Seo tutorial Ebook

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ab¨ev` t Gg, Gm i ûj KzÏym mvMi SEO Professional 6

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†gvt kwid †nvmvBb (wknve) Web Professional, South Asian ICT

cª‡dmi W. •mq` AvLZvi †nv‡mb Head, Department of CSE, DIU

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11.1 e­Mv‡i e­M •Zwi...............................................................................................................203 11.2 ¸¸j G GKvD›U •Zwi.......................................................................................................204 11.3 mvBb Avc.....................................................................................................................204 11.4 W¨vm‡evW©......................................................................................................................205 11.5 e-M †jLv.......................................................................................................................206

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mvP© BwÄb AcwUgvB‡Rkb

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mvP© Bwćbi cÖv_wgK aviYv (Basic of search engine)

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GgGmGb (MSN) GgGmGb mvP© BwÄbwU Bqvû,¸¸‡ji gZ GZ kw³kvjx bv| GgGmGb †K mvaviYZ I‡qemvB‡Ui Gi i¨vswKs Gi Rb¨ e¨venvi n‡q _v‡K| bZzb I‡qemvB‡Ui Rb¨ GwU fvj, KviY Lye mn‡R GgGmGb G i¨swKs G Avbv hvq| MSN g~jZ †cBR Gi Kb‡U›U Gi Dci wbf©i K‡i i¨swKs wba©viY K‡i| MSN G‡Wªm n‡‪Q www.msn.com

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wPÎ t MSN mvP© BwÄb †m‡KÛvix mvP© BwÄb tSecondary Search Engine mvaviYZ †QvU Uv‡M©U Ges wbw`©ó wKQz audience †`i Rb¨| GwU A‡bK †ewk UªvwdK †Rbv‡iU K‡i bv| GwU locally LyeB e¨envi Kiv nq| K‡qKwU †m‡KÛvix Search Engine †hgbt-lycos, looksmart, miva, Ask.com Ges espotting G¸‡jv mvaviYZ valuable traffic generate K‡i| A‡b‡KB G Rb¨ Secondary Search Engine Gi Dci wek¦vm iv‡L| 34

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wPÎ t www.ask.com

wPÎ t www.lycos.com

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wPÎ t www.looksmart.com Uv‡M©‡UW mvP© BwÄbtG ai‡bi Search Engine¸‡jv LyeB specific (wbw`©ó) mevi Rb¨| GwU mvaviYZ LyeB mvaviY Uwc· wb‡q KvR K‡i| †hgbt-medicine, science, travel, sports BZ¨vw`| wb‡gœ GKwU citysearch Gi wPÎ †`Lv‡bv n‡jv|

wPÎ t www.citysearch.com 36

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Avcwb †h Iqv©WwU mvP© e‡· wjL‡Qb mvP© BwÄb †mwU‡K K‡¤úqvi K‡i mvP© BwÄb WvUv‡e‡mi mv‡_| GRb¨ mvP© BwÄb wewfbœ †cÖvMÖvg Ges G¨vj‡Mvwi`g e¨envi K‡i _v‡K| mvP© BwÄb †hfv‡e KvR K‡i Zvi †mB dvskb¸‡jv‡K mvaviYZ wZbwU fv‡M fvM Kiv n‡q‡Q| G¸‡jv c‡i we¯‭vwiZ Av‡jvPbv Kiv n‡q‡Q| GQvov B›Uvi‡bU gv‡K©wUs m¤ú‡K© Av‡iv †ewk Rvb‡Z B-gv‡K©wUs eBwUi mvnvh¨ wb‡Z cv‡ib|

1.11 K¨vwiqvi wn‡m‡e SEO K¨vwiqvi wn‡m‡e SEO Gbvwj÷ GKwU PgrKvi cÖ‡dkb Ges GwUi wWgvÛ w`b w`b evo‡Z Ki b _vK‡e| Z_¨ cÖhyw³ hZ DbœZ n‡e Gi Pvwn`v ZZ evo‡e| †h †Kvb †KD PvB‡j wd«j¨vÝvi wn‡m‡e SEO Gi KvR Ki‡Z cv‡ib Ges Pvwn`vI A‡bK| B›Uvi‡b‡U Z_v I‡qemvBU¸‡jv‡Z cÖPzi cwigv‡Y SEO Gi KvR cvIqv hvq| †hme mvB‡U KvR¸‡jv cvIqv hvq odesk, freelancer BZ¨vw` mvBU ¸‡jv‡Z A‡bK †ewk KvR cvIqv hvq| †hLv‡b Kv‡Ri Zzjbvq KvR Kivi †jvK A‡bK Kg| GLv‡b KvR Kivi Rb¨ msMÖn Ki b B›Uvi‡b‡U AvZ¥Kg©ms¯ vb eBwU| GQvov I B›Uvi‡b‡U e¨emv Kivi Rb¨ msMÖn Ki b B-Kgvm© Ges Rygjv fvP©ygvU© eBwU| g‡b ivL‡eb SEO KvR Kivi Rb¨ Lye GKUv wk¶vMZ †hvM¨Zvi `iKvi nq bv| GgbI †`Lv †M‡Q †KD GKRb `kg †kYx ch©š‭ covïbv K‡iI SEO Gi KvR Ki‡Q| †h e¨vK MÖvD‡ÛiB †nvK bv †Kb, †h †KD SEO †Z KvR Ki‡Z cv‡ib| wk¶vMZ †hvM¨Zv GLv‡b †Kvb evav bq| evav ïay g‡bi B‪Qv| Avcwb hw` Pvb Avcbvi c‡¶ cviv m¤¢e| GgbwK Avcbvi †Kvb AvBwU b‡j‡Ri cÖ‡qvRb bvB| evmvq e‡mI cÖwZw`b `yB wZb NÈv mgq w`‡q AvDU †mvwm©s Gi gva¨‡g †ek fvj UvKv Avq Ki‡Z cv‡ib| GQvov evsjv‡`‡ki wewfbœ †Kv¤úvwb‡Z SEO cÖ‡dkbvj wn‡m‡e K¨vwiqvi ïi Ki‡Z cv‡ib| hvi Pvwn`v evsjv‡`‡kI GLb A‡bK †ewk|

