a peer to peer platform to trigger trust-based relationships among the members of a cooperative community.
Toc Toc
POLITECNICO DI MILANO | AA. 2018-2019 | PSSD | Student CLAUDIA NICOLETTA | Supervisor LIAT ROGEL
2. Vercellese community during an encounter
1. Mockup landing-page TocToc
Il progetto TocToc
Le cooperative a Milano
Legacoop
Toc Toc una piattaforma peer to peer per avviare relazioni di FIDUCIA e PARTECIPAZIONE nella tua comunità cooperativa. Scegli la tua cooperativa
Milan, Cooperativa Vercellese community
LegaCoop Lombardia 3. Legacoop website landing page
Toc Toc
Il progetto TocToc
Toc Toc una piattaforma peer to peer per avviare relazioni di FIDUCIA e PARTECIPAZIONE nella tua comunità cooperativa. Scegli la tua cooperativa
1. Mockup landing-page TocToc
Le cooperative a Milano
Legacoop
Its functions allow meaningful knowledge of the partners management of community interaction through collaborative activity better awareness of the partner’s attitude
Toc Toc
4. Common dining area
5. facade camplus
What insipired my work
Toc Toc
Student residence Camplus Città Studi, Milan
6. Pilot Event
7. Prototyping session
What insipired my work
Toc Toc
Vieni a Galla University Project community of Gallaratese, Milan
Design strategy adopted designer as a diver who doesn’t reamin
Relational components
on a shallow
Toc Toc
Human behaviour
re d
level.
able t c i
un p
Design approach
Toc Toc
Communitycentered
when not only the single member is considered but also groups of members as a whole. [Rogel]
Participatory
The participation of the community in the design of their own building can influence its social sustainability on a long term. [Rogel]
Design approach
Communitycentered
when not only the single member is considered but also groups of members as a whole. [Rogel]
Participatory
The participation of the community in the design of their own building can influence its social sustainability on a long term. [Rogel]
Design thinking stages EXPLORE
UNDERSTAND
Empathise
Toc Toc
Define
Ideate
Prototype
MATERIALIZE
Test
Implement
Roadmap - 2 0 1 9 -
APR
MAY
JUN
JULY
AUG
- 2 0 2 0 -
SEP
OCT
NOV
DIC
JEN
FEB
MAR
APR
MAY
PROCESS STAGES
DESK RESEARCH
LITERATURE OVERVIEW
CONCLUSION
PROJECT
FIELD RESEARCH
CONTEXT ANALYSIS
MAIN FIELD OF ACTION
PROBLEM DEFINITION
SERVICE DEVELOPMENT
FUTURE SCENARIO
Collabotative living
Cooperatives
challenging relational dynamic
concept generation
community manager role
Vercellese Cooperative
lack of trust
platform development
possible partnership
low collaborative attitude
validation + implementation
sum up key concepts
TOPICS Social Innovation space idea
Community
Cohousing
Design for trust
services
Coll. communities
SOURCES AND TOOLS • • • • •
Toc Toc
Papers Books Articles Online interviews TED
• • • •
Direct interviews visit on-site Workshop Personal experience of co-habitation for some days
• • • • • •
Visit on-site Shadowing Photo reportage Survey Interviews Joining community traditional encounters
• interviews • co-design • Collaborative activity • Specific toolkits
• Prototyping • mock up • Online Feedback
DESK RESEARCH LITERATURE OVERVIEW
Social Innovation space idea
Community
Design for trust
• • • • •
Toc Toc
Papers Books Articles Online interviews TED
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Design field Based on topic addressed: network participation regenerative behaviours social needs
SOCIAL INNOVATION
Toc Toc
AS NEW IDEAS (SERVICES, TOOLS, MODELS) THAT SATISFY SOCIAL NEEDS AND, AT THE SAME TIME, CREATE NEW RELATIONSHIPS. [Murrai, Grice, Mulgan]
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Design field Based on topic addressed: network participation regenerative behaviours social needs
what kind of
Toc Toc
INNOVATION
?
