HOW DO YOU SEGMENT A GROUP OF 1 SUPPORTERS?
CATEGORIES: Giving History This is the single marker that every organization should be segmenting for. Include gift date and amount.
2
Event Attendance
3
Relationships to your organization
Consider tracking attendees as well as noshows. Customize your thank-you messages.
Knowing who does what is key to personalizing your communications.
4 5 6 7
Demographic info Should you track things like age, gender, geographic location, income level, marriage status, and the like? Sure!
Behaviour Segmenting by behaviour is a terrific way to target a very specific audience.
Preferred Communication Method One version of the golden rule is to communicate with supporters the way they communicate with you.
Interests Keep engagement up and reduce the # of unsubscribes.