Trade Days Newspaper - June issue

Latest Floor Plan and Exhibitor list

Exhibitor news

Make more sales of higher price products

SEE PAGES 4 & 5

SEE PAGES 8 - 11

SEE PAGE 6

www.tradedays.co.uk •

@tradedaysuk

JUNE 2014

IT’S ABOUT TIME! TRADE AND PROFESSION BACK NEW INDUSTRY EVENT

Welcome to YOUR new event... the countdown has begun to the opening of Trade Days (Sunday/ Monday, October 5th & 6th – NEC Birmingham) – the new event for businesses like yours who retail, wholesale, manufacture or supply products for the mobility, independent living and assistive technology market.

As the name implies, it is a ‘trade-only’ event created at the request of the Trade who demanded its own event that is relevant, more focussed and tailored exclusively to retailers’ and suppliers’ needs.

They asked for a different kind of exhibition and environment where they would have all the time they need to do business and where they knew every exhibitor was there to do business with retailers like themselves.

Retailers and the trade wanted a forum where business and retail owners could access free practical educational sessions and training for themselves and their teams. They wanted an event which allows them to network among their peers and look for ideas to help them grow their business.

Show Director, Matthew Butler

Trade Days is your event, brought to you through a partnership between multi award-winning healthcare event organiser CloserStill Media and BHTA Engage and supported by THIIS Magazine, Medtrade, Medilink, Disabled Living Foundation and a number of other very influential organisations.

The registration for the event opened this month online at www.tradedays.co.uk and already more than 500 retailers have registered their place. More than 120 exhibitors have booked into the Trade Days exhibition including some of the biggest names in the industry as well plenty of new companies with exciting innovations. (See pages 4 & 5 for the latest exhibitor list).

Event Director Matthew Butler is encouraging retailers and their teams to register their place early so that they get all the news about the event as it is announced and plan their visit carefully to take advantage of the exclusive deals, buying and training opportunities.

“Trade Days will be unlike any other event that retailers in this market have been to”, said Matthew

“Firstly, we are confident every member of the team will be able to takeaway at least one thing from our 50+ free seminars that they will be able to implement straight away whether in the office, showroom or workshop. (see pages 6 & 7 for details of the training and seminar programmes).

“We will also make sure that they have all the time they need to talk business in a professional environment with new and existing suppliers.

We know that retailers will find new products to benefit their business and their customers and there are plenty of companies exhibiting that do not go to other shows and of the 120 companies currently booked into the Trade Days exhibition, 60 of them were not at Naidex last month,” Matthew added.

Special trade-only offers Matthew is confident that a visit to Trade Days will benefit retailers financially too.

“Unlike any other show in the UK in this marketplace, the two days are going to be all about driving business, margins and profits.

Exhibitors will be able to present themselves and their products on their stands with just one audience in mind - the retail and distribution trade. As a result, there will be plenty of tradeonly deals on offer, deals that will only be available during the two days of the show – there will be a book circulated to registered attendees upon arrival with offers worth thousands of pounds of savings exclusively offered for the two-days at the show.”

Jonathan Hearth, Managing Director of Electric Mobility Ltd said: “Electric Mobility is really excited by the opportunity ‘Trade Days’ presents to reinvigorate the value of exhibiting to our trade customers.”

Anthony Kiff, Managing Director of Wilcare added: “Trade Days is a fresh new approach which is just what the industry needed and it ticks all the boxes for us as it is targeted to attract the

Why I’ll be at Trade Days

By Alastair Gibbs, TPG Disableaids This year I attended Naidex for two full days, having pre-arranged meetings with a number of companies and individuals.

On the whole it was reasonably successful but on two occasions I found myself cutting short the conversation or quickly changing the topic when either a healthcare professional or a service user came within earshot.

Now don’t get me wrong, I do like to interact with these folk who are, after all, my customers.

But there are some types of conversation that should only occur between manufacturer and distributer.

It is of no relevance to these customers if we have supply issues or quality observations on the products we purchase for re-sale. It is also only professional to not burden our customers with what goes on in the background.

For these reasons I would urge all retailers / dealers / distributers to make use of Trade

Days. It is an ideal opportunity to have those in-depth conversations, to attend commercial presentations and to learn from networking with other companies. All without the fear that a customer may hear part of the conversation and get the wrong end of the stick.

With an intense programme of presentations over the two days from which to select your preferred topic and the opportunity to compare your current supplier with others in a similar field, side by side, it just seems to make very good sense.

On a cautionary note I would also add that as this is the very first ‘Trade Only’ event, if we do not support it with enthusiasm, it may never happen again.

From my point of view that would be a great opportunity missed.

Knowing that everyone you see and speak to is in the trade, just like yourself, will make it so much easier to do business.

Richard Holland-Oakes, Recare

We will definitely be attending and the inclusion of a Sunday will make it easier for many other retailers to attend too. Great idea.

Kevin Snowball, Managing Director Simplyhealth

We are all looking forward to visiting Trade Days this October where we can spend time with new and existing suppliers. A long-overdue concept.

Jemma Dunn, MT Mobility Limited

Trade days provides the right environment for businesses like ours to be able to sit down with existing and new suppliers and have the time to talk properly about how we can move forward together.

Phil Moore, The Care Team

Continued on page 3

Registration now open at www.tradedays.co.uk/free-trade Partners:

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www.tradedays.co.uk

Meet the team Clare Johnson Show Manager c.johnson@closerstillmedia.com • Tel: 01962 736989

Lucy Pitt Marketing Director l.pitt@closerstillmedia.com • Tel: 02476 719690

Ellie Cave Marketing Executive e.cave@closerstillmedia.com • Tel: 02476 719692

Rebecca Royal Operations Executive r.royal@closerstillmedia.com • Tel: 0207 348 5277

Kate Jackson Conference Manager k.jackson@closerstillmedia.com • Tel: 0207 348 5754

Matthew Butler Show Director m.butler@closerstillmedia.com • Tel: 0207 348 5266

The right show at the right time There’s a (supposedly) ancient Chinese curse that translates as ‘May you live in interesting times’. I am in no doubt that for those of us in the healthcare and assistive technology industry we are doing just that.

The challenges and opportunities facing our businesses are immense. Whether industry specific; health & social care reforms, personal budgets and pressure on public sector spending or broader; a slow economy, internet competition or staffing concerns, not a single business is immune.

Since 1917 the BHTA has worked to support businesses in our industry.

We do this in a variety of ways, such as providing networking opportunities w i t h i n competition rules and formal representation at British Standards and International Standards. We have developed strong governmental connections allowing us to assist in shaping policy. The development of our Code of Practice has given our members a unique selling point in a competitive market and emphasises the industry’s commitment to protecting customers’ interests.

In 2012 the BHTA formed a new company, BHTA Engage. With David Russell at the helm and the Homecare Publishing brands under its ownership, Engage is already making a big impact offering novel and cost effective ways for businesses to promote themselves.

was first mooted to me by David. For a number of years we have heard feedback from many members that there was a need for something different in the industry’s event and exhibition calendar. In particular, the need for space to actually ‘do business’ without the distractions that often happen at other events.

Closer Still Media have listened and worked with businesses within our industry to ensure that Trade Days delivers what businesses within our industry need. The show will be a unique opportunity to take 2 days to step back and focus on your business without distractions. You will have the opportunity to have meaningful discussions and do business with over 130 exhibitors.

You will have the opportunity to listen to and ask questions of experts on a variety of topics from marketing and internet selling through to recognising dementia and shop design. You will have the opportunity to network, to see new products and ideas and do deals that no other show will provide.

In short, you will have the opportunity to ‘do business’. Can you afford not to attend?

Ray Hodgkinson MBE, Director General, BHTA

I was delighted when the concept of Trade Days

The bar’s open from 8pm, the quiz will start at 8.30 – feel free to form your own team, or we’ll help you find one on arrival – and the evening will finish around 10.30pm.

A hot fork buffet, entry to the pub quiz and unlimited tests of your sporting skill on the giant Scalextric, air hockey and table football are all included in the £25 ticket.

Book your night out now at... tradedayssocial.eventbrite.co.uk

We’ve also secured an excellent rate for accomodation at the Best Western Plus Manor Hotel, at just £70 per room per night for 4 October and £60 per room per night for 5 October (single occupany, includes full English breakfast, complimentary car parking, Wi-Fi and V.A.T).

To book, please contact the Manor Hotel on 01676 52 27 35, quoting BHTA041014.

Free visitor registration for Trade Days is also open now at...

www.tradedays.co.uk

www.tradedays.co.uk

Why Trade Days?

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Over 80 great reasons to come to Trade Days – read over 80 supporting comments from retailers and suppliers at www.tradedays.co.uk

The prospect of a Trade Only exhibition is exciting and has been long overdue. A

show that concentrates on business to business trade is essential in enhancing the profile of companies and the industry in general. This will be a very important step forward in the development and re-strengthening of a specialist and growing market…….count me in!

