CMI Better Business Mastermind (Sept 2021)

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MASTERMIND SCHEDULE 9:00

ELEVATOR PITCH Meet & Greet

11:00

MILLIONAIRE MINDSET How to commit no matter how challenging. -Michael A. Smith & Michael B. Smith

9:30

CLIENT CONTROL Gaining more quality clients and closing the deal with powerful imagery.

11:45

– Coach Nikki Ellis

GETTING IT DONE Partnerships that position your non-profit for next level of increased funding and impactful life transformation. –Dr. Jennell W. Riddick

10:00

SCALING FOR GROWTH Start growing your business by scaling up your team and income.

12:00

-Robin Valetutto

– Kelvin Reed

10:15

BEYOND THE BRAND Becoming a Fearless Influencer through targeting social media and branding campaigns.

MAXIMIZE YOUR MARKETING Align your radio marketing strategies with your business goals and reach more prospects.

12:30

Bring clarity to your business ideas and chart a clear path to accomplish business goals.

– Jasmine Smith

10:30

THE SYNERGY APPROACH Turning your passion into profit by launching with practical goals, systems and sales strategies. – Dr. D.S. Riddick, II

NAVIGATING A SUCCESSFUL BUSINESS

-Arial Jones

12:30

THE MOVEMENT Now that you know it's time to go: Inspiration and practical tips for successful execution. -Terry Gray




SOURCE:

NORTHWESTERN

MBA

PROGRAM

Making An Elevator Pitch Elevator pitch examples can have the same effect by serving as an inspiration with your own unique goals. If nothing else, these samples can be great motivators for getting started on your own individual pitch. It is important to keep in mind that there are several types of elevator pitches, so be sure to study those most relevant to your own set of goals. The location, type of listener and desired effect should be considered. Studying other examples of elevator pitches can also help keep your speech within the desired timeframe. Learn to cut out any unnecessary information and

Making an effective elevator pitch may seem challenging, but it can be done. One way of learning how to craft a great pitch is to study successful examples, which will set you on the right track for writing your own speech. While an elevator pitch should, of course, be unique to your own set of accomplishments, goals and skills, these examples can be used as a template for your individual pitch. Have you ever been inspired by a work of art, such as a song, painting or film?

keep your pitch efficient and straight to the point.

“THE BUYER IS ALWAYS TUNED IN TO ONE RADIO STATION: WIIFM (WHAT'S IN IT FOR ME). THE REST IS FILTERED OUT AS NOISE.” - ― STEVE WOODRUFF,


ELEVATOR

PITCH

CONTINUED...

30-Second Elevator Pitch Examples

As

you

have

probably

noted,

an

elevator

ride between floors is not much time to try

to

The

timeframe

important should

is

be

a

of

guiding

of

the

your

most

pitch

factor

in

and

get across in so little time, one can easily over

that

in

the

30-second

mind,

check

time

out

limit.

the

With

lengths

of

other elevator pitches by noting the word count and how each piece of information is

broken

down

into

clear

and

condensing

straight

to

is

the

information

of

your

pitch

into 30 seconds.

Does

the

you?

elevator

Imagine

scenario

finding

important

professional

job

mixer

expo,

or

not

yourself at

other

a

work

next

career

type

of

to

for an

event,

function.

You will only have this person’s attention for a limited amount of time.

Key Elements of a 30-second Elevator Pitch You

how

which

concise

statements.

Learn

person,

preparing

your speech. With so much information to

go

another

exactly the point. You will have to work on one

aspects

persuade

to

keep

the

your

point

pitch

by

short

studying

and how

others have successfully done the same.

will

have

to

start

with

an

attention-

getting statement, followed by the benefits you would bring as a possible employee or partner.

30-second Elevator Pitch In the event of speaking with an interviewer, An elevator pitch should be made within the with

time

it

takes

another

to

ride

person.

in

an

elevator

Imagine

a

another

possible type

of

employer,

investor,

professional.

