PROMOTIONAL & MARKETING OPPORTUNITIES AT THE DENTISTRY SHOW 2016 Our job as organisers is to deliver a quality audience of proven buyers and decisionmakers in good numbers. We’ll bring them to the door – what can you do to ensure they visit and spend time on your stand? We offer a number of proven, tried and tested opportunities to exhibitors that are designed to drive footfall to your stand, maximising the return on your investment before, during and after the event.
THESE OPPORTUNITIES ARE PROVEN TO: • ENHANCE BRAND AWARENESS AND RECOGNITION • INCREASE FOOTFALL • DRIVE MORE LEADS TO YOUR STAND • GENERATE MORE BUSINESS FOR YOUR SALES TEAMS • DELIVER A GREATER RETURN ON YOUR INVESTMENT • HELP MEET YOUR KPIs AS A MARKETEER
There will be more than 400 UK and international companies vying for attention from over 7,500 delegates at next year’s event, how will you stand out?
CALL THE TEAM TODAY!
+44 (0)20 7348 5270 OR EMAIL DENTISTRY@CLOSERSTILLMEDIA.COM TheDentistryShow
@dentistryshow
Dentistry-Show-Network
BEFORE THE SHOW THE DENTISTRY SHOW DELEGATE NEWSPAPER
£999
£249
DIRECT MAIL
• Rotating banner advert on www.thedentistryshow.co.uk (4 available) • Be seen by over 38,166 dental professionals (unique users during 2015 show campaign – Oct 2014 - Apr 2015) • Available immediately until May 2016
ONLINE DELEGATE REGISTRATION SPONSOR Over 10,000 delegates registered online to attend the show in 2015 and received an automated confirmation email to print and bring to the show. Make sure your brand is seen by every potential delegate.
PRICES ON REQUES T
Send an insert with the delegate newspapers (22,500)
Send a promotional offer with the Practice Packs • Sent to 12,000 practice owners and managers (Jan 2016) - Single sided A5 insert sent with delegate practice packs and exclusive branding on practice pack envelope, poster and sign up sheet
£7,850
Buyers Guide • Printed and sent to the practice owner/manager, educating them about the trade floor, who will be exhibiting, special offers and product launches, sent to 10,000 in April 2016 • Product profile • Full page • ½ page ad • Back page
• 30 words of text, logo and link incorporated into the delegate confirmation email and reminders • The e-ticket is every delegate’s easy-way of gaining access to the show, by scanning the barcode on their e-ticket their name badge is simply printed off as they pass through the entrance • Logo placed in a prime position on the registration home page • Qualifier question in registration (we will send you the data file post show)
PIGGY-BACK DELEGATE EMAILS
FROM
• Printed newspaper and e-newsletter (July 2015, October 2015 and April 2016) • Distributed to a database of 22,500 dentists and DCPs • Link through to your website (on e-newsletter only) • Logo and 150 word company overview - £249 • Strip advert inside pages - £399 • Strip advert on front page - £899 (limited to 1 per issue) • ¼ page advert - £499 (limited availability Oct 2015) • Back page advert - £2,500 (Apr 2016 only)
Launchpad UK Guide • Printed and sent to practice owners/managers, allowing delegates to see the most recent and innovative launches available to the industry. There is no better place to launch your new products and promote special offers to push delegates to your stand • Product profile • Full page • ½ page ad • Back page Delegate ticket • Double sided A5 insert • Printed and sent to +50,000
PRICES ON REQUES T
IVE EXCLUSUNITY OPPORT
IVE Delegate Badges EXCLUSUNITY T R O P OP • Sent to all registered delegates • Send a promotional offer with the delegate badges at the end of March 2016 (approx 10,000)
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All registered delegates will receive important Dentistry Show communications in the run up to the event providing them with vital information. Make sure your branding and message is received along with it!
