TheFootballLink
CREDENTIALS
W
e are a Company involved in exploring the Football ecosystem across India where all the stakeholders in Indian Football collectively organize various case studies & initiatives to understand & advance Football as a business, advertising & brand building platform, and as a sustainable medium for social development, healthy lifestyle & entertainment. We have organized more than 140 initiatives including Football Academies, Tournaments, Scouting Festivals, Coach Development programs, Seminars, Leagues & Research papers with special emphasis on Boys/Girls Grassroots Football both for privileged and underprivileged. Through these projects we have directly worked with more than 20,000 children and youth. This booklet illustrates our journey since inception and the various milestones we have achieved in the past four years in our efforts to promote grassroots football across India. -TheFootballLink Team
PAST INITIATIVES COACHES WORKSHOPS [6]
SUMMER CAMPS [3]
COACHES SEMINARS [4]
90 COACHES
250 CHILDREN
180 COACHES
COACHING ACADEMIES [8]
IIT FEST STREET FUTSAL
CASE STUDIES [24]
450 CHILDREN
128 PLAYERS
6 WORKSHOPS
PERFORMANCE | HEALTHY LIFESTYLE | COMMUNICATION 550 CHILDREN
80 CORPORATES
800 SESSIONS
EVALUATION CAMPS [9]
CORPORATE EVENTS [2]
COACHING MANUALS [16]
20 SCHOOLS
750+ PLAYERS
200+ COVERAGES
ADVANCED TRAINING
JUNIOR LEAGUE [2]
MEDIA Coverage [12]
FCUBE FUTSAL [15]
GIRLS GRASSROOTS [6]
CYDP CENTERS [4]
550 TEAMS
600+ GIRLS
500+ CHILDREN
SCHOOL CHAMPIONSHIP
INTERNATIONAL FESTIVALS [2]
NGO COACHING [6]
80 SCHOOLS
3 INTL. CLUBS
250 CHILDREN
ENTERTAINMENT |
AWARENESS | UNDERPRIVILIGED
1550 CHILDREN
2000+ PLAYERS
16 NGO TEAMS
COACHING CAMPS [15]
KASHMIR FESTIVAL
NGO TOURNAMENTS
1000 CHILDREN
MAN UTD VS SWANSEA
3400 CHILDREN
COMMUNITY CAMPAIGNS [9]
TRIALS/TRIPS ABROAD [2]
SOCIAL CAMPAIGNS [8]
WE HAVE WORKED WITH
dainikbhaskar.com
TFL INTERNATIONAL FESTIVALS NEW DELHI - 2011 & 2012
2011 with Bolton Wanderers Football Club ISS, England Highlights: 5 Weeks | 1000+ Players | 100+ Schools & Colleges | 100+ Coaches | 20 School Football Teams Advanced Team Coaching| 5 days Coaching camp | 100 team College/Club Tournament
2012 with AC Milan Junior Camp, Italy & Manchester City FC, England ‘Largest Football Festival ever organized in India with more than 5000 participants’ Highlights: 5 Weeks | 4 Grounds | 5000+ Players | 500+ Futsal games | 256 teams College/Club Tournament | 80 teams School Tournament | 64 teams Corporate Tournament | 16 teams Girls Tournament | 8 teams NGO Tournament | 120+ Indian Coaches | 5 days Coaching Camp | Skill Evaluation Program | Brand Activations
KASHMIR FESTIVAL 2013
‘Largest Football Festival ever organized in Kashmir with more than 2000 participants’ Highlights: 10 Days | 2 Grounds | 2000+ Players | 250+ Futsal games | 100+ teams College/Club Tournament | 64 teams School Tournament | 8+ teams Girls Tournament | 8 teams NGO Tournament | Football Workshops | Skill Evaluation Programs | Brand Activations
TFL COACHING ACADEMIES ‘Football Coaching to nurture talent in a fun & entertaining environment’ Highlights: 8 initiatives; 450 talented children | 800+ parents | 8 locations across Delhi | 350 teaching days | 24 skilled coaches; 400+ coaching drills | 2000+ coaching sessions
TFL FOOTBALL CAMPS & FIESTAS ‘5-7 Days Coaching Camps to scout & teach football basics to young children’ Highlights: 15 initiatives |1550 enthusiastic children | 5 Schools | 25+ School Teachers | 7 Scouting programs | Awards & Certificates | Fun Games | Carnival like environment
TFL JUNIOR LEAGUE NEW DELHI - 2012 & 2013
‘Young footballers showcase their skills in an 8 weekend long Futsal league’
2012 - Season 1 Highlights: 8 Weekends | 3 Age categories | 32 Teams | 300+ children | 64 Underprivileged children | 160+ Football games | 300 Football kits distributed | Scouting Programs | Awards
