Self Care The Future Of Wellness by Clearwater Bioacoustic

Joseph Phillips 1

Disclaimer: This is intended for education, research and/or data collection. This information is presented by independent researchers whose sources of information include studies from the worldâ&#x20AC;&#x2122;s medical and scientific literature, and other clinical and anecdotal reports. The publisher, author, and/or experts specifically cited in this publication are not responsible for any consequences, direct or indirect, resulting from any readerâ&#x20AC;&#x2122;s action(s). This book is not intended to be a substitute for consultation with a health care provider. You, the reader are instructed to consult with your personal health care provider prior to acting on any suggestions contained in this book. The purpose of this publication is to educate the reader. The material in this book is for informational purposes only and is not intended for the diagnosis or treatment of disease. All terms in Human Bioacoustics are offered in Frequency Equivalents FE*. These statements have not been evaluated by the Food and Drug Administration. This product/service is not intended to diagnose, treat, cure, or prevent any disease. Vocal Profiling uses simple mathematical principles, uniquely expressed, as a self-healing modality. The emerging science of Bioacoustic Biology is in its infancy. Database references herein are not all inclusive. Getting well from reading or using the information contained herein is purely coincidental. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

TABLE OF CONTENTS PREFACE INTRODUCTION Chapter 1 DEPROGRAMMING ...........................................................................8 Chapter 2 7 MAXIMS OF HEALTH ..................................................................27 Chapter 3 HUMAN BIOACOUSTIC BIOLOGY ..............................................30 Chapter 4 MAPPING METHYLATION ............................................................39 Chapter 5 CELLULAR STRESS .........................................................................42 Chapter 6 THE NRF2 PATHWAY ......................................................................45 Chapter 7 EPIGENETICS ....................................................................................50 Chapter 8 NUTRIGENOMICS ............................................................................55 Chapter 9 REPROGRAMMING .........................................................................60 Chapter 10 8 STEPS TO ACTIVATE YOUR PEAK POTENTIAL ...............71

PREFACE Whilst sitting alone in a room contemplating the universe in my naval, I came to the conclusion that something just wasn’t right. Every time I heard about another person being plagued with some sort of chronic illness my heart hurt. Why? I knew that there was an answer to their problem and that maybe, just maybe, they hadn’t learned about it yet. I knew that if they learned about what they can do to take back control over their life they would become empowered and would want to share that experience with others. People helping people to regain and maintain freedom of their lives. Self-Care! With an Alternative, Integrative, and Functional Medicinal approach to health and wellness, we have put together a way out of the labyrinth we like to call the sick care system, using the up and coming field of Human Bioacoustic Biology as the foundation that we build this philosophy of self-care upon. This unique approach to wellness is on the cutting edge of science and technology. Combined with leading edge research in Methylation, Epigenetics, and Nutrigenomics we believe that this information will change one life at a time, and in so doing, we will make the world a better place. The purpose of this information is to meet a need that isn’t currently being met. Do you think this “system” in general is lacking or broken? In our opinion, it has been weighed on the scales and been found wanting. The freedom of choice in health related matters is becoming increasingly difficult for citizens. So much so, that things are being put into place that will now be infringing on basic human rights. Life, liberty and the pursuit of happiness. There just has to be a better way! How can one truly be free to pursue this happiness if they are sick all the time, or if their family members are battling illnesses? How can one be happy in this constant state of sickness? How can one claim to be free if the powers that be are dictating what you can and can’t do in relationship to your health? After all, it is YOUR body, isn’t it? Everyone knows someone who has been affected by some sort of health related issue throughout the course of their life. Disease and obesity are on the rise and yet so are the profits of certain companies. If the Band-Aid approach to health was working then wouldn’t physicians be seeing their clients less and less? The fact is people are sick and tired of a broken system and are awakening to an alternative approach to their health and wellness. 4

INTRODUCTION Socrates, considered as one of the founders of Western philosophy, was once named the wisest man on earth by the Oracle of Delphi. When Socrates heard that the oracle had made such a comment, he believed that the statement was wrong. Socrates said: “I know one thing: that I know nothing.” How can the smartest man on earth know nothing? You might be an educated person, but still, you know nothing. You can learn from everything and everyone. One thing that I like better than learning from my mistakes is to learn from other people’s mistakes. It’s what I call Wisdom without Waiting. Over the years, I’ve been blessed to have great mentors, teachers, family, and friends that taught me about life. “YOU NEVER CHANGE THINGS BY FIGHTING THE EXISTING REALITY. TO CHANGE SOMETHING, BUILD A NEW MODEL THAT MAKES THE EXISTING MODEL OBSOLETE.” ― R. BUCKMINSTER FULLER

“WE CAN NOT SOLVE OUR PROBLEMS WITH THE SAME LEVEL OF THINKING THAT CREATED THEM.” “THE WORLD AS WE HAVE CREATED IT IS A PROCESS OF OUR THINKING. IT CANNOT BE CHANGED WITHOUT CHANGING OUR THINKING” "INSANITY: DOING THE SAME THING OVER AND OVER AGAIN AND EXPECTING DIFFERENT RESULTS." —ALBERT EINSTEIN

It became clear to me that were three maxims that I needed to acknowledge: 1. Those that don’t know are at the mercy of liars. 2. Before you can learn, you must unlearn…i.e. you must first deprogram before you can reprogram. 3. Knowledge is NOT power. Knowledge combined with ACTION creates the power and the desired outcome.

There are multifaceted dimensions to each one of us and striving for health through mind, body and spirit is our mission which incorporates a commitment to growth in the social, physical, emotional, spiritual, and occupational dimensions of life. We believe that wellness incorporates all aspects of being. Would you agree that people are sick and tired of being sick and tired? They are seeking holistic, alternative, integrative methods in droves. So how can you get from point A to point B if you have been misled and donâ&#x20AC;&#x2122;t know where it is you need to go? Follow the M.A.P.

What does this mean exactly? Think about it like this â&#x20AC;ŚThere are Three Keys to Freedom:

1. Health: Your body is your spiritual temple and currently the only place where you truly reside. Become a fanatic about your health because realistically we don’t own anything, except our bodies. In fact, the property you are on at this very moment doesn’t belong to you. Stop paying the tax and see what happens. 2. Law of Necessity / Wealth: Gathering resources is essential for survival. Money doesn’t mean everything, but its right up there with oxygen. People must have a means in which to generate resources for themselves and their posterity. This is as old as the caveman. A fire to keep you warm, food on the table, a roof over your head, clothes on your back etc… 3. Self-Determination: A process one goes about to control their own destiny. We are each accountable for our own selves. If I can’t take care of me, then how am I going to even begin to try and take care of someone else? These three keys need to work synergistically to maintain good health, acquire more freedom (time, financial, individual, political or any other kind of freedom), and to have the capabilities and standing to protect both. If individuals refuse to take action and have accountability, then most assuredly, in the end, it will be a sad state of affairs by which external forces will control the outcome of your future. Do you want your destiny in someone else’s hands? As the saying goes “ignorance is no excuse.” In this day and age ignorance is a choice. So now, we must show a sober understanding and steadfast purpose if we are to propagate and preserve a future that we can say we are proud to hand down to the next generation. What will our legacy be? How then shall we live? What small part can we do now?

Chapter 1 - DEPROGRAMMING We often assume that those who lived before us were inferior in intelligence and accomplishments, especially when we think in terms of medicine. Many will agree that modern medical advancements have saved many lives and improved the overall quality of society in general. Yet with all the science and technology we have at our disposal chronic illness is still on the rise and there is no end in sight. Everyone on the planet has been impacted, or knows someone who has been affected. For example, did you know that the number one cause of bankruptcy is from medical reasons? What do you think that does to the entire family unit at its core? The top 10 leading causes of death in the US are below together with the most recent statistics and facts, together they accounted for 73.6% of deaths in 2013. Annually there are around 2,596,993 deaths registered in the US with the leading top 10 causes accounting for nearly 75% of all deaths. The top 10 leading causes of death are: 1. Heart disease 2. Cancer (malignant neoplasms) 3. Chronic lower respiratory disease 4. Accidents (unintentional injuries) 5. Stroke (cerebrovascular diseases) 6. Alzheimer's disease 7. Diabetes (diabetes mellitus) 8. Influenza and pneumonia 9. Kidney disease (nephritis, nephrotic syndrome, and nephrosis) 10.Suicide (intentional self-harm). What if I told you that there is another statistic that not many are aware of that actually trumps those leading causes of death. Would you believe me if I told you that conventional medicine itself is the leading cause of death? Health Care in America Today Iatrogenesis is known as the â&#x20AC;&#x153;inadvertent and preventable induction of disease or complications by the medical treatment or procedures of a physician or surgeon.â&#x20AC;?

The Office of Technology Assessment (OTA) was created by Congress to analyze scientific and technical issues in America. From 1972 to 1995, the OTA conducted studies on health care, pollution and other such topics. After producing an unfavorable report of US health care, the agency was disbanded by Congress. The OTA’s 1995 report on health care found that:     

Life expectancy in the US was among the lowest in developed countries Infant mortality rates in the US are poor Technology in US medicine is expensive and unrestrained 67% of physicians in the US in 1990 were specialists The drug industry exacerbates health care costs while new drugs rarely provide more benefit than old  The FDA doesn’t consider the effectiveness of new treatments or compare new products to old  The FDA does not consider non-drug alternatives  The pre- and post-approval processes for drugs is lacking The report concluded with these statements: “Only 10-20% of all procedures used in medical practice have been shown to be efficacious by controlled trial,” and “There are no mechanisms in place to limit dissemination of technologies regardless of their clinical value.” The Nutrition Institute of America funded an independent review of “governmentapproved” medicine that was published in 2006. Professors Gary Null and Dorothy Smith, along with doctors Carolyn Dean, Martin Feldman and Debora Rasio titled the report “Death by Medicine.” The researchers found that America’s leading cause of death isn’t heart disease or cancer: its conventional medicine. They found that the iatrogenic death rate in the US (death caused by doctors and/or medical treatments) is 783,936 a year. That’s 84,059 more deaths than those caused by heart disease in 2001 and 230,865 more deaths than those caused by cancer. Over a decade, the scientists predict that iatrogenic deaths will total about 7.8 million, “more than all the casualties from all the wars fought by the US throughout its entire history,” a death rate equivalent to that caused by six jumbo jets falling out of the sky every day. 9

They also believe the numbers are actually much higher because most iatrogenic deaths aren’t reported as such: only 5 to 20% of iatrogenic deaths are reported for fear of lawsuits and because codes for reporting deaths due to drug side effects and other medical errors don’t even exist in many cases. The number of deaths due to conventional medicine may be 20 times higher than the numbers depicted here. The study authors, using the most conservative statistics they could find, broke down iatrogenic deaths over ten years as following: Adverse Drug Reactions Medical Error Bedsores Hospital Infections Malnutrition in Health Care Outpatients Unnecessary Procedures Surgery-related

1.06 million 0.98 million 1.15 million 0.88 million 1.09 million 1.99 million 371,360 320,000

The “Death by Medicine” doctors also took a look at unnecessary medical care over the course of a decade. They found that 89 million people are hospitalized unnecessarily each year and that 17 million iatrogenic events will occur among this number. 75 million Americans receive unnecessary medical procedures over a decade, 15 million of which result in an iatrogenic event. 164 million people will receive unneeded medical treatment within a decade. So what’s behind these death rates and adverse events? Profit, politics, defensive medicine, lack of research on treatments, one-size-fits-all drugs, lack of doctorpatient time and the abuse and overmedication of our elderly are all culprits. Conflicts of Interest Former editor of the New England Journal of Medicine Dr. Marcia Angell has written that pharmaceutical stock and other financial incentives for scientists are twisting medical research and science altogether to suit business goals. Not only do such credible journals accept studies from researchers with conflicts of interest, when a drug company funds a study, ABC News found that there is a 90% chance that the drug will be deemed effective compared to the 50% rate of this conclusion when a study isn’t funded by a pharmaceutical company.

