The Dentistry Show 2015 broadsheet newspaper by CloserStill Media

2015 FLOOR PLAN & EXHIBITOR LIST SEE PAGES 10 & 11

LATEST EXHIBITOR NEWS

WHAT’S YOUR IQ

INSPIRE YOUR DENTAL TEAM SEE PAGE 15

SEE PAGE 18

SEE PAGES 16 & 17

NOT JUST ALL MOUTH As anticipation builds once again for The Dentistry Show and Dental Technology Showcase (DTS), there are many delights in store for all members of the dental team. With only weeks to go, the completely free event is full to bursting with motivational lectures, practical workshops and live demonstrations presented by speakers at the very forefront of dentistry. Among those headlining the exceptional educational programme will be:

Luca Dalloca

Zaki Kanaan

Martin Trope

Amanda Gallie

John Kanca

Chris Orr

Sarah Buxton

Christine MacLeavy

Up to 14 hours of verifiable and general CPD will also be on offer across the two-day conference programme, with streams dedicated to each area of the profession as well as the CORE CPD Theatre ensuring all subjects are covered on both days. What’s more, the extensive trade show will enable you to source great deals on all the cutting-edge Krishan Joshi, products and services you need to Dental Focus® Web Design enhance your daily practices and grow your business. Leading dental suppliers from across the industry will be in attendance including 3M ESPE, A-dec, BioHorizons, Biomet 3i, Carestream Dental, Cendres + Metaux, Colgate, GSK, Henry Schein, Heraeus Kulzer, Ivoclar Vivadent, Nobel Biocare, Oral B, Philips, Renishaw, Shofu, Sirona, Straumann, The Dental Directory and Voco. Also, look out for Bridge2Aid’s ‘Village Fete’ on stand E60 with traditional games such as ‘test your strength’ strongman, ‘hook a duck’ and Willy Wonka ice-cream!

“The value for delegates and the profession is off the charts”

Morag Powell

In order to build on the success of previous years and continue to meet the evolving demands of such a fast-paced profession, The Dentistry Show 2015 will offer a host of brand new features for you and your team to enjoy.

Phil Hughes

FACIAL AESTHETIC THEATRE

to name but a few! Interactive panel sessions will also be hosted to give you a chance for your voice to be heard. The Practice Management Today panel discussion within the Dental Business Theatre, for example, will cover issues and topics relevant to modern practice managers and owners, with experts on hand to offer advice and guidance on the problems you face every day. We are delighted to welcome the Association of Dental Management and Administrators (ADAM) to the event for the first time, with President Niki Boersma among the panel to offer her support.

NEW Launchpad UK at The Dentistry Show 2015 Ensuring the most productive and exciting visit for all delegates The Dentistry Show 2015 will be held shortly after the IDS in Cologne and is therefore perfectly timed for manufacturers and suppliers to reveal the very latest products, materials and technologies to the UK market. Visit www.thedentistryshow.co.uk/launchpaduk where you will find the exciting new ‘Launchpad UK’ guide which offers a great platform enabling you to discover the latest innovations in UK dentistry.

Walter Devoto

Sheila Scott

Be at the very cutting-edge

After discovering that around 18% of delegates at last year’s event were looking to source or research products and services in this area,1 we are thrilled to present the new Facial Aesthetics Theatre. Designed in association with CCR Expo, this theatre will explore all the latest ideas and techniques in the field. Find out how you could expand your treatment offerings with safe and effective facial aesthetics, with advice available on the best training courses, products and materials in the market.

ENDOLOUNGE

Delivered in association with the British Endodontic Society (BES), the new EndoLounge will offer an update on clinical techniques and research in the area of endodontics. Leading experts will share their personal experiences and practical tips to help you enhance your endodontic procedures and ensure effective treatment in a variety of different cases.

DENTAL UPDATE STUDY DAY

Dental Update will be holding its Study Day at The Dentistry Show for the first time this year. For those who STUDY DAY have booked, this inspiring Study Day will enable delegates to listen to and learn from some of the finest experts on the Dental Update editorial board including Friday 17th April 2015, NEC Birmingham, UK Professor Trevor Burke, Professor Avijit Banerjee, Professor Crispian Scully and Professor Jonathan Sandler.

COMPLIANCE CLINICS

The team from Apolline, leaders in customised solutions supporting dentists and their practice teams, will be hosting the brand new Compliance Clinics this year. Pat Langley & Jerry Watson from Apolline, along with guest speakers Philip Newsome, Stephen Henderson from Dental Protection and Richard Warren from Quality Water Specialists will offer practical advice on how to survive and prosper in a challenging environment.

DENTAL AWARDS

Alongside the electrifying atmosphere of the show, we are delighted to further enrich this year’s programme by hosting the prestigious Dental Awards 2015, in association with Purple Media Solutions. A glittering blacktie gala dinner will be held at the Hilton Metropole Hotel, Birmingham, on Friday evening. continues on page 3

You will also have a copy in your delegate bag, so make sure you read through and take a look at all the innovative products due to arrive in the UK this year and be the first to view them at The Dentistry Show. Experts will be on hand at the show to provide all the information and advice you’ll need to explore everything that’s new, with many providing first-chance, hands-on experiences that will ensure your practice stays ahead of the game.

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Travelling to The Show...

Here you can enjoy a delicious four-course meal and fantastic entertainment all night and as the premium dental awards of the year, this will be the perfect time to let your hair down with friends and colleagues while celebrating the great many achievements of individuals and teams within the profession.

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■ Hands-on workshops – running alongside the lecture programmes, these workshops will enable you to get to grips with new products and techniques first-hand. Sessions will be led by leading dental suppliers including 3M ESPE, Implant Centres of Excellence, Kerr, Software of Excellence, DENTSPLY and Schottlander. ■ Professional Hub – more dental associations and societies will be represented at The Dentistry Show 2015 than ever before, so you can be sure to seek any regulatory or membership information or advice you need at the Professional Hub located on the trade floor. In addition to all this, with The Dentistry Show and DTS colocated once again, there are copious networking opportunities available throughout the exciting two-day event. You can catch up with old friends and colleagues, make new connections with leading suppliers and laboratories and develop existing professional relationships that are instrumental for the continued growth and success of your business.

THE VIP EXPERIENCE

COMMENTS FROM THOSE WHO HAVE ATTENDED PREVIOUS EVENTS INCLUDE:

American Express® will be supporting the VIP experience this year, which is automatically granted to practice owners, managers and dentists who have visited as VIPs in the past. In addition to the American Express hosted VIP Lounge, the full experience will include fast tracked entry, complimentary lunch and front row seats in the Aesthetic Dentist Theatre.

“This conference has a real buzz. The speakers are all excellent – they are wet fingered dentists who are at the top of their game.” – June MacCahon, Dentist. “The lectures have inspired me.” – Laura Pitchard, Dental Hygienist.

And these are just the new features for 2015… all the old favourites will also be returning so you can be sure to source all the information, inspiration and ideas you need for the coming year! Don’t miss:

“I come mainly for the education… I get a good all round update at this show.” – Karen Lovell, Dental Nurse. “This conference is excellent and we will go back to our practice with renewed enthusiasm.” – Phillip Roberts, Dentist.

■ BSP PerioLounge – the highly popular lounge will be once again offering insight into a variety of simple and complex periodontal cases, designed in conjunction with the British Society of Periodontology (BSP).

“The Dentistry Show is one of the key meetings of the year for everyone working in the dental industry. It is busier and busier every time – the formula just works.” – Sheila Scott, Business Consultant.

■ STO Lounge – sponsored by Fastbraces, this feature will present an array of speakers to discuss the benefits of various short-term-orthodontic options available in the modern profession. ■ ADI Implant Theatre – designed for dentists and dental technicians alike, this theatre is provided in partnership with the Association of Dental Implantology and will explore the latest implant systems and technologies designed to streamline the implant workflow and improve clinical outcomes. ■ GDP Theatre – sponsored by Colgate, the GDP Theatre will demonstrate simple yet effective ideas on how to enhance your every day dentistry. ■ Business Skills Workshop – brought to you by Practice Plan, in addition to the main Dental Business Theatre, these free to attend 30-minute sessions will be delivered by leading professionals to help your business reach its full potential.

TRAVEL The Dentistry Show is held in Hall 19 at the NEC, Birmingham. The NEC is very easy to access from all parts of the UK with easy access from the M6, M1, M40 and the M42 motorways. The venue is well sign posted from the motorway. On the NEC site, follow ‘The Dentistry Show’ directional signs to the allocated car parks and head to Hall 19. If you are using a satellite navigation system please enter the post code B40 1NT to pinpoint the NEC. You can park at the NEC for the show, or you can fly to Birmingham International Airport, which is next to the NEC and has a direct link. The train is also easy, with the NEC being served by Birmingham International Station. The NEC is connected by a covered bridge link directly from the station.

ACCOMMODATION The Dentistry Show’s official accommodation provider for 2015 is Event Express, who have negotiated special deals on nearby accommodation to suit all budgets and within easy reach of the show. Event Express Tel: 01905 732737 Fax: 01905 732738 Email: reservations@eventexpressuk.com

STUDENT AND ENTRANCE POLICY This event is dedicated to the education of registered dental healthcare professionals and personnel that work within the dental trade. Our admission policy does not permit entrance to students and there is strict no admittance policy for minors or anyone under-18. There are no crèche facilities available at the show. We wish you the best for your qualifications, and look forward to seeing you once registered.

“What is good about this show is how diverse it is with the range of lectures and stands that appeal to many different sectors of the dental business. It’s one of our biggest shows in terms of delegate attendances.” – Naomi Dickinson, BioHorizons. Providing a plethora of educational, business, social and networking opportunities, The Dentistry Show 2015 is set to be the dental event of the year. Whether you are looking for innovations to streamline your daily processes, advanced new skills to enhance your treatment provision or expert advice to take the next step in your career, there’s something for you at The Dentistry Show 2015. Source: Pre-show delegate registration data, 2014.

* Special offer: Get 25% off rail tickets with Virgin trains advance fares when travelling to the NEC on a West Coast Mainline service. For more information contact customer.relations@virgintrains.co.uk or call 0333 1031031. Please note, all travel must be on a West Coast Mainline Virgin train. T&Cs apply.

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Bring the whole team to The Dentistry Show 2015 Working effectively in a team is essential for the provision of successful dentistry – as Sir Don Bradman said: “Talent wins games, but team work and intelligence wins championships”. This quote about cricket is also appropriate to dentistry, where a team approach promotes continuity of care that is comprehensive, convenient, cost effective and efficient1.

a session entitled: “The Orthodontic-Restorative Interface: Simplifying Diagnosis & Communication to Make Teamwork Easier”.

Back for another year is the highly popular Aesthetic Dentist Conference. Kicking off proceedings on Friday 17th of April will be Conference Chair, Dr Chris Orr and Co-Owner of Wired Orthodontics, Dr Ian Hutchinson.

Chris and Ian’s lecture is designed to help you take on these cases – establishing a diagnosis and from this creating a joint orthorestorative treatment plan in the knowledge that you, your team and your patients will all be smiling at the end!

This will not be Dr Hutchinson’s first visit to The Dentistry Show:

A myriad of other learning opportunities is available for delegates at The Dentistry Show 2015, with conference programmes dedicated to each field and additional theatres offering insight into each dental discipline. Hours of verifiable CPD, hands-on workshops, demonstrations and business skills sessions will also be on offer, plus delegates have the chance to attend the prestigious Dental Awards 2015, the premier awards event of the dental calendar.

Dr Orr’s and Dr Hutchinson’s joint lecture will focus on the combination of orthodontic and restorative treatments in

w. www.dental-design.co.uk

“We’ve all been there with busy surgeries and full days – we are happy enough with the aesthetic outcomes we achieve and we leave it at that. But there’s always those aesthetic cases that could be really special. A combination of orthodontic and restorative treatments planned with clear goals from the outset would achieve a fantastic result with a reduced biological cost, but is it really worth the effort? “Sometimes the planning can be complicated and convoluted. However much you might be tempted to embark on such a collaborative venture, the knowledge of likely pitfalls might put you off before you begin. You think you can handle your side of things, but getting exactly what you want from other team members requires time and energy you can’t always spare.”

“I’ve also given a couple of talks in the past and found it a very rewarding experience. It’s surprising how much you learn even behind the rostrum! The team behind The Dentistry Show recognise the need to evolve the event but also keep it’s important core elements that make sure we all keep coming back.”

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Commenting on his lecture, Dr Hutchinson says:

To this end, The Dentistry Show Dr Ian Hutchinson 2015 promises to be a fantastic event for the entire dental team. With a world-class line up of professional speakers covering an extensive range of topics, there is truly something for everyone.

“In recent years I’ve run a stand at The Dentistry Show with Wired Orthodontics which I co-own with Sue Bessant. We provide one-to-one lab services and training to general dentists working in cosmetic orthodontics and consider it the premier event in our calendar. The Show is always well attended and we know delegates tend to be top professionals who recognise the value in our business, so it’s the best place to meet clients new and old.

Patel, D., Mehta, F., & Thakkar, S. (2012). Role of team approach in orthodonticsclinical case series. Journal of Dental and Medical Sciences, 3 (3), 1-10.

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CONFERENCE PROGRAMME Aesthetic Dentist Theatre

Dental Business Theatre

HEADLINE THEATRE SPONSOR

The handpicked specialists in our Aesthetic Dentist conference will provide you with a thorough insight into key aesthetic subjects as they relate to a modern dental practice. And more importantly show you how to combine these aesthetic treatments with your business: bringing your patients closer to achieving their aesthetic goals and allowing you to benefit from the financial opportunity provided by this growth area. Friday 17th April

Saturday 18th April

09:45 – Opening Welcome 09:50 Dr Chris Orr, Director of Postgraduate Education, Advanced Dental Seminars and Conference Chair

09:50 – The Orthodontic-Restorative Interface: Working 10:45 as a Team to Make Each Others’ Lives Easier Dr Chris Orr, Director of Postgraduate Education, Advanced Dental Seminars and Dr Ian Hutchinson, BDS FDS RCSEd Morth MSC PGA, Clinical Director, Wired Orthodontics

09:50 – Offering Your Patients Truly Aesthetic and 11:05 Functional Dentures Dr Finlay Sutton BDS DGDP (UK) MSc MFDS RCS Ed MRD RCS Ed PhD FDS (Rest Dent) RCS Ed Registered Specialist in Restorative Dentistry, Prosthodontics, Endodontics & Periodontics and Mr Rowan Garstang BSc Hons HNC OND Registered Dental Technician

11:00 – Composites - Think Differently 11:45 Dr Sanjay Sethi BDS, Square Mile Dental Centre 12:45 – Successful Adhesive Dentistry: Achieving 14:00 Greater Success Through Understanding Your Materials Dr John Kanca III

11:45 – The Devil Is In The Detail 12:30 Dr Zaki Kanaan BDS MSc(Implant Dentistry) DipDSed LFHom, Implant and Aesthetic Dentist, Principle K2 Dental, Immediate Past President BACD

15:00 – Fundamentals of a Team Approach in Aesthetics with Non and 16:00 Minimally Invasive Dentistry Dr Prof Luca Dalloca, CDT DMD FIADFE FESCD

13:30 – Periodontal Plastic Surgery for GDPs 14:15 Philip Ower MSc BDS MGDSRCS, Specialist in Periodontics, PerioCourses

This year’s Dental Business programme has been designed to offer a completely fresh perspective. Concentrating on topics and trends affecting the industry right now, this lecture programme will focus on you, your team, your patients and your business. Leading names will discuss topics such as how to ensure the long-term success of your practice, with practical advice on which strategies work and which don’t. Friday 17th April

Saturday 18th April

10:00 – Opening Welcome & Health Focussed Customer 10:45 Care – The Healthy Practice Sheila Scott, Business Consultant

11:30 – Financing the Future of Your Dental Practice? 12:15 Ray Cox MIoD, Managing Director, Medifinance Ltd

11:30 – Website/Google/Facebook Marketing: 12:15 Top 5 Critical Points to Improve your Website Enquiries Krishan Joshi, CEO, Dental Focus Websites

13:00 – Six Simple Steps to Get to the Top of Google 13:45 (Lunch + Learn) Nigel Reece, Managing Director, Dental Design Products Ltd

13:15 – How ‘Real Time Data’ Benefits your Practice 14:00 Jane Guinn, Managing Director, Carestream Dental Ltd

14:45 – Getting to Grips with Dental Employment 15:30 & HR Law Sarah Buxton LLB (Hons) Law with European Law, Employment & HR Associate Solicitor, LCF Law

14:30 – Practice Management Today 15:30 – A Panel Discussion Sheila Scott, Business Consultant, Sarah Buxton LLB (Hons) Law with European Law, Employment & HR Associate Solicitor, LCF Law; Tracy Stuart, NBS Training and Niki Boersma, President, ADAM

16:00 – How To Create A Million Dollar Practice 17:15 Dr Nav Ropra BDS MFGDP, Director, Dental Mastery Ltd

14:45 – Simplexity: The Pop Aesthetic Dentistry 16:00 Dr Walter Devoto DMD Dentist

Sheila Scott Chris Orr

Ian Hutchinson

Sanjay Sethi

John Kanka

Luca Dallocca

Finlay Sutton

Rowan Garstang

GDP Theatre

This theatre will provide further insight into both new and everyday clinical techniques and procedures.