2013 - Season 2 Highlights: 8 Weekends | 2 Grounds | 3 Age categories | 50 Teams | 450+ children | 80 Underprivileged children | 250+ Football games | 450 Football kits distributed | Scouting Programs | 20+ School Teams | Game-time Coaching | Awards & Prizes | Brand Activations
CORPORATE TOURNAMENTS
‘An initiative to get our working population outdoors for a fun & healthy weekend’ Highlights: 2 initiatives | 80 Corporate Teams | 250+ Games | Food & Refreshments | Football kits for all participants | Fund-raiser for grassroots football
F-CUBE
‘Largest Futsal Tournament in Delhi with Clubs, Colleges & Open teams playing for prize money’ Highlights: 15 Initiatives | 550 Distinct Teams | 5000+ Participants | 1500+ Futsal matches | Brand Activations
SCHOOL CHAMPIONSHIP “Top Schools from Delhi/NCR playing in a 2-5 days futsal championship” Highlights: 80 Schools | 4 Age Groups | 750 School Football Players | 100+ football games | Brand Activations
RWA CAMPAIGNS “Free Football Tournaments to create awareness & encourage young children to play” Highlights: 9 localities | 1000 children | 400+ parents | 300+ society matches | Brand Activations
TALENT EVALUATION PROGRAMS “Scouting across all TFL Initiatives and specialized camps involving International Coaches” Highlights: 9 Scouting camps | 550 children | 8 International Scouts | Scouting across all TFL Initiatives | Database of Talented Children | Certificates to All | Privileged & Under-privileged Talent | 40 Amateur & Professional Talent Evaluators directly involved
GIRLS GRASSROOTS FOOTBALL
“Based on the US Girls grassroots model, a platform to promote Girls Football across India” Highlights: 6 initiatives | 30 Girls School teams | 600+ Girls Football players | Special coverage by Fifa Futbal Mundial | First of its kind Girls & Women Football Tournaments in Kashmir
MOHALLA FOOTBALL FESTIVAL
“FESTIVAL FOR UNDERPRIVILEGED CHILDREN AND YOUTH IN ASSOCIATION WITH DELHI POLICE” Highlights: 2 international coaches | 500+ children | 16 ngo and 16 community teams | football tournament | nutrition and medical camp | coaches and mentors workshop | football coaching and scouting camp
AIFF GRASSROOTS COURSE
“Delhi’s first Grassroots Course designed for Coaches/Leaders as part of FIFA and AIFF’s Grassroots Development Program ” Highlights: 45 Coaches | 180+ Children | 6-12 Year Olds | Mini Festival | 3 Instructors | Nehru Stadium | Sports Authority of India | Delhi Soccer Association | All India Football Federation
SEMINARS “Bringing different stakeholders together, especially football coaches, for a common cause” Highlights: 4 Initiatives | 180 Delhi Football Coaches | 8 Discussion Topics | 3 Research papers
CASE STUDIES “Exploring & Documenting the likes & dislikes of the Football Ecosystem in India” Highlights: 24 Case studies | 3 Football Matches Screening at Pubs | 6 Coaches workshops | 3 Magazines | 4 Videos | Police & Society through Football
EDUCATIONAL PRESENTATIONS
“presentations in schools and slums in association with the Delhi Police to raise awareness about the benefits of a sports based developmental model” Highlights: 5 Initiatives | 1000+ Boys and Girls | Football Games | Coaching Drills | Surveys | Presentations | Healthy Lifestyle
BALL DISTRIBUTION
“Distribution of nearly indestructible One World Futbols in Schools, NGOs and Slums while directly engaging with children to conduct case studies” Highlights: 5 Schools | 3 NGOs | 2 Slums | 1000+ children | Informational Surveys | Case Studies | Football For All
TheFootballLink
SOCIAL
PRESENCE
Salaam Baalak TRUST Salaam Baalak Trust (SBT) is an Indian Non-profit and Non-governmental organization which provides support for street and working children in inner cities of New Delhi, and Mumbai. This includes providing education, basic literacy and schooling, full care facilities for the young (up to 12 years), drop-in shelters for older children, health care and counselling in HIV/ AIDS and TB awareness.
