Portfolio and CV

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C L E M E N T I N A G E N T I L E i n t e r a c t i o n s


“Wonder, which is the beginning of all deeper understanding� Kierkegaard


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CLEMENTINA user experience and interaction designer I am a passionate and curious girl. I am an art lover and a visual thinker. Designing for me it is not merely form giving. Designing is shaping tools and “manipulating” experiences, for people to adapt and cope with a fastchanging world. I was born on January 28th, 1986 I am Italian I live in Doelenplein 4, 2611 BP, Delft, NL you can call me +31684085548 or mail me clementina.gentile@gmail. com

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GRADUATION INTERNSHIP Museumvirus: educational game for children march 2011 - october 2011 Kunsthal, Rotterdam + Northernlight, Amsterdam INTEGRAL DESIGN PROJECT LEGO: concept proposal, prototype, testing and business plan for a new toy september 2010 – january 2011 Lego, Billund + TU Delft GRAPHIC DESIGN Borderline publication april 2009 – july 2009 Labics, Rome COMMUNICATION DESIGN Minimetrò Perugia: advantages of a sustainable public transport november 2008 - march 2009 ma0/emmeazero, Rome - NAIF, Perugia DESIGN INTERNSHIP assisting graphic and exhibit design projects february 2008 - april 2008 ma0/emmeazero


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Technical University of Delft Industrial Design Engineering 2009-2011

Able and keen to work in a team.

BACHELOR INDUSTRIAL DESIGN cum laude

Good graphic and communication skills.

UniversitĂ La Sapienza, Rome Architettura Ludovico Quaroni

Preferred fields: service design, design for children, interaction design, user experience.

2005-2008

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Italian: native proficiency English: full professional proficiency French: beginner

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Illustrator Photoshop InDesign Flash Premiere

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The project Museumvirus was featured in the educational magazine Onderwijsblad nr 16. publication (dutch)

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Management of a complete design process, focusing on the userproduct/service interaction. Use of research tools such as cultural probes, creative sessions and experiencing prototypes.

MASTER DESIGN FOR INTERACTION cum laude

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Rhino AutoCad Processing (base) Arduino (base)

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MUSEUMVIRUS Educational game for interactive white-board, individual project for Kunsthal, Rotterdam How to bridge the gap between traditional education and the new learning practice proposed by new media and games? Museumvirus is an educational game which combines in a unique and compelling playing experience school and museum. Children identify themselves with viruses and, “hacking� the system of the exhibition, they discover secret information. The game is divided in 3 phases: 1. identification with the virus profiles at school 2. hacking session in the museum 3. reflection back at school. Programming: P.Remmerswaal, Contents: A. van Leeuwen, E. van Diggelen, M. van der Ham (Kunsthal) Northernlight online game publication (dutch)

photo: Fred Ernst 2011_Graduation project_TU Delft


1: preparation at school

Through an online game, children get to know the 4 virus identities, based on 4 learning types. They create groups according to the virus identities.

photo: Fabio Baldo

Client: Kunsthal, Rotterdam_Partners: Northernlight, Amsterdam


2: hacking the exhibition

4 booklets, 4 sets of questions, 4 decoding glasses, one for each virus group. Children need to decode the questions and the secret hints spread throughout the exhibition. At the end a secret code will be revealed.

photo: Fred Ernst

2011_Graduation project_TU Delft


3: reflection back at school

Inserting the secret code in the online game, children can play with an interactive story, combining the information they gathered in the museum. Dragging the missing words into the story text, the illustrations get animated.

photo: Fabio Baldo

Client: Kunsthal, Rotterdam_Partners: Northernlight, Amsterdam


E C O V I L L E Service/game for a sustainable grocery for Shifft. team: Jan Bergen, Sergio G. Cordeiro, Ohyoon Kwon, Merel Pick Ecoville is a product-service system designed to increase consumers’ awareness in terms of sustainability in the FMCG market. In the supermarket the information about the footprint of each product is displayed through product scanners and/or a mobile application. Using the existing Albert Heijn database of costumers’ purchases, Ecoville shows to each consumer the effects of his/her grocery on a virtual ecosystem.

2010_TU Delft


Client: Shifft, Delft for Albert Heijn



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E R N E S T Home energy management system for Eneco team: Edoardo Costa, Stephane Blokhuis, Maarten Boks, Loek Canton

Our house is constantly using energy, even when we do not realize it. Ernest makes you aware of the consumption of your house and helps you to manage your costs. With an RFID keyring, you can define and activate your personal settings, which will be activated every time you enter your home.

video of the project blog

photo: Stefano Oliva

2010_TU Delft


room selector

navigation button

smart keyring

Client: Eneco, Rotterdam


HTSeamless Seamless interface for Philips Home Theatre System team: Palma Fontana, Robert Paauwe, Yoann Rouillac, Anita van Schie, David Lee The number of devices and products of home entertainment is exponentially growing. What if you could control them with a single touch? HTSeamless is a redesigned interface and remote control for Home Theatre System: the touch-sensitive areas on the remote control corresponds to different menu areas on the screen interface.

interface prototype

2010_TU Delft


Client: Philips, Eindhoven



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NESTBENCH warm and versatile public furniture NestBench is a public bench specifically designed to be a warm, attractive spot for the youngsters of Pavia. The material used (pipes made for floor heating systems) allows the bench to be warmed up. Thanks to the variable sections of the structure, it allows different configurations of the seat. The last layer of pipes can be adjusted by the users for a more comfortable seat.

2008_Graduation project_La Sapienza, Rome


participation to the competition Urban Design Fest for Pavia


LIGHT ME A STORY Children night-lamp

Why don’t you light me a story? The three movable layers of this lamp are like pages of a book to be projected on the wall. Stickers and a colourable surface allow children to play always a different story.

2009_TU Delft


L E G O _ M B Confidential project for Lego team: Lisa op ‘t Hof, Peter Hermans, Enrico Moccia, Hengfeng Chi Our student team was asked to design an experience that was ‘obviously LEGO but never seen before from LEGO’ The team was composed by different design expertise (strategic design, design engineering and design for interaction). We delivered a complete project, from the design proposal to the working prototype and the business plan. My role was to lead the conceptual design phase and to plan and conduct user tests with children. The project is confidential.

TU Delft 2010_client: Lego, Billund



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Perugia, the hilltop capital of Umbria, is famous for its environmental friendly public transport system: MiniMetrò, a light railway powered by an electric motor. ma0 and NAIF were aiming at expanding the MiniMetrò system with more lines. ZAPP (pedestrian priority zone) is a vision of the city in 2020, with more MiniMetrò lines implemented and with a system of interconnected public transportation means. My role was to communicate effectively to the citizens the advantages of the proposal through a city map. Moreover I was responsible for the graphic visualizations of the feasibility study delivered to the municipality.

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B . U . A . modular seat for Torino Geodesign exhibition, ma0 b.u.a. is a modular seat designed by ma0 for Torino Geodesign exhibition. my role was to visualize the multiple configurations of the seats in the booklet for the exhibition and with a stop motion video. ma0 website video

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ma0/emmeazero, Rome


VISUALIZING DATA Com

sets of data visualization from analysis and user tests

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All kinds of analysis, they Ex pl bring to a variegate and or at diverse sets of data. io n Visualize those data Ro le p is an effective way to la y communicate easily the purpose and the final results of the previous analysis/test. Fee dba The first example is a ck visualization which shows the presence ofCgame ustom i design features in 20 zation exhibitions taken as case studies. Ques The second visualization ts shows the result from a user test, comparing 2 different Progression toys and the preferred Points features of each toy by the hip Owners different participants.

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