The US General Accounting Office found that “of the 198 drugs approved by the FDA between 1976 and 1985…102 (or 51.5%) has serious post-approval risks,” including “heart failure, myocardial infarction, anaphylaxis, respiratory depression and arrest, seizures, kidney and liver failure, severe blood disorders, birth defects and fetal toxicity, and blindness.” Antibiotics Although the Centers for Disease Control and Prevention (CDC) says that 90% of upper respiratory infections are viral; more than 40% of the 50 million prescriptions written each year for antibiotics are prescribed for such infections. Antibiotics have no effect on viruses and the overuse of antibiotics has likely led to the drug-resistant superbugs and the 88,000 deaths due to hospital infections every year. The CDC does not report on the research that supports nutraceuticals for viral infections and immune system strengthening that could lessen antibiotic abuse, the study authors lament. Hospitals receive funding based on how many beds they fill. This fact, and the fact that doctors practice defensive medicine to protect themselves from lawsuits, results in unnecessary hospitalizations and many unnecessary screenings and treatments. Unnecessary Treatments The media often drives unnecessary treatments and the prescribing of unneeded drugs. While cosmetic surgeries may number the greatest of these, cesarean sections, cardiac surgeries, endoscopies, back surgeries and pain-relieving surgeries are vastly over-used. Dr. Barbara Starfield reports that the overuse of technology creates a “cascade effect” in treating patients: unnecessary outpatient treatment often leads to more visits, more prescriptions, more hospitalizations and deaths. X-rays, CT scans, mammograms and other such diagnostics are costly and cumulatively dangerous, yet they are given regularly to soothe patient fears and often lead to unnecessary surgeries. Pregnant women used to have x-rays regularly until a study found that they increased death in children from cancer by 40%. 11

Coronary angiography, the use of radiation to look at blood vessels and the heart, is another widely practiced diagnostic whose effects are unknown. Dr. John Goffman believes that x-rays, CT scans, mammography and fluoroscopy contribute to 75% of the new cancers diagnosed every year and increases in heart disease. He believes that ionizing radiation will cause 100 million premature deaths from 2006 to 2016. Orthopedic surgeon Dr. John Sarno says that many back surgeries are based on abnormal x-rays even though multiple studies have found that there is often no connection between abnormalities on x-rays and back pain. Chemotherapy Professor Ulrich Abel analyzed the use of chemotherapy for epithelial cancer and published the results in 1989. He found no direct evidence that chemotherapy helps people with advanced carcinoma to survive; only a slight benefit in patients with small-cell lung cancer; and perhaps some slight benefit in those with ovarian cancer. He said that the belief that chemotherapy can prolong survival is an “opinion based on a fallacy which is not supported by clinical studies.” High-dose chemotherapy (HDC) is still a treatment of choice, however, for breast cancer unchecked by normal doses, even though a March 2000 study found that HDC held no benefits and even slightly reduced survival rates. Women and Conventional Medicine The “Death by Medicine” doctors take special note of the unnecessary procedures practiced on women in America. 19th-century views of women, the idea that women’s reproductive organs were the basis of physical and mental illnesses have leftover influences on medicine today. Dr. Adriane Fugh-Berman has studied this influence on conventional medicine. She reports that:  thousands of “preventive” mastectomies are performed every year  more women than men are prescribed drugs  women are more often given preventive medications that result in side effects than men

 one-third of women are given hysterectomies before they’ve even gone through menopause  fetal monitoring is common practice even though the CDC doesn’t recommend it, it’s use isn’t supported by research and it may result in higher rates of cesarean section  menopause and childbirth are considered medical conditions rather than normal biological practices  the one-third of post-menopausal women on synthetic hormones don’t experience heart disease prevention or cognitive benefits but do experience increased risk of cancer, heart disease and stroke Obstetric-gynecologic surgeries represent 23% of all US surgeries performed in 1983, reports the study authors. Cesarean sections take top billing and hysterectomies come in second place. They estimate that 640,000 cesarean sections are performed each year in the US and that these increase mortality rates 3 to 4 times and disease rates by 20 times compared to vaginal deliveries. Sick Care System The “Death by Medicine” doctors say that the overuse of medical testing, technology, surgery and drugs does little to prevent disease and results in the most US deaths. What is more important to consider, they say, is the practice of preventive medicine, changes that would address the root causes of disease: stress and its effects on the immune system, a compromised brain/body connection, lack of physical activity, denatured and processed food intake, and exposure to environmental toxins. There is an entire industry with an innate economic interest to obstruct, suppress and discredit any information about the eradication of diseases. The pharmaceutical industry makes over one trillion dollars from selling drugs for ongoing diseases. These drugs may relieve symptoms, but they do not cure. Codex Alimentarius We have to realize that the mission of this industry is to make money from ongoing diseases.

The cure or eradication of a disease leads to the collapse of a multi-billion dollar market of pharmaceuticals. The natural purpose and driving force of the pharmaceutical industry is to increase sales of pharmaceutical drugs for ongoing diseases and to find new diseases to market existing drugs. By this very nature, the pharmaceutical industry has no interest in curing diseases. The eradication of any disease inevitably destroys a multi-billion dollar market of prescription drugs as a source of revenues. Therefore, pharmaceutical drugs are primarily developed to relieve symptoms, but not to cure. If eradication therapies for diseases are discovered and developed, the pharmaceutical industry has an inherent interest to suppress, discredit and obstruct these medical breakthroughs in order to make sure that diseases continue as the very basis for a lucrative prescription drug market. 14

The economic interest of the pharmaceutical industry itself is the main reason why no medical breakthrough has been made for the control of the most common diseases such as cardiovascular disease, high blood pressure, heart failure, Diabetes, cancer, and osteoporosis, and why these diseases continue like epidemics on a worldwide scale. For the same economic reasons, the pharmaceutical industry has now formed an international cartel by the code name "Codex Alimentarius" with the aim to outlaw any health information in connection with vitamins and to limit free access to natural therapies on a worldwide scale. At the same time, the pharmaceutical companies withhold public information about the effects and risks of prescription drugs and life-threatening side effects are omitted or openly denied. In order to assure the status quo of this deceptive scheme, a legion of pharmaceutical lobbyists is employed to influence legislation, control regulatory agencies (e. g. FDA), and manipulate medical research and education. Expensive advertising campaigns and PR agencies are used to deceive the public. Millions of people and patients around the world are defrauded twice: A major portion of their income is used up to finance the exploding profits of the pharmaceutical industry. In return, they are offered a medicine that does not even cure. CODEX WHAT IS IT AND HOW DOES IT AFFECT YOU AND YOUR HEALTH? Codex is not an easy subject to get to grips with. With over 20 committees meeting on an annual basis, and published reports comprising a total of over 1,400 pages in 2005 alone, most people are blissfully unaware of the extent to which its activities affect their health. What is Codex? The World Trade Organization uses Codex Guidelines and Standards as the benchmark in the adjudication of international trade disputes involving foods. Its headquarters, above, are located in Geneva, Switzerland.

The Codex Alimentarius Commission (Codex) is the main global body that makes proposals to, and is consulted by, the Directors-General of the World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO) on all matters pertaining to the implementation of the Joint FAO/WHO Food Standards Programme. Established in 1963, the Commission's main purposes are stated in its Procedural Manual as being: ď&#x201A;ˇ protecting the health of consumers ď&#x201A;ˇ ensuring fair practices in the food trade ď&#x201A;ˇ promoting coordination of all food standards work undertaken by international governmental and non-governmental organizations Unfortunately however, and as we shall see, its activities do not protect the health of consumers and the international food trade is anything but fair. In the recent past, the Commission presided over a total of 27 active subsidiary committees and ad hoc intergovernmental task forces, the main functions of which revolve around the drafting of standards, guidelines and other related texts for foods, including food supplements. Once completed these texts are presented to the Commission for final approval and adoption as new global standards. How does Codex affect you and your health? Codex standards and guidelines now exist for virtually all foods. Whilst the adoption by countries of the various standards and guidelines developed by Codex is theoretically optional, the creation of the World Trade Organization (WTO) on 1 January 1995 essentially changed their international status, in that they are now increasingly used by the WTO as the benchmark in the adjudication of international trade disputes involving foods. As such, the potential threat of becoming involved in - and losing - such a dispute now effectively makes the adoption of Codex guidelines and standards mandatory, in that it leaves WTO member countries little or no option but to comply with them. Given therefore that a total of 149 countries are currently members of the WTO, and also that Codex standards or guidelines now exist for virtually every food one can name, this effectively means that the activities of Codex now directly affect the vast majority of people on the planet. 16

In addition to dealing with ordinary foods, however, Codex also sets standards and guidelines for, amongst other things: vitamin and mineral food supplements; health claims; organic foods; genetically modified foods; food labeling; advertising; food additives and pesticide residues. Significantly, therefore, and as we shall see below, in all of these areas the evidence is now inescapable that Codex is increasingly putting economic interests and particularly those of the pharmaceutical and chemical industries - before human health. Codex Guidelines for Vitamin and Mineral Food Supplements The Guidelines for Vitamin and Mineral Food Supplements were adopted by the Codex Alimentarius Commission as a new global standard at its meeting in Rome, Italy, in July 2005. Drafted using the European Union's restrictive Food Supplements Directive as a blueprint, the Guidelines mandate the setting of restrictive upper limits on the dosages of vitamins and minerals, and the prohibiting of claims that vitamin and mineral supplements are suitable for use in the prevention, alleviation, treatment or cure of disease. As a result, and bearing in mind the growing mountain of evidence demonstrating the impressive health improvements that can be achieved via the use of nutritional supplements, it can be seen that far from protecting the health of consumers, the global enforcement of these guidelines would ensure that the sale of curative, preventative, and therapeutic health products remains the exclusive province of the pharmaceutical industry. Health claims The Codex General Guidelines on Claims protects the patent on the pharmaceutical industry's control of our healthcare systems. There are already several Codex texts in existence that place restrictions upon the health benefits that can be attributed to food products, and perhaps the most significant of these is the Codex General Guidelines on Claims. Adopted in 1979, and revised in 1991, these guidelines are in some senses the very root of the Codex problem - in terms of placing severe restrictions upon natural forms of healthcare in that they effectively seek to ensure that the only products that can make claims relating to the prevention, alleviation, treatment, and cure of disease are pharmaceutical drugs. 17

Specifically, and amongst other things, the Codex General Guidelines on Claims prohibit all claims implying that a balanced diet or ordinary foods cannot supply adequate amounts of all nutrients, and all claims that food products are suitable for use in the prevention, alleviation, treatment or cure of diseases. As such, it can be seen that they essentially protect the patent on the pharmaceutical industry's control of our healthcare systems. Organic foods Organic foods have been receiving increased attention from Codex in recent years, and it is now increasingly clear that the Codex Committee on Food Labeling is attempting to water down global organic standards to permit the use of substances such as: ď&#x201A;ˇ sulphur dioxide, which can cause allergic reactions in some people ď&#x201A;ˇ sodium nitrite and sodium nitrate, which are potentially carcinogenic, and have been implicated in hyperactivity in children ď&#x201A;ˇ carrageenan, for which there is evidence that it is associated with the formation of ulcers in the intestines and cancerous tumors in the gut Worse still, however, the Codex Alimentarius Commission recently gave the goahead for work to begin on the inclusion of ethylene in the Codex Guidelines for the Production, Processing, Labeling and Marketing of Organically Produced Foods. Ethylene is used to artificially induce fruits and vegetables to ripen whilst they are in transit, and as such its approval for use on organic foods would represent a disturbing step towards WTO-enforced acceptance of the same dubious and unnatural agricultural practices that non-organic foods are already subject to. Why does Codex want to water down organic standards in this way? On a basic level it is simply because organic foods fetch higher prices than ordinary, non-organic, foods, and that as such the large non-organic food producers see an easy opportunity to break into the market for organic foods and make larger profits. On a deeper level, however, organic foods promote better health than nonorganic foods, by virtue of the fact that they contain higher levels of micronutrients.

In addition, of course, organic foods don't contain pesticides, residues of veterinary drugs or genetically-modified organisms either. Bearing in mind therefore that good health is not in the interests of the "business with disease", this ultimately makes the increasing demand for organic foods a threat to the pharmaceutical and chemical industries; not only because organic foods promote good health, however, but also because they result in a lower demand for pesticides, veterinary drugs and GM foods - and thus in lower profits. Moreover, and unlike genetically-modified seeds, organic seeds cannot be patented. As such, given that some of the major players in the pharmaceutical and chemical industry, such as Bayer and BASF, are also major players in the biotech industry, it can easily be seen that the rising popularity of non-patentable organic foods is in fact a serious and growing threat to the profits of the pharmaceutical industry's "business with disease". Genetically-modified foods The increasing popularity of food supplement, natural health practices and organic food is a serious threat to the pharmaceutical industry's business with disease. The Codex Alimentarius Commission adopted its first guidelines and principles for genetically-modified (GM) foods in 2003. These texts subsequently became instrumental in the United States, Canada and Argentina launching, and winning, a trade dispute at the WTO against the European Union (EU), where it was argued that the EU had been applying a moratorium on the approval and importation of foods containing GM material. Further guidelines and standards for GM foods are now in the process of being drafted by Codex. The eventual adoption of these texts will further contribute to making the approval, and importation, of GM foods that comply with them mandatory for all WTO member countries. Crucially, therefore, the United States, Canada and Argentina are also pushing for there to be no requirement for manufacturers or exporters of GM foods to disclose the presence of genetically modified organisms on their product labeling.