Literacy india
Literacy India was set up with the objective of empowering underprivileged children and women by making them self-sufficient. They endeavor to meet this objective through imparting basic education and through exposing the students to a variety of vocational skills in performing arts, computer animation, etc.
Magic Bus Magic Bus is a non-profit organization working with children from marginalised communities through a researched, activity-based curriculum to bring about behaviour change among them. Using the medium of sport, their programmes work with children and communities towards gender equality, education, health and livelihood opportunities.
Udayan Care Udayan Care Sunshine Homes were initiated to make sure that the children who are abandoned or orphaned are not deprived of their first line of protection-their parents and do not become ‘nobody’s children’. Udayan Care works to provide erstwhile abandoned and orphaned children grow up in the warmth of a loving family environment.
TFL interactions •
Free coaching sessions: 50 children coached for 6 months (U-15 age category) at DDA Sports Complex, Jasola
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International Festival 2012: Free Coaching & Scouting sessions with International Coaches and participation in Futsal Tournament
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Junior League 2013: Free participation (U-18 Team) with Football Kits & Refreshments
TFL interactions •
Junior League 2012: Free participation (U-15 Team) with Football Kits & Refreshments
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International Festival 2012: Free Coaching & Scouting sessions (U-18 Team) with International Coaches and participation in Futsal Tournament
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Junior League 2013: Free participation (U-15 Team) with Football Kits & Refreshments
TFL interactions •
Corporate Championship 2012: Free participation (Men’s & Women’s Teams) with Football Kits & Refreshments
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International Festival 2012: Free Coaching & Scouting sessions (U-18 Team) with International Coaches and participation in Futsal Tournament
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Junior League 2013: Free participation (U-15 & U-18 teams) with Football Kits & Refreshments
TFL interactions •
Junior League 2012: Free participation (2 U-12 teams) with Football Kits & Refreshments
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Junior League 2013: Free participation (U-15 teams) with Football Kits & Refreshments
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Udayan Care Sport Festival: Free coaches workshop for 50 children
Special Olympics
The mission of Special Olympics is to provide yearround sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.
TFL interactions •
International Festival 2012: ngo partners for the festival with volunteers & ball boys provided by them
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Junior League 2013: Free participation (U-18 teams) with Football Kits & Refreshments
10 more...
under the aegis of
DELHI POLICE - PROJECT YUVA CHILD & YOUTH DEVELOPMENT THROUGH an initiative by
TheFootballLink
Is a collaborative effort by the Delhi Police and TheFootballLink to nurture & protect at-risk children and youth of low income families from crime & abuse. The program provides an exciting sports-based platform that aids physical, mental and social development under the guidance & mentorship of the Delhi Police.
PHASE 1 - Educate With the Delhi Police, presentations in slums, government schools, private schools & NGOs to educate children on the benefits of participating in a sport and on ways in which the Delhi Police can protect & support these children in all aspects of their lives.
PHASE 2 - link Through a common philosophy “TRUE TO THE PLAYER. TRUE TO THE GAME “ this initiative is a collective effort by all the stakeholders in Delhi to build a better future for our next generation.
PHASE 3 - provide An exciting & progressive environment for children where they learn important life skills while developing moral & social values through continuous interactions with coaches and mentors from police & society.
PHASE 4 - monitor Constant monitoring by independent organisations to ensure the program’s transparency, accountability, quality and effectiveness of the program.
PHASE 5 - evaluate Generate accurate data and information to evaluate the program and overcome any shortcomings while generating statistical data to analyze its impact.