Samantha Langtree, Managing Director, Rise & Recline Ltd

Fantastic news! At last, somebody has listened. A dedicated trade show is long overdue

and I think it will breathe new life into the healthcare exhibition circuit. A different approach with some new ideas is just what we need to stimulate fresh thinking. I’m genuinely looking forward to this new opportunity and I’ll be supporting the initiative all the way – let’s hope the rest of the industry do too!

Geoff Morris, Director, Uniscan

Our industry has been crying out for a UK trade only exhibition to allow a concentration

of manufacturers and retailers to come together. This is an ideal chance for the whole industry to discuss business ideas and opportunities that we do not always have time to do at other shows. Training seminars will help make this a worthwhile journey for all retailers and a Sunday start should allow businesses to visit without closing.

Matt Major, Sales Manager – Europe, MK Battery International

A trade only event would be very welcomed and would facilitate more open discussions

on the stands. I would certainly take advantage of attending on a Sunday and this will be a good opportunity for staff who we normally can’t afford to release to attend shows as well

Duncan Gillett, Managing Director, Clearwell Mobility

I am immediately drawn to the new event. A trade only focus is exactly right for the

market at this time and exactly right for my business too. I’m sure that retailers will want to be there and find themselves great new products for their showrooms.

To see the new show emerge is fantastic news and is a real step forward for the

Industry. At last a real ‘Trade’ show where suppliers and retailers can talk sensibly together without interruptions. It will certainly be a show that we can encourage our team to visit.

Mike Williams, Managing Director, Ableworld

From a retailer point of view this type of ‘Trade Only’ event is long overdue. Although it’s

always useful to attend other events where there is a mixture of visitors, it can be very difficult to actually ‘talk business’. A couple of days where we can discuss confidential issues and spend more time in detailed discussions is just what we need right now.

Alastair Gibbs, Managing Director TPG DisableAids Ltd

An event like this is a long time coming. It makes my investment in time, effort and cost

so much more productive when you have a consolidation of trade organisations only in the one arena, dealing directly without distraction or disruption. This will be a true value adding business opportunity for both suppliers and retailers.

Billy Finnie, Managing Director, Mobility Scotland Ltd

I am looking forward to the opportunity to find new products and speak to suppliers at

an event that is designed for that purpose. We will definitely be attending and the inclusion of a Sunday will make it easier for many other retailers to attend too. Great idea.

Kevin Snowball, Managing Director, Simplyhealth

In an industry where a number of events provide a great platform for building our

brand we believe the new event will provide an excellent opportunity for building business relationships.

Tony Mercer, Sales and Marketing Director, Handicare

David Tomlin, Managing Director, Primacare Continued on page 7 Continued from page 1 people we want to meet. Our customer-base is largely business-to-business rather than enduser and we look forward to a concentrated two-days of meetings with exactly the right people we like to get close to.”

Andrew Guilbert, Managing Director of Isagi said: “Isagi took its name from the saying ‘It Seemed A Good Idea’. So it seemed another good Idea for us to participate in Trade Days as our patented nonslip fabrics are used by manufacturers in the mobility sector and our range of nonslip products are stocked by retailers. This is an ideal way of meeting both types of customer in a focused exhibition, and for us to show our new products, grow both our manufacturing and retail relationships.”

Michael Railton of Sandpiper Shoes’ said: “We are looking to expand our approved stockist base in the coming months, so we’re pleased to be exhibiting at Trade Days to allow our existing retailers to view the exciting new product developments, while giving an opportunity to potential clients to obtain a greater understanding about how Sandpiper Shoes can increase the footfall in a retail mobility store. A ‘trade only’ event without the distraction of ‘end-users’, really allows a strong focus on what support is available to the retailer to enhance the customer experience.”

As early registration confirms, retailers are excited about Trade Days.

Phil Moore at the Care Team said: “It has always been important for retailers to work closely with their suppliers and, with a ‘trade only’ focus, Trade Days provides the right environment for businesses like ours to be able to sit down with existing and new suppliers and have the time to talk properly about how we can move forward together.”

‘Perfect environment’ Jeanette Warner, Director of Better Mobility Limited agreed, and added: “We are really looking forward to attending

Trade Days, it’s much needed, and so overdue!

Until now individual manufacturer shows and large healthcare shows were our only option, this will gather all of the relevant people together in the perfect environment to further all of our businesses.”

Nick Buchanan of Millercare agrees: who says: “For a progressive retailer like us, Trade Days is a great step forward. Being able to talk to all our existing suppliers and others we could work with in the future in a ‘trade only’ environment will mean that there will be lots of business taking place. We’ll definitely be there.”

Steve Warburton, Managing Director of Disabled Care & Mobility typified the response from retailers: “Fantastic news about Trade Days. I am really looking forward to a couple of productive days.”

Matthew Butler and Clare Johnson visit the latest AbleWorld franchise on its opening day in Southampton. Pictured here with the three franchise directors Jeff Newman, Chris Hewitt and Steven Thompson, Ableworld booked its stand at Trade Days in the summer of 2013.

And suppliers have been enthusiastic right from the launch of the event.

Charlie Wall of Camelot said: “We are looking forward to the opportunity of exhibiting to a trade customer audience. It will enable us to spend more time presenting our products to the key buyers rather than to the end users” and James Nicholls of First Senior added: “When I heard about Trade Days my immediate thoughts were ‘about time’. The industry has been lacking a genuine trade show. Our Sales and Marketing team are already gearing up for this and counting down the months.”

Retailers interested in sales and marketing advice, keen to learn about new markets, new opportunities and new ways to make more profits, as well as networking opportunities with new and existing suppliers should REGISTER NOW at www.tradedays.co.uk/free-trade

Lucy Pitt, Trade Days Marketing Director presenting marketing ideas to founder exhibitors at a networking evening last month.

Michael Westcott, Matthew Butler and Clare Johnson outside Midland Mobility in Coventry while Lucy Pitt takes the picture. Ingrid Tippett, Director of Midland Mobility took part in one of the Trade Days focus groups and welcomed the team to her premises earlier this month.

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www.tradedays.co.uk

EXHIBITORS A&D Instruments Able 2 AbleWorld Access Needs Aidapt Aktiv Wheelchairs Amilly Int’l. amplicomms ArjoHuntleigh Assistive Partner Bartrams BES Rehab BHTA Bibetta Blue Badge Company Buckingham Health C R Manufacturing Camelot Furniture Capatex Care-Ability Healthcare Care Shop Carebase Cefndy Centrobed Chiltern Invadex Classic Canes Click Care Solutions Consolor Ltd CPC Battery Services Cosyfeet Coventry University HDTI CPR Call-Blocker CRD Devices Cyclone Dartex Coatings DB Shoes Drive Medical Easy Move Sheets Electric Mobility Electric Trikes n Bikes Enable Access Ergolet Ltd Etac Faaborg UK First Senior Flexel Flexyfoot Freerider UK Furmanac Ltd Gerald Simonds Globaleather.com Gordon Ellis HAATS Handicare handSteady Drinking Aids Happylegs Harland Simon Power Supplies Healthcare Distribution Direct Helping Hand Company

Hill-Rom Liko HMS Vilgo Horizon Mobility iD Expert Innohome Isagi Jenry Jetmarine Karma Mobility Kirton Kymco Healthcare Limbo LINAK UK Lynch Healthcare Medequip Assistive Technology MG Retail Consulting MK Battery Molten Rock muggi Mybility All Terrain Wheelchairs National Rehab NHC Nordic Care NRS Osprey Sling Company Paroh Patterson Medical POTS Primacare Putnams Redwood Repose Furniture Reval Continuing Care Right Choice Mobility RIKA Care Rise & Recline Roma Medical Royams Safety Systems Distribution Sandpiper Shoes Scootertech Sculpta Ceramics Shine Int’l Sidhil Sitting Pretty Sole Mates Suite Options Sunrise Medical Switch Sticks Tap2Tag Tente Castors TGA The OT Practice Timo UK Topro Ltd trueCall Ltd Uniscan Wilcare WMH Transmissions Z-Tec Mobility