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†UKwbK¨vj Uvg© (SEO Jargon & Technical Word)

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2 †UKwbK¨vj Uvg© (SEO Jargon & Technical Word) 2.1 mvP© mvBU (Search Site) mvP© mvBU n‡‪Q GK ai‡bi I‡qemvBU hvi gva¨‡g Avcwb Ab¨ GKwU I‡qe mvBU Luy‡R _v‡Kb| †hgb ¸¸j Bqvû BZ¨vw`|

2.2 mvP© Uvg© (Search term) GwU GKwU kã ev kã mgwó| †hwU Avgiv †Kvb Z_¨ †LuvRvi Rb¨ mvP© Bwćb wj‡L _vwK|

2.3 mvP© †iRvë (Search result)

Ki b mvP© †iRvë n‡‪Q wKQz Z_¨ †h¸‡jv Avcbvi mvP© Uv‡g©i Dci wfwË K‡i Av‡m| wb‡gœi wP‡Î †`Lyb GLv‡b Avwg kids w`‡q mvP© †`Iqvi ci A‡bK¸‡jv wjsK †kv K‡i‡Q| Avi G¸‡jvB nj mvP© †iRvë| †hgb K‡qKwU wjsK shopping result for kids dress, image for kids dress Ges Flower girl dress BZ¨vw`|

wPÎ t kids dress KxIqvW© Gi mvP© †iRvë 42

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2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization) mvP© BwÄb AcwUgvB‡Rkb‡K ms‡¶‡c Gm B I ejv nq| GwU GKwU I‡qemvBU Ges I‡qe †cR †K fvj i¨vswKs-G †bIqvi Rb¨ AcwUgvBR K‡i|

2.5 †µv‡qjvi&m (Crwles) Crwlers n‡‪Q GKwU †cÖvMÖvg †hwU wewfbœ mvP© BwÄb †Kvb I‡qe mvBU‡K Scan I Analyze Kivi Rb¨ e¨envi Kiv nq| spider Ges robots A‡bKUv Crwlers Gi gZ KvR K‡i|

2.6 i¨vswKs (Ranking) Avcwb Ki b Google G ev †Kvb mvP© Bwćb mvP© w`‡eb GwU K‡qK nvRvi †iRvë cvq (Less or more depends on relevant content website)| GZ ¸‡jv †_‡K Search engine ïaygvÎ cÖ_g 500 wU ‡K Rank G wb‡q Av‡m| wb‡gœi wP‡Î †`Lyb Avwg Computer wj‡L mvP© w`‡qwQ †mLv‡b †`Lyb A‡bK¸‡jv †iRvë †`Lv‡‪Q| Zvi g‡a¨ wb‡P wKQz bv¤^vi j¶ K‡i‡Qb| Gfv‡e 2 bs I 3bs †cBR G wK¬K Ki‡j Avgiv bZzb Av‡iv A‡bK¸‡jv †cBR Gi wjsK cve|

wPÎ t 2.2 cÖ‡Z¨K †cBR G A‡bK¸‡jv wjsK 43

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wPÎ t 2.3 †cBW †iRvë (Paid result) Gi Avi GKwU bvg nj Paid palacement result| GB c×wZ‡Z Avcwb pay K‡i Avcbvi mvB‡Ui i¨vswKs evov‡Z cv‡ib| Ggwb Avcwb PvB‡j pay K‡i †iRv‡ëi ïi ‡Z Avcbvi I‡qemvBU‡K †`Lv‡Z cv‡ib| wb‡gœi wP‡Î †`‡Lb t44

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wPÎt 2.4 Paid search result mvP© †iRvë

wPÎt 2.5 Paid local and natural †iRvë 45

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2.9 ¸¸j mvP© ¸¸‡ji I‡qemvBU G †Kvb wKQy wj‡L mvP© Kivi cÖwµqv n‡‪Q ¸¸j mvP©|

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wPÎt 2.6 ¸¸j mvP© Gfv‡e †hgb Avcwb Avcbvi eªvDRv‡i wjL‡jb www.yahoo.com

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wPÎt 2.7 Bqvû I‡qe mvP© Avcwb G¨vWfvÝ mvP© I Ki‡Z cv‡ib †hgbt-wb‡gœi wP‡Î j¶ Ki b ¸¸‡ji †nvg †cBR Avmvi ci Avcwb Wv‡b †`L‡eb Advance Search Ges Search Tools G `ywU Ackb Av‡Q Avcwb Advance Search Ack‡b wK¬K Ki b |

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wPÎt 2.8 Advance Search

wPÎt 2.9 ¸¸‡ji Advance Search mvP© Ackb 48

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2.10 cÖ‡mwms †Kvqvwim (Processing Quaries) hLb †Kvb GKUv Z‡_i Rb¨ mvP© Bwćb Av‡m ZLb BwÄb †mUv wiUªvBf Kivi †Póv K‡i hZ¸‡jv WKz‡g›U Av‡Q †m¸‡jv †Kvqvwi Gi mv‡_ g¨vP K‡i| Top Down Design