AS NEW IDEAS (SERVICES, TOOLS, MODELS) THAT SATISFY SOCIAL NEEDS AND, AT THE SAME TIME, CREATE NEW RELATIONSHIPS. [Murrai, Grice, Mulgan]
DESK RESEARCH
FIELD RESEARCH
PROJECT
8. Manzini portait
The answer is rooted in the concept of
change
which can be achieved by applying the so colled
“SYSTEMIC DISCONTINUITY” A FORM OF CHANGE AT THE END OF WHICH THE SYSTEM CONSIDERED [...] ONWHICH INDUSTRIAL SOCIETIES ARE BASED WILL BE DIFFERENT, STRUCTURALLY, FROM WHAT WE HAVE KNOWN SO FAR.” [Manzini]
Toc Toc
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
System structure interactions established
“SYSTEMIC DISCONTINUITY”
actors
context
interactions established
Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
System structure challenging social landscape
“SYSTEMIC DISCONTINUITY”
cooperative
community
challenging social landscape
Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
System structure challenging social landscape
“SYSTEMIC DISCONTINUITY”
cooperative
community
challenging social landscape
Toc Toc
DESK RESEARCH
What communities are?
TYPES OF COMMUNITIES
There are different types of community
INTENTIONAL COMMUNITIES COMMUNITIES OF INTEREST
FIELD RESEARCH
PROJECT
CONCLUSION
“the people living in one particular area or people who are considered as a unit because of their common interests, social group, or nationality.” [CAMBRIDGE DICTIONARY]
GEOGRAPHIC COMMUNITIES COMMUNITIES OF CULTURE SUSTAINABLE COMMUNITIES CREATIVE COMMUNITIES VIRTUAL COMMUNITIES
challengin social landscape
cooperative
community
challengin social landscape
Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Community and space Community can be also defined as
“interweaving of conversations” [MANZINI]
PLACE = SPACE + MEANING conversation 1 + conversation 2 = MEANING PLACE = SPACE + [conv1 + conv 2] PLACE = SPACE + COMMUNITY
challengin social landscape
cooperative
community
challengin social landscape
Toc Toc
DESK RESEARCH
FIELD RESEARCH
Collaborative living: cooperative Clusters of collaborative living:
PROJECT
CONCLUSION
System structure challenging social landscape
CO-HOUSING
COOPERATIVE
cooperative
community
TEMPORARY HOUSE SOLUTIONS challenging social landscape
Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
COLLABORATIVE LIVING are defined as
THE COMMUNITY-DRIVEN HOUSE WHERE THE “FAMILIES BY CHOICE” DECIDE TO CO-HABIT SHARING SOME COMMON SPACES, THAT REPRESENTS THE HUB OF EXCHANGES AND INTERACTIONS. [SALONE DEL MOBILE.MILANO TREND LAB]
challengin social landscape
cooperative
community
challengin social landscape
Toc Toc
DESK RESEARCH
what drive people
FIELD
to make such a choice
Toc Toc
PROJECT
?
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
what drive people
to make such a choice
common facilities
MATERIALS Economic benefits
?
PSYCO-SOCIAL facilitator
Moral support
CONCLUSION
+ =
One of the major driving forces is the possibility to to increase the well-being level
thanks to the presence of supplementary collaborative services
Group Wellness
Energy saving Common spaces
PROJECT
shared services
Flexibility
challengin social landscape
cooperative
community
challengin social landscape
Toc Toc
DESK RESEARCH
FIELD RESEARCH
but what can weaken
PROJECT
CONCLUSION
community cohesion
RELATIONAL BARRIERS
Toc Toc
?
Lack of cooperation Individualism
DESK RESEARCH
FIELD RESEARCH
but what can weaken
PROJECT
CONCLUSION
community cohesion
renewed scenario and services and designer approach.
