Hospitality Industry Called On to Stand Against Harassment

In a move to eliminate harassment and discrimination in the OnTrade , Budweiser Brewing Group UK&I has announced the launch of its new campaign #ItStopsWithMe , encouraging pubs and bars across the UK to pledge to calling out unacceptable behaviour

Recent research by Budweiser Brewing Group found that almost twothirds (63%) of women claimed to have planned their route home before heading out and were more likely to visit a night-time venue if it had measures to improve women s safety The findings also show that 53% of women would be more inclined to visit a venue that has antiharassment and discrimination policies, compared to men (35%) It Stops with Me aims to tackle this issue head-on by allowing pubs and bars to showcase their commitment to calling out harassment and discrimination and providing a safe place for all beer drinkers

Budweiser Brewing Group s #ItStopsWithMe , is an internal and industr y-wide campaign asking people to commit to calling out harassment and discrimination Pubs and bars can sign the pledge at itstopswithme net and can access resources to suppor t staff in tackling these issues After signing the pledge , pubs and bars will be a par t of a community of organisations who share the vision for an industr y free from harassment and discrimination

This campaign star ted at internally at Budweiser Brewing Group UK&I to create a more inclusive work environment and to ensure repor ting mechanisms are in place to address instances of harassment and discrimination BBG is measuring success based on regular sur veys and listening sessions focused on colleagues awareness and comfor t in repor ting and addressing these issues The initiative is also intended to create a forum for discussion – internally and among industr y par tners

It Stops With Me forms par t of an ongoing push from Budweiser

Brewing Group to recognise its role in creating an inclusive night-time economy In November last year, the brewer par tnered with WalkSafe , a mapping app that allows its 500,000+ users to plan their route home using the latest digital tools and information based on police data, whether that’s a live incident or a warning about a lack of streetlights This then empowers people to go out and plan a safer journey home “We’re committed to creating a more inclusive night-time economy, which benefits communities and businesses alike, said Jean-David Thumelaire, On-Trade Director at Budweiser Brewing Group UK&I “We know that many people in our industr y have experienced harassment and discrimination By launching #ItStopsWithMe and sharing it with the industr y we ’ re hoping to draw attention to the issue and be part of the solution by putting people first We know we can t tackle it alone, nor do we have all the answers, which is why we ’ re calling the industr y to step up and sign the pledge to work together for a safer environment ” Pubs and bars can find out more about #ItStopsWithMe and sign the pledge at www.itstopswithme .net. Once venues have signed up they will join the online community and have access to a range of assets that they can display to promote their commitment to stamping out harassment and discrimination