www.tradedays.co.uk

Floorplan G65

2

KIRTON 10

F12

G01

9

3 1

MG RETAIL CONSULTING

2

JETMARINE 3

2

E11

E06

2

E15

2

THE OT PRACTICE

CLICK CARE SOLUTIONS

VIP/INTERNATIONAL LOUNGE

2.5

2.5

E13 E14 4

SWITCH STICKS

E17

HANDSTEADY DRINKING AIDS

2

ABLEWORLD

4

8

4

ACCESS NEEDS

1.5

2

E12

E18

MYBILITY

1

2

6

3

E20

7.5

2.5

2.5 1.5

TGA ELECTRIC LEISURE LTD

24

3.5

2

18

E22

AMPLICOMMS

1.5

3

AMILLY INT’L

9 9

2

3

3

6

10.56

D05 D04

3

2

D12

D13

2

BUCKINGHAM HEALTH

3

CONSOLAR LTD

D11 SOLE MATES3 D14

1

C R ENGINEERING

6

3

D20

2

2 1

2

E37

KYMCO HEALTHCARE SIDHIL LTD UK LTD

D01

DRIVE MEDICAL

12

D15

3

1

RISE & RECLINE

6 4

3

TOPRO LTD

D22

D31 6

D32 D35

JENRY

6

E59 6 FREERIDER

MOLTEN ROCK

15

9

E44

3

6

E47

3

36

4

6

D57

3

WILCARE 2

HEALTHCARE DISTRIBUTION DIRECT

3

D33

D34

DB SHOES

FIRST SENIOR

8

D45 6

8

48

D46

TENTE CASTORS

ABLE2 UK LTD

• Free sales and marketing seminars

3

D40 6

GORDON ELLIS & CO

24

4

8

5 MEDEQUIP ASSISTIVE TECHNOLOGY

CHILTERN INVADEX

E53

ROMA MEDICAL

TIMO UK

• Meeting rooms available

E57

RIKA CARE

9

24

15 2 D24 2 SCULPTA 1 GLOBALEATHER.COM

6

8

3

TO / FROM THE PHARMACY SHOW

D30

1 3

OSPREY SLING COMPANY

4

CERAMICS

HILL-ROM LIKO

9

NRS

6

D14A

9

3

3

BIBETTA

2

3

E42

COVENTRY UNIVERSITY HDTI

E45 24

24

D10

D03 INNOHOME

3

4

4

2

• Products and services to research and source

F47

F46

5

HARLAND SIMON POWER SUPPLIES

9

F45

6

E40

FURMANAC LTD

E33

8

8

CPR CALL-BLOCKER

4

E35

ELECTRIC MOBILITY

2

12

F40

3

E39

CAPATEX

2

2

2

REPOSE FURNITURE

4

E30

9

ARJOHUNTLEIGH

1

8

AKTIV WHEELCHAIRS

2

4

24

4

CAMELOT FURNITURE

NAEP

6

BUSINESS BUILDER THEATRE

F50 4

F35 F37

PUTNAMS

6

19.5

ENABLE ACCESS

8

4.5

REPOSE FURNITURE

6

15

6

F55

3

E24A E26

E24

6.5

5

CPC BATTERY SERVICES

F30

G25

5

G20 ISAGI

RIGHT CHOICE MOBILITY

6

A&D INSTRUMENTS 7

6

G10

BHTA MATTERS THEATRE

10

G30

TAP2TAG 7.5

4

10.5 RESERVED

4

3

F60 4

E25

6

£173

3.5

10

3

NHC

2

E10

G35

3

MUGGI

F25

6

RESERVED

2

2

3

REVAL CONTINUING CARE

1.5

ROYAMS

SAFETY SYSTEMS DISTRIBUTION

TO / FROM THE PHARMACY SHOW

E05

G03 1

2.25

8

F20

3

H15

RESERVED

4

G05

15

3

10

H20

10 FLEXYFOOT

1.5

2.25

EASY MOVE SHEETS

H10

H25

RESERVED

4 1.5

G45 G40

F65 SANDPIPER SHOES

3

Z-TEC MOBILITY

3

LIMBO

2

3

12

F10

2.5

H30

10

4

4

15

COSYFEET

ERGOLET LTD

D54 D53

6

HAATS

6

3

UNISCAN

12

4

• Special show only offers

D55

9

D47

4

1 3

FLEXEL MOBILITY

AROUND THE TABLE

1

3

• “Stock shop” live BRIEFING THEATRE

3

C07

MK BATTERY

C10

HORIZON MOBILITY

4

HANDICARE

C11

C01

POTS

C20

6

C03

ETAC

C12

5

12

8

BUSINESS CENTRAL

6

12

C30

6

3

CEFNDY

B07 CARE SHOP

24

4

3

4

B10

3

3

B05

B15

CAREBASE

16

B12

HELPING 4 HAND COMPANY 3

TO / FROM THE PHARMACY SHOW

A01

B25

12 3 6

LINAK UK 5

B19

SITTING PRETTY

25 CENTROBED 6 3

6

6

SHINE INT’L

4

CYCLONE

5

B34

24

B27

BARTRAMS

REDWOOD

3

5

2

LYNCH HEALTHCARE @LYNCHHEALTHCARE

24

B30 6

WMH TRANSMISSIONS

30

HMS VILGO 24

B41

DARTEX COATINGS

24 4

4.5

1.5

B47

NORDIC CARE

B44

B48

18

NATIONAL REHAB

TRUECALL LTD

BES REHAB 4

B49

13

4.5

CRD DEVICES 24

3

4.5

18 4 3

3

A03

3

ELECTRIC 3 HAPPYLEGS TRIKES N BIKES

BOOKED STANDS

A07

3

BLUE BADGE COMPANY

AVAILABLE STANDS

A10

9

B53

6

SUNRISE MEDICAL

BHTA

DELEGATE ENTRANCE

AROUND THE TABLE

2

• Photo booth for FREE2 professional team and individual photos “Time to do business”

STAN S T PARICEANDDS SL FRO V A I M AS LIT ABLE FROTLM E AS

4.5

B43 6

ASSISTIVE PARTNER LTD

B51

18

24 4

24

4

AIDAPT C51

3

B46

CLASSIC CANES C53

4

CARE-ABILITY HEALTHCARE

4

B38

5

C47

GERALD SIMONDS

8

4

B22

6

3 6

B17

4

B20

DLF

4

8

4

B16

SCOOTERTECH

B03

SUITE OPTIONS

96

8

PAROH

B11 4

4

KARMA PATTERSON MOBILITY MEDICAL C45

6

iD EXPERT

B09

6

C57

C42

C40

TRADE DAYS CAFÉ

3

PRIMACARE

E09

H03

4

2.5 10

H05

G50

1

6

5

12

5

FAABORG UK 4

Z-TEC MOBILITY

RESERVED

2

F75

F01

H35

H01

6

18

1

H40

RESERVED

3

12

G60

BUSINESS BUILDER THEATRE

STAN 12ILA0BDS AVA BFOOK LE EXHIRBOMED ITORS TO DA +VATTE

3 4

5

3

£ £11773 3 44 +V AT +VA T

RESERVED STANDS

Brand new trade only event running alongside The Pharmacy Show 2014 for the homecare, mobility and assistive technology trade to do business, to demonstrate products, give technical briefings and host one-to-one meetings with retailers and distributors

For more information call Clare Johnson on 01962 736 989 or email c.johnson@closerstillmedia.com

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www.tradedays.co.uk

Talking business…practical training Trade Days unveils major team-focussed education programme

Trade Days is all about giving retailers and suppliers the time to talk business in an environment that is ‘trade only’ and, as well as providing two days of very focussed meetings and discussions, visitors will find lots going on, with plenty of interesting, useful and relevant seminars and workshops taking place.

The promise is that there’ll be something for everyone, business owners, managing directors, technicians, showroom staff and sales teams. Retailers are encouraged to bring along their team members to meet suppliers and sit in on the free seminars that are designed to give businesses real, easy and cost-effective ways to grow sales and profits.

The seminar streams include – Sales Builders, Marketing Boosters, Customer Service Focus, Business Development and Technically Speaking sessions.

Sales Builders If you are looking for new market opportunities, developing new sales and attracting new customers, then four sectors will be featured in one seminar. They are telecare, footwear, sensory products and Functional Electrical Stimulation (FES) products.

The seminar is entitled: New markets, new profit opportunities – introducing growing market sectors in which retailers can build a business and attract new customers. Representatives of companies that are developing businesses in the featured sectors will give a taster of where the sales come from, who buys the products, why they buy and how you can develop sales in your own business.

Can social media channels such as Facebook and Twitter really make a difference to your business?

‘Get the customer and keep the customer using the power of Social Media’ aims to walk attendees through the steps they need to take to use social media to generate enquiries and sales through the process of staying in touch and conversation.

It is being presented by David Standing, one of the founders and CEO for mybizadvisor.

If someone in your business would benefit from learning about simple but effective selling techniques, then a session that looks at crossselling and up-selling will be well worth adding to the list of things to attend. Dr Barend ter Haar has been involved in the industry for 37 years. The session will focus on techniques to give customers better value and make sure they return for repeat sales along with how to make better margins by using simple techniques.

Overcoming objections is crucial when you want to sell more and one of the most common objections is all about the cost of the products. ‘How much!!

- Overcoming the Price Objection’ will highlight

practical tips and useful techniques to help you sell those big ticket items more effectively. Whoever is selling the high value products in your company will benefit from attending this session, presented

by Shaun McCluskey, Commercial Manager of Kirton Healthcare. Shaun has plenty of skills and ideas to help retailers develop their own sales techniques and achieve positive results.