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BSP PERIO LOUNGE
H74 MICRO MINDER
H70
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F62
ALKAPHARM
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B10
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G70 G72 VICARGE COURT WISDOM G75
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DENTAL PROTECTION
MED IMAGING CTS DENTAL SUPPLIES D45 D48 AMS ORALIGN
C32 QUDENT DENTAL CPD C38 PRO SEPTODONT
PLAN
F70 ENTREPENEUR F75 LLOYDS CIRCLE BANKING F72 BACK QUALITY F78 ERGONOMICS CAMLOG IMPLANTS
E78 SMILE SURGICAL
E60
F60
D54 CTS DENTAL SUPPLIES
D40
C48
C30
A01 B01 B05 HARRIET ELLIS DENTAL RA NURSING ACCOUNTANTS
E76 SINTONS LAW E70 LEMONCHASE
DENTISTRY SHOW OFFICE INFORMATION & POINT
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D60
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B40 SPARKLE DENTAL LABS B45 J&S DAVIS
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ALPHADENT IMPLANTS
C60
MIDMARK
A62 GUMSAVER B65 B63 ORAL A61 HEALTH INNOVATIONS BOC
A50
• ‘Piggy-back’ an official Dentistry Show delegate emails • Send tailored messages to your target delegates • 30 words, logo and link to your online profile
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DON’T MISS OUT ON THESE OPPORTUNITIES 1 2 3 CALL +44 (0)20 7348 5270 OR EMAIL DENTISTRY@CLOSERSTILLMEDIA.COM 0 7348
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BANNER ADVERT ON THE SHOW WEBSITE
AT THE SHOW INSERT IN DELEGATE BAG • Seen by all delegates • Taken away giving greater readership • Promotional flyer or sample 6 LEFT • Limited to 10 inserts
HANGING BANNER (2m x 2m) Stand out from the other 400+ exhibiting companies. A constant reminder of where you are. Only available to a limited number of companies.
£1,250
+ DTS
FOR
£700
£1,999
• Your logo on all delegate lanyards (excludes production) • Seen by all delegates • High profile • Exclusive sponsorship
BRANDED PENS IN DELEGATE BAG • Exclusive sponsorship (excludes production) • Single most kept promotional item! • High visibility
DELEGATE BAG SPONSOR A fantastic way to ensure that your brand is seen by all attending delegates. Each one will receive a branded bag containing your company’s information, that they can take away.
• Logo and brand message incorporated into the design and build of the registration kiosks and entrance area • Registration staff to wear branded polo shirts
FLOOR WALKING LICENCE
£999 3 LEFT
MAIN AISLE CARPET SPONSOR Be the only brand seen by delegates as they make their way from the entrance to the main theatre!
DELEGATE BADGES
DELEGATE LANYARDS
SOLD
Make the first and last impression as delegates arrive and leave the Show.
• Only 5 available • High visibility • Distribute material around the Show outside your stand area • Raise awareness
Other sizes available on request • Only 4 available (you design, we print and hang) • Highly visible from across entire Show • Raises profile 3 LEFT • Drives footfall to your stand
• Your logo on all delegate badges • Seen by all delegates • High profile • Exclusive sponsorship
DELEGATE ENTRANCE & REGISTRATION AREA
£5,000
• Exclusive sponsorship • 8 x branded floortiles with sponsor message • Promotes your brand • You design, we print and install • Highly visible on the aisle leading to the main conference theatre • No other floortiles on the main aisle
BRANDED NOTEPAD SUPPLIER
SOLD
• Exclusive sponsorship (excludes production) • Seen by all delegates, inserted into delegate bag • Taken home & used again
VIP LOUNGE SPONSOR
£899 +
DTS FOR
£500
SOLD
• Handed to all delegates upon entry to the Show (excludes production) • Taken home, giving extended brand exposure • Includes 1 x insert in the bag
£4,000
The VIP Lounge is the home to high profile Dentistry Show delegates including Practice Owners, Principles, Surgeons, Practice Managers and other key buyers. These important individuals enjoy a private networking lounge where free lunch and refreshments will be provided throughout the day. They will also receive priority seating in the main business and clinical theatres as well as fast track entry.