Zaki Kanaan

Philip Ower

Walter Devoto

09:45 – Dental Contract Reforms – The Industry Debate 11:00 Ben Atkins, Panel Chairman and Trustee of BDHF; Steve Williams, Clinical Services Director, IDH Group; John Mile and Dr Tony Kilcoyne, BDS, Dentist and Specialist in Prosthodontics 11:45 – The Next Leap Forward in Endodontic 12:45 Instrumentation Dr Martin Trope BDS DMD, Clinical Professor of Endodontics 13:30 – A New Approach to Electric Toothbrushing 14:30 – A Professional’s Insight into the Latest Electric Toothbrushing Technology Neesha Patel BSc Hons BDS MFGDP MClinDent Perio MRD RCS Ed, Specialist in Periodontics, Practice Principal – Pure Periodontics and Consultant Periodontist, King’s College Hospital

11:30 – Fractional Radio Frequency for Skin 12:15 Rejuvenation Dr John Quinn MB BCH BAQ BACD, Clinical Director, Quinn Clinics

11:15 – The Next Leap Forward in Endodontic 12:15 Instrumentation Dr Martin Trope BDS DMD, Clinical Professor of Endodontics

12:45 – DNA Driven Aesthetic Medicine 13:30 Dr Brian Franks

12:45 – Predictable Alternatives to Amalgam: Resin 13:30 Composites, Glass Ionomers & Giomers Dr Chris Lynch BDS PhD MFD FFGDP(UK) FFD FDS(Rest Dent) FACD PgDipME FHEA, Reader / Consultant in Restorative Dentistry

14:00 – Medical Needling with Dermapen and Laser 14:45 Platform Protocols Andrew Hansford BSc, International Trainer in Dermapen, Natura Studios

14:00 – Dentistry in the Digital Age 14:45 Thomas Poulain, Industry Manager Healthcare, Google

15:15 – Picosure 16:00 Dr Michelle Lyners BChD PG Dip Endo, UberSkin

15:15 – Gums, Mums, Tums…..and the Sums! 16:00 Professor Anthony Roberts BSc BDS PhD FDS FDS (Rest Dent) FHEA, Professor of Periodontology, University College Cork Anthony Roberts

Tracy Stuart

Whether you are interested in expanding your treatment offering to include facial aesthetics or you wish to develop and enhance your existing skills to provide a higher calibre or more advanced treatments, this will be the perfect platform to do just this. Field-leading professionals will deliver an inspiring two-day lecture-programme, designed to give you all the guidance and clinical advice you may need. Details will also be available on the various training courses you can attend to gain full qualification and to advance your capabilities even further.

10:15 – Are You Getting the Most Out of Your Medical 11:00 Indemnity Insurance? Janine Revill ACII, Director, Cosmetic Insure

10:00 – Integrating Digital Dentistry into Practice 10:45 Andrew Legg BDS MFDS RCS Ed Implant Dentist and Director, The Campbell Academy

Neesha Patel

Krishan Joshi

Facial Aesthetics Theatre

Friday 17th April

Saturday 18th April

Martin Trope

Sarah Buxton

In order to meet this increasing demand on the profession, The Dentistry Show 2015 will host a brand new Facial Aesthetics Theatre on the trade floor.

HEADLINE THEATRE SPONSOR

Experts in their respective fields will run sessions covering a variety of subjects from endodontics to pain management and short-termorthodontics. Another focus of the theatre will also be the recent changes to the rules and regulations governing the profession, how they affect you and what you have to do to demonstrate your compliance to them. Friday 17th April

Nigel Reece

Andrew Legg

Saturday 18th April Sponsored by:

10:15 – 3D-lipo: The Advantages of a Multi-Technology 11:00 Platform when Addressing Multiple Body Indications Roy Cowley, Managing Director, 3D-lipo Ltd 11:30 – Successfully Introducing Facial Aesthetics to 12:15 Your Patients Dr Nadine Skipp DMD & BSc (Canada) STAT EX (UK) FIADFE, AURA Centre of Dental Excellence & Facial Aesthetics and Verity Sworn RDN OHE Dip, Obagi Ambassador, AURA Centre of Dental Excellence & Facial Aesthetics 12:45 – The Current Face of Dentistry for the Progressive 13:30 Dentist Prof Bob Khanna BDS, Cosmetic Dental Surgeon, The Dr Bob Khanna Training Institute 14:00 – Increasing Practice Profits & Adding Value to 14:45 Patients With Facial Aesthetics Dr Rikin Parekh BDS, Director, Avanti Aesthetics Academy

Chris Lynch

Learn from the best at The Dentistry Show 2015 It is often said that in order to be the best, you have to learn from the best. Aspiring to follow in the footsteps of someone you admire or respect within the industry can introduce you to new ideas that have a huge impact on the future of your career. Similarly, learning from those at the forefront of a field will ensure your knowledge and skills keep pace with the very latest advancements, raising the bar of the dentistry you deliver. Dr John Kanca III is one of the true pioneers in adhesive dentistry, having been instrumental in the validation of acid etching dentin and in establishing the modern concepts of wet bonding and pulse activation. A Fellow of the Academies of General Dentistry, Dental Materials and the American Academy of Estethic Dentistry, as well as the founder of the American Academy of Cosmetic Dentistry, Dr Kanca has become a globally renowned authority in this field. Dr Kanca will be among the highlights of the Aesthetic Dentist Conference at The Dentistry Show 2015. He will be discussing “Successful Adhesive Dentistry: Achieving Greater Success Through Understanding Your Materials”, sharing his extensive knowledge and

expertise with delegates. He says:

operative discomfort.

“My presentation will be an overview of adhesive dentistry in 2015 and how it is used in day to day clinical practice. We will discuss how to place Class II restorations with proper contacts while avoiding sensitivity issues, management of pulp exposures, near exposures and when to leave caries-affected dentin alone.

“I am looking forward to my visit and sharing my knowledge with all.”

“The session will also address the different presentations of sensitivity and their differential diagnosis and management. We will explore the indications and techniques for today’s ceramic restorations, the exact amount of wetness for wet bonding (and how to get to it) and finally, light-curing techniques that speed the restorative process by gentle activation. “Delegates attending the session will gain an array of practical hints and tips to enhance their adhesive dentistry, both regarding techniques and material selection. They will leave with the knowledge needed to provide their patients with reliable and durable restorations free of post-

Dr Kanca will also run a hands-on workshop to give delegates further insight into the latest products, materials and techniques in the market. Further helping you raise the standard of your aesthetic dentistry will be Dr’s Walter Devoto, Luca Dalloca, Zaki Kanaan, Chris Orr, Sanjay Sethi, Ian Hutchinson, Philip Ower, Finlay Sutton and Rowan Garstang. Topics covered will include everything from the orthodontic-restorative interface to composites, periodontal plastic surgery and whitening techniques. And there will be plenty more opportunities to gain insight into all dental disciplines with the brand new EndoLounge and Facial Aesthetics Theatre, as well as the previously popular PerioLounge, STO Lounge and ADI Implant Theatre. Hours of verifiable and general CPD will also be available throughout the two-day event, ensuring something for every member of the dental team.

Dr John Kanca III

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Highlighting an emerging problem

Bridge2Aid to host Village Fete at The Dentistry Show 2015

Morag Powell looks at peri-implantitis ahead of her session at The Dentistry Show

Bridge2Aid will host a ‘Village Fete’ at this year’s Dentistry Show, with traditional games such as ‘test your strength’ strongman and ‘hook a duck’, as well as a Willy Wonka ice-cream stand.

Peri-implantitis is a relatively new disease that has gradually emerged over the last couple of decades . It continues to increase year on year and a recent systematic review suggests that 20% of implant patients present with peri-implant diseases in the 5-10 years after placement .

Morag Powell

To highlight and raise awareness of the increasing problem of peri-implantitis, The Dentistry Show is proud to announce a lecture by Morag Powel – leading Dental Hygienist and Therapist – at the Hygienist & Therapist Symposium.

Morag will discuss the potential causes, symptoms and management of this infectious disease. Giving delegates the chance to enhance their knowledge and gain a better understanding to help them diagnose and manage periimplantitis in the practice. The lecture will increase the confidence of delegates in recognising and diagnosing peri-implant diseases and will also look at iatrogenic factors that may play a part in the disease process. The talk will cover a review of the current guidelines within the UK on the management of peri-implant diseases and

look at when and how often implants should be probed and monitored for peri-implant diseases. With litigation on the increase for both periodontal and implant cases, it is of the upmost importance that the dental hygienists and therapists are aware of the current guidelines that are in place for both the monitoring of implant diseases in practice and the management of peri-implant diseases.

PERI-IMPLANT DISEASES Peri-implant mucositis has similar characteristics to gingivitis and has been identified as a reversible inflammatory lesion affecting the soft tissue around the implant, but not affecting the surrounding bone. Peri-implantitis on the other hand, is an inflammatory condition of the peri-implant tissues, it is marked by bacterial infection and the gradual loss of the jaw bone supporting the implant. It is not yet clear whether the infection causes the bone to recede, or the bone loss exposes the area to bacteria. A proper and early diagnosis of peri-implantitis is essential and dental hygienists and therapists can play an imperative role in identifying the early signs of the condition. These will be discussed in more detail during the lecture, but can include bleeding from the inflammation, and/or suppuration upon gentle probing. The marginal tissue may also be swollen or red, however pain is often not recorded and these characteristics are not always clearly visible.

The typical bone defect is crater-like and runs all the way round the implant, but as perfect osseointegration is maintained apically to the defect, bone destruction can progress without any notable signs of implant mobility. Movement therefore indicates complete loss of osseointegration and thorough failure. The cause of peri-implantitis can vary, however excess dental cement around the implant restoration has been positively associated with the condition. A recent study showed that excess cement acts as a foreign body, which gave rise to the bacterial infection in 81% of 39 cases and once removed, the clinical signs of the disease disappeared in 74%2. Being aware of the impact of excess cement around the implant can help dental hygienists and therapists, in particular, to identify patients at risk of periimplantitis and ensure they get the treatment they require. According to the latest Adult Dental Health Survey around half-amillion adults in Britain have at least one dental implant, therefore this lecture on the potential causes, symptoms and management of peri-implant diseases is a must for all dental professionals. Join Morag and other world-class speakers at the forthcoming Dentistry Show that is set to be the best show yet. Beyond the fantastic Hygienists & Therapists Symposium, there will be many more learning opportunities available throughout additional theatres such as the new EndoLounge presented in association with the British Endodontic Society, BSP PerioLounge, Facial Aesthetics Theatre and CORE CPD Conference, ensuring something for everyone.

Smile and the world smiles with you The Dentistry Show 2015 is set to be a phenomenal event for the whole dental team. This two-day, action-packed event will take place on Friday 17th and Saturday 18th April at the NEC in Birmingham. With inspiring lectures, workshops and networking opportunities there is truly something for everyone. This will present the perfect opportunity to find out more about what Bridge2Aid does and how you can get involved while having fun. Shaenna Loughnane, UK Manager at Bridge2Aid, says: “We are really looking forward to our Village Fete at The Dentistry Show, as they’ve very kindly donated the space to us. We’ve always found the event to be a great time to meet existing supporters as well as new potential supporters, in a fun and relaxed environment.” Bringing the fun back into dentistry while also offering two days of free education with world-class speakers, hands-on workshops and hours of CPD, The Dentistry Show 2015 is one dental event not to be missed. If you haven’t registered yet, make sure you and your whole team register for your free delegate passes today, and don’t miss out! www.thedentistryshow.co.uk/newspaper

The Dentistry Show is proud to announce that the British Dental Health Foundation will be exhibiting again this year. Having grown impressive momentum and become the UK’s largest and longest-running oral health campaign, the British Dental Health Foundation’s National Smile Month has seen great success once again this year. With the ultimate aim of improving the UK’s dental health, the campaign promotes three key messages to the general public: ■ Brush your teeth last thing at night and at least one other time during the day, with a fluoride toothpaste ■ Cut down on how often you have sugary foods and drinks ■ Visit your dentist regularly, as often as they recommend. While raising awareness of important health issues and the need for good oral health, the campaign also strives to increase access to dental care for people across the UK. All dental and health professionals, schools, pharmacies, colleges and workplaces are

encouraged to get in involved to help educate and engage local communities, communicating positive messages about oral health while having fun.

2014 – THE NUMBERS

In its 38th year, the 2014 campaign was supported by 3,055 organisations and sponsored by nine corporates, with 1,785 oral health promotion activities and events held in the UK. The 150,000 trademark smileys circulating the country lead to 892 ‘smiley selfies’ this year, helping to spread the word on social media sites and other online platforms. Other forms of advertising such as posters were also featured throughout the campaign, with a reported 6,928 seen in waiting rooms around the UK. National Smile Month also teamed up with fellow charity Bridge2Aid this year, to support their first ever ‘Smile in pink for Bridge2Aid’. Professionals were asked to wear something pink in an effort to raise awareness of the lack of simple pain relief available for less fortunate communities around the world. Amanda Oakey, Director of Educational Resources for the Foundation and for National Smile Month, has been delighted with the success of this year’s campaign: “This positive oral health campaign has again been hugely successful, due to the hard work of The British Dental Health Foundation and its supporters, using this campaign and it’s materials to improve the oral health of the public. “The campaign continues to grow, building on previous

successes. The number of organisations getting involved each year, along with the increase in social media activity is really making a difference. The campaign provides a stage from which dental professionals can deliver important oral health education messages, using the ‘Smiley’ graphic and educational products provided. “Mouth Cancer Action Month is another oral health campaign coordinated by the Foundation and is performing better than ever this year, partly due to the popularity of the #bluelipselfie and the social media campaign that this has fuelled. Getting the messages of risk factors and what to look for is so important in saving lives – ‘if in doubt, get checked out’. “The British Dental Health Foundation has exhibited at The Dentistry Show since its inception and has always found this event well attended with very enthusiastic delegates. The conversations we have with the dental professionals that visit are always passionate and it is a great platform against which to create an interest in both our campaigns and our charitable work and activities.” As dental professionals, it is not only our passion to improve the country’s oral health, but also our responsibility. By showing our support and enthusiasm for innovative campaigns such as National Smile Month, we can make a difference to the quality of life of thousands of people across the UK. To find out more about National Smile Month, or to get involved, please visit www.smilemonth.org.