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wPÎt 2.10 Top Down Design Shallow wide design

wPÎ t 2.11 Shallow wide design 49

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2.11 KxIqvW© (Keywords) KxIqvW© n‡‪Q GKwU I‡qe †cBR Gi kã †hwU H †cBR‡K †W¯…vBe K‡i| A_©vr Avcwb GKwU c¨vivMÖvd wjL‡Qb H c¨vivMÖvd G wbðqB KZ¸‡jv kã _vK‡Z cv‡i †hwU nj H c¨vivMÖvd Gi g~j kã| SEO Kivi c~‡e© Avcbvi KxIqvW© wm‡jK&kb LyeB ¸i Z¡c~Y©| A_©vr Avcwb †Kvb ai‡bi KxIqvW© wm‡j± Ki‡eb Avi †mB KxIqvW© wi‡j‡UW Kb‡U›U Avcbvi I‡qe †cB‡R _vKv fvj| Zvn‡j BDRvi hLb mvP© w`‡e Avi †mUv hw` Avcbvi KxIqvW© Gi mv‡_ wg‡j hvq Zvn‡j †mB I‡qe †cBRwU‡K mvP© Bwćb †kv Ki‡e| †gUv Ki bU¨vM (Meta Tag) †gUv U¨vM Øviv GKwU I‡qe‡cB‡Ri wWw¯…ckb †cÖvfvBW (mieivn) Kiv nq| †gUv U¨vM G mvaviYZ †gBb KxIqvW© Gi wj÷¸‡jv e¨envi Kiv nq|

wPÎt 2.12 †gUv U¨vM Ges UvB‡Uj U¨vM 50

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UvB‡Uj U¨vM (Title Tag) GB U¨vM Gi †U·UUv Avcbvi eªvDRvi DB‡Ûvi U‡c †`Lv‡e| UvB‡Uj †Kvb GKwU †cB‡Ri mvaviY mvivsk †`q| †ewkifvM SE UvB‡Uj U¨vMUv‡K A‡bK ¸i Z¡ †`q GUv eySvi Rb¨ †h GwU †Kvb ai‡bi I‡qemvBU UvB‡Uj U¨vM †`‡L ejv hvq GwU wK‡mi mvBU n‡Z cv‡i| mvP© Bwćb Money Eearning wj‡L mvP© †`Iqvi ci †h mvBUwU Avm‡jv|

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wPÎ t 2.13 †cBR Ges UvB‡Uj U¨vM Dc‡i UvB‡Uj G †`Lv hv‡‪Q How to earning money on the web Ges †cBR G G‡m †`Ljvg I‡q‡e wKfv‡e UvKv Dc©v Rb Kiv hvq †m wel‡q wjLv n‡q‡Q| Gme wel‡q mnRfv‡e we¯‭vwiZ Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj eBwU msMÖn Ki b Ges Zvi mv‡_ wWªg I‡qfvi eBwUI| 51

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wPÎt 2.14 Anchor tag & text SEO Kivi Rb¨ GB U¨vMwU LyeB ¸i Z¡c~Y©| Avcwb A‡b¨i mvBU‡K Avcbvi mvB‡U wjsK Kivi Rb¨ G¨vsKi U¨vM e¨envi Ki‡Z n‡e| Avevi Ab¨ivI hLb Zv‡`i I‡qemvB‡U Avcbvi I‡qemvB‡Ui wjsK w`‡e ZLb Avcbvi mvB‡Ui ¸i Z¡ †e‡o hv‡e| Ges †mUv i¨vswKs G hvevi Rb¨ mnvqK n‡e| 52

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Outbound link Avcwb hLb Avcbvi I‡qemvBU Gi †Kvb wjsK G wK¬K K‡i Ab¨ I‡qemvBU G hv‡eb GwU‡K ejv n‡e Outbound link . Outbound link Avcbvi I‡qemvBU Gi ¸i Z¡ evwo‡q †`q|

2.13 †cBR i¨vsK Ges Kb‡U›U †cBR i¨vsK n‡‪Q GKwU wjsK GbvjvBwmm G¨vjMwi`g| Ab¨fv‡e ejv hvq †cBR i¨vsK n‡‪Q GKwU wbD‡gwiK f¨vjy †hwU wba©viY K‡i GKwU I‡qemvBU KZUv ¸i Z¡c~Y©| †cBR i¨vsK Gi Dci wfwË K‡i GKwU I‡qemvBU mvP© Bwćb Av‡M c‡i Av‡m GUv g~jZ Ab¨Zg GKwU welq| †cBR i¨vsK hZ †ewk mvP© †iRv‡ë ZZ Av‡M Avmvi m¤¢vebv| †cBR i¨vsK¸‡jv 1 †_‡K ïi Ki b n‡q _v‡K hZ msLv evo‡e ZZB Zvi †cBR i¨vsK †ewk| Avcwb Avcbvi I‡qemvBU G‡Wªm wj‡L †cBR i¨vsK †PK Ki‡Z cv‡ib †h Avcbvi I‡qemvBUGi eZ©gvb Ae¯ vb †Kv_vq Av‡Q| †cBR i¨vsK mvaviYZ 0 †_‡K 10ch©š‭ †gRvi Kiv nq|

wPÎt 2.16 I‡qemvBU Gi †cBR i¨vsK †PK Kiv 54

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2.14 Black Hat & White Hat SEO Black hat mvP© BwÄb AcwUgvB‡Rkb n‡‪Q GKwU †UKwbK GwU e¨envi nq mvP© Bwćb Higher i¨vswKs cvIqvi Rb¨ Ges Unethical fv‡e GwU Kiv nq GRb¨ ejv nq Black hat SEO| GwU mvaviYZ mvP© Bwćbi wbqg bxwZ gv‡bbv| K‡›U›U¸‡jv‡K Unethical fv‡e wi‡cÖ‡R›U Kiv nq| White hat SEO n‡‪Q Black hat Gi D‡ëv GLv‡b me wKQz ethical fv‡e Kiv hvq| Ges mvP© BwÄb AcwUgvB‡Rk‡bi mKj wbqgbxwZ gvbv nq| 55