Toc Toc
{
RELATIONAL BARRIERS
?
Lack of cooperation Individualism
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
MY CONVERING QUESTION IS
WHAT THE GLUE-FORCE OF A COMMUNITY IS?
Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Space concept evolution inforg
From a community encounters based on offline spaces INFOSFERA
always-on world
HYBRID SPACE
DIGITAL space
PRIVATE living space
inforg
inforg
INFOSFERA
COMMON living space
inforg
Toward community building on HYBRID space.
Figure9. Hybrid spaces in the infosphere re-adapted to living context.
inforg: organisms interconnected
Toc Toc
DESK RESEARCH
FIELD RESEARCH
CONCLUSION
AirnBnB: A peer to peer marketplace
BlaBlacar: It is a carpooling web
rent with people who are looking for a
advantage of car rides and sharing
that matches people who have space to place to stay
Toc Toc
PROJECT
platform to travel low cost by taking expenses with the driver and possibly with other passengers.
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
PREJUDICE
“strangers is equal dangers” [BAUMAN]
Stack in uncertainty [BOTSMAN]
UNKNOWN
KNOW
UNCERTAINTY
Toc Toc
DESK RESEARCH
FIELD RESEARCH
why these services
PROJECT
are so succesfull
Toc Toc
CONCLUSION
?
DESK RESEARCH
FIELD RESEARCH
PROJECT
why these services
CONCLUSION
are so succesfull
TRUST-BASEDRELATIONSHIP
?
trust leap
AMONG THE COMMUNITY MEMBERS
UNKNOWN
KNOW
UNCERTAINTY
Toc Toc
DESK RESEARCH
Toc Toc
FIELD RESEARCH
PROJECT
CONCLUSION
DESK RESEARCH
Trust guidelines RELIABILITY SHARING INFOS
Toc Toc
FIELD RESEARCH
PROJECT
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
Trust guidelines RELIABILITY SHARING INFOS REPUTATION --> good attitude
=
Toc Toc
the digital age has renewed the idea of TRUST
PROJECT
CONCLUSION
FIELD RESEARCH CONTEXT ANALYSIS
MAIN FIELD OF ACTION
Collabotative living
Cooperatives
Cohousing
services
Vercellese Cooperative
Coll. communities • • • •
Toc Toc
Direct interviews visit on-site Workshop Personal experience of co-habitation for some days
• • • • • •
Visit on-site Shadowing Photo reportage Survey Interviews Joining community traditional encounters
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Exploring general context Supported by
Mapping of most interesting Milanese collaborative living to explore.
Toc Toc
DESK RESEARCH
GREEN OPIFICIO
one-on-one interview with Martina, Marco and Veleria, inhabitants of Greenopificio.
Toc Toc
FIELD RESEARCH
PRENDI IN CASA UNO STUDENTE
Video call with Eleonora, user of “prendi in casa” service.
PROJECT
CONCLUSION
ECOSOL COHOUSING
3 days of immersive workshop in the Ecosol cohousing.
DESK RESEARCH
Toc Toc
FIELD RESEARCH
PROJECT
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
COMMUNITY MANAGERS
+
TOOL THAT MEDIATE THE RELATION
= PATH OF MUTUAL KNOWLEDGE-TRUST Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Analysing Specific context COOPERATIVE VERCELLESE
1. discovery and exploring step joining traditional encounters survey specific toolkits
photos taken during Festa dell’Uva cooperative Vercellese
Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Analysing Specific context COOPERATIVE VERCELLESE
1. discovering and exploring step identify the target observe the relational dynamics frame the context
photos taken during Festa dell’Uva cooperative Vercellese
Toc Toc
DESK RESEARCH
FIELD RESEARCH
Analysing Specific context COOPERATIVE VERCELLESE
2. defining and prototyping test their degree of collaboration collect idea and suggestions
Toc Toc
PROJECT
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Insights collected
1. The community inhabitants
2. For some, the economic
3. They don’t really know each
clusters:
to stay in the cooperative
groups...
can be divided in 3 target
ADMINISTRATION “SILENT” PARTNERS PROACTIVE RESIDENTS
benefit it’s the only motivation
4. The common spaces are used
5. The lack of official channel
that satisfy only the need of the
update to what happen
for some collaborative activities organizers and for this reason the participation is low.