This is exactly what the big GM food manufacturers want, of course, as they have long realized that growing numbers of people are opposed to GM food products, and moreover that they will not be able to change public opinion about these products anytime soon. Unlike the seeds for regular foods, the seeds for GM foods can be patented. This, essentially, is the real key to why biotech companies are so desperate for these foods to be forced onto world markets, as the potential long-term profits are so colossal as to compare quite favorably with the market in pharmaceutical drugs. Given therefore that some of the major players in the pharmaceutical industry, such as Bayer and BASF, are also major players in the biotech industry, it can be seen that the pharmaceutical industry is once again positioning itself as a key beneficiary at Codex. As such - so far as the pharmaceutical industry is concerned - the only products that are worth producing are those that are patentable. Because of this, the rise in the popularity of food supplements, natural health practices and even organic food represents a serious threat to the pharmaceutical industry. The financial interest groups behind the Codex Alimentarius Commission know this only too well, of course, and as such are now engaged in a desperate struggle to maintain their monopoly upon the healthcare industry and expand into GM food production. Food labeling A specific Codex committee to deal with food labeling issues, the Codex Committee on Food Labeling (CCFL), has been in existence since 1965. The issue of food labeling is particularly crucial to the further spreading of lifesaving natural health information, as restrictions upon the written content of food labels contribute, along with those on advertising, to preventing nutritional supplement manufacturers from informing people of the proven benefits of dietary supplementation. Crucially, therefore, CCFL has refused to acknowledge the role of optimum nutrition in the prevention, alleviation, treatment and cure of disease, and, as such, rather than protecting the health of consumers, can be seen to be acting in the interests of the pharmaceutical industry's "business with disease". 20

Advertising Arguments as to how or whether Codex should deal with advertising issues have been going on since at least 1972. These arguments continued at the May 2006 CCFL meeting in Ottawa, where they centered around whether or not work on a definition for advertising should be initiated, and if it should, where (i.e. within which Codex text) such a definition should be placed. After considerable discussion regarding this issue CCFL decided that work on a definition for advertising should indeed be initiated. From a natural health perspective, however, the definition proposed is far from satisfactory: "Advertising: any representation to the public, by any means other than a label, that is intended or is likely to influence and shape attitude, beliefs and behaviors in order to promote directly or indirectly the sale of the food." The wording of this proposed definition raises several key questions. For example, as well as its potential to result in the prohibition of advertising legitimate, published, peer-reviewed scientific research papers, might it also inhibit non-profit natural health advocacy organizations from influencing and shaping attitude, beliefs and behaviors regarding the sale of nutritional supplements? Similarly, could any restrictions on advertising that are based upon this definition be said to contravene the right to freedom of opinion and expression and/or the freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers (both of which are enshrined in Article 19 of the United Nations' Universal Declaration of Human Rights)? Regardless however, given that the pharmaceutical industry's "business with disease" depends for its survival upon the restriction of any and all means by which consumers can obtain natural health information, potential restrictions on advertising are clearly now a key issue at Codex.

Food additives Codex has a specific committee that deals with the safety of food additives, one of the main functions of which is to establish their maximum permitted levels. In all, the Codex Food Additive Index currently lists a total of around 300 individual additives - both synthetic and natural - that it permits to be used in foods. However, whilst it may be the case that some artificial additives are essentially safe when consumed in small amounts and in isolation from one another, the reality is that no substantive consideration has been given by Codex to the fact that such chemicals are consumed not in isolation, but in tandem with each other. As such, and to the benefit of their manufacturers, the cumulative long-term effect that the consumption of multiple patented chemicals and artificial additives has on the health of consumers is largely being ignored. Diseases caused or aggravated by the long-term consumption of pesticides increase the potential market for pharmaceutical drugs. Revealingly, therefore, many artificial additives are being manufactured by some of the same pharmaceutical and chemical companies that would like to ban vitamin supplements and force GM foods onto our dinner plates. And, as is similarly the case with pharmaceutical drugs and GM seeds, the main reason why many of these substances exist is because they can be patented - and patents equal higher profits. Pesticides The Codex Committee on Pesticide Residues was formed in 1966, and is responsible for setting the maximum limits for pesticide residues in specific food items or in groups of food. Once again, however, the safety or otherwise of each individual pesticide is generally examined in isolation, and the long-term effect that their collective presence might have upon the body is mostly ignored. Given therefore that many of these dangerous chemicals are manufactured by pharmaceutical and chemical companies, it is not difficult to imagine that their widespread usage may be seen by these industries as having a dual financial benefit, in that they potentially increase the size of the market for - and hence the profits to be made from - the patented drugs used as treatments for any diseases that their long-term consumption might cause. 22

Conclusion on Codex Codex is not just about nutritional supplements. In fact, it is the primary political battlefield where the war is being waged about who will regulate and control the global food supply from farm to fork. This 'war' is being waged by an increasingly tangled web of global authorities, big business and financial interests, and, as such, trade and profit are its prime goals not human health. Current indications suggest that the long-term financial winners in the battle to gain control over the world's food supply are likely to be the pharmaceutical and chemical industries; especially so given that the adoption of still further Codex guidelines for foods derived from biotechnology now seems almost inevitable. As a result, our freedom of choice, our future health and the environment itself are all now clearly at risk. Good nutrition and optimum health threaten the pharmaceutical industry's "business with disease" because they reduce the size of the marketplace for synthetic drugs. However, food that is free of pesticide residues, artificial additives and other contaminants can, by definition, only come about as a result of a lower global usage, or ideally the entire elimination, of these chemicals. This, of course, would not be in the financial interests of the pharmaceutical and chemical companies that manufacture such substances, as it would clearly result in lower profits, better health for entire populations, and a consequent reduction in the use of synthetic drugs. In conclusion therefore, whilst it may have been somewhat "out of the limelight" recently, the Codex Alimentarius Commission's support for the "business with disease" has continued unabated, and the wide scope of its activities makes it a significant danger to the future health of all humanity. Do we want to see a world where our access to safe, nutritious foods and effective dietary supplements is restricted and controlled by pharmaceutical and chemical interests? If not then we must act now, before it's too late. You now know what you know.

Presenteeism Ten percent of visits to the doctor’s office are unnecessary, according to the Consumer Healthcare Products Association (CHPA). Those appointments cost U.S. employers billions of dollars in lost productivity and unnecessary health care costs. But what if employees knew how to recognize routine medical issues that they can treat themselves? And what if companies encouraged such self-treatment? While no one expects to turn employees into diagnosticians, providing a little education and access to health information as part of workplace wellness efforts can mitigate the need to visit a doctor for a number of common ailments. That’s precisely what some participants at the U.S. Chamber of Commerce Annual Health Care Summit want employers to do. “Unhealthy workers are unproductive workers—and they’re expensive,” according to Scott Wallace, distinguished fellow at the Geisel School of Medicine at Dartmouth University. The cost of poor health is estimated to be 3 to 10 times the total cost of all employee benefits, he noted at the Oct. 20 summit in Washington, D.C. “It’s essential that we continue our search for value,” added Scott Melville, CEO of the CHPA, an industry trade group. The largest cost to employers is presenteeism: People who are at work but are unproductive because of their health problems. The cost of presenteeism is higher than the combined costs of medical care, prescription drugs and absenteeism. “ By some estimates, it accounts for an estimated 10 percent of all labor costs,” according to Sean Sullivan, CEO of the Institute for Health and Productivity Management (IHPM), a nonprofit organization that advocates treating employee health as a business asset. Promoting Self-Care, When Appropriate The good news is that employers are in an ideal position to help employees change their behavior, Sullivan said. This is where self-care comes in. Self-care is defined by the World Health Organization as “personal health maintenance to improve or restore health and to treat preventative diseases.”

Self-care comes in various forms, according to Melville. These include:        

Prevention methods. Proper sleep. Adequate amounts of sunshine. Exercise. Healthy eating. Taking dietary supplements. Treatment of chronic conditions. Reducing stress

In health care, self-care is any necessary human regulatory function which is under individual control, deliberate and self-initiated. Some place self-care on a continuum with health care providers at the opposite end to self-care. In modern medicine, preventive medicine aligns most closely with self-care. Self-Care Isn’t a One-Time Deal Meeting one's own needs tends to make a person more able to help and support others and, generally speaking, to obtain more happiness and fulfillment from life. It’s the constant repetition of many tiny habits, which together soothe you and make sure you’re at your optimum—emotionally, physically, and mentally. The best way to do this is to implement tiny self-care habits every day. To regularly include in your life a little bit of love and attention for your own body, mind, and soul. Self-Care Ideas Spend an hour everyday bettering yourself whether physically, emotionally, or spiritually. You cannot serve on an empty vessel. Find a mentor, exercise, read a self-help or personal achievement book, learn something new, study history. Water your garden so you can grow!

Here are some ideas: 1. Oxygenate by taking three deep breaths. Breathe into your abdomen, and let the air puff out your stomach and chest. Spiritus in Latin is “breath” and “wind.” In Hebrew, Ruach=breath=wind=spirit. “Spirituality” is what celebrates the inter-breathing that connects all life. (What we breathe in is what the trees breathe out; what the trees breathe in is what we breathe out.) Simply breathing, if we focus on the now, and not the past or the future, allows us to "Pray Without Ceasing" 2. Run (or walk, depending on your current physical health) for a few minutes. Or go up and down the stairs three times. 3. Narrow your food choices. Pick two healthy breakfasts, lunches, and dinners and rotate for the week. Ketogenic, Mediterranean, and Paleo diets are great. Make one small change to your diet for the week. Drink an extra glass of water each day, or have an extra portion of veggies each meal. 4. “Know Thyself.” Get to know yourself intimately. Truth mirrors reality and it logically follows that the best way to decipher the truth about yourself is by personally observing and experiencing the reality of which you are a part. “Man know thyself; then thou shalt know the Universe and God.” —Pythagoras “You are confined only by the walls you build yourself.” — Andrew Murphy

Chapter 2 - 7 MAXIMS OF HEALTH MAXIM 1 Let Food Be Your Medicine Hippocrates, the “founding father of modern medicine” made the astounding connection with food and how it could heal the body. Food is the foundation of our health. Food fuels our cells and organs. If we ingest toxic and dead food, then guess what happens to our bodies? Yes, they become toxic, diseased and die prematurely. Discover the foods that will turn on your healthy genes and learn to focus on foods that alkalize and balance your body and drink structured water when possible. “Let food be thy medicine and medicine be thy food.” “All disease begins in the gut.” – Hippocrates. MAXIM 2 Reduce Your Toxic Exposure We now have research that shows 95% of all cancer is due to nutritional deficiencies and the accumulation of toxins. The water we drink has CHEMICALS added to make it “safe”, additives, preservatives, pesticides and fungicides, GMO’s (genetically modified organisms) food colorings and dyes are all DAMAGING our cells. There are many simple steps that you can take in order to reduce your daily exposure to environmental toxins in your home and in your body. Detoxification of the liver and colon play a major role in improving your health. MAXIM 3 Balance Your Energy "If you want to find the secrets of the universe, think in terms of energy, frequency and vibration" Nikola Tesla

Everything is energy. In fact, according to a Nobel Prize Laureate, Carlo Rubbia, we are only 1 billionth physical matter…the rest is ALL energy. If the foundation of the body is energy and light, then it makes sense that we keep that energy balanced and free of interference. Your Central Nerve System, your Acupuncture Meridian System and your hormones have a huge impact on the body’s energy system. “Look well to the spine for the cause of disease.” - Hippocrates MAXIM 4 Heal Your Emotional Wounds Have you ever felt stressed out about something and you noticed that your neck muscles or jaw felt really tight? Remember feeling that pit in your stomach or that ache in your solar plexus? The truth is that we are in the flight or fight response mode most of the time. That is an example of your “e-motions” or “energy in motion” getting stuck. Scientists have speculated about the emotional connection to dis-ease for years, but now with the study of “psycho-neuro-immunology”, we understand how stress impacts our health. In fact, we now have proof that your DNA contracts and relaxes in response to your mood. Learn simple techniques to effectively manage stress and improve your happiness. MAXIM 5 Embrace Biological Dentistry Your teeth are an intricate part of your body…not a separate entity that can be drilled, poked and stuffed with toxic poisons, without having an impact on the rest of your body. Amalgam fillings do NOT belong in your mouth because of the high mercury content. Mercury is one of the most toxic substances on the planet and the effect on the Immune System and overall health have been well documented. There is a relationship between specific diseased organs and the dental meridians.