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Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)

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3 Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan) GKwU I‡qemvBU‡K mvP© Bwćbi Rb¨ AcwUgvBR Kivi c~‡e© GKwU mvP© BwÄb AcwUgvB‡Rk‡bi cwiKíbv •Zwi Kiv `iKvi| GwU Avcbv‡K SEO Gi Rb¨ j‡¶ †cu․Qv‡Z mvnvh¨ Ki‡e| SEO c-¨vb •Zwi Ki‡j Avcwb eyS‡Z cvi‡eb KLb †Kvb welqwU Avcbvi †ewk bRi ivLv DwPZ| SEO Ggb GKwU KvR †hwUi c­¨vb Avcbv‡K gv‡S gv‡S cwieZ©b Ki‡Z n‡Z cv‡i| SEO Gi c-¨vb WvBbvwgK nIqv DwPZ| KviY ¯^vfvweK wbq‡g cwieZ©b nq|

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wPÎ t 3.1 People crowd 60

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wPÎt 3.4 Hard disk wj‡L ¸Mj mvP©

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wPÎ t 3.5 GKwU I‡qe mvBU Gi mvBU g¨vc|

wPÎt 3.6 mvBU g¨vc wet `ªt GB eB G hZ¸‡jv screen short †bIqv n‡q‡Q eBwU wjLvi mgq I‡qemvB‡Ui †h cwRkb me mgq GKB bvI _vK‡Z cv‡i| 66

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wPÎ t 4.1 amazone Gi I‡qemvBU 70

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wPÎt 4.6 cnn I‡qemvBU

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wPÎt 4.8 B‡g‡Ri g‡a¨ †U·U

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wPÎt 4.9 I‡qemvBU cocacola wKš‧ mvBP© BwÄb B‡g‡Ri ga¨Kvi †U·U co‡Z cv‡i bv | A‡bK mgq Avgiv Avgv‡`i wKQz wK IqvW© †cB‡Ri †U·U Gi g‡a¨ †i‡L †`B| †h‡nZz mvP© BwÄb †m¸‡jv co‡Z cv‡i| wKš‧ B‡g‡Ri g‡a¨ w`‡q †Zv †Kvb jvf †bB| †cB‡Ri g‡a¨ B‡gR _vK‡jI †mwU †jvW n‡Z A‡bK mgq jv‡M| Avcbvi •ZwiK„Z I‡qemvBU †hb B‡ivi Ges evM&m wd« nq| Avcwb I‡qe †cBR •Zwi Kivi mgq †h ai‡bi I‡qe wWRvBb †UK‡bvjwR Ges Uzj&m e¨envi Ki‡eb g‡b ivL‡Z n‡e H I‡qe †cBR My‡jv †hb mvP© BwÄb wiW Ki‡Z cv‡i|

4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO Avgiv hLb SEO c-vwbs Kwi ZLb †cÖvMÖvwgs j¨vs¸‡qR‡K e¨envi Kiv nq I‡qemvBU •Zwi Kivi Rb¨| GKwU I‡qemvB‡U wewfbœ ai‡bi †cÖvMÖvwgs j¨vs¸‡qR e¨envi Kiv nq| †hgbt-PHP, HTML, JAVA Script, CSS BZ¨vw`| 77

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wPÎt 4.10 d¬vk Qvov I‡qe mvBU 4.3.1 78

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4.4 mnR K‡i I‡qemvBU •Zwi (make it user friendly) Avcwb I‡qe mvBU wK wb‡Ri Rb¨ •Zwi Ki‡eb bvwK A‡b¨i Rb¨ ? wbðq A‡b¨i Rb¨ I‡qemvBU •Zwi Ki‡eb| myZivs hvi Rb¨ •Zwi Ki‡eb †m †hb GwU‡K Lye mn‡R e¨envi Ki‡Z cv‡i| †mRb¨ Avcbvi I‡qemvBU wU‡K mnR K‡i •Zwi Ki‡Z n‡e| A‡bK mgq wfwRUi‡`i Kv‡Q Lye KwVb n‡q hvq Zviv I‡qemvB‡U †hUv Pv‡‪Q †mUv †c‡Z| †ewkifvM I‡qe mvBU GKwU wbw`©ó †mev w`‡q _v‡K| BDRviiv hw` †m mvwf©‡mi Rb¨ Avcbvi I‡qe mvB‡U Av‡m, †m †hb Lye mn‡R †mwU Lyu‡R cvq| wb‡gœi wP‡Î j¶ Ki b GKRb wfwRUi Delta airline website G hv‡e Gqvi wUwKU eywKs †`Iqvi Rb¨ Avi †mRb¨ Zvi ïi ‡ZB eyK G wUªc AckbwU †i‡L‡Q| Ki b

wPÎt 4.11 I‡qe mvBU Delta KviY GB I‡qe mvB‡U †Kvb BDRv‡ii Avmvi g~j KviYB nj wU‡KU eywKs †`Iqv, †mRb¨ Ackb wU‡K Ggbfv‡e ivLv n‡q‡Q hv‡Z BDRvi mn‡R Lyu‡R cvq| Avcbvi I‡qe mvBU hLb •Zwi Ki‡eb g‡b ivL‡eb Avcbvi I‡qe mvB‡Ui †h mvwf©m¸‡jv w`‡Z Pv‡‪Qb †m ¸‡jv †hb Lye mn‡R BDRv‡`i bRi AvK…ó Ki‡Z cv‡i| Avcbvi I‡qe mvB‡Ui cÖPzi Z_¨ mvP© BwÄb †K w`‡Z n‡e †hb mvP© BwÄb Avcbvi I‡qe mvBU wU‡K †bwf‡MU Ki‡Z cv‡i| wb‡P wKQz †bwf‡Mkb wm‡÷g †`Iqv nj| 79