This

is

or the

idea of a 30-second elevator pitch: to be able

to

successfully

convey

your

skills,

background, and other information in the time span of an elevator ride.

interviewed for:

finding

yourself in an elevator and able to speak with

start by stating the job title you are being

“My name is ____ and I am interviewing for the

_____

great why.”

position.

addition

to

I

believe

your

I

team,

could and

be

a

here’s



30

SECOND

ELEVATOR

Note

that

right

to

speaker

the

the is

CONTINUED...

opening

point

and

accomplish.

PITCH

by

what

While

statement stating

they

the

are

gets

who

the

looking

opening

to

can

be

tweaked to match each unique situation, the basic principles of having a clear and concise

introduction

should

stay

the

stand

out.

same. Move

to

what

makes

you

time to move on to your past experience, background and unique set of skills:

skills

match

have

provided

me

with

strong and varied experience. Did you know that

working

with

other

team

members

in

groups of five can help accomplish this task in

a

faster

learned

and

that

by

more

efficient

working

on

a

way?

I

project

and

for

background

this

position.

are I

a

perfect

have

_______,

which

makes

me

strong

a

leader. I assigned roles to each member of the

team

depending

on

their

experience.

We managed to exceed our expectations by the end of the quarter.”

experience working with ______, ______ and

positions

involving _____ and serving as the project on

With the introduction out of the way, it is

“My

“These

great

candidate for the job.”

Note

that

describes

the how

above a

task

statement was

positively

accomplished

with a distinctive skill set and abilities as a leader. While the actual content will change from person to person, each elevator pitch should focus on why the speaker is the best

Now that you’ve given a few highlights of your and

past, skills

explain will

how

benefit

your

the

background

listener.

Focus

candidate

for

the

job

by

highlighting

any

positive skills or past accomplishments that are relevant to the job.

on what you are looking for in the future and

how

your

experience

makes

you

a

standout employee:

Create your elevator pitch: TEMPLATE: I help [name your target market] [solve a problem] without [name their fears or pain points]

EXAMPLE: I help sales professionals develop their leadership and communication skills so they can build a strong and cohesive team and they don’t have to struggle with taking their team to the next level. Name your target: _____________________________________________________________________________________ Solve a problem: ______________________________________________________________________________________ Describe their pain points: ___________________________________________________________________________ Write Out our Entire Elevator Pitch: ________________________________________________________________ ___________________________________________________________________________________________________________



KeyNote Speaker Mike Smith, Sr.

Affordable Small Business Solutions is the administrator you have been looking for. Business Mogul Michael Smith will share the mindset of a successful business owner. He retired from the military and has excelled as a contractor, tax agent, financial advisor and now spends time networking business owners.


Facilitators Affordable Small Business Solutions is the administrator you have been looking for. Business Mogul Michael Smith will share the mindset of a successful business owner. He retired from the military and has excelled as a contractor, tax agent, financial advisor and now spends time networking business owners.

Jasmine Smith Kelvin Reed

Kelvin Reed along with his wife April, took an idea and made it a reality. As real estate agents, they say themselves owning their own agency. They quickly moved from being agents to owning an agency, acquiring a building, growing an entire team of agents, and partnering with a global real estate group to enhance their reach. Today they are coaching agents along with selling homes.

From behind the scenes on sets in LA, to documentaries in Haiti, studying in Oxford, and providing media consultations to the nation-leading voices Jasmine helps you Envision more. With a team of creatives and strategies that work professionally, she will take your message and merge it with your influence to create a highquality online distinction for your brand marketing. She will teach you how to enhance your brand.


Facilitators Affordable Small Business Solutions is the administrator you have been looking for. Business Mogul Michael Smith will share the mindset of a successful business owner. He retired from the military and has excelled as a contractor, tax agent, financial advisor and now spends time networking business owners.

