Kukui Progress Book

KukuĂ­ is a manufacturer and retailer of organic and all natural skin care and light weight make up products with an environmentally conscious mindset. All formulations are made without any chemicals, synthetics, fragrances or dyes, to ensure what reaches your face is safe and pure. KukuĂ­ provides its products through shops and internet.

ABOUT KUKUI

Background

Kukui Skincare and Cosmetics - progress book

VISION MISSION

Background

Kukui Skincare and Cosmetics - progress book

OUR MISSION

is to ensure that products we sell are all natural and using organic ingredients, in

the pursuit of living more simply, naturally, and conscious of our environment.

OUR VISION

is to build a global brand that is committed to enhancing the natural beauty of women

and always providing the best, natural and eco-friendly products.

Background

Kukui Skincare and Cosmetics - progress book

What we offer the costumer that other do not

is all of our products are high quality but pretty

affordable that can be reached by young people. Where other brands only focused on one product line, either skin care or makeup, we offer both; a mild, simple and basic skin care products for beginners that will not harsh their skin and light weight make up products that can be used in daily life. We are committed to enhance your natural beauty. All of our products are made as easy, as mild and as natural as possible without any paraben and fragrance chemical (all of the scent are from essentials oil) to make sure your skin looking fresh, bronzed, and glowing.

SKIN CARE

Within the skin care line we will offer a wide array of products including: facial mask, face wash, make up remover, toner, moisturizer and lip balm.

MAKE UP

KukuĂ­ will have two product lines,

Within the make up line we will offer:

skin care and make up:

lightweight foundation, compact powder, cheek and lip tint, mascara, eye brow pencil and lip gloss.

BEGINNERS

Females starts from age 17 who just start to do skin care routine and looking for a mild formula skin care (not too harsh for beginner’s skin)

NATURAL LOOK

Females who love a natural look make up (no make up-make up look)

particular group of consumers at which our products are aimed.

ENVIRONMENTALLY CONSCIOUS

Females age 15-30 who have environ mentally-conscious mindset and looking for natural and organic skin care and light weight make up products.

THE BATH BOX

The Bath Box exclusively sells their products online through their website, www.thebathbox.com. There, you can easily browse through a good spread of very affordable hand-made natural skincare and

LOCAL COMPETITOR

hair products; from face oils, serums, paraben-free and chemical-free cleansing foams and natural soaps, to their best sellers, the scrubs and masks.

IDR 96,000 – IDR 325,000

local company in the same industry which offers similar products.

UTAMA SPICE BALI

SKIN DEWI

From Bali, Utama Spice also brings

Skin Dewi carries and sells skincare

Indonesia’s wealth of botanical goodness to

ingredients you can use for your custom

the limelight. They use 100% pure natural

formulations. Made from high quality and

ingredients to their wide range of lotions,

ethically sourced, ingredients, to harvest the

serums, masks, and many other products.

best results. All ingredients sold on Skin

Sustainably, they hit all the right notes too

Dewi’s website are pure and cosmetic

by employing a majority of young, local,

grade, chosen for their quality. The product

independent women from the surrounding

ranges from cleanser, exfoliants, moisturiz-

villages to their growing team.

ers, serums, and custom skin cares.

IDR 65,000 – IDR 220,000

IDR 75,000 – IDR 1,035,000

GLOSSIER

Glossier was born in 2014. Glossier, the “skin first, makeup second” beauty brand, was borne out of Weiss’ blog Into The Gloss and launched in late 2014. In less than three years, the startup has become one

INTERNATIONAL COMPETITOR

of the industry’s biggest disruptors. Weiss has reported that revenues are up 600% year over year, with its customer base tripling over the past 12 months.

IDR 130,000 - IDR 1,000,000

international company in the same industry which offers similar products.

HERBIVORE

LITTLE BARN APOTHECARY

A millennial-friendly brand (based on its

The brand's name is true to its word, since

super cute packaging), Herbivore Botani-

each product is crafted in small-batch,

cals was founded by Julia Wills and

apothecary-style in Atlanta, and each

Alexander Kummerow in 2011 in their

botanical ingredient is hand-selected. The

Seattle kitchen. The brand's Pink Cloud

brand offers an array of face masks, body

Rosewater Moisture Crème is a best-seller

scrubs (like this coffee and mint one),

not only because it's hydrating, but its list

serums, cleansers, and even dry shampoo.

of certified organic ingredients also avoids synthetic preservatives and chemicals.

IDR 175.000 – IDR 1.000.000

IDR 175.000 – IDR 1.300.000

SWOT ANALYSIS

Kukui Skincare and Cosmetics - progress book

S W O T A N A LY S I S

STRENGTH

WEAKNESS

• Affordable for middle class

• We are a new brand / company and some

• All Natural, Chemical Free, Organic

people are still skeptical to put new brand’s

• Eco-friendly

products on their face

• Mild Formula

• We only have 2 stores in Jakarta and Bali

OPPORTUNITIES

T H R E AT S

• Increased awareness of eco-friendly products

• There are still a lot of people who doesn't

• Since the number of online buyers are increas-

know the importance to being more environmen-

ing and Kukui has a website portal with free

tally conscious when choosing beauty products.

delivery feature that will increase its sales

• Local and International competitors

SECONDARY RESEARCH

Kukui Skincare and Cosmetics - progress book

RESEARCH

H O W S H O U L D T E E N A G E R S TA K E C A R E O F T H E I R S K I N ?