MAXIM 6 Repair Your Body with Therapeutic Plants The use of medicinal plants is well documented throughout history. Specific plants and herbs contain special compounds that nourish, stimulate, tone, strengthen, detoxify and speed up the healing process. In fact, there are specific plant compounds that actually kill cancer cells without harming the healthy cells of the body! When certain naturally occurring compounds are synergistically blended they have the ability to interact with hundreds of genes which can then regulate (turn on and off) specific genes, such as anti-inflammatory vs. pro-inflammatory gene markers, and anti-fibrotic vs. pro-fibrotic gene markers. Certain pathways in the body are waiting to be activated if you give your body what it needs to heal itself. MAXIM 7 Adopt Very Early Detection In Human Bioacoustic Biology the voice is a biometric representation of health and wellness. Vocal assessment has the potential to provide significant biological information. Each person possesses unique harmonics of frequency that can be expressed through the voice. And your voice echoes from the deepest levels what is not only within the container being "You", but what is not in harmony with the rest of the mix. When these complex frequencies of the body become unbalanced, the voice primarily reflects this altered state, and the body manifests it as dis-stress or disease at the structural and biochemical levels. Research and data collection over the last 35 years has shown that bio markers expressed through the voice can show Muscles, Vitamins, Minerals, Herbs, Amino Acids, Enzymes, Cell Salts, Fatty Acids, Toxins, Pathogens, Medications, BioChemicals, Hormones, Genomes, Proteins, Trauma, Sex Factors, Heart Factors, Diet Factors, Health Factors and More! Howâ&#x20AC;&#x2122;s that for early detection!?

Chapter 3 - HUMAN BIOACOUSTIC BIOLOGY

Human Bioacoustics takes an Alternative, Integrative, and Functional Medicine approach to health and wellness without the need for expensive lab testing and office visits. The western medical establishment is disease-oriented, while the integrative medical approach is wellness-oriented. When a physician runs standard blood work, they are looking for an already established disease process e.g. hypothyroidism, high cholesterol, cancers, diabetes, polyps, colitis, etc.… The trouble with this is that many people might not have an actual disease, though they are still experiencing chronic symptoms. Human Bioacoustics assesses patterns of imbalance that can cause troublesome symptoms, but has not become a ‘dis-ease state’ yet. It is ideal, though, that one address these imbalances before they become a disease, for at that point it can become much more difficult to reverse without lifelong medications, surgeries, treatments. Functional medicine lab tests may examine blood, hair, stool, urine, or saliva. These tests check your nutritional status, digestive function, allergies, detoxification ability and more. This method is far superior for individual self-care at finding the root cause rather than using the traditional Band-Aid approach. However, the costs associated with such testing may become quite stressful, especially if it’s not covered by insurance.

Here are some examples:          

GI Effects Function Profile $650.00 SpectraCell MicroNutrient Testing $400.00 IgG Food Sensitivity Profile $400.00 Adrenal Stress Index $200.00 Cycling Female Hormone Panel $370.00 Menopause Hormone Profile $400.00 Celiac Profile $180.00 Nutrient & Toxic Elements $300.00 Neurotransmitter Profile $200.00 Organix Comprehensive Profile $360.00

A Voice Analysis is an inexpensive, non-intrusive technology which can be used to accurately quantify, organize, interpret, define and extrapolate biometric information from the Human Voice. This information, in turn, provides the opportunity to predict, direct and maintain intrinsic form and function of the body. These Human Bioacoustic programs can be utilized from the comfort of your own home without the need for expensive medical office visit appointments or travel. The mathematical Frequency Equivalent™ comparison of atoms, molecules, and substances from metals, minerals, muscles, bones, vitamins, toxins, viruses, biochemical’s, genetic frequencies and more can then be computer analyzed against its counterparts within your voice to reveal presence, non-presence, balance, or imbalance of the same within you. Decades of ongoing research and technology now makes this knowledge available for the benefit of your wellness. Our bodies have the ability to self-diagnose, self-prescribe and reorganize according to its own intrinsic information! If this were not a true statement, the body would neither repair nor regulate itself. The inherent healing of wounds and bones, recovery from a disease and the cycles of hormones, sleep and hunger would be totally implausible. Tapping into these self-healing biological pathways from brain to neuron to cell has long been a goal of scientific medical investigations as an approach to provide and promote optimal health.

These observations are obvious, but who, or what, has dominion over these processes? Why has medical science not been able to completely access and explain this internal alchemy? In our limited wisdom, should we have access to knowledge of such potent significance? The answer may not be obvious but it is inevitable. If such a unifying premise were to exist it would contain not only a diagnostic component but also a method of management and resolution! If such an operative prescription for maintenance and renewal could be accessed, it would permit dominion over the innate processes of the body that are mandatory for rejuvenation; nutritional and structural requirements, appropriate detoxification systems and potentially, perpetual regeneration. If, in addition, that system could predict how the body would react based on genomic, environmental and internal stimuli, it would be an incredible advancement in the world of medicine. Human Bioacoustic Vocal Profiling is such system. Certainly the idea of generating an entirely new human life during gestation would not be possible without a self-instructed, reproductive directive functioning independently within the biological terrain of the body. Continuous networks of biological signals, called bio frequencies, provide information and direction to produce and reproduce intrinsic form and function. In Human Bioacoustic Biology the voice is a biometric representation of health and wellness. By understanding the connection of the recurrent laryngeal and direct vagus nerve with the brain, vocal assessment has the potential to provide significant biological information.

When we speak, the vibrations of the vocal cords create resonances that reverberate throughout the body. These resonance frequencies, are what we in Bioacoustics refer to in our assessments as Frequency Equivalents™, have an entrainment influence on the brain and the nervous system. The technique of Human Bioacoustics as put forth from the Institute of Bioacoustic Biology & Sound Health uses voice spectral analysis as a tool to identify the constant and complicated frequency interactions within the body. “An ounce of prevention is worth a pound of cure.” Benjamin Franklin

*Although it will become an expense if you donâ&#x20AC;&#x2122;t take time to invest in it.

â&#x20AC;&#x153;So many people spend their health gaining wealth, and then have to spend their wealth to regain their health.â&#x20AC;? A. J. Reb Materi It's easier to stop something from happening in the first place than to repair the damage after it has happened.

Think about it like this... All these technologies work because of frequency projection, collection, and interpretation.

As with a sonogram, x-ray, MRI, and CAT scan, everything is energy vibrating, and reading energy frequencies and variances converted to an understandable visual representation is key to the health care observer. Physicist use these same principles (Spectral Analysis) here on earth working with molecules, atoms, and sub atoms of the periodic tables as do astrophysicists working with distant planets, nebula, and stars. Consequently, you are made of all the same stuff - "energy and matter", which is measurable in many ways. 35

Bones, tissue, toxins, pathogens, amino acids, bacteria, vitamins, and minerals, etc. are all made from the same basic building blocks with different frequencies values along the way. Each person possesses unique harmonics of frequency that can be expressed through the voice. And your voice echoes from the deepest levels what is not only within the container being "You", but what is not in harmony with the rest of the mix. When these complex frequencies of the body become unbalanced, the voice primarily reflects this altered state, and the body manifests it as dis-stress or dis-ease at the structural and biochemical levels. Using "YOUR VOICE" filtered through Sophisticated Proprietary Software, a Frequency Equivalent™ is created. The Frequency Equivalent™ is derived from decades of ongoing human research to identify, and catalog frequencies to their inter-related counter parts. This includes research on healthy humans and the unhealthy suffering from a broad range of conditions and diseases.

From this, a vocal profile report can be generated highlighting the findings for the client's review. As of now, there are a number of available category specific Bioacoustic programs available from to use for Bio-Feedback purposes and stand-alone analysis. Human Bioacoustics offers amazing insight for the human condition through frequency and vibration. Using math, which is highly predictable, as medicine we are able to record the voice and generate wellness management reports that offer the Frequency Equivalent™ of nutritional deficiencies and toxicities found in the body.

A one second X-Ray can show your internal solid structure. A forty-five second Voice Print can show you much more! Muscles - Vitamins - Minerals - Herbs Amino Acid - Enzymes - Cell Salts - Fatty Acids - Toxins - Pathogens - Medications Bio-Chemicals - Hormones - Genome - Trauma Sex Factors - Heart Factors - Diet Factors - Health Factors and More!

Math as Medicine The emerging â&#x20AC;&#x153;Mathematical Modelâ&#x20AC;? being assembled from Human Bioacoustic research data has the potential to allow Vocal Profiling to be used to predict health issues; from the very first cries of a newborn through the frequency foundations of disease and aging. We are energy based biological units that can be defined and monitored through math-based bio frequency biomarkers. The principles of sound based therapies originate with the concept that the brain perceives and generates impulse patterns that can be measured as brain-wave frequencies which, in turn, are delivered to the body by way of nerve pathways. The theory incorporates the assumption that these frequency impulses serve as directives that sustain structural integrity and emotional equilibrium. When these patterns are disrupted, the body seeks to reveal the imbalance by manifesting symptoms that could be interpreted as symptoms of disease and stress. Inquiries by modern as well an ancient researchers have attempted to develop a screening procedure that would accurately delineate the frequency measurements of the body. In the case of Human Bioacoustic Vocal Profiling the modality is based on the concept that vocal sounds are made possible by the oscillations of the vocal cords located in the larynx (voice box). The muscles of the larynx are innervated by braches of the laryngeal nerve, which is a branch of the vagus nerve. Through the entrainment of the vocal cords with the vagus nerve, a direct message pathway from the vocal cords and the brain seems apparent.

The frequencies of the voice, therefore, can be seen as representations of the parasympathetic nervous system. Together the sympathetic and parasympathetic nerve branches monitor and manage body functions. These models of thought from ingenious minds down through the ages, show that both science and philosophy have attempted to correlate the relationships between music and health, music and emotion, math and music and ultimately math and health. The Human Bioacoustic Mathematical Model is built upon this theoretical base.

Chapter 4 - MAPPING METHYLATION

What is Methylation and why exactly is the Methylation Cycle Important? Methylation is the back bone of our physiology. The Methylation Cycle is a biochemical pathway that manages or contributes to a wide range of crucial bodily functions, including:      

Detoxification Immune function Maintaining DNA Energy production Mood balancing Controlling inflammation

Methylenetetrahydrofolate reductase (MTHFR) is one of the most important enzymes in human physiology, having influence on at least as many biochemical processes as it has syllables in its nearly unpronounceable name.

All these processes help the body respond to environmental stressors, to detoxify, and to adapt and rebuild. That’s why lowered methylation function may contribute too many, major chronic conditions, including:           

Cardiovascular Disease Cancer Diabetes Adult neurological conditions Autism and other spectrum disorders Chronic Fatigue Syndrome Alzheimer’s disease Miscarriages, fertility, and problems in pregnancy Allergies, immune system, and digestive problems Mood and psychiatric disorders Aging

Methylation is involved in almost every bodily biochemical reaction, and occurs billions of times every second in our cells. That’s why figuring out where the Cycle can better perform its tasks contributes to health improvement, and reduce symptoms. 40

Get a close-up look of the Cycle

Chapter 5 - CELLULAR STRESS What is Cellular Stress? Cellular Stress is microscopic cell damage. You may not feel the effects of cellular stress until itâ&#x20AC;&#x2122;s too late. Cellular stress is the microscopic damage to our cells caused by free radicals that disrupt normal function. Researchers have associated cellular stress with potentially negative effects in the human body.