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CONFERENCE PROGRAMME Hygienists & Therapists Symposium

SUPPORTED BY

This two-day conference programme, has been designed with the learning objectives of both dental hygienists and therapists in mind, and will cover an array of clinical topics while providing valuable vCPD. Cutting-edge lectures will be presented by some of the leading professionals in the field, each offering new ideas and perspectives on how to enhance efficiency as well as the patient experience. Friday 17th April

09:30 – Opening Welcome 09:45 Melanie Joyce

09:45 – 21st Century Orthodontic Appliances – 10:30 the New Frontier: Implications for the Hygienist, Therapist and Dental Team Amanda Gallie

09:45 – Nutritional Influences in Chronic Inflammation 10:30 and the Management of Periodontal Disease Juliette Reeves EDH,dipNMed, Dental Hygienist Nutrition Consultant

11:30 – Acute Dental Care for Hygienists & Therapists 12:15 Bev Littlemore BSc (Hons) Dent Dip Hyg & Therapy PG Dip Mgment Cert OH Cert Orth FAETC, Dental Therapist and Hygienist & Therapy Tutor, Aspiradent

11:30 – Update on Local Anaethesia 12:15 Christine MacLeavy, Registered Dental Therapists, PGCE, PG Hypnosis Applied to Dentistry, Trainer of NLP, Dental Therapist Aspiradent

14:45 – I’m a Periodontist, How Can I Help You? 15:30 Dr Ian Dunn BChD MFGDP MSc (Perio), Specialist Periodontist 16:00 – Cementitis or Peri-Implantitis? 16:45 Morag Powell Dip DH, Dip DT RCS (Edin), BSc (Hons), Dental Hygienist/Therapist

Friday 17th April

Saturday 18th April 09:45 – Opening Welcome 10:00 Fiona Ellwood, President, BADN

10:00 – GDC Update 10:45 Evlynn Gilvarry

10:00 – Education and Training for Dental Nurses in the Future 10:45 Phil Hughes MBA, Chief Executive, NEBDN

11:15 – How Could the Shape of the Dental Workforce Change 12:00 in the Future? Dr Paul Brocklehurst BDS BSc (Hons) MDPH PhD FFGDP FDS RCS, Senior Clinical Lecturer and Consultant in Dental Public Health

11:00 – How to Make Your Dental Practice Stand Out on Facebook 11:45 Gemma Breeze, Social Media Manager, Smile Essential

12:45 – Medical Conditions: Challenges for Dental 13:30 Treatment Planning Deborah M. Lyle RDH, BS, MS, Director, Professional & Clinical Affairs, Waterpik International, Inc. and Alexandra Booler, RDH RDT, Waterpik International, Inc.

12:45 – Assuring Your Patients are in a Clean and 13:30 Safe Environment Lucy Molland, Initial Medical

15:00 – Career Pathways for Dental Nurses 15:45 Fiona Ellwood, President, BADN

13:45 – Intra Oral Photography 14:30 Mike Sharland, Technical Lead/Clinical Photography, University of Birmingham

14:45 – Biofilm Busting – The Art of Modern Periodontal 15:30 Debridement Donna Schembri RDH PGcert (Mentoring in Dentistry), Hygienist

15:00 – A Chain Reaction 15:45 Sharon Brennan, Medical Malpractice Underwriter, WRB Insurance (Europe) Ltd

The British Association of Dental Nurses (BADN) is the UK’s only recognised professional association for dental nurses. It is only with the continuing support of Dental Nurses through membership of the Association that we can continue to support Dental Nurses themselves, negotiate on their behalf and represent the interests of Dental Nurses at all levels. BADN Council is made up of dental nurses elected by the members, so we know what challenges dental nurses are facing, what dental nurses are interested in, what dental nurses want! We look forward to seeing members and non-members alike at Dentistry Show this year, please come and say hello to us on the Professional Hub.

The CORE CPD conference returns in 2015, with an expanded and improved two-day programme. Covering all the major CPD topics, experts will run presentations on infection control and prevention, radiation protection and medical emergencies, as well as early detection of oral cancer. Tailored to meet the needs of all dental professionals, this is a fantastic chance to refresh your knowledge and top up your CPD file.

09:30 – 10:15 Radiation Protection for Dental Diagnostic Radiography Michael Thomas O’Mahony BA BSc (Hon) MSRP, Radiation Protection Adviser, Radioactive Waste Adviser and Director, Radiation Protection Advice and Services

This conference will cover all areas governing your everyday practice, as well as looking at ways in which to streamline your routines and help you work as efficiently as possible. Sessions in this conference programme will also explore the various ways of developing your clinical skills and advancing in your career.

09:45 – Opening Welcome 10:00 Fiona Ellwood, President, BADN

CORE CPD Theatre Friday 17th April

As with all members of the dental team, remaining completely up-to-date with the latest regulations, requirements and protocols is imperative to your work as a dental nurse.

Saturday 18th April

09:30 – Opening Welcome 09:45 Fiona Sandom, Dip DH Dip DT MSc in Med Ed, President, BADT

12:45 – Shut Your Mouth! 13:30 Tim Ives RDH BSc (Hons) PG Dip Dent Ed FHEA, Dental Hygienist and Educator, Spry / Xlear

National Dental Nursing Conference

IN PARTNERSHIP WITH

Saturday 18th April 09:30 – Empowerment in Mouth Cancer: Your Patient 10:15 from Diagnosis to Rehabilitation Let’s Talk About Mouth Cancer, Campaign Team, Consultant Maxillofacial Surgeon and Dental Core Trainees

10:30 – 11:15 Decontamination and HTM 01-05 & Nicky Benbow, Decontamination 14:30 – 15:15 Specialist, Henry Schein Dental

10:30 – Focus on CBCT: Why Scanning, Referral Criteria 11:15 & the Use of Viewing Software Veronique Sauret-Jackson MPhys, MSc, PhD, MBA, Consultant Medical Physicist and Managing Director, Cavendish Imaging Ltd

11:30 - 12:15 Medical Emergencies in the Dental Practice & Helen Watson, RGN PGDip ALSi, Lead 15:30 - 16:15 Trainer, Orchard Training Services

11:30 – Decontamination and HTM 01-05 12:15 Nicky Benbow, Decontamination Specialist, Henry Schein Dental

16:30 – 17:15 The Early Detection of Mouth Cancer – A Team Effort! Philip Lewis BDS, Ambassador, Mouth Cancer Foundation

14:30 – Early Detection of Oral Cancer 15:15 Christina Chatfield, Hygienist / Clinical Director and Sarah Murray, Programme Lead for Dental Care Professionals, Barts and The London School of Medicine and Dentistry

16:00 – Avoiding Needlestick Injury in the Dental Practice 16:45 Dawn Piper, Initial Medical

12:45 – Smoking Cessation and Oral Cancer Awareness 13:30 Patricia Rawsthorne, Owner/Trainer, Dental Training Group UK

ADI Implant Theatre Friday 17th April 10:00 – Lower Face Trauma in Civilian and Combatant 11:00 War Victims in Misurata Libya with Dental Implants - Lessons Learned by an Oral Surgeon Abdulhakim Zaggut BDS MSc, Oral Surgeon, Misurata Dental School, OsteoCare 11:30 – Starting Out in Implant Dentistry: Safety First, 12:30 New Technology & the ADI Dr Peter JM Fairbairn BDS, Scarsdale Dental Aesthetic and Implant Clinic 13:15 – Immediate Load Implant Technology and How it 14:15 Will Change the Way You Practice Dentistry Dr Charles Schlesinger DDS FICOI, Chief Operating Officer, OCO Biomedical 14:30 – Achieving Predictability with Immediate 15:30 Implants in Aesthetic Areas Goncalo Dias DMD MSc, Oral Surgeon, Implant Direct 15:45 – Improve your Implantology with a Digital 16:45 Workflow Maria Hardman, BDS DUI MJDF RCS MFDS RCS, Clinic 95 Private Practice

IN PARTNERSHIP WITH

Saturday 18th April Sponsored by:

Sponsored by:

10:00 – Starting Out in Implant Dentistry: Safety First, 11:00 New Technology & the ADI Dr Peter JM Fairbairn BDS, Scarsdale Dental Aesthetic and Implant Clinic 11:30 – The Full Arch Implant Bridge - Immediate 12:30 Placement, Loading and Aesthetics! Douglas Lee BDS 13:00 – Is It Time for Dental Implant Treatment to Employ 14:00 Patient’s Perspective Shahram Nik PhD, CEO and R&D Director, S&S Biomat Ltd 14:30 – When Implants Go Wrong - Rescues and 15:30 Remedies Dr Wail Girgis, Specialist Prosthodontist, Clinical Lecturer and Examiner, Devonshire House Dental Education

Sponsored by:

Sensodyne ® with NovaMin ®

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NovaMin® buiwlds a hydroxyapatite-like layer over and within exposed dentine tubules,1-5 repairing your patients’ dentine, to provide clinically proven sensitivity relief.*

The robust NovaMin® layer binds firmly to collagen in dentine3,6, and resists daily physical and chemical oral challenges,1,3,5,7,8 helping to protect against the future pain of dentine hypersensitivity.

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References: 1. Burwell A et al. J Clin Dent 2010; 21 (Spec Iss): 66-71. 2. LaTorre G, Greenspan DC. J Clin Dent 2010; 21 (Spec Iss): 72-76. 3. West NX et al. J Clin Dent 2011; 22 (Spec Iss): 82-89. 4. Earl JS et al. J Clin Dent 2011; 22 (Spec Iss): 62-67. 5. Earl JS et al. J Clin Dent 2011; 22 (Spec Iss): 68-73. 6. Efflandt SE et al. J Mater Sci: Mater Med 2002; 13 (6): 557-565. 7. Parkinson CR & Willson RJ. J Clin Dent 2011; 22 (Spec Iss): 74-81. 8. Wang Z et al. S Dent 2010; 38: 400-410. CHGBI/CHSENO/0038/14(1)A

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CONFERENCE PROGRAMME Short-Term-Ortho Lounge Friday 17th April

HEADLINE THEATRE SPONSOR

Business Skills Workshops

Saturday 18th April

10:15 – Experience Brings Efficiency in Orthodontics – 11:00 GDP Mentoring from Oralign Dr Stephen Gallagher BDS FDS MDentCh MOrth, Oralign 11:20 – Experience the Leading Ortho System for GDP’s 12:05 Dr Mali Aghelnejad, Principal Dentist, Willerby Dental Care 12:25 – The Golden Rules of Success with Clear Aligners 13:10 Gary Dorman BDentSc, Principal Dentist and Practice Owner, In-Line Orthodontic UK Ltd 13:30 – A Rendition of Queen Songs… and a Little 14:15 Cosmetic Orthodontics Prem Semhi BDS, CEO, Quick Straight Teeth 14:35 – The Science of Fastbraces® and the Concept 15:20 of Orthodontosis & Orthodontitis, the Dental Disease Dr Vijay Gohil BDS, Master Affiliate, Fastbraces® 15:40 – Invisalign: Not Just an Aligner System 16:25 Peter Ilori, BDS LDS(Eng) FDS(Eng) FFD(Ire) MSc MOrth(Edin) MOrth(Eng) MBA, Specialist Orthodontist, Practice Principal – London, Denham, Beaconsfield, High Wycombe

Sponsored by:

15:30 – The Challenges of Plaque Management 16:15 Professor Nicola West BDS, FDS RCS, PhD FDS (Rest Dent), Professor/Honorary Consultant in Restorative Dentistry (Periodontology), School of Oral and Dental Science Bristol Dental School & Hospital

Friday 17th April – Gallery Suites 10:00 – Quality Orthodontics for GDPs - What, Why and How? 11:00 Professor Jonathan Sandler

13:30 – HOW Compliance can Help your Business Thrive 14:00 Dr Patricia Langley BDS, Chief Executive, Apolline Ltd

11:15 – Is There Life After Amalgam? 12:00 Professor Trevor Burke

14:30 – HOW to Create an Emotional Website 15:00 Krishan Joshi, CEO, Dental Focus Websites

15:15 – “MI” Dentistry: is Less, More? 16:00 Professor Avijit Banerjee BDS MSc PhD (Lond) LDS FDS (Rest Dent) FDSRCS (Eng) FHEA

Saturday 18th April

16:15 – Emerging Diseases & Oral Health Care 17:00 Professor Crispian Scully CBE MD PhD MDS MRCS BSc FDSRCS FDSRCPS FFDRCSI FDSRCSE FRCPath FMedSci FHEA FUCL FSB DSc DChD DMed (HC) Dr.hc

11:30 – HOW to Automate your Marketing and Boost Profits! 12:00 Chris Barrow, 7 Connections Ltd 12:30 – HOW Compliance can Help your Business Thrive 13:00 Dr Patricia Langley BDS, Chief Executive, Apolline Ltd

IN PARTNERSHIP WITH

13:30 – HOW to Resolve Team Disputes and Avoid Conflict 14:00 Sheila Scott, Independent Business Consultant 14:30 – HOW to Hear a YES More Often! 15:00 Ashley Latter, Ashley Latter Ltd

Saturday 18th April

14:15 – Managing Periodontitis and Peri-implantitis 15:00 in Practice Dr Rajan Nansi BDS (Hons) (London) MFDS RCS Eng MJDF RCS Eng MClinDent (Periodontology) MPerio RCS Edin, Specialist Periodontist

Dental Update is delighted to be holding their annual Spring Study Day Friday 17th April 2015. 2015, NEC Birmingham, UKbe Chaired in conjunction with The Dentistry Show The event will by Trevor Burke, Professor of Primary Dental Care at the University of Birmingham School of Dentistry and Hon Consultant in Restorative Dentistry and Editorial Director of Dental Update. The speakers line-up is made up of solely editorial board members of the journal. The Study Day is free to Dental Update subscribers, and £99 for non-subscribers.

12:30 – HOW to Hear a YES More Often! 13:00 Ashley Latter, Ashley Latter Ltd

10:30 – HOW to Create an Emotional Website 11:00 Krishan Joshi, CEO, Dental Focus Websites

Friday 17th April

13:00 – Making Periodontics a Success in Your Practice 13:45 Dr Shekha Bhuva BDS(Lond) MFDSRCS(Eng) MClinDent(Hons) M(Perio) RCSed, Specialist Periodontist

11:30 – HOW to Automate your Marketing and Boost Profits! 12:00 Chris Barrow, 7 Connections Ltd

15:30 – The Biggest Dental Marketing Mistakes and HOW 16:00 to Avoid Them Les Jones, Marketing Director, Practice Plan Ltd

Sponsored by:

PerioLounge 10:30 – Pink Aesthetics to Enhance Your Aesthetic 11:15 Dentistry Dr Ian Dunn BChD MFGDP MSc (Perio), Specialist Periodontist

Friday 17th April 10:30 – HOW to get your Social Media Delivering Big Results! 11:00 Brendon Macdonald, Co-Founder and CEO, Apexhub

Sponsored by:

14:35 – The Science of Fastbraces® and the Concept 15:20 of Orthodontosis & Orthodontitis, the Dental Disease Dr Vijay Gohil BDS, Master Affiliate, Fastbraces®

In addition to the main dental business programme, Practice Plan will host the Business Skills Workshop Theatre, featuring a series of FREEto-attend 30 minute workshops delivered by some of the industry’s top dental speakers!

STUDY DAY

Sponsored by:

10:30 – Is There Still a Place for Periodontal Surgery? 11:15 Paul Baker BDS MSC MClinDent FDS MRD Specialist in Periodontics, PerioLondon Specialist Periodontal Practice 11:45 – How Do We Maintain Dental Implants? 12:30 A Practical Evidence Based Approach Amit Patel BDS MSc MClinDent FDS RCSEd MRD RCSEng, Specialist in Periodontics and Implant Dentist

Sponsored by:

13:00 – Laser Periodontics - Evolution or Revolution? 13:45 Rana Al-Falaki BDS MFDS RCSI MRD RCS (Eng), Specialist in Periodontics, Al-FaPerio Clinic

15:30 – HOW to get your Social Media Delivering Big Results! 16:00 Brendon Macdonald, Co-Founder and CEO, Apexhub

Sponsored by:

Book your FREE delegate pass online today and enjoy all that The Dentistry Show has to offer.

