Brand Licensing 2023

BRAND LICENSING 2023

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Clavis Publishing

Let’s meet!

Clavis was founded over 40 years ago and is now one of the leading publishing groups of children’s and juvenile books in Belgium, the Netherlands, and the US. We have a long and trusted reputation with publishers in over 62 language markets and are known for our high-quality co-editions and sale of book-rights.

During its history, Clavis has created a wealth of content: perfect pictures, strong stories, compelling characters. These works are so powerful that they reach beyond books in digital media, television, merchandising . . .

We want to work with you. And we think you will want to work with us. Not just because we have 40 years of experience. Not just because we are active worldwide. But because Clavis appeals to children, and we simply want our children to have the very best . . .

Clavis J Y

In 2022 Clavis Joy came to life.

Playing and learning with your favorite characters. For children, life is one big adventure. Luckily, the characters from their favorite books take them on incredible, familiar, and moving journeys. Clavis Joy brings these beloved characters to life . . . ready to discover the child’s world!

Ricky is a cheerful rabbit. He’s a little different from the other rabbits, but that’s okay. He’s unique and stays true to himself! During the adventures with his friends, Ricky shows that differences should be celebrated. With a genuine smile, a kind gesture, and an adorable floppy ear, he’s always there for others.

Key Facts

• Target group: kids 4-8 years

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Respect for nature

- Friendship

- Teamwork

- Problem solving

• High relatability for kids and preschools

• Books translated into 30 languages

• International brand success: with top ratings and high brand awareness

• Ricky musical available

• Ricky expo, activities such as Ricky-themed quests

• Consumer and educational products

• Style guide available

• Collaboration with JBC, Fundels, SmartSleep, Vayamundo hotels

Peek-a-poo! This is Little Mouse. He’s very curious and a real sleuth. There are many things that he already knows, but also many things he doesn’t know yet. No problem, he’ll go on an adventure full of discoveries! Curious as he is, he wants to peek into everything: diapers, potties, beds . . .

Key Facts

• Target group: kids 2-3 years

• Secondary target group: parents, grandparents, daycare

• Core values:

- Potty coach

- Sleep coach

- Toddlers’ best friend

- Joy of discovery

• Books translated into 30 languages

• First title sold over a million copies worldwide

• High relatability for toddlers and daycares

• Potty training calendar available

• International brand success

• Style guide available

• Consumer and educational products

Little white Fish

Little White Fish is a very curious and playful fish! Together with his friends and family, he swims from one discovery into the other. Playing, learning, and discovering: Little White Fish feels perfectly at home in his colorful underwater world.

Key Facts

• Target group: kids 2-4 years

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Organic story building with focus on creative freedom

- Universal character

- Educational power (focus on language development and learning)

- Affective power (simplicity, bright colors, white vs black)

• International brand success

• A million copies sold worldwide

• Style guide available

• Consumer and educational products

• Books translated into 25 languages

Anna

Anna is a cool girl. She really wants to grow up because there’s so much fun stuff to do! She’s a little self-willed and likes to handle things her own way. Learning, discovering, playing sports, and getting into mischief? That’s Anna!

• Target group: kids 2-6 years

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Shows girl power (for the young ones)

- Is independent

- Loves sports and new experiences

- Has a mind of her own

- Anna is a local superstar

• Brand success particularly in Belgium

• Number one bestsellers in Belgium and the Netherlands

• Familiar stories and simple illustrations

• Consumer and educational products

• Books translated into 16 languages

• Style guide available

Lilly and Milo

Rabbit Lily and mouse Milo are a funny duo. Always together, always discovering the world. Milo tries to imitate the older Lily, but mostly without success. Readers recognize themselves in the characters.

Target group: kids 1-5 years

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Brings color and joy

- Humorous and educational

- Learning words, objects, and skills

• Brand success particularly in the Netherlands, the US, and China

• Familiar stories

• Consumer and educational products

• Books translated into 16 languages

Kevin and Katie

Kevin and Katie are next-door neighbours. The two toddlers like playing together and they love to explore. Going to school, traveling by plane, caring for a pet: there’s a first time for everything … But it’s always exciting to try something new! As these things can be scary, Kevin and Katie will help guide their friends through them.

Key Facts

• Target group: kids 2-5 years

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Best friends

- Love to discover

- Fix every problem

• Brand success particularly in Belgium, Spain, and Italy

• Familiar stories and simple illustrations

• Consumer and educational products

• Books translated into 19 languages

• Over 60 titles about all the things that toddlers encounter

Little Witch Mimi

Little Witch Mimi has a real witch hat and a real witch broom. She’s still learning how to be a witch, but she’s able to fly, and sometimes her magic spells even work! She’s a cheerful little witch, who loves to make new friends. Together they have exciting and funny adventures.

Target group: kids 3-6 years

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Liveliness

- Adventure

- Friendship

- Teamwork

• Brand success particularly in Belgium and the Netherlands

• Familiar stories

• Consumer and educational products

• Style guide available

Climate Mates

Climate Mates are seven animal friends who have fun together. While reading their stories, kids learn in a playful and humorous way how we can work together to keep our environment healthy and pleasant.

Characters

• Mole – likes to do his own thing

• Mouse – often has good ideas

• Pigeon – wants to be friends with everyone

• Hedgehog – is sweet and a bit careful

Mission

• Owl – thinks a lot about everything

• Fox – thinks he’s the coolest and toughest

• Frog – is always enthusiastic

We live in a changing world where alarming news can lead to defeatism. The Climate Mates turn this defeatism around and try to do something about it. Children experience how they can achieve great things with something small, for themselves and for others. This way, we make our books not only for the children of today, but also for the adults of tomorrow.

The themes correspond to the Sustainable Development Goals (SDGs) of the United Nations!

• Books translated into more than 5 languages

• Themes: food waste, light pollution, bees, plastic pollution, flooding, saving energy, global warming, recycling, water consumption, overconsumption