Cellular stress is inevitable, and it arises from rogue, unstable molecules called free radicals. Free radicals have an unsatisfied electron pair, and they roam the body in search of other compounds and molecules from which they can capture electrons in order to become stable. When free radicals steal electrons from other molecules, the attacked molecule itself becomes a free radical, starting a chain reaction that can damage cells, proteins and DNA. Sometimes, the body deliberately makes free radicals in order to neutralize viruses and bacteria. But often, they are inadvertently created through external sources such as oxygen, cigarette smoke, pollution and radiation. Physical activity or exercise, eating and even breathing can produce free radicals. No matter where they come from, free radicals violently collide with functioning cells and can damage them to the point they no longer work. Cellular stress has been the subject of tens of thousands of research studies and papers. It has also been linked to hundreds of health conditions.

Unfortunately, there is nothing we can do to completely stop the production of these. The good news is the body is equipped with antioxidants to detoxify them. SOD and another enzyme called catalase, along with glutathione, are deployed to eliminate free radicals, and they do so very successfully. However, as we age, the body produces fewer of these antioxidants and more free radicals. The results of this imbalance can be severe. When free radicals overwhelm the underproduction of antioxidant enzymes, oxidative stress occurs.

What does Cellular Stress do? Too many damaging free radicals â&#x20AC;&#x201D; or too few protective antioxidants â&#x20AC;&#x201D; can wreak havoc on cell membranes, mitochondria, and DNA, leading to tissue damage and a wide range of chronic diseases, including cancer, chronic fatigue, diabetes, arthritis, and heart disease.

For more than 50 years, scientists have known the aging process to be linked to highly reactive oxygen molecules produced during normal metabolism. These oxygen molecules, often called “free radicals” or “reactive oxygen species” (ROS), can react with and cause damage to cellular structures throughout the body. Particularly vulnerable to oxidative damage are cell membranes, DNA (genetic material), and mitochondria (where cells generate energy)—and damage to these vital areas often means that cells cannot function properly. Cellular stress can cause you to age faster than you would normally. This is apparent in your skin, cellular stress can cause more wrinkles, causes irritation, inflammation, and redness in your skin, and can lead to skin cancer.

Evidence is accumulating that most of the degenerative diseases that afflict humanity have their origin in deleterious free radical reactions. These diseases include atherosclerosis, cancer, inflammatory joint disease, asthma, diabetes, senile dementia and degenerative eye disease and many more. In fact, in most recent studies oxidative stress has been associated with over 200 diseases. Therefore, reducing oxidative stress is one of the best measures we can take in order to combat the aging process.

Chapter 6 - THE NRF2 PATHWAY The NRF2 Pathway What is NRF2? Nrf2 is a basic leucine zipper (bZIP) protein that regulates the expression of antioxidant proteins that protect against oxidative damage triggered by injury and inflammation. When the body is young and healthy it is able to take care of the balance between cellular damage and repair and rejuvenation. One way the body takes care of repairing damage is to signal the production of antioxidant enzymes or survival genes through something known as the Nrf2 pathway. Nrf2 is a powerful protein that is latent within each cell in the body, unable to move or operate until it is released by an Nrf2 activator. Once released it migrates into the cell nucleus and bonds to the DNA at the location of the Antioxidant Response Element (ARE) or also called hARE (Human Antioxidant Response Element) which is the master regulator of the total antioxidant system that is available in ALL human cells. This balancing act can become disrupted as one ages, or if the body is overcome by malfunction and disease resulting in further cellular damage. This damage is known as oxidative stress and is accompanied by free radical production. Oxidative stress and the associated free radical damage contributes to the progression of hundreds of diseases and aging symptoms.

You might think of Nrf2 as a “thermostat” within our cells that senses the level of oxidative stress and other stressors and turns on internal protective mechanisms. Soon after Nrf2 was identified, a flurry of scientific discoveries began to show how Nrf2 also regulated genes involved in the production of a wide range of antioxidant enzymes (including SOD, glutathione, and catalase), and detoxification or ‘‘stressresponse’’ genes. These protective pathways are involved in seemingly unrelated areas of health from immune function to tissue optimization to cognitive function – but they all share in common the Nrf2 “switch” that enables cells to protect themselves from both internal and external environmental challenges. In effect, Nrf2 activation enables our cells to make their own “medicines” to help us survive – and thrive – in stressful situations. Direct Antioxidants Direct antioxidants such as vitamin C, Vitamin E, berries and juices have typically been used to neutralize free radicals and to prevent the damage they cause. One molecule of antioxidants from these sources neutralizes one free radical, i.e. they combat free radicals on a one to one ratio. However there comes a tipping point where the direct antioxidants are inadequate to take care of the damage.

Indirect Antioxidants A better approach to fighting free radicals is to use the body’s own self defense mechanism. When Nrf2 is activated in the nucleus, it turns on the production of antioxidant enzymes such as Catalase, Glutathione and Superoxide Dismutase (SOD). These antioxidant enzymes are powerful enough to neutralize up to one million free radicals per second, every second. This one to one million ratio proves to be a far more effective approach in combating aging and disease.

Since the Nrf2 protein remains dormant in a cell until it is activated by an Nrf2 activator. The challenge is to determine what activates Nrf2 to take advantage of the one to one million free radical neutralization mentioned above? Through the study of Nutrigenomics, it has been determined that a variety of foods are powerful activators of the Nrf2 pathway. â&#x20AC;&#x153;While not necessarily rich in antioxidants, they directly and dramatically amplify our innate ability to produce vast antioxidant protection by signaling our DNA. In this way, specific molecules from Nrf2 activating foods can trigger the production of thousands of antioxidant molecules, providing far better protection against the brain-damaging effects of free radicals compared to standard antioxidant supplements.â&#x20AC;? Dr. David Perlmutter M.D How does Nrf2 work? When activated, Nrf2 turns on the production of specific antioxidants the body needs to fight cellular stress effectively. Certain phytochemicals (turmeric, ashwagandha, bacopa, green tea, and milk thistle) synergistically activate Nrf2.

Turning on Nrf2 creates a cascading effect that results in the production of several very powerful antioxidants. These antioxidants do a much better job at combating cellular stress than dietary, vitamin or phytochemical source individually. Several antioxidant enzymes, including superoxide dismutase (SOD), glutathione, and catalase are activated through the Nrf2 pathway. Many scientists believe that Nrf2 activation is the “future” of cellular protection and health promotion, this foundation of naturally activating Nrf2 to “solve” the problem of cellular stress is a fundamentally different way of restoring balance in the body. “Health effects of Nrf2 may well become the most extraordinary therapeutic and most extraordinary preventative breakthrough in the history of medicine.” Washington State University 2015 “It is our opinion that raising Nrf2 is likely to be the most important health promoting approach into the foreseeable future.” Washington State University 2015

How can Nrf2 benefit you?       

DNA repair Anti-inflammatory Cardiovascular diseases prevention Diabetes prevention Alzheimers prevention Cancer prevention Reverse aging of the skin

One of the newest studies from Oregon State University states that Nrf2 helps regulate gene expression and the body’s reaction to various types of stressors. “We’re very excited about the potential of this area of research.” OSU Department of Biochemistry and Biophysics in the College of Science states.

“At least one important part of what we call aging appears to be a breakdown in genetic communication, in which a regulator of stress resistance declines with age.” “As people age and their metabolic problems increase, the levels of this regulator, Nrf2, should be increasing, but in fact they are declining.” “Nrf2 is both a monitor and a messenger,” OSU researchers say. “It’s constantly on the lookout for problems with cells that may be caused by the many metabolic insults of life – oxidative stress, toxins, pollutants, and other metabolic dysfunction.”

“Overall, these results provide novel insights for the age-related decline in Nrf2 and identify new targets to maintain Nrf2-dependent detoxification with age,” the researchers wrote in their conclusion.

Chapter 7 - EPIGENETICS

What Is Epigenetics? How Do Epigenetic Changes Affect Genes? The word “epigenetic” literally means “in addition to changes in genetic sequence.” The term has evolved to include any process that alters gene activity without changing the DNA sequence, and leads to modifications that can be transmitted to daughter cells. However, the behavior of a person's genes doesn't just depend on the genes' DNA sequence - it's also affected by so-called epigenetic factors. Changes in these factors can play a critical role in disease. Epigenetics is involved in many normal cellular processes. Consider the fact that our cells all have the same DNA, but our bodies contain many different types of cells: neurons, liver cells, pancreatic cells, inflammatory cells, and others. How can this be? In short, cells, tissues, and organs differ because they have certain sets of genes that are "turned on" or expressed, as well as other sets that are "turned off" or inhibited. Epigenetic silencing is one way to turn genes off, and it can contribute to differential expression. Thus, the significance of turning genes off via epigenetic changes is readily apparent. Within cells, there are three systems that can interact with each other to silence genes:  DNA methylation - a chemical process that adds a methyl group to DNA.  Histone modifications - Histones are proteins that are the primary components of chromatin, which is the complex of DNA and proteins that makes up chromosomes.  RNA-associated silencing - Genes can also be turned off by RNA. RNA might affect gene expression by causing heterochromatin to form, or by triggering histone modifications and DNA methylation

Epigenetics and Disease: Some Examples While epigenetic changes are required for normal development and health, they can also be responsible for some disease states. Disrupting any of the three systems that contribute to epigenetic alterations can cause abnormal activation or silencing of genes. Such disruptions have been associated with many illnesses and disease. 51

Furthermore, although epigenetic changes do not alter the sequence of DNA, they can cause mutations. Illness and disease do not appear overnight. They develop over time. Yet our health care system is not set up to accommodate this obvious fact. We pool together a pattern of symptoms, put a name on it, and call it a disease. Then, a onesize fits-all protocol is applied. When you come in with breathing problems and get a diagnosis of asthma, you get a prescription for an inhaler to help you breathe better. But what about the answers to questions “Why did I develop asthma?” or “What do I do to reduce my need for the medication?” It is the equivalent of focusing on and treating the exhaust pipe when your car begins spewing black smoke. Of course we want to feel better and need our symptoms addressed. But the bigger picture – the accumulation of all the small events that have occurred – facilitates the understanding of where the disease has come from. Our symptoms and our current state of health are an accumulation of actions, events, and environmental influences that have taken place over the course of our entire lives. Events in our distant past, even our childhood years, may provide clues to solving the puzzle and identifying the root cause. Even events that occurred at or before birth, influenced by your mother’s health years before you were born, may play a role.

Scientists are discovering that our genes and the way they are expressed are influenced by what our ancestors may have experienced several generations ago. In fact, this discovery has spawned a whole new scientific discipline, which is epigenetics, to understand how our nutrition, lifestyle, environment, and events in our daily life influence gene expression. Imagine that somehow last winter your small backyard garden had a spill of 10 gallons of gasoline, and you didn’t know about it. In the spring your seedlings do not take root and grow, leaving you wondering “What’s wrong with these seedlings?” That’s why a “Big Picture” history is so important.

For nearly a century after the term “epigenetics” first surfaced on the printed page, researchers, physicians, and others poked around in the dark crevices of the gene, trying to untangle the clues that suggested gene function could be altered by more than just changes in sequence. Today, a wide variety of illnesses, behaviors, and other health indicators already have some level of evidence linking them with epigenetic mechanisms, including cancers of almost all types, cognitive dysfunction, and respiratory, cardiovascular, reproductive, autoimmune, and neurobehavioral illnesses. Known or suspected drivers behind epigenetic processes include many agents, including heavy metals, pesticides, diesel exhaust, tobacco smoke, polycyclic aromatic hydrocarbons, hormones, radioactivity, viruses, bacteria, and basic nutrients.

Epigenetic modification of Nrf2 Epigenetic control of NRF2, a master regulator of many critical antioxidative stress defense genes, activates the transcription of over 500 genes in the human genome, most of which have cytoprotective functions. Nrf2 produces cytoprotection by detoxification mechanisms leading to increased detoxification and excretion of both organic xenobiotics and toxic metals; its action via over two dozen genes increases highly coordinated antioxidant activities; it produces major anti-inflammatory changes; it stimulates mitochondrial biogenesis and otherwise improves mitochondrial function; and it stimulates autophagy, removing toxic protein aggregates and dysfunctional organelles. Raising Nrf2 has been found to prevent and/or treat a large number of chronic inflammatory diseases in animal models and/or humans including various cardiovascular diseases, kidney diseases, lung diseases, diseases of toxic liver damage, cancer (prevention), diabetes/metabolic syndrome/obesity, sepsis, autoimmune diseases, inflammatory bowel disease, HIV/AIDS and epilepsy. Studies confirm the pivotal role of NRF2 and its target genes in controlling oxidative stress and chronic inflammatory processes in many diseases and the epigenetic mechanisms involved in its regulation.