Marketing Boosters Promoting in this market needn’t cost a fortune and needn’t take forever. That’s the message in a seminar that will give you ideas about how you can generate interest locally on a shoe-string budget and do it quickly. The presentation will use real examples from our marketplace. Simple retail marketing that’s on the cheap and really works will be presented by THIIS Editor, David N Russell.

The guarantee is that anyone who attends the seminar will go away with a list of things they could implement in a retail business immediately.

If there is someone in your team who is responsible for producing marketing items, then a seminar about how to write in a way that will make customers take action is sure to be thoughtprovoking. ‘A word in your ear – How to write stuff that sells’ is presented by Andy Owen, a successful copywriter who will talk you though the basics so that when you next write something, the message really gets across.

One way to generate interest in the business is to run an open day in the showroom. ‘How to run a successful event, open day or professionals’ training day’ will provide tips and guidance so that when you run a showroom event, you’ll get it right. The presenter of this session, Andrew Gubbins of CAS Marketing, has been helping to promote events and organisations in our marketplace for years. If you have someone in the team who would be good at running an event

for you, then this is the session they should be in.

Business Development There’s also an opportunity to hear from someone who has been involved in building a business over the past couple of years, focussing on ‘high end’ products with strong design features.

Ed Warner founded Motionspot in 2012 to design and build beautiful, accessible homes for anyone living with a disability. Ed says that retailers will be given a tried and tested ‘game-plan’ to help them develop their business in a market sector that is only going to get bigger and bigger.

‘Creating an effective retail space to improve sales - even in the smallest space’ is an opportunity to hear from a retail design expert who will show you how to connect with your customers, provide simple space planning techniques to increase customer flow and consider the key drivers within a retail environment. Dean Waugh has 15 years’ experience in the retail design arena.

Technically Speaking If you supply batteries to customers, then ‘Shedding light on batteries – essential tips for you and your customers’ will be a useful session to attend. Presented by Dan Caines of MK Battery it will give you all the information you need to manage customer’s expectations and to provide knowledge that could cut those costly call outs.

From the basics of battery care to tips to enable end users to maximise their “fuel source”, you’ll gain useful information for both you and your customers.

Customer Focus

their products in the future is changing with Personal Budgets, Personal Health Budgets and Direct Payments all becoming part of the mix. If you’re not 100% sure how they could impact on your business, then there’s a session that will give you a great insight into how some of your customers might be making their choices in the future. It is presented by someone who is using the funding to buy products and you’ll also hear about a gap in the market that could turn into a new opportunity for retailers. The presenter is Julia Winter who became disabled 20 years ago and is now a full time wheelchair user. She has received funding from her local council in the form of a Direct Payment and has used this to employ her own personal assistants and to purchase equipment to help her with everyday life.

In addition, you can also attend: • 5 things you need to know about clients with medical diagnosis of Multiple Sclerosis, Stroke, Rheumatoid Arthritis and Parkinson’s Disease.

• Making your business more retail savvy, • Developing your own app, • 10 things you need to know about equipment assessments for Plus Size People.

• 10 things both manufacturers and retailers should know about complying with the UK flammability regulations and presentations on what the AT business model of the future look like and how it might impact on marketing and communication strategies.

• A panel discussion with a group a retailers will talk about the challenges and opportunities in the marketplace.

BHTA Theatre Alongside the four different seminar areas, the BHTA also has a dedicated theatre at the show and will be running a series of seminars which

Continued on page 7

The way some customers will be paying for

David Russell

Kate Sheehan

Shaun McCluskey

Dean Waugh

Editor of THIIS Magazine

Occupational Therapist

Kirton Healthcare

David will be presenting a seminar that promises to provide retailers with simple and low cost methods of marketing

Kate will be looking at what you need to know about customers who have Multiple Sclerosis, Stroke, Rheumatoid Arthritis and Parkinson’s Disease

If you want to know how to make more sales of higher priced products, then the seminar from Shaun McCluskey of Kirton Healthcare will be of real benefit to you

Creative Director of Volt creative If you want to know how to make your showroom more effective, Dean Waugh will be presenting on how to do that, even in the smallest space

Registration now open at www.tradedays.co.uk/free-trade

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What the trade think...

It’s about time that an event for trade only was conceived. We’ve found existing shows just too frustrating when it comes to trying to do business and so we will definitely attend Trade Days.

Dave Smith, Managing Director, Beactive Mobility The news about ‘Trade Days’ is excellent. The industry is crying out for a trade only event where wholesalers and retailers can do business together without the interruption of end users and the constant challenge of quoting prices. Of course there is, and will always be, a need for ‘end users’ events, but there are several shows that are open to the public. Thanks to those with the foresight to make this trade event happen and for providing what those in the trade have been requesting for years.

Dane Lawrence, Product Advisor, East Coast Mobility Operating at both ends of the supply chain, John Preston Healthcare Group are greatly looking forward to the UK’s first ever ‘trade only’ show as it will give us quality time with trade suppliers and trade customers alike. We are planning to launch some exciting new products and TradeDays presents a unique opportunity to launch to the trade in a professional environment.

Nick Cooke, Commercial Director,John Preston Healthcare Group

Classic Canes is delighted to support the new trade-only event for the healthcare industry. We have been asking for a serious, business-oriented event for years. The time is absolutely right for a trade fair of this type and we encourage our stockists to make the most of this valuable opportunity.

Charlotte Gillan, Managing Partner, Classic Canes We are very excited at the announcement of this new event. The opportunity to interact with a large proportion of our customer base in one place has real benefits and advantages. We think the concept of adding training into the show experience also adds an extra incentive for the trade to attend, and along with a weekend day, will help smaller retailers that previously haven’t attended shows as they conflict with their normal working time. It will be a great way to showcase new products and services, and we hope will become a future ‘must attend’ show.

James Bridge, Managing Director, Flexel

Talking business... continued from page 6 will give both members and non-members plenty of updates and important information.

There will be a session run by Ed Mylles, Director of Business Development at the DLF which will explain how companies can get in front of the people looking for advice on independent living.

A seminar will highlight for suppliers and retailers how engaging with Independent Occupational Therapists can help grow your business. If you want to find out more about the work of independent occupational therapists and assessments and how you can build links with local independent occupational therapists, then this is the session for you.

Sessions will also provide updates on the Healthcare and Assistive Technology Society (HAATS) which is relevant for anyone involved in the assistive healthcare/technology profession, employers and employees, practitioners and non-practitioners alike.

If your company is a BHTA member, then you can also check whether you are complying with the BHTA Code of Practice. Sarah Lepak, BHTA

Director of Governance & Policy Development will help you double check that you are doing all the things you should be and make sure you understand the commitment you have made.

Another session about selling online while observing best practice , will debate how the kind of advice your business gives face-to-face can be duplicated online.

My business partner Lesley, and I, both believe that the Trade Days concept is an excellent idea. It will allow exhibitors to showcase their products and services and connect directly with distributors in a more open business focused forum. Trade only days would enable business owners to discuss and network more freely with the benefit of offering maximum attention to business growth and development, rather than avoiding and attracting the attention of the buying public, which has always created some awkward moments.We look forward to visiting trade only shows and will certainly invest in our time to support the show.

Mandy Fenton, Euromobility This is an event that the industry has been crying out for - a dedicated event when the trade can meet up with no distractions and can spend some very focussed time on business issues. The Sunday opening will allow independent retailers to take time away from their businesses without having to worry about the showroom and we hope that they support the new event as we will be doing.

Chris Manning, UK Sales Director, Patterson Medical We look forward to being at the new event. The equipment supply sector is maturing and becoming increasingly professional. As such we need time together to improve even further. Quality time – B2B – building relationships; increasing trade; exchanging ideas. It will be good for industry committed suppliers like Assistive Partner to get a chance to show off in a professional environment where we all share a single goal – added value.

Julian Cobbledick, Director, Assistive Partner Drive Medical would be eager to support a trade only exhibition for the future. In recent times we have felt that the effectiveness of attending other events has been diluted as trade attendance and interest has dwindled. We feel that the inclusion of a weekend exhibition day will encourage attendance by many retailers who otherwise might not be able to make it during the working week, and compressing the exhibition into 2 days rather than 3 makes a lot of sense. We are looking forward to exhibiting at this new event in 2014.

Richard McGleenan, Managing Director, Drive Medical Limited

Registration now open at www.tradedays.co.uk/free-trade

The Trade Days Photo Shoot Are your team photos dated and cheesy like this?

There are a number of guarantees for visitors to Trade Days and they include that anyone attending the event will learn something to take back and implement in their business straight away and that you’ll leave the event inspired and with lots of new ideas. The extensive free seminar programme will ensure that your time is very well spent, whether you choose to attend on just one day or, as a number of people are planning to do, spend both Sunday and Monday taking time out to think about how you can develop your business in the future.

To see the full seminar programme, visit the website at www.tradedays.co.uk

Knowing that everyone at the new event will be looking for products and relevant ideas for their business will give us the opportunity to create specific initiatives. This is something that we welcome. Being able to spend the time to have more focused retail business discussions at a dedicated event will make the two days an effective use of everyone’s time.

