Licensed Trade Charity Launches New Support Campaign

With increased emotional and financial pressures being placed on those who work in the drinks industr y, The Licensed Trade Charity has unveiled a brand-new campaign, ‘Because Ever yone Needs A Little TLC , ’ to drive greater awareness of the ser vices the LTC offers and to encourage more industr y professionals to access suppor t when in need

It is estimated that around 250,000 people working in the licensed trade are in need of suppor t at any one time Although awareness of the Licensed Trade Charity has increased in recent years, research has found that the majority of people working in the drinks industr y are still unaware of the suppor t they can access from the charity ‘Because Ever yone Needs A Little TLC , ’ has been launched to impactfully communicate how the Licensed Trade Charity can help who can access LTC ser vices and to encourage those working in the licensed trade to seek suppor t earlier to prevent an issue turning into a crisis

The new campaign from the LTC is being suppor ted by senior leaders throughout the industr y, who will kick off the campaign with a thunderclap across social media on Monday 20th March, with fur ther activity delivered by the charity and its par tners across social and digital channels, trade events, PR and adver tising The charity will also be distributing material to over 2,000 businesses working in the sale , ser vice , production or distribution of alcoholic drinks, to fur ther communicate the ser vices available , which includes emotional suppor t, specialist guidance and financial grants

Paula Smith Head of Marketing at the Licensed Trade Charity said “With the cost-of-living crisis biting and the hospitality industr y facing continued challenges, we are ver y aware this is a tough time for many working in the drinks trade However, if you are struggling, there is free suppor t available from the Licensed Trade Charity ”

With the launch of this new campaign, Because Ever yone Needs a Little TLC , ’ we are determined to reach more people who work, or have worked, in the sale , ser vice , production and distribution of alcoholic drinks, and encourage greater usage of our ser vices among those who need them Whether you or your colleague requires emotional suppor t, specialist guidance or a financial grant, we implore you to speak to us because we can stop an issue turning into a crisis and help you get you back to your best ”

The launch of this new campaign comes as the Licensed Trade Charity releases its usage figures for 2022 the results of which show that drinks people accessing LTC ser vices since the pandemic has remained markedly high, with the charity helping 36,000 people in 2022, bringing the total number of people helped since the star t of 2020 up to 155k Last year alone , financial suppor t awarded by the Licensed Trade Charity through grants and ser vices reached £1 17 million

Calls to the charity s helpline has also sustained ver y high numbers with the Licensed Trade Charity receiving 3,173 calls last year, up from 2,061 in 2021 and 1,037 in 2020 Of the calls last year, 63% were related to mental health