Chapter 8 - NUTRIGENOMICS

What is Nutrigenomics? Nutrigenomics combines the study of nutrition and genetics to discover the different ways people respond to food based on their genetic make-up. Humans carry between 20,000 and 25,000 genes. In 1990, scientists set out to identify and sequence these genes in what has famously become known as the Human Genome Project. Just ten years later, in 2000, they had sketched the first complete map of our genetic make-up. According to the National Center of Excellence in Nutritional Genomics at UC Davis, “The science of nutrigenomics seeks to provide a molecular understanding for how common dietary chemicals (i.e., nutrition) affect health by altering the expression and/or structure of an individual’s genetic makeup. Just as pharmacogenomics has led to the concept of “personalized medicine” and “designer drugs”, so will the new field of nutrigenomics open the way for “personalized nutrition.” In other words, by understanding our nutritional needs, our nutritional status, and our genotype, nutrigenomics should enable individuals to manage better their health and well-being by precisely matching their diets with their unique genetic makeup.” While humans are very similar genetically, we all have slight differences in our genetic blueprints which set us apart from other people. These tiny variations determine both the effect nutrients have on our bodies and how we metabolize the food that we eat. 55

Although genes are critical for determining function, nutrition modifies the extent to which different genes are expressed and thereby modulates whether individuals attain the potential established by their genetic background. Personalized nutrition hinges on this two-way relationship between nutrients and genes. On the one hand, the nutrients we consume can affect the way our genes are expressed; on the other, our genes are able to influence how our bodies respond to these nutrients. The goal for nutrigenomic scientists is to unravel this complex interaction so that tailored diets can be developed which complement a person's unique genetic profile. These are the five pillars of nutrigenomics:  Under certain circumstances and in some individuals, diet can be a serious risk factor for a number of diseases.  Common dietary chemicals can act on the human genome, either directly or indirectly, to alter gene expression or structure.  The degree to which diet influences the balance between healthy and disease states may depend on an individual’s genetic makeup.  Some diet-regulated genes (and their normal, common variants) are likely to play a role in the onset, incidence, progression, and/or severity of chronic diseases.  Dietary intervention based on knowledge of nutritional requirement, nutritional status, and genotype (i.e., “personalized nutrition“) can be used to prevent, mitigate or cure chronic disease Not only will this optimize the health of the individual, but it may also work on a larger scale to help prevent society-wide diseases such as obesity, Type 2 diabetes, cardiovascular disease, cancer, and malnutrition. Food  Genes Folate Folate is a great example of how the food we eat can affect our genes. Folate is produced from folic acid – an essential form of vitamin B9 found in green vegetables such as broccoli and brussel sprouts.

It is needed by the body to make DNA, and deficiency in this nutrient has been connected to a higher risk of developing cancer (low folate levels lead to changes in the DNA strands which make them more susceptible to breaking). As folate is vital for DNA synthesis, it also plays an important role during fetal development when cell division and growth are at their peak. Specifically, folate ensures that the spinal cord of the baby develops properly. It is so crucial to this process that women are strongly advised to take folic acid supplements before and during pregnancy.

Genes ď&#x192; Food Lactose Intolerance Nutrigenomics also shows us how our genes can determine our response to certain foods. A great example of this is lactose intolerance. People who are lactose intolerant are unable to digest the natural sugars present in milk and other fresh dairy products. This is because the gene responsible for making the necessary enzyme (lactase) is "switched off", leaving their bodies unable to produce it. As a result, these people react badly to consuming dairy products, suffering from sideeffects such as abdominal pain, bloating, diarrhea and nausea. Phenylketonuria (PKU) Phenylketonuria, or PKU, is another well-known example of how our genes and diet interact. People with this genetic disorder do not produce the necessary enzyme for breaking down phenylalanine â&#x20AC;&#x201C; an essential amino acid present in dairy products, meat, fish, nuts and pulses. Phenylalanine is usually converted into another amino acid, called tyrosine. 57

However, in individuals who lack the enzyme, it is instead metabolized into phenyl pyruvic acid. If too much of this acid builds up in the body it can lead to disordered brain development and, in severe cases, mental retardation and seizures. This means that people with PKU need to stick to a diet which avoids phenylalanine-rich foods. Nutritional Genomics The link between food and health is well documented but people still struggle to find the right balance between energy intake and energy expenditure. Whether its malnutrition or over-consumption, people are looking for disease preventing and health promoting foods that match their lifestyles, cultures and genetics. Nutritional genomics is a systems approach to understanding the relationship between diet and health and will ensure that everyone benefits from the genomic revolution. Not only the expression of genes but also the physical integrity and stability of the genome—what has been referred to as “genome health”—is to a large degree determined by a steady supply of specific nutrients. SNPs Much of the nutrigenomic focus has been on single-nucleotide polymorphisms (SNPs), DNA sequence variations that account for 90% of all human genetic variation. SNPs that alter the function of “housekeeping genes” involved in the basic maintenance of the cell are assumed to alter the risk of developing a disease. Dietary factors may differentially alter the effect of one or more SNPs to increase or decrease disease risk. MTHFR An elegant example of a diet–SNP interaction involves the common C677T polymorphism of the methylenetetrahydrofolate reductase (MTHFR) gene. This variant causes MTHFR enzyme activity to slow down. This results in reduced capacity to use folate to convert homocysteine to methionine and thence to the S-Adenosyl Methionine (SAMe) required for the maintenance methylation of cytosine in DNA and control of gene expression, among many other reactions.

But the same variant also may increase the form of folate that can be used to make thymidine, one of the bases in DNA, and to prevent mutagenic uracil from being incorporated instead. This shift in methylation status may explain why in a lowfolate environment (for example, where there is low intake of folate-rich vegetables such as spinach and asparagus or a lack of supplemental folate) homozygous carriers of the C677T polymorphism may be more prone to developmental defects but at the same time could be protected against certain cancers. The key point here is that the activity of the reaction catalyzed by the MTHFR gene can be modified depending on the amount of two essential nutrients: folate, which is the substrate for MTHFR, and riboflavin, a cofactor of MTHFR. “Therefore, the risks associated with MTHFR activity can be markedly modified, for better or for worse, depending on fortification and supplementation strategies,” says Michael Fenech, a research scientist at the CSIRO Genome Health and Nutrigenomics Laboratory in Adelaide, Australia. “For example, in those countries where mothers are required to supplement with high-dose folic acid to prevent neural tube defects in the infant, this practice may actually allow more babies to be born with the MTHFR C677T [polymorphism].” These children would be less able to convert folate to a usable form. On the other hand, if the dietary environment in which these individuals have to grow is low in folate and riboflavin, then they may struggle to survive in good health. The beauty of Mapping Methylation using Human Bioacoustic Biology, or nutrigenomic testing through Functional Medicine is that it focuses on weaknesses, or frequency biomarkers in known, characterized nutritional pathways. Knowledge of these pathways lends itself to providing nutritional “bypasses” for genetic mutations.

Chapter 9 - REPROGRAMMING Learning and Unlearning The problem isn’t learning: it’s unlearning what you think you know that just isn’t so. This may prove to be a most difficult task for most. It was quite painful for me. I had to except that there was a good possibility that I had been lied to and purposely misled.

"It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so." -Mark Twain Up until the age of seven, whatever we were taught becomes what we reflect later in life. How we think, and those thoughts became our habits, which manifest into our reality, and for most, it’s a war as to what is good and wholesome for our mind, body, soul, and spirit. “We are all born ignorant, but one must work hard to remain stupid.” -Benjamin Franklin “Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think.” ― Thomas A. Edison Our greatest dangers of learning lurk in insidious encroachment by men of zeal, well-meaning but without understanding. Like the blind leading the blind.

If you would allow me to paraphrase a speech given by Theodore Roosevelt: “In regards to these dangers, it behooves us to remember that men can never escape being governed. Either they must govern themselves or they must submit to being governed by others. If from lawlessness or fickleness, from folly or selfindulgence, they refuse to govern themselves, then most assuredly in the end they will have to be governed from the outside. They can prevent the need of government from without only by showing that they possess the power of government from within, a sovereign cannot make excuses for his failures; a sovereign must accept the responsibility for the exercise of the power that inheres in him, and the people must show a sober understanding and a sane and steadfast purpose if they are to preserve that orderly liberty upon which all foundations must rest.” Self-Determination Self-determination is a concept reflecting the belief that all individuals have the right to direct their own lives. Self-determination encompasses concepts such as free will, civil/political, and human rights, freedom of choice, independence, personal agency, self-direction, and individual responsibility. Self-determination refers to the attitudes and abilities required to act as the primary agent in one’s life and to make choices regarding one’s actions free from undue external influence or interference. A person’s actions are self-determined if the person acts autonomously, regulates his or her own behavior, initiates and responds to events in a manner indicating psychological empowerment, and behaves in a manner that is self-realizing. That is, the person acts in ways that make positive use of knowledge and understanding about his or her own characteristics, strengths, and limitations. A self-determined person is one who sets goals, makes decisions, sees options, solves problems, speaks up for himself or herself, understands what supports are needed for success, knows how to evaluate outcomes, and makes positive choices in relationship to health. People who are self-determined cause or make things to happen in their lives. They do that through self-caused action that has a clearly specified goal or purpose

Core assumptions associated with this approach are:  All people can exercise self-determination  Self-determination is a multidimensional construct  Promoting self-determination for any person will require the unique combination or clustering of skills. Delivering the promise of self-determination will seldom involve one skill/knowledge set, and will typically require individualized application of multiple skills/knowledge.  Self-determination is affected by not only by the skills and beliefs of the individual but by the social and societal context in which they live. Within our social-ecological approach, activities to promote self-determination (e.g., interventions) might focus on building a person’s capacity to perform actions leading to greater self-determination (freedom, problem solving, decision, making, goal setting, self-advocacy, etc.), focus on modifying the context or the environment in some way to better enable someone to make things happen in their own lives that enhance self-determination. Mind over matter So what would your life be like if you learned that you are more powerful than you have ever been taught? We now know that the brain remains plastic our entire lives, meaning it is fully capable of building new neural pathways at every stage of life. This means that we have the capability to unlearn what we have learned throughout life and relearn. In other words, deprogram/reprogram. Consider that at this very moment there is an internal genius at work within you that's somehow monitoring the seventy-five trillion cells of your body and replacing those cells at the rate of fifty million or more per second. Your eyes are scanning this page and, believe it or not, your super-conscious mind has already absorbed every word. It is all happening automatically and with incomprehensible precision and accuracy. In other words, you already have a perfect memory-it's your ability to recall that information that needs a bit of sharpening. “Whatever your mind can conceive and believe the mind can achieve” Napoleon Hill 62

Neuroplasticity Neuroplasticity is the natural mechanism for doing this because it keeps your brain operating in a state of flawless high performance day in and day out. Neuroplasticity is the brainâ&#x20AC;&#x2122;s ability to adapt and change itself. It is also known as neural plasticity, and brain plasticity. Neuroplasticity is a monumental breakthrough in neuroscience.

47 Neuroplasticity can be both positive and negative. In the case of a Limbic System Impairment, this neuroplastic or adaptive process can result in a wide variety of negative symptoms. This process happens on an unconscious level and keeps the brain and body stuck in a trauma cycle.

Limbic System a complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring). 63

Limbic System impairment is involved in a number of different illnesses such as; Multiple Chemical Sensitivity, Gulf War Syndrome, Chronic Fatigue Syndrome, Fibromyalgia, Food Sensitivity, Chronic Pain, Post-Traumatic Stress Disorder (PTSD), Anxiety, Depression, Obsessive Compulsive Disorder and Electric Hypersensitivity Syndrome. â&#x20AC;&#x153;A man's mind may be likened to a garden, which may be intelligently cultivated or allowed to run wild; but whether cultivated or neglected, it must, and will, bring forth. If no useful seeds are put into it, then an abundance of useless weed seeds will fall therein, and will continue to produce their kind.â&#x20AC;? â&#x20AC;&#x2022; James Allen, As a Man Thinketh Fight or Flight For two years in a row, the annual stress survey commissioned by the American Psychological Association has found that about 25% of Americans are experiencing high levels of stress (rating their stress level as 8 or more on a 10point scale), while another 50% report moderate levels of stress (a score of 4 to 7). Perhaps not surprising, given continuing economic instability in this country and abroad, concerns about money, work, and the economy rank as the top sources of stress for Americans.

