THE DENTISTRY SHOW SUPPORTING THE FUTURE OF UK DENTAL LABORATORIES March 2013 will be an exciting time for the dental laboratory profession as The Dentistry Show hosts a dedicated conference programme with all seminars free to attend and each seminar offering verifiable CPD. There has never before been free learning like this for the UK profession. Input and content by leading industry figures, associations and educational bodies will attract a large number of dental technicians, increasing on the significant number that attended in 2012. This event includes a dedicated exhibition space for over 40 exhibiting companies making the experience for technicians easier when seeking relevant products and services, creating a unique opportunity for suppliers to forge new business relationships and cement existing ones.
Association & Education Support With industry support from the DLA, BACDT, BIDST, OTA, and education partners including the KSS Deanery and Cardiff Metropolitan University, advising on and delivering the seminars and communicating the programme and exhibition to their members, the Show will benefit from a significant increase in delegates from a dental technician background, building on the 400+ attendees in 2012.
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EDUCATION PROGRAMME & PRODUCT SOURCING THE PROGRAMME For 2013 we will be offering a dedicated exhibition area for laboratory equipment suppliers, making it easier for the dental technician to source and discuss the latest materials and equipment to take back to the bench.
dental laboratory suppliers, the new format will create a superb community feel and enable our delegates to meet up with friends, colleagues, clients and suppliers.
A conference packed with technician relevant seminars which include:
We are even throwing in a free lunch for technicians to minimise the impact of having to take a day away from the bench.*
• Dedicated technician programme with seminars for crown and bridge, implants, prosthetics, dentures and orthodontics • Dedicated CDT conference programme with suitable CPD content on each day • Procedure specific theatres suited to both dentists and technicians such as the ADI Implant Theatre and Live Theatre • Multi-profession seminars covering core CPD topics as well as promoting cross profession communication and education
The Dentistry Show has always supported the dental technician profession. It has seen numbers multiply in recent years due the high quality of seminars offering verifiable CPD and the draw of a number of exhibitors offering the latest technology, clinical services and support. The conference programming is designed in such a way that the delegates enjoy a considered balance of conference sessions and time to meet exhibiting companies.
With a conference programme that will enhance individual skills and support dental labs as a business, coupled with support from
FEEDBACK FROM EXHIBITORS IN 2012 “We’ve had a very positive show and sold several scanners. The mix of seminars and exhibitions is nicely balanced at this show.” Ed Attenborough, Managing Director, Attenborough Dental Labs
“We came here to promote ourselves. We’ve been really busy and got some great leads and will definitely make some sales after the show.” Lisa Bumpstead, Area Sales Manager, Skillbond
“It’s great to have dentists, nurses and technicians all in one place. Sponsoring the live theatre brought lots of people to our stand, which was very positive. People would notice if we weren’t here. “ Wayne John, Coltene
“I don’t know any other better way of interacting with the right people than at a show like this. It’s extremely valuable for making initial contact with prospects who we will meet again after the show.” Gareth Tomkinson, Sales & Marketing Manager. Renishaw
“The show attracts a very broad audience. We sponsored the ADI theatres, which drew a lot of people back to the stand and we’ve generated a number of good leads. The Dentistry Show is very good for us and we have a bigger presence each year. We’ve already booked for next year with an even bigger stand.” Sarah Gardiner, Marketing Communications Manager, Straumann
MARKETING ACTIVITY It is vital that we let the profession know about the level of support we are giving them in 2013, the additional support of major associations and the critical time frame of the GDC’s CPD cycle coming to a conclusion in July. The following activity will significantly drive the technician audience to The Dentistry Show in 2013.
June • Save the date letter to 2012 delegates
September • Show information packs sent to the 100 largest dental laboratories in the UK; including a team signup sheet and early registration forms • Follow up call to collect names and register technicians • Full page ad in DLA’s Dental Lab Journal • Letter of invitation from DLA Chairman inviting all members to register for 2013 • Dental Technician editorial, conference programme launch
October • “Register Now” postcard as a Tip-on Dental Lab Journal • Full page advert in Dental Technician and key exhibitor overview
November • CDT Quarterly publication Full page advertisement
December • “Register Now” postcard to in-house database of 2,500 technicians • Conference flyer in Dental Technician and full page ad
January • 7,000 8 page conference flyers inserted with trade publications and mailed to association memberships. To be inserted in DLA membership renewal packs. • Show preview and advert in Dental Technician
February • CDT Quarterly publication, delegate invitation and Show preview • 8 page lab specific Show newspaper published and distributed to the profession
March • Show review in Dental Technician Supported by email communications, letters, trade press advertising and association communications to members throughout this period. This includes reciprocal banners and hyperlinks on websites, support from exhibitors and associations own marketing and social media activities.
DON’T MISS OUT! For full details of availability and companies already booked into the Dentistry Show for 2013 please contact Matthew Stokes on +44 (0)20 7348 5263 or email m.stokes@closerstillmedia.com
7 REASONS WHY DELEGATES WILL BE ATTENDING THE DENTISTRY SHOW
Live Theatre
1.
Substantial verifiable CPD available at a crucial time for the profession, FREE OF CHARGE
2.
Dedicated trade area of specialist suppliers
3.
The latest products and innovation on display
4.
Show offers
5.
Live demos
6.
Lunch and parking*
7.
Business and clinical educational content
Take advantage of the best opportunity in 2013 to meet dental technicians and dental laboratory decision makers from across the UK. Make sure you benefit from having a shop window alongside companies such as: • National Dental Supplies • Milnes Bros • Sirona • CORE3D • envisionTEC • Cendres + Metaux • Renishaw • Schottlander • Straumann • Shofu
ADI Theatre
Workshop Suite
PRICES Shell Scheme stands:
£329
+VAT per m²
Space Only stands:
£309
+VAT per m²
For full details of availability and companies already booked into The Dentistry Show 2013 please contact Matthew Stokes on
+44 (0)20 7348 5263 or email
m.stokes@closerstillmedia.com
*Lunches and parking are limited to first 250 technicians on each day of the show. Vouchers offered on a first come first served basis and subject to availability.