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CONFERENCE PROGRAMME Compliance Clinic New to the Dentistry Show this year, Apolline will be hosting 2 days of Compliance Clinics designed to help dental practices meet the challenges of regulatory compliance head on. A variety of speakers, all experts in their field will explore the different challenges facing the profession in 2015 and beyond. Each clinic will offer ways to survive and prosper in what can feel like an increasingly uncertain future. Apolline is able to bring a wealth of knowledge and experience to the clinics with the aim of helping practitioners and their teams ensure they understand how regulatory compliance can help create business benefits rather than being a distraction to business performance. Friday 17th April

Saturday 18th April

09:30 – Your Records... The GDC’s Evidence! 10:10 Stephen Henderson, BDS LLM FFGDP RCS Eng, Senior Dentolegal Adviser Dental Protection

09:30 – Our Customers Know Best – So Let’s Ask Them What They Think 10:10 Dr Jerry Watson, BDS DGDP RCS, Dental Practitioner, Director, Apolline Ltd

10:30 – Our Customers Know Best - So Let’s Ask Them What They Think 11:10 Dr Jerry Watson, BDS DGDP RCS, Dental Practitioner and Director, Apolline Ltd

10:30 – Surviving the Perfect Storm 11:10 Dr Patricia Langley BDS, Chief Executive, Apolline Ltd

11:30 – Surviving the Perfect Storm 12:10 Dr Patricia Langley BDS, Chief Executive, Apolline Ltd 12:30 – What it Means to be a Professional Person in 2015 13:10 Philip Newsome BChD (Hons) PhD MBA FDS RCS (Ed) MRD RCS (Ed) FFGDP (UK), Hon Associate Professor, Faculty of Dentistry, University of Hong Kong 13:30 – Dental Unit Waterlines - The Problem and Solution 14:10 Richard Warren, Director, Aura Infection Control Ltd, T/A Quality Water Specialists and Jayne L Warren B.Sc (Hons) Medical Sciences sp Medical Microbiology P.G.C.E, Director, Quality Water Specialists 14:30 – CQC Changes from 1st April 15:10 Dr Patricia Langley BDS, Chief Executive, Apolline Ltd

11:30 – What it means to be a Professional Person in 2015 12:10 Philip Newsome, BChD (Hons) PhD MBA FDS RCS (Ed) MRD RCS (Ed) FFGDP (UK), Hon Associate Professor, Faculty of Dentistry, University of Hong Kong 12:30 – Your Records... The GDC’s Evidence! 13:10 Stephen Henderson, BDS LLM FFGDP RCS Eng, Senior Dentolegal Adviser, Dental Protection 13:30 – CQC Changes from 1st April 14:10 Dr Patricia Langley BDS, Chief Executive, Apolline Ltd 14:30 – Dental Unit Waterlines - The Problem and Solution 15:10 Richard Warren, Director, Aura Infection Control Ltd, T/A Quality Water Specialists and Jayne L Warren B.Sc (Hons) Medical Sciences sp Medical Microbiology P.G.C.E, Director, Quality Water Specialists

EndoLounge

IN PARTNERSHIP WITH

Delivered in partnership with the British Endodontic Society (BES), the EndoLounge will provide a two-day lecture programme designed to inspire and inform. World-class professionals at the very forefront of endodontic dentistry will offer an array of clinical tips while introducing the latest materials, techniques and technology available. Friday 17th April

Saturday 18th April

11:30 – Access for Success - Strategies for Improved Endodontic Access 12:15 and Canal Identification William McLean BSc (Hons) BDS PhD PG Dip, Senior Clinical University Teacher, University of Glasgow Dental School 12:45 – Obturation With No Strings Attached! 13:30 Bill Seddon BDS Practitioner Limited to Endodontics, Seddonendo

12:45 – The E(ndo)-myth: Planning for Success 13:30 Sanjeev Bhanderi BDS MSc MFGDP(UK), Specialist in Endodontics Endo61, Specialist Endodontic Practice

Sponsored by:

15:15 – Predictable Root Canal Treatment – Shaping, Cleaning and Filling 16:00 the Root Canal Alyn Morgan BChD MSc, Specialist Endodontist / Senior Clinical Teaching Fellow UCL Eastman Dental Institute, British Endodontic Society

Book your FREE delegate pass – www.thedentistryshow.co.uk/newspaper

Time and money are precious commodities The modern dental industry can be a demanding place to work. As the demands continue to increase, time and money become ever-more precious commodities for all members of the dental team, and in particular dental nurses. There are always several different things to think about from patient treatment to record keeping, regulation compliance and decontamination protocols, and these all require care to complete diligently. Patients themselves are becoming more demanding too, with raised awareness of treatments and higher expectations for the end results. The aging population puts further stress on dental services through the requirement of more specialist attention, and this can often lead to longer treatment times and increased paperwork. In addition, dental technologies are constantly evolving and in order to deliver efficient and high quality treatment and care, it is crucial to remain abreast of the latest advancements. Any new equipment or technological upgrades introduced to the practice require proper training to ensure they are fully optimised by all staff, and it can take time to become accustomed to a different way of working.

enhanced teamwork and successful career progression. Hours of verifiable and general CPD will be available throughout the Forum, enabling you to top up your personal records and really make the most of your time at the event. The separate CORE CPD Theatre will provide further opportunities to gain verifiable CPD, covering all core subjects such as medical emergencies, radiation and infection control. For any dental nurses looking to gain or advance skills in the specialist disciplines, additional theatre located on the trade floor will offer the perfect opportunity to do so. The popular BSP PerioLounge will be returning from previous years, as will the Short-Term-Orthodontic Lounge, and brand new features such as the Facial Aesthetics Theatre and EndoLounge delivered in conjunction with the British Society of Endodontics, will provide the perfect platform from which to expand your skill set. World-class professionals at the forefront of their respective fields will host each programme, so you’ll have the chance to meet and learn from some of the best in the business.

With all of this is going on, it can be difficult to allocate time for CPD. While a compulsory element of your continued registration and ability to work, you need to seek quality education that doesn’t take too much time away from practice. Similarly, the cost of training courses will influence which ones you are able to attend as well. Whether expenses are covered by your practice or you are paying for postgraduate education from your own pocket, the financial aspect can certainly present a challenge to overcome. The Dentistry Show has been designed with these such restrictions in mind. Now one of the major dental events of the year, it is completely free of charge and offers an array of lectures, live demonstrations and hands-on workshops of outstanding quality. Held on Friday 17th and Saturday 18th April, you’ll also lose little time in practice, for a truly efficient educational experience. National Dental Nursing Conference presents a two-day lecture programme tailored specifically to meet the needs of modern dental nurses. Designed in association with the British Association of Dental Nursing (BADN), this conference stream will bring you up to date with the very latest regulations, protocols and ideas relevant to you. An array of professionals at the forefront of the field will explore a variety of topics to not only help you develop your clinical knowledge and skills, but also give you practical tips and advice for

To ensure you really enjoy your time at the event, The Dentistry Show offers fantastic networking opportunities throughout the trade floor, where you’ll also find amazing deals on innovative products and materials. The 2015 Show will even host the prestigious Dental Awards for the first time, so you and your whole team can enjoy an evening of entertainment while celebrating the achievements of individuals and groups across the profession. So if you are looking for a cost- and time-efficient way to develop your skills and seek new and exciting products at a great price, The Dentistry Show is a must-attend event for 2015. Delegate passes are completely free and available when you register online, so book your place today! www.thedentistryshow.co.uk/newspaper

A triple burst of better gingival health The new Philips Sonicare AirFloss Pro

UP TO

Clinically proven as effective as floss for improving gingival health,** AirFloss Pro can be filled with water or antimicrobial mouth rinse for targeted treatment. And inconsistent flossers say it’s an easy addition to their daily routine. After all, the best solution is one they’ll use regularly… and effectively.

95% 97% 99.9%

UP TO

Philips Sonicare AirFloss Pro gives your inconsistent flossers everything they need for improved interproximal health. With our new high-performance nozzle design and triple-burst technology, it creates three bursts of micro-droplets to remove plaque biofilm.

said it was easy to use* showed improved gum health** plaque biofilm removal in the treated area†

Visit us on stand P70 at the Dentistry Show 2015

www.philips-tsp.co.uk

LANDSCAPE AF.indd 1

* Survey of U.S. patients ** When used in conjunction with a manual toothbrush and anti-microbial rinse in patients with mild to moderate gingivitis. AirFloss is designed to help inconsistent flossers develop a healthy daily interdental cleaning routine. For more information, please visit www.philips.com/airfloss/faq. † In a lab study, actual in-mouth results may vary

11/03/2015 07:53

www.thedentistryshow.co.uk

DELEGATE CATERING B80

A67

BADN B70 SPRY XYLITOL

A40

TePe ORAL HYGIENE PRODUCTS

B40 B42 SURVIVAL-32 B44 CARESTREAM TECHNIK INSTRUMENTS DENTAL B45 J&S DAVIS

A32 AUTOBIN.CO.UK A30 HAPPY THREADS A25 TURN KEY DENTAL SUPPLIES A22 A-DEC DENTAL UK LTD A20 GRAHAME GARDNER A10 MEDIDENT ITALIA A05

BES

BACD

D72 CURAPROX UK JOHNSON & JOHNSON

C72 ALPHA DENT IMPLANTS

D60

C60

C50 DENPLAN

C40 DENTAL DESIGN

B20

C20

C52 SURGERY EXPRESS

C42 NIMRODENTAL C48 CORTEX DENTAL IMPLANTS

C22 SNOWBIRD FINANCE C28 BUPA

C10

D55

F2 MEDICAL SUPPLIES

D51 D52 ZESTY

D40

DENTAL BUSINESS THEATRE

D35

FRANK TAYLOR & ASSOCIATES

dbg

SHARESERVE

G95 G90 SMILE IMAGING

PRACTICE GROWTH G92 GLOVEMAN SUPPLIES

G70 VICARGE COURT G75

G72 WISDOM TOOTHBRUSHES LTD

F60

E62 CENO E64 BIOLOGICS E63 APOLLINE SMILE-ON

E65 ROYAL BANK OF SCOTLAND

G60

PLANMECA F62

VIP LOUNGE

OPTIDENT

ALKAPHARM UK

F54 BRAEMAR FINANCE

G55 CHRISTIE & CO

H55 H58 NATURE PERIOCHIP IMPLANTS

G40

H40

F40 F42 ORTHO-CARE IN-LINE UK LTD ORTHODONTIC UK F43 DR BRIAN F48 FRANKS VISIOMED GEORGE TRAINING WARMAN F45 EXPERIENCE PUBLICATIONS CRYSTAL TIP

QUICK STRAIGHT TEETH

H52

G50

E40

OASIS DENTAL CARE

H50

F52 DENTALLIANCE NETWORK UK LTD

SHORT-TERM PM & DNT ORTHO LOUNGE E42

E32

COLGATE

IN PARTNERSHIP WITH

E50 E51 F50 E54 E53 BEAUTY PEPPER SWALLOW GATE SMITH DENTAL SUPPLIES INSTA E59 NOBEL E52 WHITE LEADERS BIOCARE ZENOPA E56 INC QUICKLASE E55 QUICKWHITE CHRYSALIS FINANCE

E30

H70

iSMILE

CAMLOG

BQE

BRIDGE 2 AID – VILLAGE GREEN

PARS DENTAL

D28 D22 D23 DB DENTAL BALDUS DP INTECHNIK MEDICAL AUSTRALIA MEDIZGMBH SYSTEMS D20 D25 BELMONT MUSTAFA OZPOLAT

F70 THE F75 LLOYDS ENTREPRENEURS BANKING CIRCLE GROUP F72 F78

E60

MED IMAGING CTS DENTAL SUPPLIES D45AMS D48 ACCOUNTANTS ORALIGN MEDICAL D30

TIME2 SEO DESIGN SOCIAL H90 H92 WISEPRESS H99 H98 H97 H96 SARAH AIS CAVENDISH LONSDALE GRACE IMAGING INSURANCE COUNTY ASSET FINANCE HR DEPT. G80 G82 H80 H81 H82 INITIAL MEDICA SERVICES SHIRE DENTAL ASHLEY LATTER H88 H85 G85 G86 MICRO PRACTICE AML WESLEYAN MINDER PLAN HEALTHCARE

BUSINESS SKILLS WORKSHOP

E78 MEDIPLUS

E70 LEMONCHASE

D42

D10 ORAL-B

GLAXOSMITHKLINE

DENTISTRY SHOW OFFICE & INFORMATION POINT

D54 DENTAL KFA MEDICAL PROTECTION C54 D50 MEDIFINANCIAL / SMILE MEDICRUIT / CONCEPTS MEDISTATES

C32 QUDENT C38 DENTAL CPD PRO SEPTODONT

DENTAL SKY

E75 BIOEDEN STEM CELL BANK E76 SINTONS LAW

COMPLIANCE CLINIC

D65

IDH GROUP

C30

B10

BSP

C75

B35 B32 LILY HEAD PRACTICE SALES DPAS B30 DENTAL PLANS DENTAL TRADE NETWORK

A-DEC DENTAL UK LTD

BOS

C70 WATERPIK

A66 INTERNET DENTAL MARKETING B60 B61 B62 A65 SOLEMATES PURPLE DENTAID ORCHID PHARMA B66 AGIRO CAPITAL MIDMARK A64 BOND EMA ASPIRADENT B63 B65 A62 GUMSAVER PREVISER ORA HEALTH A61 ASSESMENT BOC DENTAL SUPPLIES MAGAZINE HEALTHCARE B50 B51 B52 A50 AWANZA SURGIDENT CO. BDHF B56 VATECH DENTAL YIRRO-PLUS MANUFACTURING B55 A52 ANGLIAN OCO DENTAL BIOMEDICAL

DB DENTAL EQUIPMENT

NATIONAL DENTAL NURSING CONFERENCE

GLAXOSMITHKLINE BSDHT

A70

VELOPEX

CORE CPD THEATRE

PROFESSIONAL HUB ADAM BADT

B85

HYGIENISTS & THERAPISTS SYMPOSIUM

D91 D92 D90 E80 TANDEX SPINALIS DENTAL DENTAL MATT RICKARD MARKETING EXPERT D98 D96 D95 MEHRIA MEDIC EON ALIGNER E81 GROUP ACCOUNTANTS GERRY BLATTER D80 D82 E82 ONE VISION HEALTH JW D85 D88 HINKS LABELMAN NEUMANS LLP

C85

C80

F30 DENTAL FINANCE F33

E39 E38 ORASCOPTIC FGDP CITY OF LONDON F38 TOC THE (UK) DENTAL SCHOOL ORTHODONTIC COMPANY

BIEN-AIR DENTAL

COLTENE

G41 MDS MEDICAL PURPLE G42 MEDIA SOLUTIONS G45 SAPPSUMA

EVIDENT

H42

OPTILOUPE SCHOTTLANDER

H32 H30 BROSCH DIRECT PERFORMANCE FINANCE H38 H34 H35 HCB CARE ESAM CATTANI G32 G36 QUALITY UK LTD NASDAL CLEANCERT SOLICITORS COMMISSION

G30 G35 HARLEY STREET NUVIEW ACCOUNTANTS

E20 E25 E27 E26 F20 H25 H23 H22 F22 G22 G20 CHIRAL BUSINESS CUSTOM DEEP TISSUE SOUTHERN ALCON LOUPES / FOOCOO S4S DENTAL HENRY SYSTEMS DENTAL MASSAGER IMPLANTS LONDON IMPLANT WIRED IQ A2Z (UK) SCHEIN LABORATORY ORTHODONTICS E29 E22 Ltd DENTAL H20 F26 F25 G25 DENT-OTRYCARE CYNOSURE TITAN CARE DENTAL DENTAL PRACTICE H21 CARE E23 M-CUBED UK DECONTAMINATION JOURNAL CLICK CONVERT SELL ACCOUNTANTS KING'S COLLEGE LONDON DENTAL INSTITUTE H10 H11 G10 INADA E10 E15 E16 E17 E19 F10 MIDLAND LEAD H19 PREMIER S&S BIOMAT DENTAL FOCUS DDU CT DENT AND HEALTHCARE ISON PSUK HARRISON KOMETABIO LTD H12 G18 G12 E05 H18 F08 WE LOVE SURVEYS CEREZEN SIX RHEIN SUPPORT DEVICE MONTH G14 CACHE 83 DESIGN H15 SMILES PERIO IMPLANT MEDICARE INTERNATIONAL LTD

