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Northern Soul

Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North ern Soul Northern Soul Northern Soul Northern Soul Northern Soul Northern So Northern Soul Northern Soul Northern Soul Northern Soul Northern Soul North

Northern Soul: Northern Soul: - Dance movement - Dance movement - Fashion movement - Fashion movement - Underground - Underground

DANCE MOVEMENT -> Soul inspired DANCE MOVEMENT -> Crazy moves -> Soul inspired -> A lot of legs in the air, dancing on -> Crazy the moves floor -> A lot of legs in the air, dancing on the floor FASHION MOVEMENT -> Used to look more like mobs -> switched to polo shirts and wide legedFASHION jeans for MOVEMENT better dance movement and to Used to look not ruin the->expensive suitsmore like mobs -> switched to polo shirts and wide leged jeans for better dance movement and to not ruin th expensive suits UNDERGROUND -> Rebelious movement UNDERGROUND -> Anyone welcomed -> Rebelious movement -> Allowed but wasn’t normal for other people -> Anyone welcomed -> Allowed but wasn’t normal for other people

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Concept

Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Con-

Concept

Concept

-> Northern Soul -> Northern Soul -> Soul Roots -> Soul Roots

The concept was to keep the simplicity and basic fashion from Northern Soul style as it is all about the dancing and being free.

We also wanted to try and implant the roots of soul itself which comes from AfriTheculture. conceptTowas to that keepaspect the simplicity and can/American have basic fashion fromand Northern we tried using colors, patterns tex- Soul style as is all about the dancing tures but stillittrying to keep that simpleand being free. to try and implant the bold colour lookWe youalso canwanted find in the classic roots of soul itself which comes from AfriNorthern Soul look. can/American culture. To have that aspect we tried using colors, patterns and textures but still trying to keep that simple bold colour look you can find in the classic Northern Soul look.

Rationale

Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Rationale Ra-

Rationale -> Why this concept?

Rationale

-> Why this concept?

Why this concept? Tryong to fuse the origine of it yet keep the defined style of the Northern Soul was our main challenge. It is important to keep the idea of it which has evolved from soul and became something different. It is also very interesting to try fuse a style that originated from another and fuse these two together. We also wanted to promote the happy soul vibe as well as expose it in a Why thisSoul concept?

Tryong to origine of proper Northern environment andfuse justthe have a it yet keep thetogether; defined style of the Northern lot of opposits clash and somehow bring Soul was our main challenge. It is important to keep the everything together. idea of it which has evolved from soul and became something different. It is also very interesting to try fuse a style that originated from another and fuse these two together. We also wanted to promote the happy soul vibe as well as expose it in a proper Northern Soul environment and just have a lot of opposits clash together; and somehow bring everything together.

Styling Photography

Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr phy Styling Photography Styling Photography Styling Photography Styling Pho tography Styling Photography Styling Photography Styling Photography Stylin Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photography Styling Photogr

Styling & Photography -> Styling Styling & Photography -> Photography

-> Styling -> Photography

For styling the idea was to mantain simplisity and very Northern Soul look/style but try add For styling theand ideatextures was to mantain many patterns, colours to createsimplisity and very Northern Souldeconstructlook/style but try add a more unique outcome without manyof patterns, colours ing the basics Northern Soul. and textures to create a more unique outcome without deconstructing the basics of keep Northern Soul.

For photography the overal style was to it looking very in the moment, in a dancFor photography the overalinstyle ing environment such as the people thatwas to keep it looking in the moment, movement would do andvery sometimes have onein a dancinglook environment the people in that of the models seriously such at theascamera would sometimes have one whilst themovement others were stilldo in and the moment of the models seriously at the camera not paying attention to thelook photographer. whilst the others were still in the moment not paying attention to the photographer.