Toc Toc
other; they’re divided into small
so that not all members are
PROJECT PROBLEM DEFINITION
SERVICE DEVELOPMENT
challenging relational dynamic
concept generation
lack of trust
platform development
low collaborative attitude
validation + implementation
• interviews • co-design • Collaborative activity • Specific toolkits
Toc Toc
• Prototyping • mock up • Online Feedback
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
MY PROJECT QUESTION IS
HOW MIGHT WE DESIGN AN ENABLING SOLUTION THAT RECONNECT A COMMUNITY WITH THE PLACE WHERE THEY LIVE, WITHOUT INTERACTING WITH EACH OTHER AS A STRANGER?
Toc Toc
DESK RESEARCH
Toc Toc
FIELD RESEARCH
Scopri i tuoi vicini
Benvenuti nella:
Cooperativa Case Popolari Vercellese
www | @
Toc Toc
Interagisci con la comunità
Avvisi importanti
Accedi nome utente password
iscriviti
PROJECT
CONCLUSION
Toc Toc
a peer to peer platform to trigger trust-based relationships among the members of a cooperative community.
DESK RESEARCH
What is TocToc It was designed to be official channel of COMMUNICATION, ORGANIZATION, and INTERACTION for the members of cooperative Vercellese.
Toc Toc
FIELD RESEARCH
PROJECT
CONCLUSION
DESK RESEARCH
General purpouse
Toc Toc “toc-toc” is a sound that reminds to the action of knock on the doors that metaphorically means getting in contact with the neighbours.
Toc Toc
FIELD RESEARCH
PROJECT
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
TECHNOLOGY plays a key role in the proget. It is not a social spacer but connective role.
Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
TECHNOLOGY plays a key role in the proget. It is not a social spacer but connective role.
Key points service based on TRUST taken into account. RELIABILITY REPUTATION COMPLETE PROFILE
Toc Toc
DESK RESEARCH
FIELD RESEARCH
PROJECT
Offering map
CONCLUSION
BASIC INFO IDENTITY BASIC INFO IDENTITY ROLE IN THE COOPERATIVE USERS PROFILE INFORMATION DIGITAL PINBOARD
SKILLS SOCIAL UPDATES TECHNICAL NOTICES MUSIC
FIELD OF INTEREST
Toc Toc
ART and CULTURE EDUCATION FOOD & DRINK
COMMUNITY INTERACTIONS
LEISURE
VENUE ENCOUNTER
OFFLINE COMMON SPACE TOC TOC (DIGITAL)
CALENDAR
FEEDBACKS AND SUGGESIONS
Toc Toc
ACTIVITY DONE
VOTE PARTNERS ATTITUDE AND ROLE
ACTIVITY TO DO
SUBSCRIPTION
DESK RESEARCH
FIELD RESEARCH
PROJECT
Actors involved
CONCLUSION
THE NEWCOMER Male 45 Writer
1
Secondary stakeholders
3
Bilbao, ES EMANUEL LOPEZ
Married
7
Female
4
31 teacher
Primary stakeholders
2
Milan, IT VALENTINA ARENA
engaged
out of comfort zone COMMUNITY INVOLVMENT
active
busy
hopeful COMMUNITY INVOLVMENT
LONELY MEMBER
1
companies partners
2
platform developer
5
platform managers
3
Male
CCPV administration
6
Vercellese community
4
basic users
7
70
Community mangers
pensioner Milan, IT VITTORIO VILLA
Toc Toc
willing
PROACTIVE PARTNER
6 5
insecure
Widower
alone
well-known
nostalgic COMMUNITY INVOLVMENT
DESK RESEARCH
FIELD RESEARCH
PROJECT
HOW DOES THE PLATFORM WORK?