If so, come along to our photo booth on the exhibition floor at Trade Days where our onsite photographer will be on hand to photograph you and your colleagues.

Andrew Stevenson, Sales Director, NRS

This is a fantastic opportunity to get some up-to-date photos to use across your company collateral, adding a nice personal touch to your organisation and the best part is that it’s completely free of charge to all exhibitors and delegates.

We have thought for some time that this would be a good idea and to see it come to fruition is brilliant. As a company that values suppliers and good working relationships with them, we are really looking forward to this opportunity. At other shows we can sometimes meet with suppliers, but their time is often taken up by professionals or end-users and so we often lack the opportunity to talk in depth. It’s great to have an event specifically to talk business.

Adam Spiby, Sales Director, Healthcare Matters

Say “cheese!”

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www.tradedays.co.uk

Exhibitor Profiles Active Living The brand Active Living

by Paroh Ltd is a range of Aids for Daily Living. The emphasis for our Active Living range has been to build a comprehensive product portfolio, which is of the highest quality at the most competitive cost. Our range of living aids has been carefully selected to meet all of your customer needs and we are confident our new range will appeal to everyone with its broad appeal and great choice. As proud members of the British Healthcare Trades Association, adhering to the BHTA Code of practice we ensure that we maintain the highest standards within the industry.

Amplicomms are the Care division of Germany based Audioline GmbH. With over 40 years of manufacturing experience amplicomms are one of Europe’s leading brands of Assistive Listening Devices.

This range includes amplified phones (mobile, corded and cordless), alerting devices, TV listeners and accessories. Wireless alerting devices and TV listeners provide simple solutions for users and carers. Phones with built in SOS systems provide security and peace of mind. The full range including live demonstration of products will be on display at stand E24.

For more information on the range, call 0121 543 1336 or visit the website at www.paroh.co.uk

VISIT US AT STAND B15

AktivUK

The X Series ranges from a basic steel model (X1) through to complex Tilt & Recline paediatric & Adult chairs (X7 & X8 respectively). The XSeries aims to suit a large portion of users who do not need or wish to spend lots of money on features they do not use. It also aims to de-mystify the options available, allowing for simpler choices and offering complex product only when necessary which can therefore be reflected in the price and result in cost savings.

The X-Series are manufacturer from high quality materials and all successfully crash tested in the UK to ISO7176-19:2001 and compliant to EN12183 giving retailers a new and aesthetically pleasing brand to offer their customers.

AktivUK will guarantee that your order is dispatched within 24-48 hours of receipt of order with most orders are received within 72 hours as standard. All carriage is included in the price and part of the service. Spare parts are held in stock in our Warehouse for fast efficient delivery.

Andy Haines, General Manager commented that “We aim to support the Retailer in a way they are not always used to. We aim to actually support them, treat them with respect and openness. We will involve them in future developments and will work with them at a level most dealers can only hope for from a supply partner. After all, their business success is our business success, and if we support them we hope they will support us. I want to develop a ‘family’ of Retailers who all feel part of the progress and won’t trip over their competition on their doorstep, and if and when things go wrong, fix them quickly and without fuss – values I personally hold dear having been a small business owner and mobility retailer myself” To register your interest in Aktiv wheelchairs please contact sales@aktivwheelchairs.co.uk or 01384 429700. www.aktiv-wheelchairs.com

VISIT US AT STAND F37

Care-ability Healthcare Ltd is a family owned and run business manufacturing a range of high quality textile moving and transfer products. All of our products are available in a range of materials for our standard or bespoke products.

Introducing “YourWay” this allows you to have a product range of your choice. Careability Healthcare will work closely with any new partners to support and create you a group of products either from our existing range or to your own specification. This can include a range of material colours, own branding or designs or a product that is not on the market we can help. In the business of patient transfer experience really counts if you’re looking for a new approach, high quality and competitive prices we would be more than happy to discuss your requirements.

Care-ability Healthcare keeping manufacturing in Great Britain

Amplicomms products are renowned for their quality and innovation. This award winning range is one of the most advanced of its kind, leading the way in terms of ergonomics and simplicity. The range consists of Telecommunication solutions for people with hearing and sight loss. It is recommended by Audiologists and ENT consultants. Amplicomms phones provide near total elimination of sound distortion coupled with superbly clear sound and very loud volume amplification.

Working in partnership with our manufacturing partners, all of our products undergo rigorous testing at every stage of development and production to ensure that they conform to the appropriate regulatory standards and directives that apply; therefore you can be assured they will perform reliably again and again.

Aktiv Wheelchairs has launched a new office in the UK aimed at focusing on development and support of the Aktiv wheelchairs range via their network of retailers throughout Great Britain.

Opening the new office in Coventry, England, the company wants to expand its reach and develop dealers for its premium range of standard & Modular wheelchairs known as the Aktiv X Series.

Care-ability Healthcare

Amplicomms

VISIT US AT STAND C47

VISIT US AT STAND E24

Carebase Assistive Partner See Assistive Partner on stand C51: Top of mind for every mobility retailer/healthcare equipment supplier is modernisation. After all, it is the only way to be sure you will stay in business and not see the world leave your business behind.

So, what to do?

We think the answer is to start by deciding what needs attention. What is holding you back?

What is costing too much?

The list of requirements will look something like this........

• • • • • •

Reduce administration costs and paper Reduce stock, release cash Increased time selling Improve marketing & sales lead volume Add customer value and reputation Ensure automatic compliance with regulatory issues (VAT; cooling-off etc.)

Carebase are a leading supplier in the medical and rehabilitation field. It has been operating in the healthcare field for over 15 years with reputation for quality and service.

We have established brands in beds, cots, pressure care and manual handling from leading manufacturers, which we sell direct.

We are now launching ranges that will be exciting for the trade. Combining quality, availability and economy with options for own branding, these ranges will offer substantial opportunities and potential for profit to distributors.

In addition we will be offering the most innovative marketing packages to support distributors, which will be on display for the first time at the Trade Days show. We look forward to meeting interested parties.

VISIT US AT STAND B10

This was the focus when we developed UNIQUS iRetailer. It’s a full Electronic Point of Sale (EPoS) and Customer Relationship Management (CRM) suite. It is software used online with monthly subscriptions – so it’s really affordable. ®

VISIT US AT STAND C51

BES Rehab BES Rehab offers market-leading services and assistive technology for specialists to improve the quality of life of carers, and individuals with disabilities. We are the ‘One Stop Shop’ solution provider of secondary supports and equipment required for head to toe positioning and pressure care management. We will showcase our products and solutions at Trade Days on stand B43. Visit our stand and we can discuss your business and equipment requirements, and provide you with solutions tailored to your needs.

To receive further information on our product showcase at Trade Days, or to book an appointment to speak to our team during the show email marketing@bescorporate.net with Subject: BESTRADES

VISIT US AT STAND B43

Cefndy Healthcare Cefndy Healthcare & Manufacturing is a manufacturer and distributor of Aids to Daily Living. Based at a Factory in North Wales we are dedicated to the task of creating meaningful, well paid employment for disabled members of the local community. We achieve this by making Cefndy Healthcare a commercially viable business and by encouraging and training staff to reach their full potential.

Cefndy is a recognised force within the healthcare market place and operated both nationally and internationally. Our domestic core business is the Community Loans service within the NHS and Local Authority Social Services Departments, as well as key distributors and end users. The focus on employment for the less able is still a fundamental part of what Cefndy is about today.

At Trade Days we are excited to welcome customers old and new and to discuss your needs for the future.

For further information please and to view our product range visit our website www.cefndy.com

VISIT US AT STAND B09

Classic Canes Classic Canes was the first company to sign up at Trade Days! We are a specialist family business, established in 1982 in order to supply retailers promptly with a wide range of quality walking sticks and seat sticks from one source. Based in Somerset, we are also growers and manufacturers of rustic sticks and apart from supplying retailers throughout the United Kingdom we export to over forty countries. We have an experienced sales team which can offer specialist advice on the most appropriate selection for each individual shop and we will be displaying samples from our range of over 700 products on our stand, C57. So, if your customers are wanting to get away from the “hospital look”, please come and visit us for some practical as well as fashionable ideas. www.classiccanes.co.uk 00 44 (0)1460 75686

VISIT US AT STAND C57

CPC Battery Services CPC Battery Services Ltd is a family run business established in 1983 and is the largest independent battery specialist in London.

We are Authorised YUASA distributors supplying batteries, chargers, specialist battery packs and test equipment, including Voyager Hoist batteries, to mobility outlets, Healthcare suppliers and NHS Trusts throughout the UK.

VISIT US AT STAND F60

Cyclone Plus Evidence-Based Rehabilitation Solutions from CYCLONE CYCLONE Technologies created CYCLONE Plus (2011) based in East Yorkshire, which offers a bespoke therapy and rehabilitation service to individuals with neurological illness or injury.

