Dolce & Gabbana CV
IMPROVEMENT
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Reputation Clothing -
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Find different style (mid age crowed)
Focus on simplicity
Brand Positioning
SWOT Strength ●
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They stay true to their beliefs (italy) Strong image (have very precise image on what they want consumer to be)
Weakness ● ● ● ● ● ● ● ●
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Too much Too old school Too stubborn Too traditional Not enough new styles Too conservative Not young enough for today’s crowd Idea of consumer demographic is too specific Can be street but they mix and try be street classy for older people and doesn’t work Social media needs work
Opportunities ●
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Could go more street wear Be more classic Change owners image Collaboratio ns with more liked designers Focus on customers needs or wants not designers
Threats ●
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Groups of people against designers for many racial/discrimina tion issues Competition doing way better than D&G Designers