Dentistry Show is…
Co-located with
PRACTICE OWNERS & MANAGERS
DENTISTS
DENTAL HYGIENISTS & THERAPISTS
DENTAL NURSES
TECHNICIANS & CDTs
The Dentistry Show is not just a trade exhibition. ON Dentistry Show is not just ajust tradeaexhibition. Itmore is not even just a Dentistry Show is trade exhibition. It The is not even just a not conference. It’s than that. The Dentistry Show is not just a trade exhibition. tw conference. It’s more than that. It is an industry event offering multiple 3 not even justeven a conference. It’s more than that. It opportunities is not just a conference. It’s more than that. de to engage, educate and sell to an audience of proactive and 5% 3% It entrepreneurial is an industry offering multiple opportunities 3% dentalevent professionals. 5% 5% n industry event offering multiple opportunities toisengage, educate and sell tomultiple an audience of It an industry event offering opportunities Organised by a dynamic and forward-thinking team, The Dentistry Show is gage, educateand andentrepreneurial sell and to ansell audience of professionals. proactive dental 5 to engage, educate to an audience of 11% never afraid to be disruptive and take risks, challenge conventional wisdom, 11% 11% ctive and entrepreneurial dental professionals. proactive and entrepreneurial dental professionals. to work hand-in-hand with the trade and invest heavily for the good of the 11%
profession, with goal of attracting ever-increasing audience of Organised bythe a dynamic andanforward-thinking team, quality professionals. nised byDentistry a dental dynamic and forward-thinking Organised by aShow dynamic and forward-thinking team, and The is never afraid toteam, be disruptive 14% Dentistry Show is never afraid to be disruptive and The Dentistry Show never afraid wisdom to14% be disruptive and14% 5 That’s precisely why we’veis moved the dates take risks, challenge conventional and to work 14%work isks, challenge conventional wisdom and to heavily work of the show to Friday 17ththe and Saturday take risks, challenge conventional wisdom and tofor hand-in-hand with trade and invest the 18th April. 69% oftrade the dentists we -in-hand with the and invest heavily for the hand-in-hand with the trade heavily for the good of thenone profession, withand theinvest goal of delivering an interviewed, of whom had attended of the profession, with the goal of delivering an good of the goaldental of delivering an ever-increasing audience quality Dentistry Showprofession, in 2013 or 2014, with saidof the …the professional fastest ncreasing audience of quality dental professional they were teams. likely or very likely to visit ever-increasing audience of quality dental professional practice growing dental if the show was held in April backing ice practice teams. teams. conference and up the decision to move. exhibition in …the fastest growing dental conference an he fastest growing dentaldental conference and exhib Still not convinced that The Dentistry …the fastest growing conference and the UK that Show is for you? Well don’t just take our attracts... word for it, although the figures speak for themselves, read on for what our exhibitors and delegates have to say....
Dentist Delegates at Dentistry Show 2009 - 2015 Dentist Delegates at Dentistry 2009Show - 20152009 - 2015 Dentist Delegates at Show Dentistry
We with managers as started off w got one of th success we
8000 *7500 every year 7500 7001 8000 7500 7000 70016439 7001 Andy Sloan, D 7000 6439 6439 6000 5101 6000 5101 5000 5101 4275 5000 4275 *4050 4275 40503780 4000 4050 37803412 3780 4000 3412 3412 This 2703 3000 2703 2319 2703 3000 2319 2138 The 2138 2319 1651 2000 2138 1651 2000 1651 of dental pro 1113 1113 1000 1113 639 447 639 447 324 348 1000 207 delegate t 324 348 447 131 131 0 639 207 324 348 207 131 0 We get as 2009 2010 2011 2012 2013 2015 2014 2015 2009 2010 2011 2012 2013 2014 2009 2010 2011 2012 2013 2014 2015 Practice Surgeons Total Attendance DentistsOwners/Dental Practice Owners/Dental Surgeons Practice Owners/Dental Surgeons
Total Attendance Exhibiting Companies * Projected Total Attendance
Exhibiting Companies Exhibiting Companies
than in th
Geoff Stockle
This show gets better and better each year. The Dentistry Show attracts a different group of dental professionals and has a better quality of delegate than other shows in the industry. We get as much business in one day here than in three days at other dentistry shows. Geoff Stockley, Plandent
93%
of delegates met a new supplier at Dentistry Show 2014
87%
ad a direct h influence on purchasing decisions
…an influential, proactive audience of qualified dental professionals and buyers...
