breathing life into brand
raffles design school singapore
raffles design education - the big question:
“ does the brand reflect our customer?”
who is our customer?
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20 > 28 yr of age
+
facebook aficionados
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opportunity focused
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internet google addicts
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fun, hip, switched~on
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members of the global village
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urban youth culture
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part of economic power-shift
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seeking identity
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emerging social liberization
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western influenced
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academic community
their world...
their community...
raffles design education : future success
“ a brand that reflects thier community �
proposed brand mark
r +D
Effective. Bold. Upbeat: The brand mark has the ability to enlighten the audience. To move the consumer and gain a positive response. To reflect academic pride & prestigious achievement. Positive student culture. Success + happiness. Elements that represent Raffles Education.
brand mark : the journey
raffles design
research design
raffles research development
The brand mark has the ablity to surprise and delight the consumer. Visually effective with in advertising + marketing campaigns and the web.
academic products
marketing
design fashion
business
As Raffles Design Education grows and faculties expand, the brand mark has the ability to grow.
raffles design education : strapline
design yourself
your life design your life
design your future
The emotional strap line: • Gives the brand a personal identity • Connects the brand with the customer • Informs the consumer the intent, passion and drive behind the product or service.
web randing
r+designu.com
r+du.com
r+du.com
r+du.com
raffles design education : brand advertising
first yr.
second yr.
raffles yr.
raffles oman opens 2011!
get a head start
brand advertising
2000
2004
2008
2010
decade of success
raffles
raffles design education : sub-brand mark
+ design
+ fashion
+ raffles + marketing
+ business
Why create a sub brand: an effective vehicle to grow social & media awarness and to support advertising & marketing campaigns.
advertising
C A europe average
+ raffles
A Excellence comes as standard.
+ raffles
Academic first aid.
+ raffles
advertising concept
cleanlines20@yahoo.com