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Sitemap (mvBU g¨vc) Table of content A_ev index Navigation Bar Navigational text links Avwg Lye `ytwLZ †h wKQz wKQz Bs‡iwR k‡ãi evsjv †`qv nqwb| Zvi KviY n‡‪Q H ¸‡jv evsjvq wjL‡j cieZx©‡Z Avcbv‡`i mgm¨v n‡Z cv‡i| KviY Avcwb †hLv‡b KvR Ki‡eb †mLv‡b †Zv Avi evsjv Ki b_vK‡e bv| †Kvb wjs‡K †h †U·U wjL‡Z nq †mUv †QvU bv wj‡L js †U·U †jLvUv fvj| GKwU wjs‡Ki †U·U G‡Ki AwaK n‡Z cv‡i| GLv‡b j¶¨ Kiv †h‡Z cv‡i Dell computer GB wjs‡K js †U·U Av‡Q|

wPÎt 4.12 Dell Gi I‡qe mvBU Ges wjsK †U·U 80

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GKwU †cB‡Ri wjsK Gi †U·U †`‡L eySv‡bv hvq †h H †cBRwU wK ai‡bi A_ev wjsK †jLv c‡o eySv hvq H †cB‡R wK ai‡bi Z_¨ Av‡Q| GwU ïay BDRvi‡K mvnvh¨ K‡i bv GwU mvP© Bwćbi Rb¨I fvj nq| wjs‡K †Kvb B‡gR evUb e¨envi bv Kiv fvj| KviY mvP© BwÄb H evU‡bi †U·U¸‡jv wiW Ki‡Z cv‡i bv|

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wPÎt 4.13 evU‡b †U·U mvP© BwÄb AcwUgvB‡Rkb Kivi Av‡M Aek¨B †`‡L wb‡Z n‡e †h Avcbvi mvB‡Ui wWRvBb Lye fvj|

4.5 Kb‡U›U (Content) GKwU I‡qe mvBU mvaviYZ Kiv n‡q _v‡K Kb‡U›U wWm‡c­ Kiv‡bvi Rb¨| Avi †mB Kb‡U›U Gi Rb¨ mvaviYZ wfwRUiiv Avcbvi mvB‡U Avm‡e| †Zgwb I‡qe mvB‡Ui Kb‡U›U n‡‪Q Ab¨Zg GKwU Dcv`vb SEO †d«Ûwj Kiv‡bvi Rb¨| A‡b‡KB †ewkifvM mgq Kb‡U›U wjLvi Rb¨ w`‡q _v‡K Avevi †KD †KD cÖ‡dkbvj Kb‡U›U ivBUvi w`‡q Kb‡U›U wj‡L _v‡K| KviY Avcbvi I‡qe mvB‡Ui Kb‡U›U hZ fvj n‡e, wfwRUi ZZ †ewk Avm‡e Ges i¨vswKs-G I fvj Ae¯ v‡b _vK‡e| Ggbfv‡e Kb‡U›U •Zwi Ki‡Z n‡e †hb Search crawler †mUv cQ›` K‡i| 81

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wPÎt 4.14 I‡qe mvB‡Ui K‡›U›U fvj Kb‡U›U ¸‡jv mvaviYZ Key word Ges Phrase w`‡q ïi nq| †h †Kvb GKwU †cB‡Ri Kb‡U›U (†U·U) mvavibZ wZ‡bi †ewk wK IqvW© e¨envi bv KivB fvj| I‡qe mvB‡Ui KxIqvW© ¸‡jv Kb‡U›U G e¨envi Kiv †h‡Z cv‡i| A‡bK †ewk Kx IqvW© Kb‡U›U G BDR Ki‡j A‡bK mgq mvP© BwÄb Bb‡W· K‡i bv|

82

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wPÎt 4.15 UvB‡Uj Ges K‡›U›U †cBR KxIqvW© †WbwmwU n‡‪Q GKwU †cB‡R KZevi KxIqvW© †jLv n‡q‡Q| †ewkifvM mvP© BwÄb G Kx IqvW© †WbwmwU †jv, ¸¸‡j KxIqvW© †WbwmwU 5 †_‡K 7 Gi g‡a¨| Ab¨vb¨ mvP© BwÄb¸‡jv †hgb Bqvû Ges Gg Gm Gb Gi KxIqvW© †WbwmwU 5 A¨vjvD K‡i| A‡bK mgq †`Lv hvq GKwU I‡qemvB‡Ui Kb‡U›U Ab¨ GKwU I‡qemvBU ev e­M Kwc K‡i Zvi wb‡Ri I‡qemvB‡U ev e­‡M e¨envi Ki‡Q| Gfv‡e hw` †KD Kb‡U›U Kwc K‡i wb‡q hvq, A‡bK ai‡bi Uzj&m Av‡Q †h¸‡jv e¨envi K‡i Avcwb Luy‡R cv‡eb †Kv_vq ev †Kvb I‡qemvB‡U ev e­‡M Avcbvi Kb‡U›U †bIqv n‡q‡Q| e­M m¤ú‡K© c~Y©v½ aviYv Ges mn‡R e­M •Zwi Kivi Rb¨ †jL‡Ki weMxwbs IqvW© †cÖm eBwU msMÖn Ki b †hwU w`‡q †h †Kvb †KD AvBwU b‡jR Qvov e­M •Zwi Ki‡Z cvi‡eb| B›Uvi‡b‡U UvKv DcvR©‡bi GKwU fvj Dcvq nj B-Kgvm©| Avi B›Uvi‡b‡U e¨emv Kivi Rb¨ msMÖn Ki b B-Kgvm© Ges B-Kgvm© GÛ Rygjv fvP©ygvU©| 83