GDP THEATRE SPONSORED BY:

A01 B01 B05 HARRIET DENTAL RA ACCOUNTANTS ELLIS NURSING LLP

DENTISTRY SHOW DELEGATE ENTRANCE

3D Aesthetics S68 3M ESPE P55 3Shape 45 A-Dec Dental A22 & B20 Abbey Dental Supplies 660 Acorn Polymers UK Ltd 615 Acteon J68 Admor Dentalplus K86 Agro Capital Bond Ltd B66 AIDITE HIGH-TECHNICAL CERAMICS CO., LTD 346 Alcon Loupes / London Implant Company F22 Alkapharm F62 Alpha Dent Implants Ltd C72 Amann Girrbach AG 245

Ame Group 305 American Express VIP AML Healthcare G86 AMS Accountants Medical Ltd D45 Anglian Dental Engineering B55 Ansons Solicitors M60 Apolline Ltd E63 ARC Aesthetics Professionals R69 Ashley Latter G82 Aspiradent DH&T Training A64 Aspire Dental Ltd E76 Association of Dental Implantology (ADI) J65 Association of Dental Managers & Administrators PH Attenborough Dental 110

C01 C02 TRYCARE

Awanza Surgident CO. B50 AWB Textiles L60 Axis Dental K81 B.J.M Laboratories M80 BADN PH BADT PH Baldus Medizintechnik GmbH D23 Bausch S53 Beauty Gate Ltd E51 Belmont D20 Bien-Air Dental G50 BioEden Stem Cell Bank E75 BioHorizons J55 Biomet 3i L75

D01 D03 UKLOUPES MERCIA DENTAL EQUIPMENT

E01 GDPUK.com

Birlesik Grup Dental 5 Birmingham Metropolitan College K70 Blackwell Supplies C20 Blueprint Dental N78 BOC Healthcare A61 BQE F72 Bracon 115 Bradgate Dental B30 Braemar Finance F54 Bredent K72 Bridge2Aid E60 Bristol CAD/CAM 132 Bristol Crown Company 132 British Academy of Cosmetic Dentistry PH

British Association of Clinical Dental Technology ML British Dental Health Foundation A50 British Orthodontic Society PH British Society of Periodontology PH Brosch Direct Ltd H30 Browns LocumLink D30 BSDHT PH Bupa C28 Business IQ from Henry Schein H23 CACHE - Council For Awards in Care, Health & Education F08 Camlog F78 Carestream Dental B42 Cavendish Imaging H97 CDG 303

G01 DENTISTS PROVIDENT

Cendres + Metaux 100 & 205 Ceno Biologics E62 Centri 530 Ceramic Reconstructions K75 Cerezen™ Device H12 Charming Dental 508 Chiral Systems Ltd H25 Chrisad S72 Christie & Co G55 Chrysalis Finance E55 City of London Dental School E38 Clark Dental P60 CleanCert G36 Click Convert Sell H21

G06 H01 H02 HEART JUST DENTAL YOUR SMILE MARKETING LTD Colgate H70 Coltene Ltd H50 Comply J72 Connect-Dental Training & Recruitment P52 Consilio 3D Ltd 40 Consult Search + Selection 230 Cookson Dental 523 Cortex Dental Implants C48 Cosmetic Courses M63 Cosmetic Insure M89 Costco Wholesale K85 CosTech Elite J75 County Asset Finance H80 CQC - Clinical Recruitment H35

20 ▼ ▼ ▼ ▼ ▼ ▼

The best oVnissittaunsd E55 patient WHAT’S N funding option EndoLounge - in for your practice

Facial Aesthetics Find out today how Chrysalis can Dental Update S revolutionise your business National Dental 0333 32 32 230 UK Launchpad www.chrysalisfinance.com Dental Awards 85534 Chrysalis Dentistry Show Newspaper strip Advert 390x100mm v1.indd 2

03/03/2015 17:04

www.thedentistryshow.co.uk

DELEGATE CATERING

K75 K70 L70 L72 BIRMINGHAM CERAMIC LEASE NDC METROPOLITAN COLLEGE RECONSTRUCTIONS UK K72 L75 J75 BREDENT BIOMET 3i COSTECH ELITE

J70

J65 ASSOCIATION OF DENTAL IMPLANTOLOGY (ADI) J68

DENTAL DIRECTORY

J52

PRACTICE PLAN

J55

K50

K52 OSTEOCARE IMPLANT LDF SYSTEM LTD K51 K58 CROWN DENTAL SURGICAL WAREHOUSE CORP

AB DENTAL IMPLANTS BIO HORIZONS

3SHAPE 40

CONSILIO 3D

ENVISION TEC 31 RPS & PRODWAYS

DENTALDIAMONDS.CO.UK

JOHN WINTER & TAVOM 10

BIRLESIK GRUP DENTAL

ZFX

110 ATTENBOROUGH DENTAL 115 BRACON

DENTAL TECHNOLOGY SHOWCASE DELEGATE ENTRANCE

Crown Surgical Corp K51 Crystal Tip F45 CT Dent and Kometabio Ltd F10 CTS Dental Supplies D40 Curaprox UK C75 Custom Dental E27 Cynosure UK Ltd F25 Danville H52 DB Dental Australia D22 DB Dental Equipment A40 DB Lab Supplies 210 DBG D10 DCI K58 Decadent B30 Deep Tissue Massager E26 DEGOS Dental GmbH 510 Delcam 147 Denplan C50 Dent-O-Care E22 Dentaid B61 Dental A2Z Ltd G22 Dental Circle S65 Dental CPD Pro C30 Dental Decontamination G25 Dental Defence Union E19 Dental Design C40 Dental Directory J62 Dental Elite L80 Dental Finance F30 Dental Focus E17 Dental Laboratories Association ML Dental Marketing Expert E80 Dental Nursing B01 Dental Practice Growth UK M50 Dental Practice Journal H20 Dental Protection Limited D52 Dental Sky C20 Dental Supplies Magazine B51 Dental Technologists Association 500 Dental Trade Network B30 Dental Tribune International P80 Dental Warehouse K58 Dental-Devices.co.uk / TriHawk Burs M62 Dentala L50 Dentalliance Network UK Ltd F52 Dentaurum 530

N60

N62

CLARK DENTAL, MEDIFINANCE, TAYLOR ROBERTS, DR BOB KHANNA

SHOFU

100

210 208 DB LAB SUPPLIES KEMDENT

308 DENTLAB 310 MANAGER GC UK 306 SMG3D

205 CENDRES + METAUX

AME GROUP 305 303 CDG 301 MILNES BROS

CENDRES + METAUX

Dentech Dental 510 Dentinal TUBULES H23 Dentists’ Provident G01 Dentlab Manager 308 DENTSPLY R70 Dentsply Implants 130 DentWise 238 Dermapen S60 Devonshire House Dental Education P50 Digital Dental 670 DOCERAM Medical Ceramics 145 DP Medical Systems D28 DPAS B32 Dr Brian Franks Training Experience E42 DUX Dental N54 EGS 148 Elos Medtech 330 Enlighten Smiles M75 EnvisionTEC 30 eon aligner D95 EOS - Electro Optical Systems 404 Esam Cattani UK Ltd H38 ESM Digital Solutions 140 Europa Dental Laboratories Ltd 650 Evident H52 Evident Labs 636 Exam Vision H52 F2 Medical Supplies Ltd D55 Fastbraces® S75 FGDP (UK) E39 Finance 4 Patients H23 FMC & Independent Seminars M72 FooCo E20 Frank Taylor + Associates D30 FT&A Finance D30 GC UK 310 GDPUK.com E01 George Warman Publications F48 Gerry Blatter Associates E81 GlaxoSmithKline B10, B85 & 610 Gloveman Supplies Ltd G92 GoPrint3D 515 Grahame Gardner A20 Gumchucks D40 Gumsaver A62 Happy Threads A30

636 EVIDENT LABS 634 TOC THE ORTHODONTIC 625 COMPANY

WHW

DTS VIP LOUNGE

COOKSON OTA DENTAL 525 THOMAS DORNAN PRINTERS

MEMBERSHIP LOUNGE DLA BACDT

300 400 402 SMART 404 200 LMI TECH KALABHAI OPTICS EOS – ELECTRO SMART OPTICS KARSON SENSORTECHNIK OPTICAL SYSTEMS

Harley Street Accountants G35 Harriet Ellis A01 Hatchard Medical M82 HCB Solicitors H34 Heart Your Smile H01 Henry Schein Dental H22 Heraeus Kulzer N72 HK 3D Printing Ltd 505 HR Dept. H81 Hygeine Innovations A32 ICE Ltd P75 IDH Group C60 Imetric 3D 620 Implant Direct M65 Implantium UK Ltd 08 In-Line Orthodontic UK F42 Inada H10 Initial Medical Services H82 Instawhite E50 Instrumentarium D42 Intelligent Alignment Systems S62 Internet Dental Marketing A66 Invisalign N62 iSmile G75 Ison Harrison E10 Ivoclar Vivadent M55 & 340 J&S Davis Limited B45 JFH Law LLP K88 JJ Thompson Ltd / Eurodontic Ltd 240 John Winter & TAVOM 15 Johnson & Johnson Limited D72 JSP Media Group M85 Just Dental Marketing Ltd H02 JW Hinks E82 Kalabhai Karson Pvt Ltd 300 Kemdent 208 Kerr P72 KFA Medical Ltd D54 King’s College London Dental Institute E15 Komet - West One Dental S70 Labelman Ltd D88 Labtrac Solutions 400 Laser Lines Ltd 248 LDF K50 LeadersInc E59 Lease UK L70

FACIAL AESTHETICS THEATRE

EUROPA DENTAL LABORATORIES 640 650 660 ABBEY DENTAL SUPPLIES PANADENT

540 546 RDT TECHNOLOGY PRESTIGE DENTAL - VALPLAST 545

530 330 ELOS MEDTECH 333 ZIRKONZAHN 335 TECHNICARE DENTAL SUPPLIES

R69 ARC AESTHETIC PROFESSIONALS

CONNECT-DENTAL MEDICAL P50 P52 P53 AESTHETICS N52 TRAINING SCICAN DEVONSHIRE DENTAL P55 N53 MEDSTARS 3M ESPE N54 DUX DENTAL

DTA

Lemonchase E70 Lily Head Practice Sales B35 Lloyds Banking Group F75 LMI Technologies 200 Lonsdale Insurance Brokers H96 M Cubed Chartered Accountants E23 Matt Rickard Dental Specialist Financial Advice D92 Mckillop Dental B30 MDDUS N70 MDS Medical G41 Med Imaging Ltd D42 Medic Accountants D96 Medical Aesthetics Training P53 Medicare Ltd H15 Medicruit D50 Medident Italia A10 Medifinance P60 Medifinancial D50 Mediplus Co., Ltd E78 Medisico Clinics N65 Medistates D50 Medstars N53 Mehira Group of Industries D98 Mercia Dental Equipment D03 Mestra 115 Metasys M82 Metrodent 20 Micro Minder H85 Midland Lead Healthcare H11 Midmark EMEA B62 Millpond Milling 618 Milnes Bros 301 Money4Dentists R60 Mouth Cancer Foundation L87 MR Dental Supplies 236 Munroe Sutton S80 Mustafa Ozpolat D25 My Dental Future Training Ltd 517 Nabertherm GmbH 142 NASDAL G32 National Dental Supplies 345 Nature Implants H55 NDC L72 Neotek Ltd 523 Neumans LLP D85 NimroDental C42

SIRONA DENTAL SYSTEMS

DIGITAL DENTAL

DTS PRACTICAL THEATRE 620 IMETRIC 3D 618 MILLPOND MILLING 615 ACORN POLYMERS

511 610 510 DEGOS GLAXOSMITHKLINE 515 GOPRINT3D 605 505 508 HK 3D CHARMING REITEL PRINTING DENTAL

500

R50

670

S89 S85 NAPC

S82 RAVAT & RAY DENTAL CARE S77 UK DENTISTRY S72

AESTHETIC DENTIST THEATRE

S80 MUNROE SUTTON

Sponsored by:

www.thedentistryshow.co.uk

CONFERENCE PROGRAMME Hall 17 Entrance Suite

Seminar Suite 2

Friday 17th April

Friday 17th April 10:45 – 11:30 Valplast Flexible Partial Dentures, Answers to Your Clinical and Laboratory Questions to Achieve the Ideal Valplast! Derren Neve DCP MDTA, Sales and Technical Director, RDT Technology Ltd and James Neilson Sponsored by: 12:00 – 12:45 A New Way of Treating Temporomandibular Joint Disorders Dr Christopher Perry, MS DMD MAGD, Assistant Clinical Professor in the residency program at the UTHSCSA Dental School, Cerezen Sponsored by: 13:30 – 15:00 Back to Basics; Making Your Business Work for You Julia Furley LLB, BVC, Barrister, JFH Law LLP Sponsored by: 15:30 - 16:15 A New Way of Treating Temporomandibular Joint Disorders Dr Christopher Perry, MS DMD MAGD, Assistant Clinical Professor in the residency program at the UTHSCSA Dental School, Cerezen Saturday 18th April Sponsored by:

10:45 – 12:15 Market Update – Buying or Selling a Dental Practice Lis Hughes, Managing Director, Frank Taylor + Associates and David Brewer, Managing Director, Frank Taylor + Associates 12:45 – 13:45 The Friends and Family Test in the Real World Helen Dargie, Director, We Love Surveys

Sponsored by:

Seminar Suite 3 Friday 17th April Sponsored by: 09:45 – 13:15 How to Start Another 7-12 Braces a Month and Grow your Practice Using Automation, Outsourcing and the Straight Teeth Engine Academy Dr Aalok Y Shukla BDS (Lon), Click Convert Sell and Lucie Marchelot Shukla BA Gdip, Click Convert Sell Sponsored by: 13:45 - 14:45 How to Get More Implant Patients Andy Smith, Chief Executive, Informed Patients Ltd and Vanessa Elwell, Director, Internet Dental Marketing Sponsored by: 15:15 – 17:15 How to do more Comprehensive Dentistry by Getting more Comprehensive Treatment Plans Accepted and be an Expert not a Salesman with makemeclear.com Treatment Acceptance Software Dr Aalok Y Shukla BDS (Lon), makemeclear.com and Jorge André Cardoso DMD MClinDent (Pros), makemeclear.com Saturday 18th April MakeMeClear.com

Patient Communication & Case Acceptance System

10:45 – 11:30 Valplast Flexible Partial Dentures, Answers to Your Clinical and Laboratory Questions to Achieve the Ideal Valplast! Derren Neve DCP MDTA, Sales and Technical Director, RDT Technology Ltd and James Neilson

Sponsored by:

Seminar Suite 4 Friday 17th April 13:15 – 14:45 The Seven Habits of Highly Effective Cosmetic Dentists Dr Uchenna Okoye BDS (Lond) 15:30 – 16:15 10 Easy Steps to Save Your Dental Practice From Legal Disaster Stephen Knowles, LL:M, Solicitor, Ison Harrison Solicitors

Sponsored by:

Bill Seddon BDS, Practitioner Limited to Endodontics, Seddonendo 10:00 - 11:00 Diagnosis and Shaping - Using Apex ID & TFA 15:00 - 16:00 Obturation - elementsfree Saturday 18th April Bill Seddon BDS, Practitioner Limited to Endodontics, Seddonendo 10:00 - 11:00 Diagnosis and Shaping - Using Apex ID & TFA 15:00 - 16:00 Obturation - elementsfree

Hall 19 Entrance Suite Friday 17th April 11:30 – 12:30 & 16:00 – 17:00 Practice Profitability Ben Flewett, Managing Director, Software of Excellence 14:00 – 15:00 Recalls Best Practice Bill Starkie, Best Practice Consultant, Software of Excellence Saturday 18th April 11:30 – 12:30 & 15:00 – 16:00 Practice Profitability Ben Flewett, Managing Director, Software of Excellence 13:30 – 14:30 Recalls Best Practice Bill Starkie, Best Practice Consultant, Software of Excellence

