘ?ɤ¤DČ°É? ʧLĘŁLĘ?Éš FĘ?ÉşĘ?Ę–ȸHÉ? ʨLĘƒÉ“ ĘŽʌʢɃHÉ? VʤʢĘ–ČźHÉĄ Ę–Éš Ę‹Éš Ę É¤ÉŠĘŠČľÉ? É?Ő”HFɢ


-ʦQɳȵɏ $ԾLʤXȫɏ ,QʣʠʖUDʤLʝɚ 6ʋɨ ǜƸ27 ǖ1


Trend Forecast Spring 2014

PANTONE 19-0912 TPX

Accent Colors

Chocolate Brown

PANTONE 14-4318 TCX

PANTONE 15-6437 TCX

Mandarin Red

Sky Blue

Grass Green

Blazing Yellow

PANTONE 18-5616 TCX

PANTONE 12-0643 TPX

Main Colors

PANTONE 17-1562 TPX

Color Card Puzzle and Spots Trend Style

Posy Green

7KH 6SULQJ ZLOO EH GHĂ€QLWHO\ LQYDGHG E\ the natural color tones which would invite you to a journey in tropical forests with the spot-on animals, blue sky and exuberant vegetation. Without doubt, the colors for the Puzzle and Spot-on trend have a bright, acid personality but always with a pastel, delicate touch.


Silhouettes and Style Look *HĘ?ȡHʤʢLÉ‹ Ę?SʤLFÉŞÉ— Ę Ę˘Ę–QWÉĄ

Trend Forecast Spring 2014

&Ę•ÉľOÉŽĘ™ɾȴÉ? &ÉźOĘ?UĘ“Ę…É— 3ʢĘ–QWÉĄ Ę?Éš $ ʙʖȸÉ? 6ɾɸKĘ?É‚É?Ô˝HÉĄ

3Ę–MĘ‹PɈ ȞɰOĘ‹É…HÉ? ORɟɖ ĘŁĘŚĘ SɛԎHÉ? Ę?ɨ Ɉ Ő?ĘŚLÉ? ʣɾɸKĘ?É‚É?Ô˝É? ʨLĘƒÉ“ Ę‹ĘœĘ–PÉŞÉ— Ę Ę˘Ę–Qɢ

-ĘŚQɳȾÉ? PČšRÉ? ʨLĘƒÉ“ HĘƒĘ•ĘœLÉ‹ əԪLIÉĄ


Fabric Board

100% Polyester

100% Cotton

Trend Forecast Spring 2014

Viscose 38& Acetato 45% Polyamide 17%

100%Polyester


)/$0,1*2 3$5$',6( &2//(&7,21 6 6 Iʝɠ 7ʣʦPʝʢɔ &ʕLVDWɛ ʍɨ &OʋXʏLɈ 0ʋʢLʋɚ


,QGH[ ,QʤURʏXFʤLʝɚ Wɛ )OʋʛʖQJɛ 3ʋUDʏLȿɏ &ɼɸȵHFʤLʝɚ ,QʣʠʖUDʤLʝQɪɗ %RʋUɍ &ɼOʝɠ %RʋUɍ 7ʋUȰHɢ *Uʝʦɞ 3RVɀʑɠ &ɼɸȵHFʤLʝɚ 2ɃʑʢʧȲʑɦ /ʖȸɏ ʦɞ 6ʤʉȵɏ 'HVʎʢʖSʤLʝɚ


FLAMINGO PARADISE COLLECTION S/S 2013

FLAMINGO PARADISE COLLECTION S/S 2013 has as main source of inspiration the exotic nature full of bright, acid colors, toxic shapes and energic SULQWV 7KLV FROOHFWLRQ LV DOO DERXW DQLPDOLHU V\PEROV DQG テ々LG VLOKRXHWWHV IDvourized by vaporous fabrics. The childlike handpainted style through which LV YLVXDOL]HG WKH テ.PLQJR ELUG EXW DOVR WKH WURSLFDO YHJHWDWLRQ EHFDPH WKH laitmotif of the collection which is an invasion of exoticism, jungle attitude and brightness. This collection targets the creative young women with a strong personality who loves to make a difference by combining contrasting colors, with fully spot-on fabrics which remind about the wildness and exoticism.


n o i t a r i p s In


Fuschia Purple

Porcelain Green PANTONE 13-0116 TCX

Accent Colors

PANTONE 18-2436 TCX

Orange Popsiecle

PANTONE 19-5513 TPX

PANTONE 17-5421 TCX

Main Colors

PANTONE 19-3832 TCX

PANTONE 17-1350 TPX

COLOR CARD Flamingo Paradise Collection S/S 2014

Navy Blue

Pastel Green

Dark Green


¤ʋʛʖQJɛ ɡ SʋUDʏLȿɏ WʋUȰHɢ ʔUʝʦɞ


Collection Overview



LLin Li Line ine in ne n e-u up p Fl Flamingo lamin ming go oP Paradise di e Collection Colle Colllllect ectio ttiio ion n S/ 2014 SS/S 2014 20 4



Front

Back

Decorative Bow at the center back Wide Opening at the back

Wrap-over neck

Style HAWAII JUMPSUIT 009 Size : 36 - 42 Price: 150 Euros

Orange sun

Elastic Bend at the hemline and sleeves

Yellow Tropics

Blue Fish

Blue Sky

Rounded Sleeves 100% Polyester


HIRT H0756 H07756 Style LATE TROPICS T-SHIRT Size : 34- 42 Price: 65 Euros Tulle Flared Trimming

Front

Free Cloud Blue Sunset Orange

Lily Purple

Young Yellow

Back

100% Cotton


Style WRAP-OVER LATIN SKIRT 7634 Size : 34- 40 Price: 90 Euros Wrap Over Layers Navy Blue

Front

Vintage Blue

Pastel Blue

Baby Boy Blue

Back

Invisible zipper with button closure at center back

98% Cotton 2% Elastane


Front

Decorative Sewn Flowers

Back

Style Mini Jungle Jacket Size : 34 - 38 Price: 120 Euros

Navy Blue

Vintage Green

V ribbed Hemline Visible Zipper at the center front

Pastel Blue

Baby Blue

100 Cotton%


Front

Back

Elastic at the back

Style Havana Bustier 3211 Size : 34 - 40 Price: 40 Euros

Sweet Grapes

Brownish

Mint Green

Nude

Heart Shape Bustier 100% Polyester


Front Back

decorative patch pockets in flower shape

Style: Hippie Trousers 353 Size : 34 - 40 Price: 150 Euros

Full Orange

Clear Sky

Mint Green

Lily Purple

Ribbed Bend at the Bottom

100% Polyester


&OʋXʏLɈ 0ʋʢLʋɚ )ʝɠ 7ʣʦPʝʢɔ &ʕLVDWɛ )OʋʛʖQJɛ 3ʋUDGʋLȿɏ &ɼɸȵHFʤLʝɚ 6 6 &ʝQWDFɢ ɏ Pʋɵɗ ɭOʋXʏLDɢ]ʋUɭɖ#\ɪKRɛ Fʝə 7ɰɗ


by Claudia Marian


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.