GREETINGS FROM THE PHARMACY SHOW 2012 TEAM! Preparations are well advanced for what is already the largest and most exciting gathering of pharmacy professionals in the UK. We wanted to highlight the importance of getting your message out prior to the event to ensure the 6,500 visitors expected to the show this year are; 1) aware you are exhibiting, and 2) know why they should visit you and not your competitors! We know Sponsorship is the proven way to meet show objectives both before as well as on-site. Now is the time to consider your campaign so we thought the examples included overleaf would be of help. We know these opportunities work – they are proven to drive more visitors to your stand, to create leads and ultimately work to generate a greater return on investment – so they’re a ‘no-brainer’. Already, the exhibition floor is over 80% sold and has once again grown significantly after last year’s success - which saw a 27% increase in visitor attendance. What’s more, we’re set to increase this again! We have a string of new marketing and content partners, dozens and dozens of new exhibitors with exciting new medicines, products, services and technologies for visitors to meet and learn from. The 2012 marketing programme is currently being finalised and will reach more pharmacists and pharmacy professionals than ever before, so why not stand out from the crowd and use our sponsorship programme to give you a larger and louder voice before, during and after the show? We expect these sponsorship opportunities to be sold within the next 2 weeks, so act now! Please complete and return the fax back form on the last page of this document at your earliest convenience.
Regards
Matthew Butler Event Director The Pharmacy Show www.thepharmacyshow.co.uk Tel: +44 (0) 207 348 5266 Mobile: +44 (0) 780 1160300 Fax: +44 (0) 207 602 0501
Promotional & Marketing Opportunities at The Pharmacy Show 2012 Our job as organisers is to deliver a quality audience of proven buyers and decision-makers in good numbers. We’ll bring them to the door – what can you do to ensure they visit and spend time on your stand? As the show continues to expand further, there will be more than 350 UK and international suppliers vying for attention from in excess of 6,500 attendees. We offer a number of proven, tried and tested opportunities to exhibitors that are designed to drive footfall to your stand maximising return on your investment before, during and after the event.
Pre-show Opportunities
Newspaper
Email Template
Website
Registration Email
The Pharmacy Show Newspaper and e-newsletters - £499 + VAT
Banner advert on the show website £999 + VAT
• Printed newspaper and monthly e-newsletter • Distributed to a database of 12,000 pharmacists and pharmacy professionals • Logo and 150 word overview • Link through functionality to your website (on e-newsletter only).
• Banner advert on www.thepharmacyshow.co.uk • Be seen my 14,500 pharmacy professionals (unique hits during show campaign) • Available immediately
Piggy-back show emails - £999 + VAT
Message and link on auto registration email £1,499 + VAT
• ‘Piggy-back’ an official Pharmacy Show visitor email • 30 words, logo and link to your website • Limited to 3 companies
As soon as a delegate has registered for the show an automatic email confirmation is sent to them. Delegates need to keep this email to gain entrance. • Logo, 30 words & a link to your website
THESE OPPORTUNITIES ARE PROVEN TO DRIVE MORE LEADS AND FOOTFALL TO YOUR STAND AND GENERATE A GREATER RETURN ON INVESTMENT FOR YOU! COMPLETE THE FAX BACK FORM ON THE LAST PAGE OF THIS DOUCMENT AND RETURN IT TO +44 (0)207 602 0501 OR CALL +44 (0)207 348 5266
PROMOTIONAL AND MARKETING OPPORTUNITIES
At the show
Floor Tiles
Competition Postcard
1 x floor tile £299 + VAT or 4 for £999 + VAT • 1m x 1m square cut into the show floor • You design, we print (or we can design) • Be seen by all delegates at the show • Sign-post delegates to your stand
Branded pens at registration area £999 + VAT
Hanging Banners
Delegate Badges
“You are here” boards - £1,999 + VAT • Viewed by all delegates • Exclusive sponsorship • Highly visual • Drives footfall to your stand
Delegate Badges - £2,499 + VAT
• Exclusive sponsorship • Single most kept promotional item • High visibility
• Your logo on all delegate badges • Seen by all delegates • High profile • Exclusive sponsorship
Floor walking licence - £999 + VAT
Lanyards - £2,999 + VAT
• Only 5 available • High visibility • Distribute material outside your stand • Raise awareness
• Your logo on all delegate lanyards • Seen by all delegates • High profile • Exclusive sponsorship
Insert in delegate bag - £999 + VAT
Personalised carpet to your stand £4,999 + VAT
• Seen by all delegates • Taken away giving greater readership • Read after the show
• Exclusive sponsorship • Contains sponsors message • Drives delegates to your stand • Highly visible • Proven
Postcard competition - £999 + VAT
Main aisle sponsorship - £4,999 + VAT
• Competition open to all delegates • Directed to visit your stand • Open to 10 companies • Great prize
• Exclusive sponsorship • Contains sponsors message • Promotes your brand • Highly visible on the aisle leading to the main conference
Branded pad supplier for entire event £1,999 + VAT
Pharmacy Show Café sponsor - £7,499 + VAT
• Exclusive sponsorship • Seen by all delegates • Taken home • Used again
2m x 2m hanging banner - £1,999 + VAT • Only 5 available • Highly visible from entire show • Raises profile • Drives footfall to your stand
• Exclusive sponsorship • High profile • Fantastic branding pre and at the event • Used by thousands of delegates
DON’T MISS OUT ON THESE OPPORTUNITIES. RETURN THE FAX BACK FORM TODAY OR CALL +44 (0)207 348 5266
FAX BACK Fax back to +44 (0)207 602 0501 Please call me to discuss all sponsorship opportunities No thank you. I am happy with just my stand I would like to book the opportunities listed below Please state:
TOTAL COST £
Name Company Email Phone
Fax back to +44 (0)207 602 0501 Phone number: 0207 348 5266 Email: m.butler@closerstillmedia.com