Technology for Marketing Brochure 2019

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K/ S D .U ER A AR ST Y: A .CO I V D E L D O T AN H IA TO ING T EE H ND EC E M EC A SP AC KE T S R R 0 PL AR A IE 5 M M L R 2 UR R PP E YO YFO V G SU O K O LO O B NO

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Joined up marketing for sky’s-the-limit results.

CO-LOCATED WITH

ECOMMERCE EXPO

ORGANISED BY

26-27 September 2018 Olympia, London www.ecommerceexpo.co.uk

Headline Sponsor:

VIP Lounge Sponsor:

Networking Bar Sponsor:

AdTech Agency & VIP Lounge Sponsor:

Theatre Sponsors:

Agency Partners:

ACTIONABLE INSIGHT DERIVED FROM DATA The role of the marketer has changed beyond recognition. And it continues to change faster than a rocket ship. So much data, so many channels, so many technologies‌. Technology for Marketing will deliver the content, the expertise and the inspiration to help you see the bigger picture, and reach new heights with effective, data-driven, business-winning strategies.

Discover more than 100 martech and adtech exhibitors on a leading exhibition floor of over 300. Over 250 martech and adtech specialists will present across seven theatres offering hours of inspirational content. Book your place for free.

SHOW DETAILS Wednesday 25th September Registration from 09:00 Doors 09:30 - 17:00

Thursday 26th September Registration from 09:00 Doors 09:30 - 16:30

Venue:

Register for free at: www.technologyformarketing.co.uk/tkt

TOP REASONS TO ATTEND IT’S COMPLETELY FREE! Your ticket is free of charge and offers you access to the UK’s leading martech event!

Make sure you get your ticket today!

EXPLORE TOPIC FOCUSED THEATRES Access sessions in six dedicated martech and adtech theatres. Explore Content & Social Strategy, Customer Experience & Engagement, Marketing Automation, Email & Multichannel, MAdTech & Data Driven Insights, MAdTech Innovations, Media & Advertising - you’ll find everything you need to know under one roof.

MEET WITH LEADING SUPPLIERS Meet with over 300 of the world’s leading suppliers, across three shows, delivering services and solutions critical to your marketing strategy including Adestra, Dotdgital, Lead Forensics, BlueVenn, Bureau van Dijk, OneTrust, Act-One, Zoho, Splash BI, Feefo and many more! See online for our full exhibitor list.

HEAR FROM THE UK’S BEST LINE-UP OF SPEAKERS Learn from hours and hours of free education from over 250 martech specialists sharing

insights and inspiration. Representation from Dentsu Aegis, Publicis Media, Havas, Canon, Bacardi Martini, Chico’s, Pizza Hut, NHS to name a few! Any sessions you can’t attend will be available after the show!

NETWORK WITH THE INDUSTRY Meet with over 15,000 of your peers - this is the best opportunity to meet others who have faced and overcome similar challenges to you - don’t be the one who misses out by not being there!

VISIT THE CO-LOCATED EVENTS Your free ticket will not only open doors into the UK’s best attended martech event but also into ad:tech London & eCommerce Expo - creating the single most powerful digital destination event in the calendar - bar none!

EASY-TO-ACCESS Olympia London is a historic exhibition centre in West Kensington with train and tube connections. A short walk away from Kensington (Olympia), Shepherd’s Bush, Hammersmith Station and Baron’s Court. Find out more at www. technologyformarketing.co.uk/travelaccommodation

4 EASY WAYS TO REGISTER

ONLINE

TELEPHONE

Register at

Call 020 7013 4660 or 020 7013 4677

www.technologyformarketing.co.uk/tkt

EMAIL

tfmmarketing @closerstillmedia.com

ON THE DAY Please expect to queue if you have not pre-registered

Discover this year’s event at www.technologyformarketing.co.uk

OUR BRILLIANT SPEAKERS

TOM GOODWIN

IGOR BEUKER

MEL CARSON

BRENDA FIALA

JOHN WATTON

#1 LinkedIn Voice 2017

Award winning marketing strategist

Personal branding strategist

Global VP of Data Insight & Analytics

Senior Marketing Director

Bacardi Martini

Adobe

SARAH LECCACORVI

JO SUTHERLAND

MARK HOWLEY

ELENI SARLA

MARK SINNOCK

Head of Content

CEO, Carat

COO

CEO, Target Group

O2

Dentsu Aegis Network

Publicis Groupe

Havas

European Group Chief Strategy Officer Havas

KEY THEMES  Quality Content  Mobile  Conversion Rates  Diversity & Inclusion  Customer Centricity  Consistent Message  Content Distribution  B2B  Data-Driven Marketing  Video