£2,000
+ DTS
F
£1,000OR
£27,500
• Branding to appear on all pre event VIP communications (email and print) and also on all relevant website pages detailed as VIP sponsor • Branding ‘in association with’ on overhead banner • Acknowledgment in show guide and registration literature • Your brand incorporated into the design and build of the lounge • Suggestion to provide VIP delegate gift or pack • 2 x delegate scanners to record delegate interaction • Complete data file of attending VIP delegates
EDUCATION What better way to promote your product or service than to a captive audience of key dental professionals during one of the education sessions at Dentistry Show. All of the main conference streams and workshops are positioned in and around the show floor. These give you the perfect platform to either deliver a session or align your brand against a relevant topic or speaker, whilst influencing a captive audience. What better way to raise awareness, and then, ultimately, drive footfall to your stand? There are opportunities to sponsor education within all of our theatres – see details below.
MAIN HEADLINE THEATRE SPONSOR
FROM
£8,500
SHORT TERM ORTHO LOUNGE 1 SESSION
£1,499
HEADLINE
£4,500 BOTH DAYS
• Host one of 11 STO-focussed lectures (45mins) • 40 seat theatre located on the exhibition floor • Offer vCPD to attending delegates • Extensive branding across the delegate marketing campaign and promotion
5 LEFT
PERIO LOUNGE • Logo and branding to appear on all pre-event marketing for your theatre (print, online and digital communication) • ½ page advert in two of the four DS newspapers • Promotional flyer in issue two, three or four of the delegate newspaper • 200 word PR speaker piece in one of the four DS delegate newspapers • Interview and press release by our own dental PR Agency to announce headline sponsorship • Complete brand integration within your theatre design and build (stage set, overhead directional banner, timetables, draped logo’s within the theatre, theatre staff to wear branded polo shirts) • 1 x 60 min sponsored speaker session (+ data file) • 1 x delegate bag insert • Logo on the sponsors page and relevant theatre pages within the show guide
THEATRE
1 SESSION
£2,250
HEADLINE
£4,999 BOTH DAYS
• Host one of 9 perio-focussed lectures (45mins) • 80 seat theatre located on the exhibition floor • Offer vCPD to attending delegates • Extensive branding across the delegate marketing campaign and promotion
CAPACITY
Aesthetic Dentist
c.500
SOLD
Dental Business
c.150
£12,500
GDP Theatre
c.200
£15,000
Hygienists & Therapists Symposium
c.250
£12,500
National Dental Nursing Conference
c.200
£8,500
CORE CPD
c.300
£15,000
DON’T MISS OUT ON THESE OPPORTUNITIES CALL +44 (0)20 7348 5270 OR EMAIL DENTISTRY@CLOSERSTILLMEDIA.COM
EDUCATION continued... CLINICAL OR BUSINESS SEMINARS
ENDO LOUNGE
1 SESSION
£900
1 SESSION
£999
½ DAY
£2,000
HEADLINE SPONSOR
FULL DAY
£2,500
£3,750
BOTH DAYS
2 DAYS
£6,250 • Host one of 9 endo-focussed lectures (45 mins) • 70 seat theatre located on the exhibition floor 6 LEFT • Offer vCPD to attending delegates • Extensive branding across the delegate marketing campaign and promotion from BES
FACIAL AESTHETICS THEATRE 1 SESSION
• 90min, ½ day or full day workshops • Run taster sessions for dentists, DCPs or technicians • Offer vCPD to delegates • Collect valuable data and send a message to all attendees after the Show • Offer free of charge “taster” sessions to your training courses
HANDS-ON WORKSHOPS
£1,399
1 DAY
HEADLINE SPONSOR
£9,500
£3,500
2 DAYS
£12,500
BOTH DAYS
• Host one of 9 facial aesthetics focussed lectures (45 mins) • 40 seat theatre located on the exhibition floor • Offer vCPD to attending delegates • Extensive branding across the delegate marketing campaign and promotion
