How brands can do cause marketing well cloudstackservices.com
Choose a cause you believe in Cause marketing will work to your benefit if the cause is something that your employees can get behind, put in the effort and feel good about helping. Some employees may even feel encouraged to volunteer.
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Find a cause related to your industry Support a cause that show’s your company’s values, and makes people associate your brand with helping that cause after the campaign is well over.
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Raise awareness while raising funds Although money is helpful to all nonprofits, donating your expertise is just as valuable. Companies should add social good directly into their business and make raising awareness a priority.
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Collaborate with the nonprofit For a rewarding partnership, get clear on what both parties expect or want from the arrangement. Clearly define how to use your company’s branding in a marketing campaign, and how the key messages can align both the nonprofit and your business. @cloudstackservices.com
Make social and earned media a top priority Create clear content that can easily be adapted or repurposed to suit different multiple media channels to drive engagement and maximize the effectiveness of your campaign.
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