Marine Hat

Funky Shirt

Black Pants Yellow Jacket

Maucassins

Jordan Look 1

Shirt

Sweater

Silk Shirt

Flared

Flared Jeans

Silk Pants

Jordan Look 1 - Bria Look 2 - Jamal Look 2 - CloĂŠ Look 2

Funky Tshirt

Red Socks Freddy Perrry Polo/Shirt

Freddy Perrry Polo

d Jeans

Jordan Look 2 - Bria Look 2 - Jamal Look 2 - Cloé Look 3

Visual Display

Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display Visual Display

Visual Display Visual Display -> What -> Why

-> What -> Why

If an individual exhebition would have happened If an individual exhebition would it wouldl have been shown in abeen pure Northern Soul enhave happened it wouldl have vironment. shown in a pure Northern Soul The en- display of the photo shoot and video would be located vironment. The display of the photo work mans club, the old and shoot and video wouldinbea located in a work mans club, unattractive the old and look to it really takes back to the old days where they unattractive look toyou it really takes would dance anywhere they could you back to the old days all where they usually and pub/work would all dance anywhere theygymanium could mans clubs. Neon light around placusually gymanium and pub/work es and seatsplacand many other object mans clubs. Neon light around to create unique environment and es and seats and many otheraobject along side and with the underground/ to create a unique go environment hidden aspect of the northern soul. go along side with the underground/ Blend place soul. with decoration of neon hidden aspect of the northern lights toofgive it life such as soul is Blend place with decoration neon withisthe art and video dislights to give it life(livefull); such as soul the diswalls across the room. (livefull); with the played art andon video played on the walls across the room.

Promotional Materiels

Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional Materiels Promotional

POSTER N°1

POSTER N°2

MUAH

MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH MUAH

MUAH Girls : MU -> - Colourful MUAH - Bold H -> - Natural - Tied upGirls : MU -> - Colourful - Bold H -> - Natural Guys : MU -> None - Tied up H -> Natural Guys : MU -> None H -> Natural

Back in the 60s-70s bod make up were very trendy.

The idea of bold make up was to give the looks a bit more than the simplicity they have and using colour would help with the colourful concept we headed Back intowards. the 60s-70s bod make up were very

trendy.

The idea of bold make up was to give the looks a bit more than the simplicity they have and using colour would help with the colourful concept we headed towards.

Models

Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models Models

Models

Models -> About models About models -> Why -> Them?

-> Why Them?

Guys : Girls : - Jamal -> 6ft - Bria -> 5’7 ft 20 yo 20 yo - Jordan -> 5’9ft Guys : - Cloé -> 5’7 ftGirls : - Bria -> 5’7 ft 22yo -> 6ft 19 yo Jamal 20 yo 20 yo - Cloé -> 5’7 ft - Jordan -> 5’9ft 19 yo 22yo We wanted to have some liwed race models and portray someone the roots of soul from the African/American culture (Jamal/Bria). We also wanted a male model with the typical Mob/Northern We wanted to have some liwed race models and soul hair cut, which we did portray someone the (Jordan). roots of soul from the AfriWe chose 4 models culture to be able to recreate coucan/American (Jamal/Bria).

We also wantples fored the video model shoot which was takenMob/Northern the a male with the typical same day as the photoshoot. soul hair cut, which we did (Jordan).

We chose 4 models to be able to recreate couples for the video shoot which was taken the same day as the photoshoot.

Location

Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location Location

Location -> Shoot was located in a worksman club in Shef Location field.

-> Shoot -> Idea and inspo werewas : located in a worksman club in Sheffield.

- Northern Pub - Snoker table - Old looking pub-> Idea and inspo were : - Northern Pub - Snoker table - Old looking pub The location was in a worksman pub as it fitted the concept more than anyhting. the rustic and unattractive look of the club really helped with the creation of the ambiance for the shoot as it was where young people would go dance large space it was no pub as it The in location was inand a worksman bother if it fitted wasn’tthe pretty as they were there concept more than anyhting. the to dance! rustic and unattractive look of the club really helped with the creation of the ambiance for the shoot as it was where young people would go dance in large space and it was no bother if it wasn’t pretty as they were there to dance!

Sheffield Hallam University Fashion Managment & Communication CloĂŠ Vallejo