AT THE SHOW continued... BRANDED FLOOR TILES
• Host a dedicated day or two days of hands-on learning for your target delegates • Workshops built onto the show floor 1 LEFT • Offer vCPD • Extensive branding across the delegate marketing campaign • Delegate list provided after event
ADI IMPLANT THEATRE
1 - £299 3 - £799
1 SESSION
£3,000
HEADLINE SPONSOR
£7,500 BOTH DAYS
• 1m x 1m vinyl cut into the show floor carpet • You design and choose location, we print and install • Be seen by all delegates at the Show • Sign-post delegates to your stand and promote Show offers
• Host one of 9 implant focused lectures • 100 seat theatre located on the exhibition floor 2 LEFT • Offer vCPD to attending delegates • Comprehensive branding across the delegate marketing campaign and promotion from ADI Subject to change. Correct at time of print. Terms and conditions apply. All post-show data access and mailings are subject to DPA regulations and are to those delegates who opt-in to receiving 3rd party communications.
PROMOTIONAL & MARKETING OPPORTUNITIES AT DENTAL TECHNOLOGY SHOWCASE 2016 As a Dentistry Show 2016 exhibitor you are also entitled to take advantage of the opportunities available at the Dental Technology Showcase should you also wish to enhance your proposition and exposure to dental laboratory owners, dental technicians and CDT’s. Here are a selection of just some of the options you might want to consider.
DELEGATE BAG SPONSOR A fantastic way to ensure that your brand is seen by all attending delegates. Each one will receive a branded bag containing your company’s information, that they can take away.
£2,500
• Handed to all delegates upon entry to the Show (excludes production) • Taken home, giving extended brand exposure • Includes 1 x insert in the bag
DELEGATE ENTRANCE & REGISTRATION AREA Make the first and last impression as delegates arrive and leave the Show.
CAD/CAM THEATRE Sponsored by:
• Host one of 9 CAD/CAM focussed lectures (45 mins) • 50 seat theatre located on the exhibition floor • Offer vCPD to attending delegates • Extensive branding on the theatre walls and across delegate marketing campaign
£5,950
EDUCATION FORUM
1 - £299 3 - £799
• 1m x 1m vinyl cut into the show floor carpet • You design and choose location, we print and install • Be seen by all delegates at the show • Sign-post delegates to your stand and promote show offers
OFFICIAL SHOW GUIDE Handed to all delegates as they enter the show and taken away by most for reference throughout the year. • ½ page and full page ads available (limited availability) • Profile enhancement AZ listing in bold • Company description enhanced. • Effective throughout the year
£1,950
PER SES SION
• Logo and brand message incorporated into the design and build of the registration kiosks and entrance area • Registration staff to wear branded polo shirts
BRANDED FLOOR TILES
£1,750
PER 45 M SESSIOINUTE N
OFFICIAL SHOW GUIDE ½ PAGE ADS FROM
£495
PROFILE ENHANCEMENT
£99
• Host one of 9 Education Forum sessions • 50 seat theatre located on the exhibition theatre floor • Exhibitors run and choose the content featuring techniques and materials • Offer vCPD to attending delegates • Extensive branding across delegate marketing campaign
For information on: • banner advertising • online delegate registration sponsorship • delegate email sponsorship • editorial or adverts in the newspaper • direct mail opportunities CALL +44 (0)20 7348 5263 OR EMAIL DTS@CLOSERSTILLMEDIA.COM
DON’T MISS OUT ON THESE OPPORTUNITIES CALL +44 (0)20 7348 5263 OR EMAIL DTS@CLOSERSTILLMEDIA.COM