Terry Gray Arial Jones

His mission is to get you home safely. Leading a national safety movement his proclaims, “The safety man is no longer one individual but many individuals that are one. ” His technique is mind-transforming motivational speaking. As a published author and Toastmaster champion, Terry is now a national voice that inspires many in the marketplace and in ministry forums. Come experience him for yourself and leave inspired.

Arial provides high-impact management and marketing needs. She is fully committed to ensure accuracy, timely delivery, and metric tracking to help you ensure engagement with your audience. We will learn from experience in the marketing that she developed with the Virginia Pilot Newspaper.


Facilitators Affordable Small Business Solutions is the administrator you have been looking for. Business Mogul Michael Smith will share the mindset of a successful business owner. He retired from the military and has excelled as a contractor, tax agent, financial advisor and now spends time networking business owners.

Nicole Ellis Robin Valetutto

An experienced, sought-after speaker, Nik Sunshine Ellis helps people become the best version of themselves with Fit4 A Purpose weight-loss strategies and confidence builders. She is a spiritual health and wellness coach dedicated to helping you discover and live in your purpose. She inspires wives to thrive, women to be confident, and for business owners to succeed. Her creativity is unmatched come hear her story.

Robin is the General Manager of Praise Radio Chesapeake, VA. She previously served the Jacksonville Jaguars franchise as a cheerleader and in program development, Robin has worked in professional sports for just over thirteen consecutive years with the NFL in entertainment, motivational speaking, special events, marketing, NFL Europe, USO, and the Armed Forces Entertainment.


Facilitators Affordable Small Business Solutions is the administrator you have been looking for. Business Mogul Michael Smith will share the mindset of a successful business owner. He retired from the military and has excelled as a contractor, tax agent, financial advisor and now spends time networking business owners.

Dr. Jennell Riddick

After growing her non-profit from being a self-funded organization of 12 clients to a fully funded organization serving over 800 girls, Dr. J is prepared to share on how to fund your non-profit vision. She has travelled the nation speaking and inspiring others now she is sharing her knowledge with you.

Dwight Shawrod Riddick, II

With mind-bending creativity, experience in organizational building and a love for maximizing the potential of others, Dwight Shawrod is the lead coach of CMI Leadership coaching, a Senior Pastor, and a thought leader ready to share leading practices to enhance your organization.





HOW TO MAXIMIZE NONPROFIT INCOME WHILE MAINTAINING YOUR 501C3 TAXEXEMPT STATUS What nonprofit doesn’t want more

Written by Jessica Park. Photos by Lee Min-Han.

funding for accomplishing their goals? With enough funding, you can hire more employees, pay them the salaries they desire, buy updated nonprofit software to make your organization run smoothly, and grow your programs to benefit your community. However there is always a risk associated with adopting new funds. Nonprofits must abide by laws which determine their tax-exempt status as a 501(c)(3) organization. There are certain revenue streams nonprofits can and cannot accept, some that fall within a grey area, and some which are completely up for grabs. Here’s how you can maximize your nonprofit income while maintaining your 501(c)(3) tax-exempt status.


Diversify your fundraising Similar to a stock portfolio, it’s best to diversify your fundraising sources. With diversified fundraising, if one donor cuts off funding, you’ll still have several other sources to fall back on. The loss is regrettable, but it will be negligible in the grand scheme of things. Outside of your standard fundraising methods, such as mail or email campaigns and traditional fundraising events, there are plenty of other ways to draw in donors. Here are six ways to diversify your fundraising: 1. Crowdfunding The internet is a marvelous invention that enables people to join together for similar causes, even if they’re from another state or country.

Crowdfunding has revolutionized the way we think about internet fundraising by providing a platform for like-minded individuals to contribute their money to causes and initiatives through social media connections and viral marketing. This way, you target not only your followers but all those who are as passionate about your issues as you are. 2. Peer-to-peer fundraising Peer-to-peer fundraising is similar to crowdfunding; Both rely on online platforms to fundraise, but the methods for attracting donors are different. While crowdfunding relies on complete strangers on the internet giving to your cause, peer-to-peer relies on your existing network of members reaching out for help. Think of it as a web of “friends of friends” all coming together for your cause.