On-stand Learning dbg - Stand D10 Friday 17th April 10:00 – 11:00 Beyond the Manikin Craig Nelson, Compliance Support Manager, DBG 12:00 – 13:00 Infection Prevention and Control Rachel Cobley, RDN, Quality Assurance Manager, DBG 14:00 – 15:00 Radiation Protection - the Basics of Compliance Neil Pick, Radiation Protection Adviser, DBG (UK) Ltd and Dean Hogg, Dental Engineer, DBG (UK) Ltd 16:00 – 17:00 CQC - Where Are We Now? Donna Hickey, RDN, Head of Compliance, DBG Saturday 18th April 10:00 – 11:00 Beyond the Manikin Craig Nelson, Compliance Support Manager, DBG 11:45 – 12:45 Infection Prevention and Control Rachel Cobley, RDN, Quality Assurance Manager, DBG 13:15 – 14:15 Radiation Protection - the Basics of Compliance Neil Pick, Radiation Protection Adviser, DBG (UK) Ltd and Dean Hogg, Dental Engineer, DBG (UK) Ltd 14:45 – 15:45 CQC - Where Are We Now? Donna Hickey, RDN, Head of Compliance, DBG

Philips - Stand P70 Zaki Kanaan BDS MSc(Implant Dentistry) DipDSed LFHom, Implant and Aesthetic Dentist, Principle K2 Dental, Immediate Past President BACD and Nigel Young Friday 17th April 10:00 – 10:40, 11:30 – 12:10, 13:30 – 14:10 & 15:30 –16:10 Philips Innovation & You – New Ways to Grow Your Business Saturday 18th April 10:00 – 10:40, 13:30 – 14:10 & 15:00 – 15:40 Philips Innovation & You – New Ways to Grow Your Business

GSK - Stand B10 Friday 17th April 10:00 – 10:20, 12:00 – 12:20, 14:00 – 14:20 & 16:00 – 16:20 Gum Disease - Prevalence, Therapy Area and Treatment Dental Territory Manager, GlaxoSmithKline 11:00 – 11:20, 13:00 – 13:20 & 15:00 – 15:20 Dentine Hypersensitivity and Sensodyne Novamin Technology Dental Territory Manager, GlaxoSmithKline Saturday 18th April 10:00 – 10:20, 12:00 – 12:20 & 14:00 – 14:20 Dentine Hypersensitivity and Sensodyne Novamin Technology Dental Territory Manager, GlaxoSmithKline 11:00 – 11:20, 13:00 – 13:20 & 15:00 – 15:20 Gum Disease - Prevalence, Therapy Area and Treatment Dental Territory Manager, GlaxoSmithKline

New Partnership Announced Between National Association of Primary Care and CloserStill Media The National Association of Primary Care (NAPC) is delighted to extend its strategic partnership with CloserStill Media by spanning across the portfolio of its healthcare events to include a support network to The Dentistry Show. NAPC is a values driven organisation which fosters productive relationships within the NHS to deliver change and spread innovation. It engenders enthusiasm, entrepreneurialism and esteem within its membership, recognising that failure to execute good ideas and support best practice is the most damaging type of waste.

Schottlander - Stand H42 Friday 17th April 09:30 – 09:50, 11:00 – 11:20, 12:30 – 12:50, 14:00 – 14:20 & 15:00 – 15:20 Endodontics - Demonstration of the RaCe 123 & BioRaCe Protocols. How and When to Use Them Dr Martin Trope and Professor James Prichard 10:00 – 10:20, 12:00 – 12:20, 13:30 – 13:50, 14:30 – 14:50, 16:00 – 16:20 & 17:00 – 17:20 XP-Endo - The Next Leap Forward in Endodontic Instrumentation Dr Martin Trope and Professor James Prichard 10:30 – 10:50, 13:00 – 13:20 & 16:30 – 16:50 Endodontics - Bioceramics: a Leap Forward in Obturation and Root Repair Dr Martin Trope and Professor James Prichard Saturday 18th April 09:30 – 09:50, 12:00 – 12:20, 13:30 – 13:50, 14:30 – 14:50 & 15:30 – 15:50 Endodontics - Demonstration of the RaCe 123 & BioRaCe Protocols. How and When to Use Them Dr Martin Trope and Professor James Prichard 10:00 – 10:20, 11:30 – 11:50, 12:30 – 12:50, 14:00 – 14:20 & 15:00 – 15:20 XP-Endo - The Next Leap Forward in Endodontic Instrumentation Dr Martin Trope and Professor James Prichard 10:30 – 10:50, 13:00 – 13:20 & 16:00 – 16:20 Endodontics - Bioceramics: a Leap Forward in Obturation and Root Repair Dr Martin Trope and Professor James Prichard

Book your FREE delegate pass at www.thedentistryshow.co.uk/ newspaper

Dr. Nav Chana, Chairman of NAPC, commented: “As part of NAPC’s ‘Stronger Together’ campaign we believe NAPC and CloserStill Media can offer delegates and exhibitors alike conferences that can educate, inform and empower and we’re delighted to offer a guiding arm to the dentistry community through The Dentistry Show.” CloserStill Media specialises in high-value, content-driven events designed to nurture and support various different healthcare and technology markets. Its portfolio includes an array of leading professional events the Dental Technology Showcase that runs alongside The Dentistry Show, Pharmacy Show and the Acute & General Medicine show to name a few. This exciting new partnership will bring further value and opportunity to professional delegates across the UK, who will be able to source any information or advice they might need regarding the care and treatment of their patients.

www.thedentistryshow.co.uk

Get informed and be prepared for the challenges ahead Niki Boersma at The Dentistry Show 2015 For practice managers, those aspiring to take on the role, or anyone just wanting to increase their understanding of how the practice operates, the Practice Management Today session at The Dentistry Show 2015 is the place for you.

which we live. The presentation will also cover the need to effectively market your practice in order to increase patient numbers. “Understanding all of these issues is essential for practice managers today, so that strategies can be put into place ensuring the practice succeeds in the competitive dental sector.

Niki Boersma is the President of the Association of Dental Administrators and Managers (ADAM) and practice manager at The Smile Rooms in Malton. She will be running the session within the Dental Business Theatre with Sarah Buxton of LCF Law and Tracy Stuart of NBS Training. Niki commented:

Niki Boersma

“The team at ADAM is very much looking forward to The Dentistry Show 2015. It is a great opportunity to catch up with friends and colleagues in the profession, to update your knowledge and gain valuable CPD, and hopefully return to the day job refreshed and reenergised for the challenges ahead.” Commenting on the Practice Management Today panel session, Niki gives a taster of what delegates can expect: “We will be discussing the role of the modern practice manager and the many challenges they face, including the ever-rising volume of regulation and CQC inspections, as well as the increasingly litigious society in

“We will be discussing the role of the modern practice manager and the many challenges they face” Niki Boersma

Ben Flewett, Managing Director at Software of Excellence, sheds light on why understanding your business must be a top priority for dentists. “The change in the dental landscape over the last 5 years has caused dentists to consider some of the fundamental aspects of what makes their business tick. Over the last 6 years we have conducted extensive research using data from over 1500 practices, and through our ‘Thrive’ programme. This research has given us a unique perspective on what makes a practice run most effectively. We have now crystallised our knowledge and identified a series of the key success factors, which have proven to contribute significantly and consistently to increased practice revenue. Utilisation of time, treatment blend, recalls and reactivation and finally new patient acquisition, are the four elements which have most impact. We know that if each of these components can be individually optimised, the result in terms of practice profitability will be substantial. Our aim is to help dentists understand what the best performing practices have achieved in each of these areas so they can benchmark their own practice, set targets for their team and to replicate these crucial practices. We are experiencing a growing appetite for business knowledge amongst dental professionals. Those who are embracing the concept understand that their practice

management system holds a wealth of useful data about their practice and are benefiting from its application. Software of Excellence is at the forefront of developing tools which can harness this data, with obvious benefits for the practice, and a consequential impact on patient care. Our advice on Best Practice is available from many different sources. Downloadable Whitepapers are available on our website, whilst the THRIVE programme provides dedicated, bespoke consultancy which ensures individual practices can optimise their personal performance. A series of Business Insight Seminars and individual presentations such as those taking place at The Dentistry Show are available throughout 2015, we hope these events will give dentists a taste of what it is possible to achieve in their practice.”

Dental Supplies Magazine, all the latest product reviews and industry news

“Hopefully those who attend will leave better informed and better prepared to face these many challenges - and with a realisation that they are not alone. There are many other practice managers facing the same challenges and, through ADAM, they can share their views and occasional frustrations, while also seeking guidance and direction from their peers.” Alongside this informative lecture, The Dentistry Show will offer a range of other exciting learning opportunities available throughout additional theatres, including the new Endolounge, presented in association with the British Endodontic Society, the BSP PerioLounge, Facial Aesthetics Theatre and CORE CPD Conference, ensuring something for every member of the dental team.

Book your FREE delegate pass online today and benefit from world-class speakers, copious networking opportunities and much more – www.thedentistryshow.co.uk/newspaper

Dental Supplies Magazine (DSM) is the new resource for the UK’s leading dental professionals. DSM is a magazine and web resource that allows dental professionals the opportunity to keep up to date with the latest technologies, practises and supplies. The goal of this magazine is to be a leading contributor in providing outstanding dental practices with knowledge of up to date products, medicines, equipment and management practises. This magazine is for those who want to keep their practice completely up to date with every movement in the industry from new and improved techniques to introducing a cosmetic facility. Our readership at DSM is made up of a wide variety of dental health professionals, all of whom express an interest in knowing exactly what products, equipment and services are available to them in order to advance their practice. During research, before launching, we identified that many dentists were keen to find a publication that contained consistent and succinct information on products, services and equipment, including how to use them. Dental Supplies Magazine is packed with articles and press releases about the newest and most innovative products on

the market. We include testimonials from our readers, columns from industry experts about advancing practices, and a roundup of the latest dentistry news. We also have Q&A with leading dentists and top industry members. We look forward to working with first class suppliers who serve every sector of an outstanding dental community, our priority being to generate an enthusiastic readership who is fully informed about their profession. Come and visit us at Stand B51 and receive your free subscription to our magazine and weekly e-newsletters.

Professional

Neesha Patel at The Dentistry Show Friday 17th April 2015 , NEC Birmingham, GDP Theatre

Speaker session: 13:30 - 14:30

A New Approach to Electric Toothbrushing A professional’s insight into the latest electric ric toothbrushing technology Come and hear the session which will cover: Current concepts in toothbrushing How the latest innovation from Colgate can assist patients with more effective toothbrushing How the Colgate® ProClinical® electric toothbrush range can improve the oral health of patients

Neesha Patel

BSc Hons BDS MFGDP, MClinDent Perio MRD RCS Specialist in Periodontics and Consultant Periodontist at King’s College Hospital Principle at Pure Periodontics

Challenges in achieving optimal oral hygiene Risk factors associated with ineffective toothbrushing

Visit www.thedentistryshow.co.uk/colgate/ to sign up for what promises to be an interesting session.

www.colgateprofessional.co.uk

www.thedentistryshow.co.uk

Inspire your dental team and boost your practice Everything under one roof at The Dentistry Show 2015 The business of dentistry can often seem quite complicated, taking precious time away from what you would rather be doing – treating patients. Despite this, it is of course an essential aspect of a successful practice, and you need a finger on the pulse of the latest strategies in everything from employment to marketing, finances and performance measurement. As with most things in the modern world, you always need new ideas to help boost your strategies and maintain appeal for both existing and potential patients. While different team members will be able to help a great deal with this, sometimes you need to inject innovative ideas from outside the practice. The good news is that The Dentistry Show 2015 will bring you the Dental Business Theatre, which promises to be packed full of the latest advice and current thinking when it comes to helping you run your practice. Designed for the entire dental team, firstclass education and networking opportunities will be available throughout the dynamic two-day event, ensuring you have access to everything you could need.

HR LAWS

When it comes to hiring and firing, do you know where you stand in terms of the law? This can be a minefield unless you are up to date on all the relevant regulations but it can be a tricky and timely topic to research unless you really know what you’re looking for. Sarah Buxton will be among the speaker line-up in the Dental Business Theatre to shed some light on the topic. Sarah is an associate lawyer at LCF Law, specialising in employment and HR issues within the dental industry. Sarah will be discussing ‘Getting to Grips With Dental Employment and HR law’, where she will explore the common problems that arise in the workplace, including sickness absence, lateness, flexible working and parental leave. With the law changing in some of these areas it is important that you remain abreast of the latest legislation and know what your staff are entitled to and where you stand as an employer.

EVERY ASPECT OF BUSINESS IS COVERED

The ever-popular Sheila Scott will be charing and opening the Dental Business Theatre, also addressing delegates with a session entitled ‘Health Focused Customer Care – The Healthy Practice’. Sheila is a straight-talking dental business coach with 20 years of experience behind her, so she is perfectly placed to offer advice and guidance on the areas where you need it most. She believes that patient-centred practices are the most effective and profitable and her workshops at The Dentistry Show 2015 will outline exactly how you can adapt your patient approach as a team.

PRACTICE MANAGEMENT TODAY, IN ASSOCIATION WITH ADAM

Also on the Saturday, an expert panel will discuss ‘Practice Management Today’. Brought to you by business coach Sheila Scott, associate lawyer Sarah Buxton, dental practice development specialist Tracy Stuart and ADAM president Niki Boersma, they will share their variety of skills and expertise to help lead a well-rounded debate. As a practice manager or owner, you need to have a finger on the pulse of the everchanging landscape of dental administration and team management, and with a panel so widely specialised, you will be able to seek answers and solutions to any queries or concerns you are currently facing.

ONLINE MARKETING

FINANCE

Aside from building an effective team and meeting employment laws, managing your practice finances is another important aspect integral to your success. Ray Cox, Managing Director of Medifinance, will be emphasising the importance of knowledge in this field for the sustainability of your dental business. He’ll offer practical tips on how to secure the necessary financial support from the banks, meeting the ever-evolving demands of the dental industry. After all, no matter how skilled you and your team are and how outstanding a service you provide, your practice can still suffer if the finances aren’t in order.

GROW YOUR PRACTICE – DATA

With so many strategies in the business arena, speakers of the highest calibre will share their experiences of what works and what doesn’t, giving you fresh perspectives and clarity on processes and protocols to introduce into your practice. From optimising the way your team works to getting the best out of your IT systems and everything in between, you will find what you and your team need to keep your practice fighting fit.

online presence and help not only attract more patients to your practice, but also retain the patient-base you currently serve.

The Dentistry Show 2015 also presents sessions entitled ‘Software of Excellence’, ‘JFH Law’, ‘Click Convert Sell’ and many more within the Dental Business Theatre. These are all designed to help keep you at the forefront of your profession, and none more so than Vanessa Ewell’s talk: ‘30-year old consumer seeks a local dentist “click here”’. This inspirational talk by Vanessa – the Director of Internet Dental Marketing – will provide you with an array of ideas to help you get the most out of your website. So if your online marketing is suffering and you would like to understand how to entice consumers’ online attention, this session is a must.

You will also be able to benefit from the expertise of Jane Guinn, Managing Director of Carestream Dental Ltd. Jane will speak about utilizing practice data to grow and future proof your business. Discover more about the brand new CS R4+ practice management software from Carestream featuring Springboard. This innovative software provides real-time data, enabling all practices to monitor performance with greater accuracy and measure success against key performance indicators (KPIs). With a ‘can see, can do’ ethos, it allows you to monitor and analyse live practice data in order to assess performance in line with those targets. Take advantage of this fantastic talk to learn about the benefits of live data and how easy it is to integrate it into your practice, helping you to grow and develop your business.