IMAGINE you are a caveman out innocently picking berries when suddenly you come nose to nose with a saber-tooth tiger. While you were simply gathering, the tiger was actually hunting, and the sight of you makes his mouth water.

Luckily for you, millions of years of evolution has endowed you with a set of automatic weapons that take over in the event of an emergency. At the sight of the tiger, your hypothalamus sends a message to your adrenal glands and within seconds, you can run faster, hit harder, see better, hear more acutely, think faster, and jump higher than you could only seconds earlier. Your heart is pumping at two to three times the normal speed, sending nutrient rich blood to the major muscles in your arms and legs. The tiny blood vessels (called capillaries) under the surface of your skin close down (which consequently sends your blood pressure soaring) so you can sustain a surface wound and not bleed to death. Even your eyes dilate so you can see well. All functions of your body not needed for the struggle about to commence are shut down. Digestion stops, sexual function stops, even your immune system is temporarily turned off. If necessary, excess waste is eliminated to make you light on your feet. Your suddenly supercharged body is designed to help level the odds between you and your attacker. Consequently, you narrowly escape death by leaping higher and running faster than you ever could before. With the danger now over, you find a safe place to lie down and rest your exhausted body. Stress is unpleasant, even when it is transient. A stressful situation — whether something environmental, such as a looming work deadline, or psychological, such as persistent worry about losing a job — can trigger a cascade of stress hormones that produce well-orchestrated physiological changes. A stressful incident can make the heart pound and breathing quicken. Muscles tense and beads of sweat appear. This combination of reactions to stress is also known as the “fight-or-flight” response because it evolved as a survival mechanism, enabling people and other mammals to react quickly to life-threatening situations. The carefully orchestrated yet near-instantaneous sequence of hormonal changes and physiological responses helps someone to fight the threat off or flee to safety. Unfortunately, the body can also overreact to stressors that are not life-threatening, such as traffic jams, work pressure, and family difficulties. Over the years, researchers have learned not only how and why these reactions occur, but have also gained insight into the long-term effects stress has on physical and psychological health. Over time, repeated activation of the stress response 65

takes a toll on the body. Research suggests that prolonged stress contributes to high blood pressure, promotes the formation of artery-clogging deposits, and causes brain changes that may contribute to anxiety, depression, and addiction. More preliminary research suggests that chronic stress may also contribute to obesity, both through direct mechanisms (causing people to eat more) or indirectly (decreasing sleep and exercise). Despite the huge amount of technological change in the ensuing 25,000 years, you are walking around with essentially the same set of internal body parts as that of the caveman. At this very moment you’re in the break room at work, hunting for coffee and gathering donuts. Your boss is out hunting too. But guess what? He’s hunting for you. As you gulp down your third cup of Java you hear your boss say those dreaded words: “Could I see you for a moment in my office, please?” At the sight of the tiger, er, uh…your boss…your hypothalamus sends a message to your adrenal glands and within seconds your body summons all the same powers that your stone-age ancestor needed to fight a saber tooth tiger. You can almost feel your blood pressure soar as you take the long walk down the hall to your boss’s office. You remember a rumor you heard about an upcoming round of layoffs. Now your mind is racing, your heart is pumping, your blood pressure is soaring, your mouth dries up, your hands feel cold and clammy, your forehead is perspiring and you may even feel a sudden urge to go (to the bathroom). As you imagine your boss firing you, the caveman inside of you wants to come out. Maybe you’d like to run and hide or maybe you’d like to punch your boss in the nose, but you can’t do either. Welcome to the modern era. As your boss ushers you into his office and closes the door, you’re experiencing a full-blown episode of the fight or flight response. But since you can’t fight and you can’t flee, all of that energy is pent-up inside of you with no place to go. You feel like you’re going to explode. Your boss begins to speak. “Here it comes,” you think to yourself. But you’re so shocked by what you hear you can’t believe you heard it right. “What did you say?” you ask your boss. “We are considering you for a promotion,” he repeats.

Every time your body triggers the fight or flight response, for situations that are not truly life-threatening, you are experiencing, in effect, a false alarm. Too many false alarms can lead to stress-related disorders like:      

heart disease high blood pressure immune system disorders migraine headaches insomnia sexual dysfunction

Sounding the alarm The stress response begins in the brain (see illustration). When someone confronts an oncoming car or other danger, the eyes or ears (or both) send the information to the amygdala, an area of the brain that contributes to emotional processing. The amygdala interprets the images and sounds. When it perceives danger, it instantly sends a distress signal to the hypothalamus. Command center

When someone experiences a stressful event, the amygdala, an area of the brain that contributes to emotional processing, sends a distress signal to the hypothalamus. This area of the brain functions like a command center, communicating with the rest of the body through the nervous system so that the person has the energy to fight or flee. The hypothalamus is a bit like a command center. This area of the brain communicates with the rest of the body through the autonomic nervous system, which controls such involuntary body functions as breathing, blood pressure, heartbeat, and the dilation or constriction of key blood vessels and small airways in the lungs called bronchioles. 67

The autonomic nervous system has two components, the sympathetic nervous system and the parasympathetic nervous system. The sympathetic nervous system functions like a gas pedal in a car. It triggers the fight-or-flight response, providing the body with a burst of energy so that it can respond to perceived dangers. The parasympathetic nervous system acts like a brake. It promotes the “rest and digest” response that calms the body down after the danger has passed. After the amygdala sends a distress signal, the hypothalamus activates the sympathetic nervous system by sending signals through the autonomic nerves to the adrenal glands. These glands respond by pumping the hormone epinephrine (also known as adrenaline) into the bloodstream. As epinephrine circulates through the body, it brings on a number of physiological changes. The heart beats faster than normal, pushing blood to the muscles, heart, and other vital organs. Pulse rate and blood pressure go up. The person undergoing these changes also starts to breathe more rapidly. Small airways in the lungs open wide. This way, the lungs can take in as much oxygen as possible with each breath. Extra oxygen is sent to the brain, increasing alertness. Sight, hearing, and other senses become sharper. Meanwhile, epinephrine triggers the release of blood sugar (glucose) and fats from temporary storage sites in the body. These nutrients flood into the bloodstream, supplying energy to all parts of the body. All of these changes happen so quickly that people aren’t aware of them. In fact, the wiring is so efficient that the amygdala and hypothalamus start this cascade even before the brain’s visual centers have had a chance to fully process what is happening. That’s why people are able to jump out of the path of an oncoming car even before they think about what they are doing. As the initial surge of epinephrine subsides, the hypothalamus activates the second component of the stress response system — known as the HPA axis. This network consists of the hypothalamus, the pituitary gland, and the adrenal glands. The HPA axis relies on a series of hormonal signals to keep the sympathetic nervous system — the “gas pedal” — pressed down. If the brain continues to perceive something as dangerous, the hypothalamus releases corticotropinreleasing hormone (CRH), which travels to the pituitary gland, triggering the release of adrenocorticotropic hormone (ACTH). This hormone travels to the adrenal glands, prompting them to release cortisol. 68

The body thus stays revved up and on high alert. When the threat passes, cortisol levels fall. The parasympathetic nervous system — the “brake” — then dampens the stress response. Techniques to counter stress Chronic low-level stress keeps the HPA axis activated, much like a motor that is idling too high for too long. After a while, this has an effect on the body that contributes to the health problems associated with chronic stress. Persistent epinephrine surges can damage blood vessels and arteries, increasing blood pressure and raising risk of heart attacks or strokes. Elevated cortisol levels create physiological changes that help to replenish the body’s energy stores that are depleted during the stress response. But they inadvertently contribute to the buildup of fat tissue and to weight gain. For example, cortisol increases appetite, so that people will want to eat more to obtain extra energy. It also increases storage of unused nutrients as fat. Feeling constantly sad and depressed can turn on genes that can make us physically sick and more prone to infections and disease. On the flip side, relaxation and mindful meditation can turn off those genes and activate ones that help us heal and fight infection. We know that everything that exists is an energy field, a unique vibrational pattern of energy created by thought and emotion. All that exists is the same energy, but these infinite patterns create infinite forms, just as water can manifest as liquid, clouds, steam and ice. They look and feel very different, but they are still water in different forms. Some energy patterns manifest as the human body, others the human mind, still others the birds, trees, insects, water, sky and air. At the level of pure energy everything is connected to everything else.

Figure 57: Fear is a long, slow wavelength and activates very few of our DNA â&#x20AC;&#x2DC;antennasâ&#x20AC;&#x2122; which connect us with the Cosmos.

Figure 58: Love is a short, fast wavelength which activates many more antennas and reconnects us with all that is. The well-known motivational theorist, Abraham Maslow, once commented: "If the only tool you have is a hammer, you will see every problem as a nail." Today many people are attempting to create transformation using a hammer and nail mentality. They diligently hammer away at issues with logical, linear action plans, attempting to create major change with minimal chaos. Consequently, the results of their new initiatives are often merely incremental and sometimes only cosmetic. If we are to re-create our lives for the twenty-first century, we must release our outdated beliefs about the way the world works and we must replace our time-worn hammers with a radically new tool kit. Such a kit would contain new skills-skills that are congruent with the new paradigm view of organizations as unpredictable, interactive, living systems, rather than stable, clock-like machines.

Chapter 10 - 8 STEPS TO ACTIVATE YOUR PEAK POTENTIAL

Reality is what we take to be true. What we take to be true is what we believe. What we believe is based upon our perceptions. What we perceive depends upon what we look for. What we look for depends on what we think. What we think depends on what we perceive. What we perceive determines what we believe. What we believe determines what we take to be true. What we take to be true is our reality. STEP #1: Have Clarity of Purpose Your brain is a goal-striving organism, meaning it will always strive to prove you right. Henry Ford once proclaimed, "Whether you think you can or you think you can't, you're right!" What he understood is that if you don't believe it, your brain can't achieve it. Having goals in life is important, but you must believe it's possible, and you must believe it's worth it. High performance people almost always have one big audacious why that drives them; it's the all-important, all-consuming reason they do what they do. It's why they get out of bed earlier than everyone else, why they are willing to burn the midnight oil to get a project to the finish line, and why they pick themselves up, dust off, and keep going no matter how hard they've been knocked down. So whatâ&#x20AC;&#x2122;s your why? Is it big enough? Is it audacious enough? Does it get your juices flowing? Is it big enough to carry you through the rough patches? The first step to finding out your why is to find out who you really are.

STEP #2: Commit To the Process Most people fail at obtaining their goals because they are committed to the outcome and not the process. We live in a society where instant gratification is the norm. Commit to the process of being happy and detach from the outcome. When the outcome seems like it’s taking forever and people don’t see instant results they stop believing and give up. Put all your commitment and trust is the process because that is what you’ll celebrate when you get the outcome. People who make short term decisions with the end in mind reap the long term benefits of those decisions. They master short term priorities while keeping a long term perspective in mind. This same principal can be applied to education, money matters, stopping smoking, or any other goal. Disciplining yourself to do what you know is right and important, although difficult, is the high road to pride, self-esteem and personal satisfaction. I don't know of anyone who would leave those qualities out of a future they would design. You can have anything you want if you want it desperately enough. You must want it with an inner exuberance that erupts through the skin and joins the energy that created the world. STEP #4: Manage Emotions There is really only one way to manage emotions, and that is by managing stress. Emotions are really energy in motion, and if your brain is always busy coping with stress, there's not enough energy left for performance. We are living in the most stressful time in human history. Our world is fast-paced and high-tech. On average, people pick up their smartphones 150 times a day; and if you've ever watched someone who has lost their smartphone, you’ve seen what a stress response looks like. Stress happens in our heads, not by external forces, because we are responsible for how we react to certain situations. It’s not the event, but rather how we respond. Therefore, our thoughts and actions control how much stress we experience. That’s good news because if we can control how we react then we can control the amount of stress that occurs in the first place.