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GQvovI ¸¸j GbvjvBwmm w`‡q gwbUwis Kiv hvq| Avcbvi mvB‡Ui e¨eüZ mKj Kb‡U›U memgq Avc‡WU ivLvi †Póv Ki b| †cBR †PK Ki‡Z n‡e †hb †mLv‡b w¯úwjs Ges GwWwUs B‡ivi bv _v‡K| myZivs Avcbvi I‡qemvB‡Ui †cBR‡K B‡ivi wd« ivL‡Z n‡e GQvovI †cBRUv‡Z †hb cÖ‡dkbvj jyK _v‡K

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wPÎt 4.16 ¯‥vB wbDR I‡qe mvBU Ges †cÖv‡dkbvj jyK •ZwiK…Z I‡qemvBUwU †`L‡Z †hb AvMwj g‡b bv nq| †hgb A‡bK I‡qemvB‡Ui Kvjvi Kw¤^‡bkb wVK _v‡K bv| †cB‡Ri †U·U †hb BDRv‡ii Kv‡Q covi Dc‡hvMx nq| d›U PzR Uv †eUvi n‡Z n‡e| e¨vK MÖvDÛ Kvjvi mwVK fv‡e wm‡j± Ki‡Z n‡e †hb Ab¨ Kvjvi †K B‡d± bv K‡i| †cB‡Ri †j AvDU †hb †gwms nq| Avcwb hw` mvP© BwÄb AcwUgvB‡Rk‡b (SEO) KvR Ki‡Z Pvb Zvn‡j I‡qe mvBU wWRvBb m¤ú‡K© Avcbvi wKQz cÖv_wgK Ávb _vKv Aek¨B `iKvi| Avi †mUv Rvbvi Rb¨ Avcbvi †Kvb †UªBwbs bv K‡iI GBP wU Gg Gj Ges wWªg I‡qfvi †jL‡Ki `ywU eB c‡o wk‡L wb‡eb| 84

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Kb‡U›U ¯úvgt- hLb wewfbœ Urls GKB Kb‡U›U mieivn Ki‡e A_©vr Kb‡U›U hLb Wywc­‡KU n‡e, GwU n‡j Kb‡U›U ¯úvg nevi m¤¢vebv _v‡K| Avcbvi mvB‡U hw` †Kvb BDwbK Kb‡U›U bv _v‡K Ges wi‡j‡f›U Kb‡U›U bv _v‡K Zvn‡j mvP© BwÄb †mUv‡KI ¯úvg KbwmWvi Ki‡Z cv‡i| GgbwK illegal Kb‡U›U Gi †¶‡Î|

4.6 I‡qe Kwc ivBwUs Relevant Ges fvj wi‡Ub Kb‡U›U n‡‪Q I‡qe mvB‡Ui wKs| GKwU I‡qemvBU ev I‡qe †cBR‡K Uc i¨vswKs-G wb‡Z n‡j Kb‡U›U n‡‪Q Ab¨Zg wdPvi| SEO KwcivBU w`‡q Avcwb BDwbK I‡qe Kb‡U›U wjLv‡Z cv‡ib| relevant Gi Rb¨ Avcbvi †cBR‡K ¯‥¨vb Ki‡e| 15% Ki b Gi Kg wfwRUi cy‡iv †cBRwU‡K †`‡L, 85% wfwRUi GK wgwb‡Ui g‡a¨ †cBR †_‡K †ei n‡q Av‡m, KviY Zviv †hUv Pvq †mUv hw` bv cvq| myZivs Avcbvi †cB‡Ri Z_¨ Aek¨B informative, concise Ges mn‡R co‡Z cv‡i| Eye cathing & interesting heading n‡Z n‡e| evK¨¸‡jv K‡¤ú­· K‡i bv †jLv, Rvbv kã e¨envi Kiv| c¨vwmf f‡qm e¨envi bv K‡i G¨KwUf f‡qm e¨envi Kiv fvj| †hgb Avwg fvZ LvB, GKB wRwbm Avcwb Gfv‡e wjL‡Z cv‡ib| Avgvi Øviv fvZ LvIqv n‡q‡Q| (I eat rice- Rice is eaten by me) wb‡gœi wP‡Î †`Lyb Avwg ¸¸‡j mvP© w`‡q swot Analysis m¤ú‡K© Rvb‡Z Pvw‪Q|

85

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wPÎt 4.17 mvP© Bb swot Analysis mvP© †`Iqvi c‡i A‡bK¸‡jv I‡qemvB‡Ui wjsK Avm‡Q, †hLv‡b swot Analysis m¤ú‡K© †hLv‡b †jLv Av‡Q|

86

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wPÎt 4.18 †cB‡R swot Analysis content Dc‡ii wP‡Î †`LwQ Avwg †hwU Rvb‡Z †P‡qwQ †mwU GB †cB‡R †c‡qwQ e‡jB wKš‧ Avwg †cBRwU co‡Z cviwQ| Avi hw` Gi wfZi †`LZvg weR‡bm G¨vbvjvBwmm wb‡q †jLv Zv n‡j nq‡Zv Avwg †cBRwU coZvg bv, KviY †cB‡R wi‡j‡f›U Kb‡U›U †bB| KwcivBwUs-Gi Rb¨ Avcbvi wgwbgvg A_ev †ewmK I‡qe wWRvBb Ávb _vK‡Z n‡e hw` Avcwb GBP,wU,Gg,Gj Ges wWªg I‡qfvi eB c‡o wkL‡Z cv‡ib| Kb‡U›U m¤ú‡K© Av‡iv we¯‭vwiZ Rvb‡Z G¨vWfvÝ Gm,B,I eBwU msMÖn Ki‡eb|