3. Monthly giving programs Rather than constantly trying to recruit one-time donors, why not set up a monthly giving program to maintain a regular stream of donations? Monthly giving programs ought to be incentivized with special privileges not afforded to the one-time donor, such as exclusive swag, discounted access to events, or special recognition on project sites. Monthly giving programs are also better suited for funding operational costs since donations are collected on a regular basis.

4. Virtual assets for fundraising events Not everyone will make it to your fundraising events, but that doesn’t mean they ought to be left out of loop. Try live streaming your fundraising events, as well as setting up online fundraising pages, so remote attendees can still contribute.

5. Grants Universities and government entities hold the keys to tons of fundraising opportunities through grants. Grants are perfect for funding large projects, since grant proposals are easily drafted around such projects. When writing a grant proposal, you are selling an idea to an organization. It is easier to sell a project with a clear and definite result rather than selling the bland idea of funding everyday operating expenses 6. Corporate giving What better way for corporations to lessen their tax burden than by giving some of their profits to good causes? Seeking out corporate donations are a great way to fund large projects in bulk, but be warned: Don’t rely too heavily on corporate donations. These donations are typically large, but once they’re gone, they have the potential to leave gaping holes in your fundraising..


“Let’s take as an example a group called Friends of the Library, Inc. It’s a 501(c)(3) nonprofit (which means it has a federal tax exemption), organized to encourage the appreciation of literature and to raise money for the support and improvement of the local public library. It makes a profit from a lecture series featuring famous authors Don’t be afraid to make a profit In my piece on nonprofit management myths, I addressed the misconception that nonprofits are not allowed to profit from their work. The truth is, the word “nonprofit” is misleading. In order to maintain your 501(c)(3) tax-exempt status, your organization must fulfill one of several purposes laid out by the federal government: charity, religious work, scientific advancements/advocacy, or education. The primary focus of nonprofit organizations isn’t to make a profit, but there is nothing that prohibits profit as a byproduct of an organization’s main goals. Profits made through related activities are tax-exempt so long as that money is reinvested into operating expenses.

and from an annual volunteer-run sale of donated books.Because these activities are educational and literary in nature, they do not jeopardize the group’s tax-exempt status, and the proceeds from them are not taxable.” Nonprofits may also make a profit off of activities which are not directly related to their stated goals, however that money must be taxed under corporate tax laws.






ONLINE COURSE BUSINESS VS ONLINE BUSINESS

Online Course Business VS Online Business

There are many reasons why you should create an online course

business instead of any other online business. The most prevailing one is the fact that as evidence shows, there is a lot of future due to growing popularity and demand in selling online courses.

almost $400 billion (USD) by 2026. The growing demand comes both from individuals and corporations looking for online courses and training. Online courses cost less, offer flexibility, and are accessible to the growing number of internet users and smartphone penetration. People now learn from the comfort of their homes, on the go, or the office at the time of their choosing and without any traveling required. At the same time, businesses invest in continuous professional education, individuals look for self-development courses or learning new skills online. Fantastic news, right?

Starting an online course business can be a great way to: Pursue a ‘career’ that focuses entirely on your passion project: no more 9-5 work schedule for you as you get to teach a subject you love on your own terms. Create a source of passive income: once you get your business up and running and have your material online, you are ready to welcome students and start earning money. Offer your value back to your community: whatever you learn along the way can be valuable for others and spreading your knowledge is inspirational. If you have been looking to leave the confines of a 9 to 5 job and launch your own business, you should be using your knowledge to teach others!

Written by Kyriaki Raouna Source: https://www.learnworlds.com/

The latest data shows the eLearning market to more than double in the next few years reaching







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