Your brain’s system of coping with stress is part of our survival instinct. In this day and age, when stress is constant and intense, the brain sets up a pattern of perpetual coping that depletes its resources and restricts your ability to think, focus, remember, be creative and inspired, or otherwise perform optimally. Finding ways to induce the relaxation response in the body will quit the mind which will then quit the body triggering the release of certain neurochemicals, which neutralize chronic stress. STEP #5: Eliminate Fear and Doubt Have you ever stopped to consider what really stands between who you are today and who you wanted to become? You're probably thinking the answer is fear, but it's not. The answer is you! It's you and your relationship to fear ... and your relationship to doubt ... your doubt that you have what it take to accomplish your goals or live the life of your dreams. Fear is not real. It is a product of thoughts you create. Do not misunderstand me. Danger is very real. But fear is a choice. Is fear really a choice? In order to answer that question, let’s first take a deeper look at the nature of fear. What is fear, really? Have you ever wondered where it goes when it’s not there anymore? Or where it comes from in the first place? One of the most interesting things about fear is that it always seems to either come from something outside of us (an environmental stimulus) or from something inside our heads but separate from us – the “psychological bogeymen”. When you look closely, you’ll find that every fear you experience is actually made of thought. It’s not “false evidence appearing real”, as the acronym suggests – it’s thought appearing real. It’s how react to the thought. Imagine waking up from a nightmare. One moment you’re totally engrossed in fighting off vampire zombies and the next your eyes are open and the vampire zombies are gone. You may still have a little bit of adrenaline coursing through your veins, but there are no lasting after-effects. No healing is necessary. You just get up and get on with your day. 73

We notice a scary thought in our mind, and because we do not recognize thought as the creator of the feeling, we are run ragged by it. We do all sorts of things to avoid an imaginary consequence that has been constructed in our own mind. But the moment we recognize that only thought can create feeling, the very same thing that was so frightening becomes fascinating. And the same possibility for freedom exists at the heart of all fear. The moment we see that our own deepest, darkest fears are 100% made of thought, we open up the space in our minds for our innate health, wisdom, and well-being to come through. There may well still be things to do in the world to create the outcomes we desire – but we will do them based on what is actually wanted and needed in each situation, not as a knee-jerk fight or flight response to our own unrecognized thinking. And in the very moment we recognize that thought is the only creator of our experience, the same world that once seemed so frightening becomes an endlessly, wonderfully fascinating place to be. Which brings us back to our initial question: Is fear really a choice? In those moments where we recognize thought as the source of our fear, we can choose whether or not to indulge them – but that’s like saying you have a choice between hitting yourself in the head with a 2×4 or not hitting yourself in the head with it. In those moments where you’re aware that’s where your headache is coming from, you’re extremely unlikely to choose to keep doing it. Since we don’t even know what we’re going to be thinking sixty seconds from now, it’s apparent that the vast majority of the time, we don’t choose our thoughts. And since fear is made of thought, it seems to me that the majority of the time, we don’t really choose whether or not to feel afraid. But here’s the good news: Since we can at least intellectually recognize that the source of all fear is thought, we don’t have to make a big deal out of being afraid. We don’t need to hide from seemingly scary things, but rather “feel the fear and do it anyways”. We can simply move forward in the face of ever changing thoughts, including the scary ones. And because we’re not scared of fear, we are left with something even more powerful than choice – true and absolute freedom.

Step#6 Eliminate Anxiety and Regret The Past Man’s past exercises great power over his existence in the present. Yet, the past no longer exists. Mankind cannot alter the past with all the power in the universe. But like the chains of Marley’s ghost man often insists upon dragging the past into the present. “Yesterday is history, tomorrow is a mystery, today is a gift of God, which is why we call it the present.” ― Bill Keane Man creates his own burdens. He is never really in the present because he will never let go of the past long enough to truly be free. Every second is spent slightly out of sync because he is never really entirely in the moment. He is consistently distracted and eschewed from the fullness of the moment because he insists upon dragging the past in his own thinking. “He who can alter my state of mind, is my master.” ― Ralph Waldo Emerson The Future Should you worry about the future? Our concern about the future which has not yet arrived makes us a slave to our thoughts. We imagine the future on the screen of your own mind with little knowledge or awareness of who is controlling the projection of that display. You think therefore you imagine you understand. The present is the only place you will find a solution for the future or the remedy for the past. If you are to remain balanced you must return to the present. The Present When we focus on past events we create regret. When we focus on the future we create anxiety. The present is just that, a present. Live in the here and now! “It's being here now that's important. There's no past and there's no future. Time is a very misleading thing. All there is ever, is the now. We can gain experience from the past, but we can't relive it; and we can hope for the future, but we don't know if there is one.” ― George Harrison 75

No matter how out-of-control your day is, no matter how stressful your job or life becomes, the act of being present can become an oasis. It can change your life, and it’s incredibly simple. Sure, there are external forces at work: an uncontrollable job, the stress of kids and chores and interruptions and digital distractions. But it’s how our mind handles those external forces that is the problem. If you are completely present, the external forces are no longer a problem, because there is only you and that external force, in this moment, and not a million other things you need to worry about. If your kid interrupts you, you can stress out because you have other things to worry about and now your kid is adding to your worries or interrupting your calm. Or you can be present, and there is then only you and the child. You can appreciate that child for who she is, and be grateful you have this moment with her. If your job demands that you focus on an urgent task, you can stress out because you have a million other things to do and not enough time to do them. Or you can be present, and focus completely on that task, and now there is only that one task and you. When you’re done, you can move on to the next task. Social media and other digital distractions don’t interrupt us if we close them and learn to pour ourselves completely into the present task. And if we need to do email, Twitter, or read blogs, we can set aside everything else and just be present with that one digital task. Being present becomes, then, a way to handle any problem, any distraction, any stressor. It allows everything else to fade away, leaving only you and whatever you’re dealing with right now. Practice Repetition is the mother of all wisdom! “We are what we repeatedly do” Aristotle When you practice something regularly, you become good at it. It becomes more a mode of being rather than a task on your to-do or someday list. Whatever you’re doing, right now, learn to focus completely on doing that one thing. Pay attention to every aspect of what you’re doing, to your body, to the sensations, to your thoughts. 76

Be joyful, and humble in whatever you’re doing, grateful that you’re able to do that task, and fully appreciate every little movement and tactile sensation of the task. You’ll learn that anything can be an amazing experience, anything can be a miracle. Here are a few examples: 1. Do one thing at a time. Single-task, don't multi-task. When you're pouring water, just pour water. When you're eating, just eat. When you're bathing, just bathe. Don't try to knock off a few tasks while eating or bathing or driving. Zen proverb: "When walking, walk. When eating, eat." 2. Do it slowly and deliberately. You can do one task at a time, but also rush that task. Instead, take your time, and move slowly. Make your actions deliberate, not rushed and random. It takes practice, but it helps you focus on the task. 3. Do less. If you do less, you can do those things more slowly, more completely and with more concentration. If you fill your day with tasks, you will be rushing from one thing to the next without stopping to think about what you do. But you're busy and you can't possibly do less, right? You can. I've done it, and so have many busy people. It's a matter of figuring out what's important, and letting go of what's not. 4. Put space between things. Related to the "Do less" rule, but it's a way of managing your schedule so that you always have time to complete each task. Don't schedule things close together -- instead, leave room between things on your schedule. That gives you a more relaxed schedule, and leaves space in case one task takes longer than you planned. 5. Spend at least 5 minutes each day doing nothing. Just sit in silence. Become aware of your thoughts. Focus on your breathing. Notice the world around you. Become comfortable with the silence and stillness. It'll do you a world of good -- and just takes 5 minutes! 6. Eat slowly and savor your food. Food can be crammed down our throats in a rush, but where's the joy in that? Savor each bite, slowly, and really get the most out of your food. Interestingly, you'll eat less this way, and digest your food better as well. 7. Live slowly and savor your life. Just as you would savor your food by eating it more slowly, do everything this way -- slow down and savor each and every moment. Tune into the sights and sounds and awaken your senses to the world around you. 77

STEP #6: Be Flexible The number one obstacle to optimizing your brain's peak potential is being stuck in old routines ... This is what you have always done on Monday or Wednesday ... this is the route you always drive home from work ... this is what you always do on the weekends, and so on. It's easy to get into comfortable ruts, but your brain ends up in a rut with you and starts losing the neural pathways that are no longer active. When people get too routine-oriented, any time they are pushed out of that comfort zone, it can be quite stressful. This is because the brain no longer has the flexibility to meet new challenges head on. Seniors need to be especially mindful of this. When people retire, they tend to fall into daily habits and their brains lose resiliency. Thus the old adage, "You can't teach an old dog new tricks." Fortunately, science has now proven that our brains retain neuroplasticity all our lives. This means we can keep our neurons firing and wiring together at every age. We can continue to build new neural networks, and enjoy a great quality of life at every age. In other words, you can teach an old dog new tricks! This is why it's so important that you open the door to the subconscious every day by turning on your imagination. Visualizing all the positive new things you can do awakens you to the opportunities you have for achieving your goals. The brain doesn't know the difference between real and imagined, so whatever you conjure up will work to activate the neuroplasticity of your brain. So now you know the whole idea behind visualization. Using the power of your imagination, you will practice new success habits and behaviors so well, that your brain will perform for you like a well-oiled machine. Look at it this way: while no one can predict the future, by using your natural ability to imagine, you can interact with it. Success may not show up quite the way you fantasized it, but when your brain actively participates in success scenarios every day, it will have all the right neural networks to bring about success.

STEP #7: Balance Your Brain for High Performance While there is a wide assortment of relaxation and visualization methodsprogressive relaxation, meditation, autogenic (self-produced) training such as selfhypnosis, and biofeedback to name a few-most of these take conscious effort. With the breakthrough of light and sound brain training technology, you don't have to "believe in "or "do" anything. Through frequency following response, the brain "syncs" to the gentle light strobes and embedded tones. You are in the experience and don't have to create it. Negative thoughts, habits, and stress are the enemies of the brain. You can't expect to have peak brain performance when it's busy managing the flight-or-flight response that's inherent in your overloaded lifestyle. In order to overcome the brutal effects of stress, you must achieve the relaxation response, and it needs to happen every day. You can't get into the relaxation response while generating beta brain wave activity. Your brain wave activity must dip into alpha, the intuitive mind, and theta, the inventive mind. In modern society, due to our environment and lifestyles, nearly everybody's brain has habituated to high beta activity with little or no alpha or theta, which means few people ever engage the intuitive or inventive capabilities of their brains.

Many people believe that theta is the optimum state for creativity and that it's the only place one can make a quantum leap in consciousness. But the theta state is difficult to maintain. When you slip into theta (4-7 Hz), which everyone does at least twice each day (right before falling asleep and just before awakening), and when there are no beta or alpha frequencies mixed with the theta, most people lose consciousness. This is where frequency following response comes in-it keeps your brain engaged and balances brain wave activity. When people use light and sound technology, they often describe feeling as if their inner experience is more real than the outer experience, which is temporarily suspended. Most importantly, by training your brain to operate in a full-spectrum balance of brain wave activity, you'll have a brain fortified for endurance and optimized for exceptional cognition, creativity, and inventiveness. Wrapping it up In conclusion, I hope that this information may give you the tools you need to conquer whatever challenge is set before you. By combining the methodologies entailed within these pages you should have a clear guide to achieve your goals. Utilizing cutting edge technology through Human Bioacoustic Biology, Methylation, Nutrigenomics, Epigenetics, Light, and Sound we feel confident that you can enjoy life as it was intended to be lived. Becoming a fully self-determined individual so that you have the freedom to control your own destiny and navigate your life, and your health. This is how self-care can become your new health-care. Mind your own business, per say, in all aspects of life and stop giving your power to someone else who may not have your best interest at heart.

"All truth goes through three stages: first it is ridiculed. Then it is violently opposed. Finally it is accepted as Self-Evident" - Schopenhauer

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Our Story We are a small home based business that launched in 2015 because we are passionate about health and saw a need not currently being met. People are sick and tired of being sick and tired. They are seeking alternative, integrative methods and Bioacoustics is on the cutting edge of health and wellness, which is the next trillion dollar industry. Our Mission Striving for health through mind, body and spirit our mission incorporates a commitment to growth in the social, physical, emotional, spiritual, and occupational dimensions of life. We believe that wellness incorporates all aspects of being. We provide resources, information, assessment, and interventions so that you can make informed, healthpromoting decisions and changes in a way that empowers you. We take pride in offering you a holistic approach to health and wellness. For the person who seeks health-related information, we offer a wide variety of resources which focus upon improving well-being.

Our Purpose We strive to positively impact the lives of our community through Bioacoustics, Methylation, Nutrigenomics, and Epigenetics. Utilizing this cutting edge technology to get results. Our Vision Through Self-Health, we hope to empower and educate individuals to take control back of their own lives. In doing so, we will have lessened the impact and burden that's currently being put on the traditional system.

Always In Good Health, Joseph Phillips Bioacoustic Technician clearwaterbioacoustic@gmail.com www.clearwaterbioacoustic.com