 Email Strategy  GDPR  Data-Driven Content  Automation/AI/ Chatbots  Data Integration  Social Media  Multichannel  Ecommerce  Collaboration & Comms

 Customer Centricity  Voice  Real-Time Experiences  Predictive Lead Scoring  Privacy  Growth Marketing  Skills & Talent  Creativity & Influence

Register for free at: www.technologyformarketing.co.uk/tkt

S INCLUDE

EMMA MARTELL Head of Social Content Virgin Trains

ANAND NARAYANAN

EMMA-LILY PENDLETON

SAM SHAH

AMY WILLIAMS

Editor-in-Chief

Director of Digital Development

Founder

Head of Digital Panasonic UK

Canon Europe Pro

NHS

Good-Loop

STEPHAN CROIX

ROB BLOOM

MELISSA WESTON

SAUL LOPES

CHERYL CALVERLEY

Chief Marketing Officer

Group Digital Director

Marketing Lead

Director of CRM & CX

Chief Marketing Officer

F1 McLaren

Zalando SE

Dixons Carphone

Eve Sleep

Pizza Hut

JUST A FEW OF OUR BEST SESSIONS It starts with a song: connecting community through content Data... The new oil of eternal life Personalisation at zalando Fighting male mental health... Or trying to make money?

Ai in marketing: applications & complications Discoverable, shareable, & memorable

More brands & brains online at www.technologyformarketing.co.uk /speakers

SOME OF OUR FAVOURITE PANELS KEYNOTE THEATRE

The science behind the art of branded content

CONTENT & SOCIAL STRATEGY THEATRE

How Panasonic, Team GB & social chain cut through the noise on social

CONTENT & SOCIAL STRATEGY THEATRE

BCMA  Bacardi Martini  Adobe  O2

Panasonic UK  Media Chain

How to capitalise on the explosion of ‘Stories’ and mobile micro-formats Small Wonder  Lounge Underwear  Impress Video  Future Plc,  The Entertainer

CUSTOMER EXPERIENCE & ENGAGEMENT THEATRE

Defining the customer experience of the future through our love of pizza

CUSTOMER EXPERIENCE & ENGAGEMENT THEATRE

Hey Siri, how do I optimise for the future of search?

CUSTOMER EXPERIENCE & ENGAGEMENT THEATRE

DMA UK  Pizza Hut

Just Eat  Found  Vodafone

Experience & engagement with F1 McLaren and Havas Havas  F1 McLaren

MADTECH & DATA-DRIVEN INSIGHTS THEATRE

16 months on... how has GDPR impacted the industry?

MADTECH & DATA-DRIVEN INSIGHTS THEATRE

In God we trust - everyone else please bring data

MADTECH & DATA-DRIVEN INSIGHTS THEATRE MEDIA & ADVERTISING THEATRE MADTECH INNOVATIONS THEATRE

Sheridan’s  Boden  Bank of England  Gemserv

Oystercatchers  Eve Sleep  Brainlabs  Lloyd’s Banking Group

Building consumer understanding through data-driven insights notonthehighstreet.com  Wilko

The legacy of Co-op – a 175 year old business [OOH Media] Co-op  Posterscope  Dentsu Aegis Network

Tech with purpose Visa  Publicis Groupe

Register for free at: www.technologyformarketing.co.uk/tkt

EXPLORE OUR THEATRES KEYNOTE THEATRE For those with a keen eye on the latest innovations and tech trends shaping the future of marketing, ecommerce and advertising.

CONTENT & SOCIAL STRATEGY From creation through to distribution, refine your content marketing game plan to grow your business and engage your audience.

CUSTOMER EXPERIENCE & ENGAGEMENT Hear from the experts leading the charge in customer experience and engagement, pick up key takeaways and be inspired to innovate and disrupt your CX strategy!

MARKETING AUTOMATION, EMAIL & MULTICHANNEL Learn how to guarantee a seamless experience across all touch points, measure effectively, scale your investments, and ensure relevancy.

MADTECH & DATA DRIVEN INSIGHTS This theatre will cover all stages of an effective big data marketing strategy, from storage and analysis to taking action and delivering ROI. Learn how a human approach to data can facilitate more meaningful results.

MADTECH INNOVATIONS Explore emerging technologies, ideas, and disruptive strategies. From AI to VR, advances to programmatic to tech for good, head to this exciting new theatre to hear how leading brands are innovating in marketing.

MEDIA & ADVERTISING Join the biggest brands, agencies, media owners and technology companies as they discuss how the ever-exciting media & advertising industry continues to evolve. Topics include OOH, brands and masculinity, transparency, creative campaigns and agency-driven insight.

eCommerce Expo is excited to announce Google Digital Garage! Anyone can come and learn free digital skills through a range of courses at the dedicated theatre.