Our aim in coming to The Dentistry Show is to meet new dental professionals and this year we have been generating some very good quality leads. This show has a very good balance between the trade show and the education. We have increased our investment in this show over the last two years and it is proving to be a high return on our investment. Neha Joshi, Oral-B
two-thirds (67%) of the audience in 2014 were dentists or practice managers
The Dentistry Show is an opportunity for us to meet new clients, to look at new business opportunities and to network with people. It has a compact, but varied, ON THE MONEY exhibition and most key Our aimofinthe coming two-thirds (67%) of the audience are players are here. The majority to the Dentistry of attendees aremeet not here dentists and practice managers Show is to new just to O collect samples but are dental professionalsactually and T interested in what we have got to this year we have been Where else bring U Our aim inoffer. coming generating some very good of 5% the3% audience are makers and buye I to the Dentistry quality leads. This show Roger Mathews, L ctice managers Show is to meet new Dentists/Associate/Surgeon Denplan has a very good balance Oral Hygiene Products E % 13% Dentists/Associate/Surgeon dental professionals andbetween the trade show Teeth Whitening R Practice/Business Manager Practice/Business this year weManager have been and the education. We have Uniforms C Hygienist/Therapist generating some very good increased our investment in Hygienist/Therapist Infection Control F % 54% quality leads. This showthis show over the last two Head Nurse/Nurse Loupes & MicroscopesR Dentists/Associate/Surgeon Head Nurse/Nurse Trade has a very good balance years and it is proving to be Supplies F Endodontic Dentists/Associate/Surgeon Other between the trade show a high returnRestoratives on our Practice/Business Manager I Trade Practice/Business Manager and the education. We have …who source Consumables investment. Hygienist/Therapist increased our investment in Hygienist/Therapist Other Finishing & Polishing the Nehaproducts Joshi, Oral B and Head Nurse/Nurse this show over the last two Radiography / X-Ray Head Nurse/Nurse Trade years and it is proving tosolutions be theyAesthetics Facial Other high return on our a Implants Trade need to deliver
54%
Where else delivers you a investment. Other more concentrated group of Neha Joshi, Oral B hibition in the UK dental decision makers straight to your sales team?
the very best...
supp … where …find an they need t influential, We’ve had some really good conversations withUK independent dentists and their practice he proactive rs as well. This is our third year … and we where an off with a small stand and this year have audience of of the largest at the show whichinfluential, shows the conversations s good we have had – we have invested more qualified dental sts and their practice of de year and will definitely be back proactive in 2015. ird year and we professionals, 93% an,this DBGyear have nd audience of ow which shows the wholesalers ve invested more qualified dental and buyers of delegates met a new be back in 2015. This show gets better and better each year. som professionals, at Dentistry Show The Dentistry Show attracts a different group and al professionals and has a better quality of wholesalers the
‌for their patients and run a smarter dental business...
Co-locating with The Dental Technology Showcase also gives suppliers the opportunity to meet with dental technicians and laboratory owners at the same time.
Metrodent has found it easy to justify our support of the Dental Technology Showcase for next year. The decision to bring the whole dental team together at DTS in partnership with the Dentistry Show has actually resulted in us seeing more individual laboratory owners and technicians than we have experienced at any other exhibition in the last 10 years. More of the right visitors at the exhibition meant more clients to our stand and this has translated into real money in orders, which far exceeded any expectations we had before the show ran this year. We are looking forward to similar if not better results at DTS 2015 now that our expectations have been raised. Ian Laite, Metrodent A record 1671* visitors attended DTS 2014, representing 527 dental labs. ÂŁ16million of orders were expected to be placed with exhibitors as a direct result of the exhibition. DTS 2015 is already larger than the 2014 event with unparalleled support from manufacturers and suppliers of dental technology. *BPA Audit Approved
We have been meeting our target audience which is both technicians and dentists. The model of getting both dentists and technicians together at this show works well.
‌they balance CPD training with time making buying decisions with suppliers...
Ian Schottlander, Schottlander
We work with a number of partners to deliver a world-class social and education programme that attracts a quality audience. The diverse and extensive exhibition keeps delegates on the show floor.