In todays’ technology-driven industry, utilizing innovative products and equipment can make a huge difference to the efficiency and quality of services you provide patients. The Launchpad UK initiative will provide the perfect platform from which to source the very latest products, materials and technologies in the UK market, with globally leading manufacturers and suppliers demonstrating the newest innovations available. You’ll be able to speak to industry experts to find the right equipment for your practice, who’ll be on hand to provide all the information and advice you need, with many providing first-chance, hands-on experiences that will ensure your practice stays ahead of the game. You’ll even receive information and updates in the weeks leading up to the Show, so you can plan ahead and make the very most of your time at the event.

ADDITIONAL OPPORTUNITIES

Aside from the Dental Business Theatre, The Dentistry Show will host an array of additional learning opportunities with lecture programmes dedicated to each area of the profession. Dentists, dental hygienists and therapists, nurses and practice managers will have access to various sessions considering topics relevant to them, with hours of verifiable CPD available throughout. The new Facial Aesthetics Theatre and the EndoLounge, provided in association with the British Endodontic Society, will also join previously popular features like the BSP PerioLounge, Short-term-Orthodontic Lounge and various hands-on workshops, ensuring your whole team remains at the forefront of clinical procedures in dentistry.

MARKETING

The support on offer at the Dental Business Theatre doesn’t end there though. The Dentistry Show 2015 has all bases covered and even brings you essential information on online marketing through two different sessions. On the Friday, Nigel Reece, founder of the marketing agency Dental Design, will explain why search engine optimisation (SEO) and your ranking on Google are so important to you and your business. Nigel will present his ‘Six Simple Steps to Get to the Top of Google’ through a lunch and learn session. On the Saturday, Krishan Joshi will bring you ‘Website/Google/Facebook Marketing: Top 5 Critical Points to Improve your Website Enquiries’. Krishan is the CEO at Dental Focus and is a passionate and experienced speaker with a wealth of advice to help you to further harness the power of internet and social media marketing. The advice from both Nigel and Krishan will provide you with the tools needed to create a successful

SOURCES THE RIGHT TECHNOLOGIES FOR YOUR PRACTICE

BUYING OR SELLING

Likewise, if you are looking to buy your first practice or considering selling, then come along to ‘Market Update – Buying or Selling a Dental Practice’ presented by the knowledgeable and experienced Lis Hughes and David Brewer, Managing Directors at Frank Taylor & Associates. The session will offer invaluable tips and advice on a number of topics ranging from understanding what’s involved in a valuation, the buying process, update on the current market, securing finance to top tips on selling for the best price and implementing an exit strategy ready for when you want to sell – making this is a seminar not to be missed.

Running a dental practice isn’t just the responsibility of the person who owns the establishment, however; rather this responsibility is shared among the whole team. Tactical allocation of specific tasks and procedures can help to alleviate the stress on everyone, all the while streamlining the daily practices for a smooth and efficient business. Whether ensuring infection control protocols are implemented routinely, organising staff rotas and patient appointment schedules, or planning and delivering the most effective clinical treatment – every aspect of the business relies on teamwork and close collaboration for optimum outcomes. What’s more, by involving the whole team with the day-to-day running of the business, appreciation for their skills is more obvious and they become more engaged in the business itself. Why not bring the entire dental team to The Dentistry Show 2015 and take advantage of the multitude of interesting activities available. Register at www.thedentistryshow.co.uk/newspaper

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Dentistry Show

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f u t u re p u rc h a ses — f ro m e q u i p m e n t to f l i g h ts. * Te r m s, ta xes, fe es a n d c h a rges a p p l y.

A m e r i ca n Ex p ress ® i s a cce p te d a t m ost m a j o r d e n ta l s u p p l i e rs i n t h e U K .

To f i n d o u t m o re, v i s i t a m e r i ca n ex p ress.co . u k /d e n ta l o r yo u ca n ca l l u s o n 0 8 0 8 16 8 73 97.

Gold Business Card

Stand H12 Freephone: +800 19431965 info@cerezen.eu | www.cerezen.eu

Removable Hollow Ear Canal Inserts

If you’d prefer a Card without any rewards, other features or a Cardmembership fee, an alternative option is available – the Basic Business Card. Visit americanexpress.co.uk/basicbusinesscard *Full Membership Rewards Terms and Conditions apply and can be found at membershiprewards.co.uk/terms and americanexpress.co.uk/dental Applicants must be 18 years old or over. Approval is subject to status and Terms and Conditions apply. The American Express Gold Business Card is offered by American Express Services Europe Limited. Registered Office: Belgrave House, 76 Buckingham Palace Road, London SW1W 9AX, United Kingdom. Registered in England and Wales with Company Number 1833139. American Express Services Europe Limited is authorised in the United Kingdom by the Financial Conduct Authority under the Payment Services Regulations 2009 (reference number 415532) for the provision of payment services.

www.thedentistryshow.co.uk

EXHIBITOR LATEST NEWS ROSE & CO. No gimmicks, no gadgets, just common sense business advice. Come and visit Kevin Rose and the rest of the team from Rose & Co at The Dentistry Show and help to shape the future direction of Dental Business. We are offering a complimentary Business Planning Workshop with one of the Rose & Co team to whoever offers the best answer to our question. “What is your biggest Dental Business Challenge that you need to overcome to encourage more people to go to the dentist?” This question and the answers it reveals will be the basis of the next Coffee Break Series. If you want to help shape the future of dental business and receive an excellent business planning workshop to develop your own business, then we will look forward to seeing you on stand R62 at The Dentistry Show. For more information about Rose & Co and our services please visit www.roseand.co

VISIT US AT STAND R62

DERMAPEN™ Naturastudios are proud to introduce the Dermapen Medical skin needling device. Dermapen™ is the original and best skin needling device that promotes scar less healing and natural collagen reproduction, similar to fractional laser treatments, IPL, laser resurfacing, and chemical peels, but without the side effects and downtime. Dermapen™ treatment is safer and more effective in piercing the skin than traditional skin needling rollers, because of its unique vertical needling technology. Dermapen™ has a superior effect on collagen and elastin rejuvenation as it allows active ingredients to be supplied to the deeper layers of the skin. Dermapen™’s multi-speed and adjustable needle depth allow the needles to pierce the skin’s layers at 90 degrees and increase the effectiveness of treatments, reduces pain ad patient downtime. The skin needling treatment can effectively treat hard-to-reach places (e.g. around the eyes, nose, and lips).

VISIT US AT STAND S60

KFA MEDICAL

K.F.A.

KFA Medical

KFA Medical is a training and consultancy provider to the healthcare industry. We are able to deliver training courses tailored to suit your needs along with supplying all your first aid, medical consumables and Automated External Defibrillators. All our courses are taught by experienced trainers and assessors along with qualified paramedics and nurses. Along with our usual competitive training course prices we have tailored our training course costs and AED prices exclusively for the dentistry show, so if you have identified a training requirement, shortfall in equipment or would like to purchase an Automated External Defibrillator then come and see us at stand D54 to discuss your requirements, our friendly staff are on hand to answer any questions that you may have. M

EDICA

HENRY SCHEIN CONNECT DENTAL Henry Schein is firmly committed to improving patient healthcare and has developed Connect Dental to help dental professionals provide the very best in patient care. Leading the way in digital innovation, Connect Dental provides expert advice, support and products to practices and laboratories looking to digitise their workflow in restoration. Digital dentistry means dental professionals can effectively incorporate new technologies into their business, increasing productivity and profitability, whilst improving patient care. Connect Dental will help professionals work out which technology to adopt, guide them through the process and then support them afterwards, for as long as they want, keeping them up to date with developments and providing unlimited access to education and training support – all in the interest of improving patient care. Visit us on stand H22 to discover more.

VISIT US AT STAND H22

ZESTY

MERCIA DENTAL Mercia Dental at this year’s Dentistry Show on April 17th -18th 2015, Stand D03. See industryleading equipment, talk to us about future projects and have a coffee on us! Performer Surgery Start Up Promo! Fantastic opportunity to start up a surgery from scratch, with everything you will need included in this one-time promotional offer! Here’s what’s included for £395*; 1. A-dec Performer LR+ Ambidextrous Dental Chair Package 2. Dentist and Assistant’s Stools (with matching upholstery)   3. W&H Handpiece Package (Non-Optic) Including; 2 x Turbines, 2 x Contreangles, 1 x Air Motor   4. Cattani Turbojet Suction System (For Single Treatment Room)   5. Satelec X-Mind DC Intraoral X-RAY System (Wall-Mounted) 6. PHE Test Pack 7. Cabinetry – Bespoke and Installed by our expert cabinetry team Call now for more info or to register interest: 01543 262 888, sales@mercia-dental.co.uk, mercia-dental.co.uk *Price excludes VAT. Price stated relates to 60 monthly payments. Includes delivery and installation to services provided by others. Offer only valid until May 2015.

Zesty is the UK’s leading dental appointment booking site. The Zesty platform allows patients to find local dentists on their computer, tablet or smartphone and then book confirmed appointments in less than 60 seconds. Clinicians can also open up cancelled appointment slots in real time, providing more opportunities for patients to book appointments, all in a sleek, easy-to-use online system and mobile app. “I would recommend Zesty to colleagues. It has been a simple and straightforward way of increasing the number of people who come through our doors.” Dr. Tom Dey, Open Dental Care Islington. Zesty drives thousands of new patients to Dentists across the UK every month. Sign up today @ https://www.zesty.co.uk/join-zesty

VISIT US AT STAND D51

M CUBED CHARTERED ACCOUNTANTS M Cubed are a specialist firm of Chartered Accountants with a proven track record in the Dentistry sector helping clients improve profits & reduce their tax bills. We have experience in: Advanced Tax Planning – We help our clients keep more of what they earn through our tax planning advice and implementation. Buying & Selling practices to ensure that clients get the best possible returns on their investment. Raising cash – we know and are in touch with the specialist dentistry sector teams of banks and other financial institutions. In our experience, having the right business plan and doing your homework beforehand allows you to get the most favourable borrowing terms. See what a difference M Cubed can make!

VISIT US AT STAND D03

DIGITAL DENTAL Plan for a brilliant future. The digital dental revolution has already begun and 3D technology is going to transform the entire field. If you plan to invest in CADCAM or CBCT then you had better visit us. Planmeca CAD/CAM™ Chairside An open digital restoration system. -Ultra-fast and portable intraoral scanner, sophisticated design software and high-precision milling unit. The unique Planmeca Promax extra oral imaging system. 3D CBCT, 3D Endodontics, 3D Orthodontics, 3D Ultra Low Dose, 3D Facial Photo, 3D Model scanning and 4D Jaw Motion. Planmeca Romexis® 4.0, the first software to combine 2D, 3D imaging and CAD/CAM in a fully digital workflow. All of the information in one place so you can plan better. We also have a full range of 2D digital x ray and intra oral camera solutions plus the Planmeca CAD/CAM™ Lab solution. Desktop lab scanner, design software suite and an accurate 5-axis milling unit. T: 0800 7565642, www.digitaldental.co.uk

VISIT US AT STAND 670

SYNERON CANDELA Syneron Candela are Global brand leaders in the development of innovative devices, used by medical and aesthetic professionals. We combine a level of innovation, expertise and customer understanding superior to that of any company in our industry. With a clear and focused strategy, our Research and Development teams oversee extensive trials undertaken by respected international practitioners. This together with the production of supporting papers ensures the continued growth and success of the brand. With the broadest available product portfolio, the best global service organisation and an expansive worldwide distribution network, we know how to quickly innovate the safest and most effective products to meet a variety of needs and price points. With breakthrough technologies currently in the pipeline, we are ideally positioned to maintain our global leadership and continue to help you grow your practice. The company ethos of ‘Science Results Trust’ underpins every aspect of our business…

VISIT US AT STAND S50

ESM DIGITAL SOLUTIONS ESM Digital Solutions is one of the UK’s leading providers of 3Shape CAD/CAM technology and we have been delivering these market leading solutions to Dental and Orthodontic Clinics and Laboratories across the country since 2007. Meet with us at Stand 140 and find out more about 3Shape’s latest innovations for 2015. We will be presenting 3Shape’s latest Intra Oral Scanning solution TRIOS as well as a range of desktop scanners and software. You will get an opportunity to try TRIOS for yourself and take scans all the way through to a complete restoration using our preferred chair side milling solutions. Whether your interest is simply digital impressions or you want to learn how 3Shape Dental Designer software, Orthodontic software or Implant Studio planning software will work within your practice, our team will be available to present the solutions to you and answer any questions you may have. We are looking forward to meeting with you, learning about your vision and ambitions and working together to help you realise your goals.

VISIT US AT STAND I40

Book your FREE delegate pass at www.thedentistryshow.co.uk/newspaper

VISIT US AT STAND E23

VISIT US AT STAND D54

• Software • Decontamination • Consumables • Equipment • DDX • Education • Surgical • CAD/CAM • Lasers • Digital Imaging • Service & Repairs • Business IQ • Laboratory

Running a successful practice involves accessing a wide range of products, equipment and services, but finding these resources on your own can be hard work. Henry Schein Dental recognises these issues and is dedicated to helping you overcome them. By working with one of our local account managers you will have direct access to our teams of specialists and using their knowledge and expertise you can find everything you need to run an efficient and profitable practice.

08700 10 20 43

everything@henryschein.co.uk

@HenryScheinUK

HenryScheinUK

www.henryschein.co.uk

VISIT US ON STAND H22!

www.thedentistryshow.co.uk

SOFTWARE OF EXCELLENCE

DR BOB COURSES LTD Visit our stand for exclusive show offers and discounts on courses and Marketing Materials. These include BTX, Dermal Fillers, PRP training and Threadlift courses.

VISIT US AT STAND P60

ST JAMES’S PLACE WEALTH MANAGEMENT I look to establish a personable, working relationship with all my clients for the rest of their careers providing specialist financial advice in: Investments, Career & Health Insurances, Mortgages and Retirement Planning. There are many times Dentists follow ‘socially accepted’ money norms that can be financially destructive. I provide a sounding board for financial decisions to ensure you get the decision right! During this long term relationship, I help Dentists make more of their money primarily by showing you the opportunities that 95% of the people I meet for the first time are missing out on. The new NHS Pension Scheme that most will automatically move to in April 2015 will only allow retirement from state age, potentially 68+. I give my clients a programme to allow you to retire earlier with the amount of money you need to have a great retirement! Visit my stand so I can show you specific examples! Matt Rickard, Partner, St James’s Place Wealth Management “Financial Advice You Can Trust” Tel: 0787 668 4949

VISIT US AT STAND D92

LILY HEAD PRACTICE SALES (LHPS) Lily Head Practice Sales (LHPS) offers a highly personal and tenacious service whether you are selling or buying a dental practice. • Free Appraisals • Evaluations for Incorporations, Sale & Purchase • Specialist Dental Sales Finance • Confidential, Highly Personal Service Assured • Free Registration • Successful Sales (see testimonials) • Large National Database • Guidance on Legal and Accountancy Services Lily Head is proud to be an elected member of The Association of Specialist Providers to Dentists. If you are thinking of selling, or considering retirement planning with a view to remaining as an associate for your remaining years in practice we can help. We welcome confidential discussion. If you are thinking of buying we welcome anyone attending the Dentistry Show to register for free and we can discuss your ideal practice requirements. Don’t miss out on your dream dental practice! Contact: team@lilyhead.co.uk http://www.lilyhead.co.uk/testimonials.html

VISIT US AT STAND B35

What does it take to turn a good dental practice into a great business? More patients, fully booked chairs, happy staff? In an increasingly competitive market, the answer is probably a mix of these factors and many more. You need a business partner that delivers products and solutions focused on boosting your practice performance, so you can concentrate on your core service, clinical dentistry. Software of Excellence is here to help; offering a wide range of products and services that substantially impact the financial outcomes of your practice. Helping you boost your recall effectiveness and ensuring patients remain loyal and return for treatment, increase your patient numbers through managing lapsed patients and making it easy for new ones to book, optimise your diary and maximise your hourly earnings, and much more – we have the tools to take your business to the next level.