Toc Toc
CONCLUSION
DESK RESEARCH
Toc Toc
Scopri i tuoi vicini
Benvenuti nella:
Cooperativa Case Popolari Vercellese
FIELD RESEARCH
Interagisci con la comunità
PROJECT
CONCLUSION
Avvisi importanti
Accedi nome utente password
iscriviti
1. HOME PAGE OF COOPERATIVE VERCELLESE Each member can log in into the platform using their credentials, so after the log-in or sign-in they faced 3 main sections:
www | @
Toc Toc
DISCOVER YOUR NEIGHBOURS
INTERACT WITH THE COMMUNITY
COOPERATIVE UPDATES
DESK RESEARCH
Toc Toc
Scopri i tuoi vicini
FIELD RESEARCH
Interagisci con la comunità
Qualche parola che parli di te...
Le tue ultime attività collaborative
+
volontario
I MIEI INTERESSI
Mani in pasta
Ripetizioni
nel ruolo di
nel ruolo di
Contatta Chiara
2. PARTENER PROFILE
SOCIA ATTIVA
partecipante
CONCLUSION
Avvisi importanti
Ciao, io sono Chiara
organizzatore
PROJECT
This page allow the partners to know each other and stop being strangers providing infos about: BASIC PERSONAL INFO
ROLE IN THE COMMUNITY
LAST COLLABORATIVE ACTIVITIES DONE
RELIABILITY
REPUTATION
MATCHING
con.....
TRUST KEY POINTS Toc Toc
DESK RESEARCH
Toc Toc
Scopri i tuoi vicini
FIELD RESEARCH
Interagisci con la comunità
Qualche parola che parli di te...
Le tue ultime attività collaborative
+
volontario
I MIEI INTERESSI
Mani in pasta
Ripetizioni
nel ruolo di
nel ruolo di
This page allow the partners to know each other and stop being strangers providing infos about: BASIC PERSONAL INFO
ROLE IN THE COMMUNITY
LAST COLLABORATIVE ACTIVITIES DONE
RELIABILITY
REPUTATION
MATCHING
con.....
BEST ORGANIZER
Toc Toc
Contatta Chiara
2. PARTENER PROFILE
SOCIA ATTIVA
partecipante
CONCLUSION
Avvisi importanti
Ciao, io sono Chiara
organizzatore
PROJECT
TRUST KEY POINTS
DESK RESEARCH
Toc Toc Ricerca interazioni per
Scopri i tuoi vicini
FIELD RESEARCH
Interagisci con la comunità
cortile
biblioteca
PROJECT
Gli spazi comuni
sala ballo
TocToc
TEMATICHE
3. INTERACT WITH THE COMMUNITY
SPAZI COMUNI DATA
Hai un talento da insegnare? Una passione da condividere? Nuovi incontri da proporre? CLICCA QUI
CONCLUSION
Organizzato da Giorgio Cosa si farà
Cosa portare
cineforumu lezioni di inglese lezioni di canto
Quando
--/--/--
The next section is “ interact with the community ” that shows an overview of the collaborative activity available. INFO FOR EACH ACTIVITY
WHAT ROLE DO YOU WANT TO PLAY?
AWARENESS
RESPONSABILITY TEAM
partecipa canditati aiutante
TRUST KEY POINTS Toc Toc
SUGGEST NEW INTERACTION
IDEAs MATTERS
DESK RESEARCH
Toc Toc MUSICA
Scopri i tuoi vicini
FIELD RESEARCH
Interagisci con la comunità
PROJECT
CONCLUSION
Gli spazi comuni
TocToc
Corso di chitarra chat
....... ....... .......
