Representing Student Life.
ARC University New Sout Wales
Brand Direction 2011
ARC University New South Wales
Making student life more personable. What is ARC: the prime UNSW student organisation. Their mission is to make STUDENT life more interesting, more fun, more personally rewarding, and ultimately more affordable.The bottom line - They provide everything students need outside of the classroom.
Brand Direction 2011
ARC University New South Wales Supporting students throughout their studies. ARCs Product offerings: # Retail : convenience stores and Graduation Dress hire. # Student Development: Volunteering and courses. # Representation: Student Representative Council and Student Support (Legal and Advocacy # Entertainment: Roundhouse parties, bars and weekly entertainment # Publications : a plathoria of publications that fullfill a student’s potential.
ARC actively encourages students to take part in a life changing university experience.
ARC’s Values: 1. Being accessible and welcoming 2. Encouraging innovation, creativity & initiative 3. Acting environmentally sustainably 4. Behaving fairly and respecting diversity 5. Giving students a voice 6. Promoting personal, social & professional growth 7. Being relevant to all students
ARC’s Goal: To actively encourage all students to have a complete university experience by gaining support + pursuing interests which open up a range of new opportunities during and beyond university.
Brand Direction 2011
Arc is here for and led by students. Together they create supportive, enriching and fun communities.
ARC University New South Wales
ARC’s Philosophy:
Brand Direction 2011
ARC University New South Wales Existing Brand: ARC felt it was time to refresh their current look + feel. Their existing brand was 3 years old. Originally designed by committee with current fashion trends of the time. Above all it felt the brand lacked sophistication to attract external stake-holders.
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A brand twist: Whether good or bad - recognised brands have a following. To change the logo radically, ARC could neglect loyal customers. Slight improvements were implemented: cleaner lines, enclosed logo into a shape+ introduce fresh colours. Flexible motivational straplines were added, giving THE BRAND a punchy relevance + meaning.
ARC University New South Wales
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Brand Direction 2011
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Brand Direction 2011
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Brand Direction 2011
ARC University New South Wales
A new face for ARC: Warm, authentic, fresh, happy, positive, engaging, feeling, clean - buzz words for the new model ARC art direction. To give the new branding energy + visual punch, a GRAFFITI style font was laid over, adding a festive spirit to the new faces of ARC.
Brand Direction 2011
ARC University New South Wales
On- Campus Location shots: A decision was made to add an eclectic twist to location shots. To mirror the image adds insight, originality and a new perspective.
Brand Direction 2011
ARC University New South Wales
Extnernal Location shots: To add visual weight - beauty, creative dynamics, tension - are the new rules for external location shots.
Brand Direction 2011
ARC University New South Wales
Campaign Specific Shots: To bring the viewer into the image - humorous + off the wall art direction was added.
Campaign Art Dirtection:
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Brand Direction 2011
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ARC University New South Wales
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Brand Direction 2011
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