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Kx IqvW© wimvP© Ges wm‡jKkb

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89

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5 KxIqvW© wimvP© Ges wm‡jKkb mvP© BwÄb AcwU gvB‡Rk‡bi LyeB ¸i Z¡c~Y© welq nj KxIqvW©| GKwU I‡qe mvBU‡K mvP© Bwćbi Uc i¨vswKs-G Avbvi Rb¨ KxIqvW© n‡‪Q LyeB ¸iƒZ¡c~Y© GKwU Uzjm&| GKwU †cB‡Ri †UvUvj K‡›U›U Gi 2-5 cv‡m©›U Gi g‡a¨ KxIqvW© _vKv DwPZ| A_©vr GKwU †cB‡R 2 ev 3 wUi †ewk Kx IqvW© bv _vKvB fvj| KxIqvW© †mB me IqvW© †h¸‡jv Øviv Avcbvi I‡qemvBU‡K K¨vUvjM Ges Bb‡W· Kiv nq Ggb wK Luy‡R †c‡Z mvnvh¨ K‡i| Kx Lyu‡R cvIqv A_ev wm‡j± Kiv GwU Lye mnR KvR bv| A‡bK †Kv¤úvwb KÝvj‡U›U wb‡qvM w`‡q _v‡K KxIqvW© wiPv©m Ges GbvjvBwmm Kivi Rb¨| Avcwb hw` mwVK KxIqvW© wm‡j± Ki‡Z cv‡ib Z‡e Avcbvi mvBU wU mvP© BwÄb Ki bG wfwR‡qej n‡e| A‡bK ai‡bi KxIqvW© wiPvm© Uzj&m Av‡Q †h¸‡jv e¨envi K‡i Avcwb mwVK KxIqvW© †c‡Z c‡ib Avcbvi I‡qe mvB‡Ui Rb¨|

5.1 KxIqvW© Gi ¸i“Z¡ (Importance of Keyword) Avcwb hLb mvP© BwÄb e¨envi K‡ib ZLb Avcwb GKwU kã ev G‡Ki AwaK kã UvBc K‡ib Ges mvP© evU‡b wK¬K K‡ib| Gi ci mvP© BwÄb H k㸇jv‡K Gi B‡Û· G Luy‡R †`‡L| g‡b Ki b Avcwb mvP© Ki‡Z Pv‡‪Qb GKwU eªvÛ Kvi Gi bvg w`‡q| †hgbt- Ford| GLb GwU wj‡L mvP© w`w‪Q|

90

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wPÎt 5.1 Ford wj‡L mvP© ZLb mvP© BwÄb †h KvR ¸‡jv mvaviYZ K‡i _v‡K  †cB‡R H Ford Av‡Q wKbv|  †cB‡R hw` Ford bv _v‡K Zvn‡j Gi KvQvKvwQ †Kvb kã Av‡Q wKbv|  †cB‡Ri †Kvb wjsK G Ford Av‡Q wKbv A_©vr Ford †jLv Av‡Q wKbv|  †evì †U·U|  Italicited †U·U|  Bulleted wj÷|  †Kvb †U·U †hwU Ab¨ †U·U Gi †P‡q eo|  †nwWs †U·U| 91

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KxIqvW© Øviv eySv hvq GKwU I‡qe mvBU †Kvb ai‡bi Ges wK welq H I‡qemvBU †_‡K Rvbv hv‡e| †hgb g‡b Ki b-Avcwb †nv‡Uj LyuR‡Z Pv‡‪Qb, myZivs †nv‡Uj n‡‪Q Avcbvi GKwU KxIqvW©| c„w_ex‡Z A‡bK †nv‡Uj Av‡Q me †nv‡Uj †_‡K AvcbviUv‡K KZ b¤^i cwRk‡b †`Lv‡e?

GLb Avmyb KxIqvW© GbvjvBwmm| GKUz fveyb Avcbvi †nv‡Uj hw` nq `yevB, Avi Avcwb hw` †j‡Lb `yevB †nv‡Uj, Zvn‡j A‡bK cÖwZ‡hvwMZv K‡g †Mj| GLb Avcbvi †nv‡U‡ji mv‡_ `yevB Gi †nv‡Uj ¸‡jvi Kw¤úwUkb n‡e|

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wPÎ t 5.2 hotel KxIqvW© w`‡q mvP© Ges Gi †iRvë 92

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wPÎt 5.3 hotel in dubai w`‡q mvP© Ges Gi †iRvë Dc‡ii wPÎ `ywU †_‡K eySv hv‡‪Q, Avcwb hZ wbw`©ó K‡i mvP© w`‡eb Avcbvi mvP© †iRvë I wbw`©ó n‡e| Hotel in asia w`‡q mvP© w`‡j †h‡Kvb †`‡ki †nv‡Uj Gi wjsK mvP© †iRvë G †kv Ki‡e| wKš‧ Avcwb hw` hotel in dubai w`‡q mvP© K‡ib Zvn‡j ïay `yevB Gi †nv‡Uj †`L‡Z cv‡eb| mvP© BwÄb crawler wewfbœ ai‡bi I‡qemvBU KxIqvW© w`‡q wfwRU K‡i| Avcbvi I‡qe mvB‡Ui Rb¨ KxIqvW© wm‡jKkb hw` f~j nq Zvn‡j I‡qemvB‡U UªvwdK I Avm‡e bv| A‡b‡KB Lye my›`i my›`i wWRvB‡bi I‡qe mvBU •Zwi K‡i wKš‧ Zviv mwVK KxIqvW© Realize Kg K‡i| GKRb BDRvi †h †Kvb mvP© Bwćb wM‡q †Kvb Z_¨ Rvbvi Rb¨ †h IqvW© ev †dR wjL‡Qb †mwU‡KB Avgiv KxIqvW© ej‡ev| Avcwb Kx Rv‡bb ? gvbyl †Kvb KxIqvW© w`‡q mvP© w`‡e? Avi gvby‡li †mB Rvbvi welqUv‡K hZ †ewk Avcwb Rvb‡Z cvi‡eb ZZB Avcbvi KxIqvW© wm‡jKkb mwVK n‡e| Avi G Rb¨ Avcbv‡K KxIqvW© wb‡q wiPvm© Ges GbvjvBwmm Ki‡Z n‡e| Avcwb KxIqvW© wb‡q hZ †ewk GbvjvBwmm Ki‡eb ZZB Avcbvi I‡qemvB‡Ui Rb¨ Dchy³ KxIqvW© Ly u‡R cv‡eb| G welq ¸‡jv cieZ©x‡Z Avgiv Av‡iv wel` fv‡e Av‡jvPbv KiwQ| 93