VISIT US AT STAND J70

COSMETIC INSURE Cosmetic Insure is a market leading provider of insurance products and services specifically designed for Aesthetic Practitioners. Managing Director, Janine Revill ACII, believed that for too long there was a genuine lack of choice for Aesthetic Practitioners when purchasing insurance products and services. This lack of choice had stifled innovation and competition. Working together with market leading insurers with a wealth of knowledge of the Aesthetics market, Janine launched Cosmetic Insure to bring about a real choice and new ideas. This was demonstrated with a market first when Cosmetic Insure launched the first ‘Quote & Buy’ website for Aesthetic Practitioners to purchase their insurance at any time of the day, together with a Free Medico-Legal helpline and a plethora of Risk Management advice on our ‘Members Only’ website. Three years on and our team and client base is growing rapidly. This has been fuelled by excellent market reviews and feedback from our customers.

VISIT US AT STAND M89

DENTAL TRADE NETWORK Dental Trade Network is a new initiative which will bringing together the UK’s Premier Dental supply companies, each having earned an enviable reputation for being the best provider in its chosen field. Dental Trade Network will be utilising its vast collective knowledge and know how to provide the end user with a comprehensive nationwide service solution and the ability to use its group buying power to provide the Dentist with unique discounts, offers and savings on the UK’s most favoured brands. Dental Trade Network will be launching in the Spring of 2015.

VISIT US AT STAND B30

MEET YOUR PATIENTS’ DEMAND FOR AFFORDABLE GDP ORTHODONTIC TREATMENT

• Full treatment planning service from Specialist Orthodontists • Safeguard against unforeseen difficulties • 3 appliances ensure flexibility to treat majority of cosmetic ortho cases

DENTAL CIRCLE Dental Circle is the UK’s Dental Professional Network, aimed at all dental professionals. The advent of direct access means there is no longer an imaginary communication void between all the members of a dental team. Now, it is more important than ever for all dental professionals to work together and help each other to improve the standards of dentistry in the UK. Dental Circle focuses upon profiling each dental professional to provide a clean profile page for each user. Each users profile page will formulate an up- to-date curriculum vitae (CV) and will showcase their academic and clinical achievements. The clinical portfolio will not only encourage users to take more photographs but will also provide an invaluable way to reflect on their clinical work. The website also boasts special interest groups mentored by well-known representatives for each aspect of dentistry to help improve knowledge and share experiences.

VISIT US AT STAND S65

QUALITY ENDODONTIC DISTRIBUTORS LIMITED (Q.E.D) Enhancing Endodontics. The UK’s leading independent endodontic supply company, bringing you not only the latest new products but many of the world renowned products. With our experience we like to uncover the myths and truths about products on the market today. Not only do we sell the product we provide the training (if required) in the practice, we want our products to work for you! At The Dentistry Show 2015 we will have our full range of premium products on display for you to try! We have some new products for fresh from the IDS in Cologne; The VDW.CONNECT Drive, a cordless motor for RECIPROC! When paired with an iPad you can switch between reciprocation and rotary file systems. Another new product will be the Endo Ultra the first cordless ultrasonic activator! Visit Q.E.D at the Dentistry show to make your endodontic procedures more cost effective.

VISIT US AT STAND N80

3D- LIPO 3D- lipo is one of the most advanced machines of its type in the fight against targeted fat reduction, cellulite and skin tightening. Every client’s needs are different and there is no one fix for all. The combination of technologies provide a prescriptive approach to each client, in one sleek and affordable platform. 3D- lipo has been featured extensively in the press throughout the past year, bringing the brand to fame. Now couldn’t be a better time to get involved with 3D- lipo with its USP’s and celebrity fan base.

VISIT US AT STAND S68

• Two day training courses now available, visit www.oralign.co.uk

Skinbrands have been behind some of the most important skincare innovations in the aesthetics and beauty arena in the last two decades. A solutions-driven organisation focused on providing skin specialists and medical professionals with a comprehensive product portfolio to address the skincare needs of the modern, informed and discerning client. The company provides an extensive and specialist education programme to support and help develop the professional aesthetic industry. Skinbrands portfolio includes Medik8®, RevitaLash®, Rejuvapen® Micro-Needling, PRIORI®, Revaleskin®, Elizabeth Arden PRO, Clarisonic Professional & Vitage®.

VISIT US AT STAND N75

SCICAN SciCan is a full spectrum infection control solutions provider working together with industry professionals and regulators to provide the market with the most innovative and effective products available. However, SciCan is more than just products. SciCan Infection Control experts bring with them solutions resulting from years of experience in design, work flow and sound ergonomics. SciCan’s knowledge of infection control is evident in its design and planning approach which is made available to customers before, during and after the process of upgrading or redesigning your facility. SciCan’s solutions can be applied to the largest ASC, or multioffice dental practice, to the smallest clinic.

VISIT US AT STAND N52

MEDSTARS At Medstars we believe in making private healthcare simple and accessible, for patients and providers. The core of our service is a digital platform which enables patients to search for, compare, and book appointments and treatments with private health practitioners, directly online. Medstars hosts individual practitioner profiles, as well as profiles for practices, clinics, hospitals, and groups. We heavily promote our hosted profiles through comprehensive Internet marketing. You can choose to have the entire scope of your practice represented, or only those elements that you feel need greater exposure, such as your non-surgical aesthetic work, for instance. You have the flexibility to specify as many different consultation types as you wish, with costs, lengths, and other parameters set by you. You can also list your treatments, procedures, and packages, whether therapeutic, diagnostic, or cosmetic. Join Medstars and let us help you grow your practice.

www.medstars.co.uk

VISIT US AT STAND N53

Book your FREE delegate pass at www.thedentistryshow.co.uk/newspaper

The ultimate meeting place for dental technicians and trade suppliers

Research and source from over 100 relevant companies on the exhibition floor

Access free hands-on and practical workshops covering the latest materials and techniques Learn from world-renowned speakers All lectures and seminars qualify for FREE vCPD

Bringing the latest product launches to the UK following IDS Cologne New CAD/CAM Seminars Network with over 2,000 fellow dental technicians

For further information please visit www.oralign.co.uk email info@oralign.co.uk or call 07973 875 503

SKINBRANDS

BRIDGING THEGAPIN DENTISTRY

• Patient finance package available

In Partnership with

Connect with dentists from the co-located Dentistry Show

www.thedentistryshow.co.uk

Get on the inside track with NASDAL Dentists visiting the Dentistry Show are likely to have some sort of financial or legal issue that they need help with. Are you making enough profit to invest in new kit? Are you thinking of buying or selling a dental practice? Or perhaps incorporation is an issue for you?

What’s Your IQ?

Business IQ is a new offering, which combines services from Henry Schein Dental, Software of Excellence and some expert third party organisations, into a single brand. Headed up by Andy Sloan, Business IQ is being launched to the dental market at The Dentistry Show.

“Henry Schein’s vision is to improve the health of dental practices so that they can concentrate on improving the health of their patients – an ethos that actually fits perfectly with our core services of merchandising, equipment, technology, and the many other things we have always done.” Business IQ fits into this vision perfectly, using a very simple premise - to assist practices in improving their performance by helping them either increase their profits, or reduce their costs. To make this more manageable, we have broken Business IQ into three distinct areas: consult, learn and grow, each of which will be introduced by our local account managers and delivered by a select group of internal and external experts.

Whatever your concern, you will find you are talking to advisors with extensive knowledge and experience of the dental profession. Visit the stand G32 to meet members of the National Association of Specialist Dental Accountants and Lawyers (NASDAL).

‘Consult’ is about us helping the practice benchmark itself against averages in the dental profession for turnover, appointment bookings, recall effectiveness etc. Using this information, the principal can make informed decisions about the future, be that expansion, refurbishment or even retirement. Our consultants can help develop a strategy and give advice on where to access appropriate practical help, for example if a practice wants to offer treatment financing for patients with 0% interest, or requires advice on capital expenditure or tax efficiency.

AT THE DENTISTRY SHOW IN 2015, THE FOLLOWING NASDAL MEMBERS WILL BE IN ATTENDANCE: ACCOUNTANTS: ■ ■ ■ ■

Alan Suggett (UNW LLP) Johnny Minford (Minford & Co) Heidi Marshall (Dodd & Co) Nick Ledingham (Morris and Co)

SOLICITORS: ■ ■ ■ ■

perfect for those practices wanting to promote their services using video content. The overall aim of ‘Grow’ is to attract more patients and highlight the elective treatments available in the practice.

Henry Schein Dental already provides local education throughout the country and ‘Learn’ incorporates the Henry Schein Dental Education Suite and the Academy of Excellence from Software of Excellence. Business IQ has also partnered with Laura Horton to provide practice management courses, and Dentinal Tubules is providing some heavily discounted practice education for Henry Schein customers.

Our aim is that Business IQ will encourage a shift in thinking and help practice owners and managers understand the value of improving their internal performance. Using the tools available from Business IQ, dentists will be able to implement strategies that will have a significant impact on the revenue of their business.

It is often said that a business that is not growing is going backwards, making ‘grow’ a natural addition to the Business IQ portfolio. ‘Grow’ covers all manner of practical areas, from reduced rates on recruitment or disposing of clinical waste, to implementing EXACT from Software of Excellence. We have teamed up with Milkshake Dental Marketing to provide practice marketing literature, websites and even advice on how to run social media campaigns. A partnership with JSP Media is

Dinesh Raja (Bowling & Co) Alison Oliver (Ward Hadaway) Andrew Lockhart Mirams (Lockharts Solicitors) Chris Davies (JCP Solicitors)

See you on Stand G32!

The second spoke in the Business IQ wheel is ‘Learn’ and we use this to try and increase the skillset of the whole practice team so that each member can perform better, with the ultimate aim of increasing efficiency and profitability.

Andy Sloan

“Business IQ is about helping practices grow and flourish. We are confident that this approach will be appreciated, leading to a more meaningful relationship with our customers.” Business IQ can be found at next to Henry Schein Dental - Stand H23 For more information visit www.hsbusinessiq.co.uk

Anne-Marie Jones, Healthcare Director at The Royal Bank of Scotland welcomes you to visit Stand E65 Demand in the dental sector is high with patients becoming more aware of the need for regular dental care as well as aesthetic treatments, along with the rise in private dental practices. This leads to increased turnover and offers a great opportunity for dental operators to maximise this by setting up their own dental practice or growing an existing one. Whatever your business size and requirements, approaching the bank to support your plans can be a little daunting. However, despite the perceived difficulties in obtaining funding, many organisations are still keen to lend to the dental sector. At The Royal Bank of Scotland we encourage those with a good business plan, supported by a strong management team that is addressing the needs of the market to come talk to us. Our Relationship Team at the

show are experienced in helping Associates plan to purchase their first practice and help Practitioners understand how to ‘Prepare to Practice’. Visit our stand for your copy of our First Time Buyers Guide. In a period of rising goodwill values and increases in staff and practice costs we have experienced some consolidation within the sector leading to increased corporate activity and the opportunity for an emergence of competing mini corporates. If you are

an established practitioner looking to purchase further practices, there are options available to you. It is important to ensure that your banking matches the needs of your practice. We can help create a bespoke solution to meet a variety of support scenarios including freehold purchases, specialist equipment, practice and practitioner partnerships and goodwill purchases. For an informal chat on your needs please come and talk to us.

You can find us on stand E65 where our team of Relationship Managers will be keen to discuss your requirements and understand your business needs.

The Royal Bank of Scotland plc. Registered in Scotland, No. 90312. Registered Office: 36 St. Andrew Square, Edinburgh EH2 2YB. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

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26/02/2015 16:15

www.thedentistryshow.co.uk

A mobile app for your dental practice for the price of an iPhone I read a statistic in the press the other day that 70% of all adults in the UK now own a smart phone, which is staggering when you think that the iPhone was introduced in June 2007. Making this one of the fastest growing technologies every.

YOUR CTICE L PRA DENTA tment l appoin y ta n e d da Your 0pm to is at 3.2

T REQUES ENT TM APPOIN

web browsing and apps.

The smart phone has just about finished off sat nav., maps, Nokia and Ericson, diaries, calendars, watches, even torches because we can now do all this stuff on our mobile device. Interestingly making phone calls is now number five of things that people use their mobile device for, behind, email, texting,

But the biggest single change we have seen is the rise and rise of the mobile app, there is now an app for just about anything and everything you want to do whether it be ordering taxis, take away food, maps, football, the list goes on and on. Which brings me to the thrust of this article and that is, what can a mobile app do to increase business in your practice? The answer is a huge amount, in fact it could quite simply be the best thing you can deploy to increase the number of patients you see and the amount they spend. I don’t have to tell any of you how important mobile apps have become to all of us, but quite literally having an app can make a huge difference to the fortunes of your practice. So you’re probably thinking that this must cost a fortune, the answer is that it costs about the same as a new iPhone. It’s just £200 + VAT to build the app for you, install your dashboard, upload to the Apple and Android app stores and train you and then just £50 + VAT per month from then on. Your patients get the app for free.

HERE’S WHAT A MOBILE APP CAN DO FOR YOU:1. It raises your profile above that of your competitors. To your patients and prospective new patients you are leading edge and your competitors are not. 2. Other than word of mouth, it is the best referral tool you can have to generate new patients. One click and patients can share your details with a recommendation to all their friends on Facebook, Twitter, email and text. They are automatically rewarded, as is the person who has been referred 3. It has an inbuilt loyalty scheme. All your patients do is scan a code when they come into the practice to benefit from the scheme 4. You can push messages out to everyone who has the app, just like a text message, increasing the uptake of your offers 5. Patients can request an appointment directly from the app with a preferred time and date, which you can either immediately approve or call them back with an alternative. 6. All your practice information is available in one place including direct links to your website, Facebook, Twitter, email etc. 7. Patients can call your practice with one click. 8. It even has sat-nav directions straight to your practice. 9. It galleries of your staff and the treatment you can offer. 10. It engenders loyalty with your existing patients.

To find out how you can have an app for your practice, call Dental Marketing Expert on 01767 626 398 or email sales@dentalmarketingexpert.co.uk

Patient finance works like magic

Business IQ has been developed to positively impact the profitability of your business, by offering you a range of products and services that will either increase your revenue or reduce your costs.

See us on stand H23

Consult

Learn

Grow

From implementing Exact from Software of Excellence to understanding the value of your business, we have a solution for you.

We have partnered with leading tutors to offer a range of education that will improve your business; both clinical and complimentary subjects are covered.

We want your business to be as successful as it can be, that’s why we have solutions to help increase your revenue or reduce your costs.

Offering your patients finance at low and zero rates of interest is a proven way to increase treatment plan take-up – as if by magic. To prove the point, Dental Finance is employing the talents of professional expo magician and member of the Magic Circle, Sebastian Hunt, on its stand F30 at the Dentistry Show on 17 and 18 April at the NEC. By performing a series of magic tricks under the scrutiny of visitors to the Dental Finance stand, Sebastian will demonstrate how offering patient finance is a case of playing your cards right and always producing aces.

Brian Carter, Dental Finance director, says: “Some dentists believe the new process for setting up finance is a trick they’ll never learn. With our free assistance we can help them pull that rabbit out of the hat!” Magician, Sebastian Hunt, will be appearing and disappearing from the Dental Finance stand throughout the two days of the show. For further information about the magic of patient finance, go to: www.dentalfinance.co.uk

www.hsbusinessiq.co.uk Contact us on: 0800 023 2558 or email us at info@businessiq.co.uk

Interdental brushes to suit every need Angled or straight brush head, long or short handle, original or extra-soft filaments, TePe’s range of interdental brushes have an option for everyone. Available in several colour coded sizes, all TePe Interdental Brushes have plastic-coated wires for comfort and protection. Developed in collaboration with dental expertise, TePe Interdental Brushes are thoroughly tested in terms of quality and durability, and are recommended by 94% of UK dental hygienists.* *Source: A survey of dental hygienists in the UK, Eaton et al. ( 2012 )

For more information call +44 (0) 1934 710022, email info@tepe.co.uk or visit www.tepe.co.uk

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See us at the

DENT ISTR SHOW Y Stand A70

TePe, Brush, Smile! 25/02/2015 14:46