According to Dr. Mehmet Oz, MD, Teenagers are especially prone to oily skin and acne due to hormonal changes that stimulate oil production. They may want to wash their face two to three times a day with a gentle cleanser—but they should take care not over-wash, as this can increase oil production and breakouts. Teens should also avoid harsh scrub bing, which can irritate the skin and cause breakouts. An oil-free, non-comedogenic (won't clog pores) foaming cleanser containing salicylic acid or benzoyl peroxide is a good choice for teens prone to acne. As for skin of any age, daily use of a light moisturizer—without heavy perfumes or artificial colors—is a good habit for teens.

TEENAGE: WHEN YOU NEED A “REAL” SKINCARE REGIME

HORMONAL CHANGES

Because of hormonal changes the sebum glands in a teenager go into overdrive, and this is when theye will see the appearance of pimples.

START A PROPER SKINCARE

This is probably the point in life when a person needs to start on a proper skincare routine: cleanse, tone, and moisturize.

PROPER CLEANSING

ensures that impurities are removed and the skin is kept clean so inflammation can be prevented.

TONING

balancing the skin’s pH level so that skin will not be too oily.

MOISTURISING

Finally, moisturising keeps skin feeling comforted and supple.

A D U LT H O O D : S K I N C A R E A C C O R D I N G T O Y O U R N E E D S

SKINCARE

The earlier you start skincare, the better your skin will be, scientists have found. A person who is used to adopting a skincare regime from young will find it easy to take care of his/her skin in adulthood.

IN OUR 20s

Adults shouldn’t be using the products that they used as teenagers. This is because our skin needs evolve as we age. In our 20s, we tend to need products that will help our skin look less fatigue, and for our complexion to appear more radiant. It is also the right time to start the prevention of signs of ageing, as well as investing in an eye cream.

IN OUR 30s and 40s

As we reach our 30s and 40s, our skin usually needs more help with hydration and anti-pigmentation, and those beyond their 50s will find an anti-ageing regime more helpful.

BE MORE ECO-CONSCIOUS WHEN CHOOSING BEAUTY PRODUCTS

The tides are changing in beauty. And they need to: by 2050 it’s estimated there will be more plastic in the sea than fish*.

That’s why, alongside the recently introduced ban on microbeads (the tiny pieces of plastic found in some scrubs, cleansers and toothpastes), Beauty is a big contributor to the current crisis. Although we recycle 90 per cent of kitchen waste in the UK, only 50 percent of us recycle what we use in the bathroom. We’re accustomed to separating packaging when we cook, but that shampoo you’ve just finished? You’ve probably chucked it in the bathroom bin without a second thought.

MIND MAP

Kukui Skincare and Cosmetics - progress book

MIND MAP

MIND MAPPING

Kukui Skincare and Cosmetics - progress book

F O U N D AT I O N

L E AV E S LOOSE POWDER

GREEN

LIP & CHEEK TINT

TROPICAL

MASCARA EYE BROW PENCIL

E C O - F R I E N D LY

R AT TA N LIP GLOSS

PINK COLOR

LIP STICK

YOUNG

MAKE UP

SKINCARE

KUKUI FA C E WA S H FA C E M A S K

MILD

BEGINNERS

CLEAN

MAKE UP REMOVER TONER

N AT U R A L H AWA I I

MOISTURIZER

EASY SIMPLE

LIP BALM

LIGHTWEIGHT

GLOWING

LIP SCRUB

Color Palette #006235

Color Palette #BDBE32

Color Palette #E5CE23

Color Palette #F8F6C2

Mood Board

Store Interior

Packaging Ideas

LOGO OPTIONS

Kukui Skincare and Cosmetics - progress book

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LOGO OPTIONS

Kukui Skincare and Cosmetics - progress book

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Kukui Skincare and Cosmetics - progress book

LOGO EXPLANATION

Kukui Skincare and Cosmetics - progress book

THE THIN OUTLINE REPRESENTS OUR LIGHTWEIGHT COSMETICS.

GREEN MINT COLOR REPRESENTS T H E N AT U R A L A N D M I L D I N G R E D I E N T S .

THE HAND AND PLANT GRAPHIC ELEMENT R E P R E S E N T S T H AT A L L O F O U R I N G R E D I E N T S ARE ALL HANDPICKED AND WELL SELECTED T O M A K E S U R E W H AT R E A C H E S T H E C O S T U M E R ’ S FA C E I S A L L S A F E A N D P U R E .

FINAL PACKAGING

Kukui Skincare and Cosmetics - progress book

FINAL PACKAGING

Kukui Skincare and Cosmetics - progress book

FINAL PACKAGING

Kukui Skincare and Cosmetics - progress book

REFERENCES

Kukui Skincare and Cosmetics - progress book

REFERENCES

R Kukui - References

When Should You Start a Skincare Routine. (n.d.) Retrieved from https://www.paulaschoice.com/expert-advice/skincare-advice/basic-skin-care-tips/when-to-start-skincare-routine.html When Should You Start a Skincare Routine. (n.d.) Retrieved from https://www.paulaschoice.com/expert-advice/skincare-advice/basic-skin-care-tips/when-to-start-skincare-routine.html Soh, K. J. (2015). How Young Should You Start Using Skincare Products. Retrieved from https://dailyvanity.sg/beauty-tips/how-young-should-you-start-using-skincare-products/ Steward, B. (2017). A makeup artist shares how to rebuild your makeup kit if you're starting from scratch. Retrieved from https://www.mamamia.com.au/makeup-for-tweens/ Rinkesh. (n.d.). 35 Reasons Why We Need to be Environmentally Conscious. Retrieved from https://www.conserve-energy-future.com/reasons-why-we-need-to-be-environmentally-conscious.php Why it’s time to start being more eco-conscious when choosing your beauty products? (2018). Retrieved from https://www.telegraph.co.uk/beauty/tips-tutorials/time-start-eco-conscious-choosing-beauty-products/