CYCLONE offers a full range of treatments, services and products to assist individuals with the opportunity to explore their functional ability, maximise their potential and enjoyment of life. CYCLONE are renowned as the UK’s foremost rehabilitation specialists and leading suppliers of state of the art technology.

CYCLONE’s rehabilitation team specialises in individually-tailored exercise programmes and physical activity focused on optimising functional ability goals.

CYCLONE Plus adopts an individual-centred eclectic therapeutic approach, comprised of evidence-based treatment, and cutting edge technological solutions to optimise functional ability in people living with physical and neurological conditions.

Our evidence-based rehabilitation treatment programmes are further promoted with the application of the Functional Electrical Stimulation (FES) and the revolutionary ReWalk exoskeleton.

Contact us on tel: 0800 180 48 50 / 01964 623 881 or email: info@cyclonemobility.com

VISIT US AT STAND B17

www.tradedays.co.uk

Electric-Trikes-n-Bikes

Dartex For over 40 Dartex has been the world’s leading provider of PU coated fabrics. If you deal with Invacare, ArjoHuntleigh, Direct Healthcare or Karomed (amongst many others), the chances are your products are covered with an authentic Dartex manufactured pressure relieving fabric.

We are proud to offer our customers the largest range of PU fabrics on the market.

We also often work with our customers to design innovative bespoke solutions around their product needs.

At Trade Days, Dartex will be demonstrating how the fabric on mattresses and seating has a major impact on the pressure relief function of the device as well as its lifetime value and performance. We’re also excited to be delivering a speaker session with a respected TVN who will explain, from a customer’s perspective, what they look for when making purchasing decisions.

To find out more about Dartex, visit: www. dartexcoatings.com

VISIT US AT STAND B41

Electric-Trikes-n-Bikes seeks to fill a gap in the market to provide suitable transportation to individuals who need to give up the car and yet don’t see themselves ‘in need’ of a mobility scooter. Electric Trikes are stable and effortless, with a twist and go throttle for a maximum speed of 14 mph, potentially travelling 15 miles, or using the pedal assisted mode to go 35 miles and more. The trikes have a large rear basket fitted to bring some shopping home too!

For the more adventurous electric 2 wheel bikes are also available. A few hours charging will again bring the effortless transportation and freedom that some people fear that they might lose when car driving becomes less of an everyday option.

No licence to maintain, no medicals to endure and reasonably costing insurance if required. A yearly saving of many pounds but the end user retains independence and freedom.

VISIT US AT STAND A03

Embryonyx

David Lynch WELCOME. WE ARE DAVID LYNCH TAILORED SLINGS FROM SUNDERLAND, ENGLAND. Hand crafted in Sunderland, England every David Lynch Tailored Sling is manufactured with attention to detail that is unsurpassed, from the raw materials used, through to the way in which each and every customer is looked after.

Imagination, style, comfort and quality are the main ingredients that go into each and every sling we manufacture.

OUR MISSION To build a long-term business where everything we do is about quality.

To make our Tailored Slings with not just application in mind, but comfort and style.

OUR TAILORED SLINGS Before we made our first tailored sling, we spent a combined 30 years experience assessing people for slings. We have created our first range but work has already started on development and new products will be launched in the coming months.

Call Us: 0191 516 2080 Email Us: info@davidlynchtailoredslings.co.uk

VISIT US AT STAND B34

STAN DS AV1A2 0 BFOOILKABLE EXHIRBOMED ITORS TO DA +VATTE

Embryonyx is as a company that specialises in identifying, developing and bringing to market innovative healthcare solutions to the homecare industry. The Happylegs Seated Walking Machine is the company’s latest product. This revolutionary, award winning, product can help provide valuable exercise to people in their homes who for whatever reason find walking difficult or not even possible. The inability to walk can have a serious impact on lower leg blood circulation and poor circulation can be a major contributory factor to a vast number of health conditions including thrombosis and diabetic neuropathy. Happylegs is endorsed by healthcare professionals and supported by a therapeutic report from the Foundation for the Study and Prevention of Venous Diseases (FSPVD).

The Happylegs machine is perfect for the retailers in the homecare industry as it is suitable for practically every customer that might visit a mobility shop or showroom.

Furthermore, it is very easy to demonstrate and with 70% of customers who try it wanting to buy one, it’s a great line to carry. I would encourage any retailer looking for a new, innovative, profitable and easy to sell product to visit our booth A01 at Trade Days and find out how Happylegs can give a business happy customers and happy Shareholders.

VISIT US AT STAND A01

£173

4

Registration now open at www.tradedays.co.uk/free-trade

Enable Access As a specialist UK Manufacturer with over fifteen years’ experience, Enable Access is dedicated to providing market leading access and evacuation solutions for persons with disabilities.

Home to the renowned Rampcentre® range of wheelchair ramps, there is a huge range of products to suit all types of access challenges. Our mission – “Enabling Social Inclusion at another level”, is supported by the all new “Ramp and Access Directory™” - which brings specifying the perfect wheelchair ramp to the next level.

The products are distributed around the country by an ever growing network of distributors.

Visit us at stand F55 to discuss possible partner opportunities, and view our showcase of existing & new products!

VISIT US AT STAND F55

Etac Etac develops products and services that help enhance the lives of people with disabilities and their carers. We offer a wide range of solutions including Molift hoists and slings, Etac manual transfer products, daily living aids, toileting and bathing and manual wheelchairs.

All our products are developed in close cooperation with consumers and industrial designers, resulting in an ergonomic design and high quality that is unique in the market.

We are excited to be able to meet customers old and new at Trade Days. We can offer you the chance to sell Etac products with confidence to your customers. We back up great products with a dedicated sales and customer service team who will tailor our offer to you to meet your business needs.

Etac offers excellent dealer prices, a next day delivery service, product training and a marketing support.

Further information-: Tel: 0121 561 2222 Email enquiries@etac.uk.r82.com Website www.etac.uk.r82.com

VISIT US AT STAND C03

Faaborg UK

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Furmanac Furmanac, a family-run company established in 1972, is the largest manufacturer of adjustable beds in the UK and is also a manufacturer of lift and recline chairs including made to measure chairs.

Our years of experience, combined with our bespoke services of being able to do special sizes offer your customer rest, reassurance and the peace of mind that only a full 5 year manufacturers guarantee on our beds and rise and recline chairs can offer.

All our beds and chairs are British made-toorder, offering our customers a very practical “one-stop shop” opportunity for those dealing in both adjustable beds and lift and recline chairs.

Our factory is in the heart of the UK and has convenient motorway access to all areas of the country, all of which promise quick lead times and prompt delivery. 24hour deliveries are also available.

Please call our sales department on 01384 408 844 or alternatively please contact us on sales@furmanac.com

VISIT US AT STAND E39

Gerald Simonds Since being established in 1983 as a distributor of high quality wheelchairs, Gerald Simonds has become a pioneer in the field of lightweight manual, powered and standing wheelchairs and seating systems. With over 30 years’ experience in the field of prescribing custom made wheelchairs and pressure area care, we know what we’re talking about to confidently provide the best solution for our client’s needs and are the company of choice to be sole distributors in the UK for many worldwide manufacturers.

At Trade Days we will be showcasing the latest products from our distributor lines and would be keen to talk to any companies wanting to deal with the quality products that we supply. We will also be running a seminar called ‘Made to Measure’ where we will be sharing our knowledge of working with custom made wheelchairs and how to prescribe them.

We look forward to meeting with you.

VISIT US AT STAND C45

Harland Simon Faaborg UK is a division of Caretech UK. Faaborg products are marked and thoroughly tested by external tested institutes (HMI and Tuv) in accordance with relevant and current standards and are CE-marked.

Caretech UK Ltd is the leading totally independent maintenance and supply company in the UK with over 25 years of experience. We can offer a wide range of quality proven products which are supported by unrivalled technical assistance. Our maintenance teams are trained to the highest of standards using in-house and manufacture courses. As an accredited agent for most manufactures we can undertake the maintenance of all product types (hoists, beds, baths and stairlifts) Our Sales team only supply products with a proven track record, this does not restrict our range as we can choose the best products from across Europe.

VISIT US AT STAND F75

New from Harland Simon are the latest in battery technology: better performing across a range of applications, the new Lead Crystal® Batteries contain only 5% acid, no cadmium or antimony, are up to 99% recyclable and use a unique dry crystallised electrolyte. Designed to replace existing standard lead acid and Gel batteries, LCB are a form fit function direct replacement which will outlast and outperform alternative products.

Now available in the UK exclusively through Harland Simon, the new Lead Crystal batteries can be used across a wide range of applications wherever traditional Lead Acid and Lead Gel batteries are currently used.

In addition to coming with a 3 year factory guarantee, the new Lead Crystal® batteries charge twice as fast as conventional alternatives, can be 100% discharged daily and fully recovered, can provide up to 6000 cycles (dependent on DoD) and can be stored for up to 2 years with no refresher charging required.