Year
Number of delegates*
Hours of Average vCPD learning time spent delivered in lectures
number of represented companies
2009
1,651
n/a
n/a
131
2010
2,319
4,840
2hrs
207
2011
4,275
10,125
2.3hrs
214
2012
5,101
10,880
2.1hrs
324
2013
6,439
12,030
1.8hrs
348
2014
7,001
10,681
1.5hrs
447**
*Excludes exhibiting staff **Includes DTS exhibitors
At The 2014 Show Value of orders placed during show % of visitors who placed an order at the show % placed an order after the show (up to 30 May)
£4.6 million 21% 62%
Expected orders within six months Total expected spend £22.5 million % of visitors expecting to place further orders 38% Value of orders per exhibitor sqm Average 16 x ROI on stand space costs
£6,149 per sqm
I’ve come with my Practice Manager and we have come to browse the stands. We are particularly looking at preventive dentistry products and equipment. We have found what we wanted to buy. It has been very helpful to talk to people on their stands. This event is excellent and we will go back to our practice with renewed enthusiasm. Phillip Roberts, Principal Dentist
*
*
*
87%
of delegates had a direct influence on purchasing
83%
of delegates made a purchase within 3 months of the show
75%
of delegates attended to make purchases with exhibitors
...so if you sell to UK dental practices and/or laboratories...
*Results taken from 1048 completed post-show delegate surveys
This is a good show for us there is a real mix of people and each year it has got busier. We have launched some new products at the show and it is good to be able to explain them to dentists and potential new customers who have been coming to talk to us on the stand.
... don’t miss out on the best sales opportunity of the year!
Jane Guinn, Carestream Dental
2014 2013 2012
Delegates who attended The Dentistry Show over the past few years tell us they’re attending fewer other events*. You’ll only get to meet them at The Dentistry Show.
36% 43% 59%
hadn’t attended another trade exhibition event over the past 3 years hadn’t attended another trade exhibition event over the past 3 years hadn’t attended another trade exhibition event over the past 3 years
*Results taken from The Dentistry Show post show delegate survey (2012, 2013 & 2014)
86%
95%
of delegates will definitely return in 2015
29%
of delegates will be recommending DS15 to colleagues and peers
32%
of delegates are from a private practice
of delegates were attending for the first time
of delegates rate The Dentistry Show as important or very important to the development of their dental business
I’ve come to the Dentistry Show to get some CPD, to look round the stands and to talk to some people in between. I want to see what new tools are available, what new materials are on the market. There’s a good mix of stands, it’s got everything a dentist needs here. Donata Denopaite, Dentist
We’ll make it worth your while We will:
Promote
your products or services across a six month campaign to our database over 80,000 dental professionals
Support & Advise on how to stand out versus your competition
Deliver
a range of integrated solutions including innovative marketing, branding and education opportunities unique to Dentistry Show
CONTACT
Interested in exhibiting at the largest dental conference and exhibition in the UK? Call me today.
Chris Brown Event Director: +44 (0)20 7348 5269 c.brown@closerstillmedia.com
Catering for the dental industry With a 9% rise in unique delegates from 2013, to over 7000 total attendance, across the two days in 2014, and improved trading reported on the show floor, The Dentistry Show really does deliver for visitors, for exhibitors and for the UK dental industry.
Dentistry Show 2014 in numbers: > Two day event > 7001 total attendance > 93% met new companies at the show > 83% have bought, or will buy, from exhibitors they met
> 86% will be back next year > 59% now don’t go to other exhibitions > More than 80% of exhibition space is already allocated for 2015
All attendee research was conducted independently by Explori, the world leader in exhibition research and performance evaluation.
Explori has conducted independent research on Dentistry Show over the last few years. One of the most impressive findings is the increasing exclusivity of its audience. In 2012 just over 1/3 of the attendees were exclusive* to the Dentistry Show. This significantly increased in 2013 to 43% and further increased in 2014 to 59%. By any trade show’s standards this is outstanding. It demonstrates the purchasing power the event delivers and the loyalty it engenders. *exclusivity is defined in this instance by visitors who have not attended another dentistry trade event in past 3 years.
Mark Brewster, CEO Explori, specialists in trade show research
Co-located with
NEW FOR 2015
Endo Lounge
Facial Aesthetics Theatre
Dentistry Show 2015 Over 250 exhibitors already booked including‌