4. ONLINE COLLABORATIVE ACTIVITY COMFORTABILITY
BREACK THE ICE EASILY
4. OFFLINE COLLABORATIVE ACTIVITY
TIME SAVING
TRUST KEY POINTS Toc Toc
EMPHATY
GIVE NEW LIFE TO COMMON SPACES
TURNING THE UNKNOWN INTO KNOWN
DESK RESEARCH
Toc Toc MUSICA
Scopri i tuoi vicini
Interagisci con la comunità
PROJECT
CONCLUSION
Gli spazi comuni
TocToc
Corso di chitarra di VALERIA
FIELD RESEARCH
L’attività collaborativa è terminata:) Lascia un feedback su organizzazione
% di partecipazione ranking Cooperativa
5. FEEDBACK At the end there is the possibility to express the level of satisfaction and check the ranking of cooperative collaboration. DEGREE OF ORGANIZING
% OF PARTICIPATION
REPUTATION
TRUST KEY POINTS Toc Toc
COOPERATIVE’S STATUS
AWARENESS
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
Online validation and feedbacks PROACTIVE PARTNER Female
“ I find TocToc a project capable of reviving the spark of cooperative value that has been somewhat lost in the CCPV.”
“For me it’s stimulating that through this platform each member can make his or her own skills available to others”
Toc Toc
31 teacher Milan, IT VALENTINA ARENA
engaged
active
busy
hopeful COMMUNITY INVOLVMENT
Social sharing of the project by Vercellese partners
CONCLUSION FUTURE SCENARIO
community manager role possible partnership sum up key concepts
Toc Toc
DESK RESEARCH
FIELD RESEARCH
Possible field of application
I imagine a future feasibility by all the organisations involved in STRENGTHENING CREATING MANAGING challenging community.
Toc Toc
PROJECT
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
PROJECT
FINAL INSIGHTS HOME AS A SYSTEM far from being just a product, can instead be an ENABLING ECOSYSTEM for the creation of a POWERFUL NETWORK.
Toc Toc
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
PROJECT
FINAL INSIGHTS HOME AS A SYSTEM far from being just a product, can instead be an ENABLING ECOSYSTEM for the creation of a POWERFUL NETWORK.
Toc Toc
COMMUNITY MANAGER ROLE an increasingly required role that stress how a trust-base-relationship is the prerogative to achieve an active and collaborative involvement among the community members.
CONCLUSION
DESK RESEARCH
FIELD RESEARCH
PROJECT
CONCLUSION
FINAL INSIGHTS HOME AS A SYSTEM far from being just a product, can instead be an ENABLING ECOSYSTEM for the creation of a POWERFUL NETWORK.
Toc Toc
COMMUNITY MANAGER ROLE an increasingly required role that stress how a trust-base-relationship is the prerogative to achieve an active and collaborative involvement among the community members.
POWER OF TECHNOLOGY digital interactions are no longer the enemy but could be an accelerator of community building.
“There is one mode by which man can possess in perpetuity all the happiness which his nature is capable of enjoying, that is by the union and co-operation of all, for the benefit of each.” [ROBERT OWEN]
Toc Toc
Toc Toc
Metodology map
WHEN
WHERE
MAGGIO
LUGLIO
GENERAL CONTEXT: Collaborative living cohousing Ecosol
Toc Toc
GIUGNO
GreenOpificio
Prendi in casa
OTTOBRE
NOVEMBRE
DICEMBRE
SPECIFIC CONTEXT: Cooperative
Cooperative Vercellese
WHAT
DISCOVER and ANALYSE
DISCOVER, GAIN TRUST, DEFINE problem, TESTING community attidute
HOW
User shadowing | interviews | workshops | design etnography
User shadowing | participation and organization of event | survey | cognitive toolkit | purpouse toolkit
System map
service
money
web designer LegaCoop/ companies community manager Vercellese Inhabitants
Toc Toc CCPV administration
Toc Toc
Information