NEW FOR 2019

NEW FOR 2019

Check out the full programme at www.technologyformarketing.co.uk /programme

MAKE SURE TO EXPLORE O

Don’t be left behind.

CO-LOCATED WITH

Extinction is a real threat in today’s ever-changing omnichannel ecommerce world.

To survive, you have to be agile, informed and inspired. eCommerce Expo is here to help you evolve and thrive. Your digital marketing effort will only yield results with a strong ecommerce strategy.

More than 300 leading suppliers, over 350 key speakers, hundreds of hours of cutting-edge content – all attracting upwards of 15,000 delegates to an even bigger and more explosive event than ever before.

HEAR FROM ECOMMERCE, PRACTITIONERS AND EXPERTS Adam Xavier

Kristina Kaganer

Paris Hilton Skincare

Coty

Shelagh Stoneham

Louisa Nicholls

CEO

SVP Marketing

Chicos

VP Digital Data

Donna Storey Global Digital Marketing Director

Mothercare

Riaz Ali

Senior Trade Marketing Manager

Head of Optimisation

John Lewis

Giffgaff

www.ecommerceexpo.co.uk

OUR CO-LOCATED EVENTS

Refreshing.

CO-LOCATED WITH

Take a cool, new look at the world of advertising. As technology transforms the way we think about the industry and the way that consumers react, this is your chance to gather with leading ad gurus and assess the future. Adtech is a vital arm in your digital strategy, supporting your ecommerce efforts. An unmissable opportunity to look at the way data-driven insights are forging a brave new direction and the advancement of the adtech and martech convergence.

OUR WORLD-CLASS SPEAKERS INCLUDE: Ali Jones

Chief Customer Officer

Co-op

Dominic Gallello CMO

Badoo

Christina Huang

Sam Shah

Executive Director, Head of Content

Director of Digital Development

Visa

NHS

Benni Lickfett

Josephine Hatch

Diageo

notonthehighstreet.com

Head of Innovation

london.ad-tech.com

Customer Insights

OVER 300 LEADING INTERNATIONAL SUPPLIERS

DOWNLOAD OUR NEW APP! New for 2019 take advantage of a range of benefits:  Book onsite meetings with exhibitors you’d like to meet  Explore the floorplan  Discover our speaker line-up  Dive into the conference programme Search for ‘Customer Series’ in the Apple Store and Google Play Store or scan our QR code!

Register for free at: www.technologyformarketing.co.uk/tkt

THANKS TO OUR SPONSORS HEADLINE SPONSOR

VIP LOUNGE SPONSOR

ADTECH AGENCY & VIP LOUNGE

NETWORKING BAR SPONSOR

KEYNOTE THEATRE SPONSOR

THEATRE SPONSORS

PARTNERS

See our full exhibitor list at www.technologyformarketing.co.uk /exhibitors

THE INDUSTRY LEADING EVENT FOR MARTECH IT’S COMPLETELY FREE! Your ticket is free of charge and offers you access to the UK’s leading martech event! Make sure you get your ticket today!

MEET WITH LEADING SUPPLIERS Meet with over 300 of the world’s leading suppliers, across three shows, delivering services and solutions critical to your marketing strategy including Adestra, Dotdgital, Lead Forensics, BlueVenn, Bureau van Dijk, OneTrust, Act-One, Zoho, Splash BI, Feefo and many more! See online for our full exhibitor list.

HEAR FROM THE UK’S BEST LINE-UP OF SPEAKERS

Representation from Dentsu Aegis, Publicis Media, Havas, Canon, Bacardi Martini, Chico’s, Pizza Hut, NHS to name a few!

NETWORK WITH THE INDUSTRY Meet with over 15,000 of your peers - this is the best opportunity to meet others who have faced and overcome similar challenges to you.

VISIT THE CO-LOCATED EVENTS Your free ticket will not only open doors into the UK’s best attended martech event but also into ad:tech London & eCommerce Expo - creating the single most powerful digital destination event in the calendar - bar none!

Learn from hours and hours of free education from over 250 martech specialists sharing insights and inspiration.

THINK YOU SHOULD BE A VIP? Our VIP benefits include:

Access to the exclusive VIP Lounge where you can network with your peers in a quieter space off the show floor.

Premium refreshments served throughout the day Priority seating in all show theatres. Ensure you get there early to get the best seat in the house.

Contact our VIP delegate team today on 020 7013 4660 or 020 7013 4677.

REGISTER ONLINE AT

WWW.TECHNOLOGYFORMARKETING.CO.UK/TKT

Joined up marketing for sky’s-the-limit results.

CO-LOCATED WITH

ECOMMERCE EXPO 26-27 September 2018 Olympia, London www.ecommerceexpo.co.uk