VISIT US AT STAND E33

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www.tradedays.co.uk

iD Expert iD is produced by Ontex, one of Europe’s leading manufacturers of incontinence products and a major supplier to the NHS. With a large range of absorbencies and sizes available, the products offer both comfort and discretion. iD pads are latex-free and dermatologically tested, thereby minimising skin irritations, and providing users and carers with an efficient range of solutions to continence management.

We are dedicated to bringing all of our customers the best, most innovative products in the market and the iD range captures this. Our priorities are the continuous improvement and development of products, and our aim is to provide all of our customers with the best in CONTINENCE CARE in the market.

VISIT US AT STAND C11

Innohome Innohome is a Finnish company that develops intelligent safety devices for kitchens.

Innohome cooker safety devices can be used everywhere in the world and in all cooker types: in electric, gas and dual-fuel cookers.

Innohome is the market leader in the Nordic countries and has reached its position rapidly.

Innohome’s success is based on the products’ unique technology, solid operation, userfriendliness and simple installation.

VISIT US AT STAND D03

Isagi Isagi Ltd is the sole UK/ European supplier of ‘StayPut by Isagi®’ PER™formance, superior grip non slip fabrics. PER™formance fabrics offer non slip solutions for the Home, Hospitals, Clinics and Care homes, Leisure Industry, Manufacturing and Catering. The robust, effective anti-slip fabrics contain no heavy metals, toxins or harmful substances, conforming to Oeko-Tex Level 1, EEC REACH, RoHS, PIDC biodegradable accredited and FDA Food Grade standards, and now with the ability to be manufactured to incorporate an Antimicrobial to combat bacteria using the latest Silver Technology.

We specialise in providing a wide and varied choice of non-slip solutions and point of sale displays, to retailers and suppliers building a reputation for quality, performance and innovation, backed up with excellent customer service. For manufacturers , Isagi has invested in new custom made equipment, which allows us to produce in small or large quantities, custom cut width rolls and mats.

VISIT US AT STAND G20

STAN VAIVSAIITLABDS LS U E F R AT TOH M

£S1H7O3WE +VAT 4

Liko Liko have a fantastic brand name and reputation built over 3 decades which established a foothold in the Acute, Education and Post-Acute sectors. With a complete range that covers all needs from the small community hoist to the larger plus size models and the very best solutions that relate to Overhead tracking, Liko can deliver the best outcomes for all.

The Liko team is highly competent and are there to support our developing quest to bring our products and massive training collateral to the Long-Term care and private sectors by developing a small number of partnerships with those who will respect the more exclusive and quality offering we will make available to them.

We have a strong focus on marketing support given we do feel it will be a working alliance to mutually achieve our goals so we look forward to contact with interested partners.

VISIT US AT STAND D14

MG Retail Mike Glynn’s Retail Business expertise has been acquired across a 32 year career in the Retail Trade - incorporating diverse employers such as Debenhams, B&Q and Simplyhealth, where he was Head of Retail.

Through his Retail Consultancy Business, Mike applies his deep knowledge of Retail Metrics and his understanding and affinity with the Health and Mobility sectors, to support and guide retail businesses to Grow their businesses Profitably.

MG Retail Consulting has successfully influenced business success in Business Planning; Finance Applications; Data Mining; Store Dynamics; Store Roll Out as well as facilitating growth through valued Partnerships and Joint Ventures. MG Retail Consulting expertise can be accessed through: e-mail: info@mgretailconsulting.co.uk web: http://www.mgretailconsulting.co.uk twitter: @MGRetailConsult (http://www. twitter.com/MGRetailConsult) linkedIn : michael-glynn (http://uk.linkedin.com/pub/michaelglynn/35/990/82b)

VISIT US AT STAND E13

Muggi No more slips, trips or drips with muggi muggi is an innovative new product that enables hot drinks to be safely served in any busy environment.

This unique tray enables up to four mugs to be carried safely in one hand, leaving the other hand free for support, boosting health and safety credentials. It securely holds most shapes and sizes of mugs, cups and glasses and will catch any unwanted spillages; it also has four non-slip rubber feet which allows it to rest safely on uneven surfaces. Finger and thumb holds make it easy to carry for young or old hands!

The original muggi was designed to combat breakages and spillages in yachts; however an increasing number of care workers and their patients are starting to find muggi invaluable in their daily lives. Wheelchair users are also discovering its huge benefits. muggi is unique but it is not a new invention. muggi takes a fresh look at the problem and creates a better solution to the age old problem of safe drink transportation. muggi reduces waste, is more stable and makes people smile.

For further information or a sample please contact David Trotter on 07970 029346 or email david@muggi.co.uk

VISIT US AT STAND G03

National Rehab National Rehab will be on hand as an exhibitor and provider of data to Trade Days to discuss client’s marketing requirements.

Mark Willcox, with over 35 years experience marketing rehab products to the public, NHS, local authorities and businesses, is perfectly placed to provide unbiased advice on suitable targets for client’s product ranges.

Mark would be delighted to meet existing clients, many of whom are exhibiting at the show and discuss ways of increasing their customer base and penetrating new markets.

National Rehab, who send over 20,000 marketing emails a month, are able to provide advice on e-marketing for the smaller business and pass on their wealth of knowledge to speed the process and lower the cost. This advice is based on years of e-marketing on minimal budgets to the rehab sector in particular and should be extremely relevant to all exhibitors and delegates.

VISIT US AT STAND B44

NHC Technology Manufacturing British-made furniture and pressure relief seating of the highest quality, NHC Technology have over 50 years’ experience and proud to be trusted partners of nursing/ care homes, medical centres and schools, nationwide. Our tailored, long lasting and highly comfortable furniture range delivers the perfect solution to all your needs.

Our factory, located in Denbigh, North Wales currently employs more than 80 dedicated staff who take pride in handing every aspect of our business, from design, build to after sales care.

We also have an extensive fleet of delivery vans ensuring nationwide delivery capability and efficiency. Our strong reputation for excellent customer service and reliability is very important to us and we pride ourselves on creating products that help to improve lives.

NHC Technology are ISO 9001:2008 certified and our therapy chair ranges are also certified as Class IIa Medical devices as regulated by the MHRA. For an enquiries please contact Hazel Wright on 01745 811260

Patterson Medical Patterson Medical Ltd, incorporating the well-known Homecraft and Days brands, is the leading supplier of aids for daily living and rehabilitation products in the UK; providing outstanding service, excellent value and the most comprehensive product offering in the market. Visit stand C42 to see our latest new products.

VISIT US AT STAND C42

Primacare Primacare are excited to be at the new Trade Days show which is a great opportunity to spend quality time with discerning retailers.

We will be showing our ‘Prestige Collection’ which is a range of rise and recline chairs and sofas aimed at the quality conscious customer.

We look forward to showcasing our Bespoke chair range which now includes the new BLT action available in all styles and all sizes.

Further new innovative chairs will include a new low profile Bariatric chair and there are new infection control chairs as part of our Porter range.

The Enabler multi adjustable rehabilitation chair will also be on show with the new electric rise and recline versions which enable more solutions for specialists and retailers.

We look forward to welcoming existing retail customers to our stand and introducing ourselves to new customers.

VISIT US AT STAND B51

Recliners Welcome to Recliners, the motion furniture manufacturer with a real difference. With over 100 years of experience in the furniture sector and in the past 15 years manufacturing bespoke mobility furniture.

VISIT US AT STAND C30

Redwood

VISIT US AT STAND F25

NRS Healthcare NRS Healthcare is a leading supplier of daily living aids and community equipment. We sell over 2,500 daily living aids including hundreds of products developed by our in-house design team. We have a national demonstration service and an occupational therapy product advice line. We deliver most products from stock in 48 hours. Our trade customers are supported by dedicated area sales managers, marketing materials, retail packaged product, competitive trade prices, monthly special offers and our award winning customer service. Visit us on stand D01 to find out more about our products and services.

VISIT US AT STAND D01

Market leaders in delivery and manufacturing of bespoke technical textiles solutions, Redwood proudly craft products and services, constantly developing and innovating to provide clients with an ever improving service.

Using Cutting edge technology and a dedicated support and sales service, at Redwood we are committed to exceeding the demands of the client expectations.

With high performance HF welding for the medical, automotive and aviation markets and Redwood are at the forefront of breathable, multi-stretch polyurethane coated fabric development.

By monitoring and reviewing, from a consultation service to design, development, problem solving, testing and inspection and we working towards the international and national legislation requirements we strive to improve performance and validity to meet the necessary specifications.

With combing our manufacturing expertise and sourcing the best materials we can guarantee quality and excellence with high performance textiles!

VISIT US AT STAND B27

www.tradedays.co.uk

Reval With more than 25 years experience in acute and none acute healthcare, Reval offers a new and unrivalled range of Bathing, Moving & Handling solutions.

Reval makes easy work of facilities and project planning. Our friendly professional service, make us the unbeatable partners in patient care and solution planning.