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94

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wPÎt 5.4 foreign education mvP© †iRvë| Dc‡ii wP‡Î †`Lv hv‡‪Q foreign education w`‡q ¸M‡j mvP© w`‡j mvP© †iRvë †`Lv‡‪Q 132000000| GKB D‡Ï¨‡k¨B hw` Avwg mvP© Kwi Abroad education Zvn‡j mvP© †`Lv‡‪Q 26000000| ïay ZvBbv mvP© †iRv‡ë Gi wjsK¸‡jv I `yfv‡e mvP© w`‡j Av‡M c‡i Avm‡e| nq‡Zv foreign education Gi Rb¨ †h mvB‡U mvP© †iRv‡ëi U‡c Av‡Q †`Lv hv‡‪Q Abroad education Gi Rb¨ †mwU U‡c bvI _vK‡Z cv‡i|  Avcbvi †cÖWv±-Gi bvg hw` GK k‡ã nq ai b Avcbvi GKwU cÖWv‡± Gi bvg Readleaf Avcwb nq‡Zv fve‡Z cv‡ib Avcbvi KxIqvW© Readleaf wKš‧ g‡b ivL‡Z n‡e Avcwb hLb KxIqvW© GbvjvBwmm Ki‡Qb ZLb wKš‧ Kv÷gv‡ii K_v wPš‭v K‡i Ki‡Z n‡e| Ggb I n‡Z cv‡i Avcbvi Kv÷gvi nq‡Zv mvP© w`‡‪Q Read leaf `y‡Uv Avjv`v kã e¨envi K‡i| †mRb¨ gv‡S gv‡S kã‡K †f‡½ wjL‡Z cv‡i| †mRb¨ KLbI KLbI kã gvR© Ki‡Z n‡Z cv‡i Avevi KLbI KLbI kã‡K Avjv`v K‡i wjL‡Z n‡Z cv‡i| Avcwb mvP© Bwćb mvP© w`‡q Ges mvP© †iRv‡ëi Dci wfwË K‡i eyS‡Z cvi‡eb †Kvb kãwU KZ †ewk e¨envi nq| 95

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wPÎt 5.5 Abroad education w`‡q mvP©  Avcwb Avcbvi •ZwiK…Z wj‡÷ wm½yjvi Ges †c­vivj Avjv`v K‡i G¨vW K‡i wbb| KviY mvP© BwÄb wm½yjvi Ges †c­vivj‡K Avjv`v K‡i wUªU K‡i| †hgb Avcwb hw` mvP© e‡· wj‡Lb Ford Ges fords G`ywU‡K Avjv`v K‡i †`Lv‡e Ges mvP© †iRvëI Avjv`v †`Lv‡e| cieZ©x‡Z Wordtraker wb‡q Av‡jvPbv Kiv n‡e †hwUi mvnv‡R¨ KxIqvW© wm‡j± Kiv hvq GQvov Lye kxNÖB †jL‡Ki G¨vWfvÝ SEO eBwU Avm‡Q| †hLv‡b Av‡iv G¨vWfvÝ welq wb‡q Av‡jvPbv Kiv n‡e| Z‡e GKwU welq g‡b ivL‡eb GLv‡b Avcvi‡Km Ges †jvqvi †Km †Kvb welq bq| †hgb Avcwb hw` mvP© Bwćb FORD w`‡q Avcwb †h mvP© †iRvë cv‡eb Avcwb wVK ford w`‡q Avcwb †h mvP© Ki b H GKB †iRvë cv‡eb| A_v©r †QvU nv‡Zi ev eo nv‡Zi hv w`‡qB Kwi bv AvDUcyU GKB Avm‡e| 96

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wPÎt 5.6 FORD w`‡q mvP©

cieZx© fvm©b t 3.0 Lye kxNÖB GB eBwUi cieZx© ms¯‥ib cÖKvk Kiv n‡e| cieZx fvm©‡b hv _vK‡e 1. mvP© BwÄb AcwUgvB‡Rk‡bi bZzb bZzb c×wZ mg~n| 97

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2. GB eB‡Z D‡j­wLZ †h me I‡qemvB‡Ui B›Uvi‡dm Ges wbqgKvbyb †`Iqv Av‡Q, †m¸‡jvi Avc‡WU wb‡q cybivq Av‡jvPbv Kiv n‡e| 3. Avcbv‡`i B-†gBj Dci wfwË K‡i _vK‡e we‡kl Ask| GQvov †h me wel‡q Avcbvi Rvb‡Z AvMÖnx †m ¸‡jv ms‡hvRb Kiv n‡e| 4. GQvovI Av‡iv _vK‡e t Pay-per click, Managing Keyword and PPC Campaign Keyword Tools and Service, Adding Social Media Optimization, Developing a Blogger Relation Strategy, Making Money with Blog site Architecture, Traffic Analytics and Trending, Ki b Video Sharing, Photo Sharing and Document Sharing †jL‡Ki Abvb¨ eB mg~n t                

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