VISIT US AT STAND G05

Right Choice NEW AND EXCLUSIVE ; This portable, energy efficient hot water dispenser keeps water at the chosen temperature after boiling. It is ideal for making both tea and coffee when the 98° setting is chosen, and remains at this temperature using minimal.

With care time limited the Thermo Pot is an ideal safe solution. electricity no matter how long the unit is in use. There is no need to keep waiting for the kettle to boil.

The hot water dispenser is energy efficient due to the thermal outer layer, which also ensures that the appliance is never too hot to touch, so is ideal for the elderly, or those with limited mobility. There is no lifting or pouring of boiling water, and so a carer can fill this on a daily basis and the user can make themselves hot drinks as required.

The larger hot water dispenser holds 5L of water and dispenses 38 cups or 19 mugs (approx). The unit will dispense any amount of water required, so it has multiple uses such as hot water for pasta, vegetables, sauces, porridge, vegetables, rice, and hot water bottle preparation. The low wattage used also makes it suitable for portable use where the electricity supply does not support the boiling of a traditional kettle.

There is a choice of 5 temperature settings (98º 85º 60º 50º 40º), and a self-clean cycle to minimise scaling. The hot water dispenser is CE approved and comes with a two year guarantee.

The smaller hot water dispenser holds 3.5L of water which dispenses 24 cups or 12 mugs (approx.) and is suitable for situations where space does not permit the use of the larger model. this is perfect for the home.

VISIT US AT STAND G10

STAN S T PARICEANDDS SL FRO V A I M AS LIT ABLE FROTLM E AS

Safety Systems Distribution Safety Systems Distribution are an importer and distributor of specialist alarm systems for the elderly and disabled.

Our product range includes: • Bed and chair exit alarms • EMFIT Tonic Clonic seizure bed alarm sensors • Fall detection – wrist worn sensors with integral accelerometer – minimise false alarms through lying down when sensor is worn • All above systems work as stand-alone or with sounders, pagers or dial out alarm interfaces.

• Micro pager transmitters for inclusion with any 3rd party alarm system • Alpha numeric POCSAG alarm pagers for use with stand alone or integrated nurse call systems • Cooker Guard – an safety device for electric hob and oven – automatic isolation on overheating or exceeding a timer function • Disabled WC alarm systems • Wireless nurse call systems • Hard wired addressable nurse call systems • Staff protection systems utilising infrared or radio transmission Nationwide installation and maintenance is available on complete system packages if required Contact details 01207-272200 Email sales@nursecall.org

VISIT US AT STAND F20

Shine International Shine International has been established in the UK for over 20 years supplying quality daily living aids to the retail market. We have an extensive customer base within the UK and we are now expanding our customer list in Europe. Most of our products are retail packaged suitable for counter sales or display stands.

For many years we have also been shop fitting equipment and accessories, display stands and garment rails for retail clothing stores.

Our customer list includes Marks & Spencer, Tesco, Harrods, Go Outdoors, and BHS. We also keep in stock display stands which are suitable for displaying the smaller items that we stock within our ADL product range

VISIT US AT STAND B22

£ £11773 3 44 +V AT +VA T

Registration now open at www.tradedays.co.uk/free-trade

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Sitting Pretty

Timo UK

A UK leader in the manufacture and supply of high quality motion furniture, Ranges include : lift and recliner chairs, recliner chairs, motion beds, sofa beds and complimentary fixed furniture...

Our expertise is combining beautiful crafted upholstery with specialist motion products both aiding and providing comfort solutions. We are delighted to be exhibiting at Trade Days and are looking forward to launching our new ranges for late 2014/2015 these include: Your Chair- select range of lift chairs competing on price with imported products.

Your Bed- our new motion bed ranges again at excellent trade prices.

Care Chair- our new mobile lift chair designed and built for the care home.

We look forward to seeing you at trade days!

Come along and visit us stand H20 www.spchairs.co.uk. Tel 01773 811610

Timo UK has been established to provide a dedicated supply of high quality showering and bathing equipment throughout the UK & Ireland.

VISIT US AT STAND B20

Sunrise Medical S u n r i s e Medical is a world leader in innovative design, development and manufacture of manual and powered wheelchairs, mobility scooters and seating products.

At Sunrise Medical innovation is at the heart of our business and drives everything we do, so we are pleased to announce that we will be launching a series of new innovative products at the Trade Days show that are set to take the market by storm in 2015.

Don’t miss out on this exciting opportunity, come and visit the Sunrise Medical stand and be the first to see our exciting new innovative products and talk to us about how these can drive your business in 2015.

VISIT US AT STAND B53

Tap2Tag Medical Tap2Tag Medical is a new application of technology, designed to help first-responders and paramedics gain instant access to critical medical information in an emergency.

Anyone can potentially benefit from Tap2Tag Medical. However, for those with a known medical condition, the elderly or anyone taking prescribed drugs, it is particularly vital. It’s a simple device, which anyone can use. A typical Tap2Tag Medical user wears a wristband, similar to popular rubber charity wristbands.

Other users prefer to have a key fob, or to carry a card, or to display a sticker in their home.

Some choose to use a combination. But best of all the devices can be scanned by a mobile phone allowing quick and secure access.

VISIT US AT STAND G35

Tente Castors Tente Castors Limited was formed in 1923, employing approximately 1000 staff in 27 subsidiaries spanning 16 countries. Tente is the world’s largest independent manufacturer of castors and wheels. Medical castors are very important part of our business giving optimum performance; a long lifespan and maximum safety are the key principles to which our castors are manufactured, with the entire product range designed with durability and manoeuvrability in mind.

VISIT US AT STAND D46

We are proud to supply a leading range of HiLo Shower Trolleys, Hi-Lo Changing Plinths and Wall Mounted Benches at affordable prices via a network of distributors, carefully chosen for their experience and expertise.

Our products are available in a range of sizes and colours and will suit almost any showering situation. Distributed by our dedicated team in the North West of England or direct from the manufacturing base in Slovenia, we can tailor our service to meet your needs.

Hand delivered to your customer or delivered to your warehouse, we have the flexibility to deliver in bulk or on an individual basis.

Contact us on 01257 472255 to arrange a demonstration of our products at your next team meeting.

VISIT US AT STAND E45

trueCall Care Worried about mum and dad?

While the telephone is an essential lifeline, it can also cause problems for older and vulnerable people. They may be confused by telemarketing calls that they receive; they may agree to order products that they don’t need; they may be taken advantage of by unscrupulous sales people or scammers. trueCall Care was designed to protect vulnerable people by dramatically reducing the number of nuisance calls they receive. It simply plugs in between the phone and the phone line and intercepts any unrecognised callers – friends and family get through but nuisance callers don’t. In independent trials carried out by Trading Standards trueCall blocked 98% of nuisance calls for older and vulnerable residents. Carers can monitor and control trueCall Care remotely over the internet checking the calls that have been received.

VISIT US AT STAND B48

Z-Tec Mobility At Z-Tec Mobility we believe price, quality and good aftersales service are paramount.

The value of a trusted partnership with a reliable supplier should not be overlooked.

We recognise the important role that our customers play and, with ever increasing workloads, our aim is to make ordering and purchasing mobility products simple as possible.

The UK mobility market is rapidly expanding and we understand that our customers are always on the lookout for a full range of products they can rely on. We regularly introduce new products into our extensive range meaning we are well placed to meet all your requirements. We are thrilled to be exhibiting at “Trade Days” as this will give us an opportunity to showcase our products and talk directly to our trade customers to find out their needs and requirements. We can then use this feedback to tailor our services to meet your needs.

VISIT US AT STAND F01 & F10

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www.tradedays.co.uk

Ellen, Blue Badge Company

Doug, Gerald Simonds

Rebecca, Capatex

Mark, Able2

Arthur, Bartram’s

Charlie, Camelot

Jonathan, Electric Mobility

Tom, Flexel

Angus, Happy Legs

Kim, Sidhil

David, Gordon Ellis

Miranda, NRS

Sarah, Helping Hand

Steve, Recliners UK

David, Primacare

David, TIMO UK

Matthew, MK Battery

Tim, TGA

Linda, Freerider

Chris, Patterson Medical

Ian, Etac

Steve, Amilly International

Mark, Karma

Tracey, BHTA

Join us at the UK’s first TRADE ONLY business to business event for the mobility, living aids and assistive technology industry.

It’s new, it’s different, it’s unique, it’s been designed for businesses just like yours and promises to be the most worthwhile, rewarding and profitable two days you and members of your team will spend in 2014.

Time to do business with over 130 suppliers Take advantage of the special trade deals and save £££ Choose from a packed programme of free sales, marketing and industry seminars Attend exhibitor briefings to get all the latest news and developments Meeting rooms and spaces available for networking and in-depth discussions Supported by:

Make a date to be part of this brand new trade event For more information and to register for your FREE place visit: www.tradedays.co.uk/free-trade