DELHI POLICE - PROJECT YUVA 3RD BATTALION, VIKASPURI
Under the aegis of Delhi Police - Project Yuva, TheFootballLink in association with the 3rd Battalion Delhi Armed Police setup a pilot project with 100+ children at the Vikaspuri Police Grounds to help define a modular football based programme that could be replicated in other parts of the city.
JUNIOR LEAGUE SEASON 2 SOUTH EAST DISTRICT POLICE
With the support of the South East District Police, TheFootballLink organized the second season of the TFL Junior League which saw the participation of 50 Teams (u-12, u-15, u-19) in 2 venues over 8 weekends.
PRESENTATION & AWARDS 3RD BATTALION, VIKASPURI
Seeing the success of the programme, Former Lt. Governor of Delhi Shri Tejender Khanna visited the Vikaspuri center to attend a presentation and award the coaches and mentors involved in the programme.
COMMUNITY FOOTBALL CENTERS ACROSS DELHI
More than 400 slum children & youth are participating in regular coaching & game sessions across 4 CYDP community centers in association with the Delhi Police - Malviya Nagar, Vikaspuri, C.R Park and Madhu Vihar. Five more community football centers catering to 600+ children and 20 satellite centers catering to 10,000 children to be operational by the end of 2014.
DELHI YOUTH LEAGUE WITH DUTCH EMBASSY
A football team (u-19) from the community center in Vikaspuri is participating in the Delhi Youth League held at British Embassy School and Delhi Public School, R.K Puram to give CYDP children an opportunity to compete against professional teams from Delhi/NCR.
COACHES ACROSS CONTINENTS POLICE MENTORS WORKSHOP
Nick Gates and Nora Dooley from Coaches Across Continents, an internationally acclaimed NGO based in England, organized a 2-day training session for CYDP police mentors and Delhi coaches in various child development techniques through football.
MOHALLA FOOTBALL FESTIVAL AMBEDKAR STADIUM
This festival saw the participation of 500+ underprivileged Children, International Coaches & Scouts, 32 Community & NGO Teams in various coaching and scouting camps, Football tournaments, Nutrition & Medical camps and Coach & Mentor workshops.
AIFF GRASSROOTS COURSE JAWAHARLAL NEHRU STADIUM
This first ever course in delhi jointly organised by TheFootballLink, All India Football Federation, Delhi Soccer Association and the Sports Authority of India (SAI). 100+ Underprivileged children participated in multiple sessions outlining the philosophy, organisation and implementation of Grassroots Football in India.
SCOUTING CAMP MALVIYA NAGAR CENTER
On the inauguration of the new center, TFL Trust organized a scouting programme for underprivileged children in malviya nagar. 50+ talented children were taken for FCBEscola tryouts from the participants.
SCOUTING CAMP MADHU VIHAR CENTER
Scouts from English Premier League side West Bromwich Albion came to TheFootballlink Trust’s Child and Youth Development Program center at Madhu Vihar to meet young talented underprivileged children. The scouts ran various warm up sessions and skill testing drills for the children.
BALL DISTRIBUTION RAISINA CENTER
TheFootballLink Trust in association with the Chittaranjan Park Police station organized a mini football festival with fun games, educational presentation and ball distribution for children from the Raisina Bengali School. SHO, C.R Park Police Station spoke to the children on the benefits of playing sports and encouraged children to stay away from drugs and anti social activities.
FOOTBALL AND HOLI FATHER AGNEL SCHOOL
To create a unique experience for girls from the Father Agnel orphanage, TheFootballLink organized an awareness presentation combined with football drills and fun games on the eve of Holi. Special emphasis was given on the benefits of playing sport for a healthy and active lifestyle especially amongst girls.
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F O O T B A L L C O M M U N I T Y, T BA L L L I N K P UBLIC IZE & EX EC UTE I NI T IAT IV E S F O OT BA L L IN IN DIA
STOP DRIBBLING
PASS NOW Book in Progress
by Chetan Misra Founder, TheFootballLink
“Why Football, the most popular sport in the world, is giving us Indians a lot less than it gives to people in other countries? Why is it that, despite having the best minds and the second largest population in the world, we are unable to maximize the benefits that a sport provides?” ‘Stop Dribbling. Pass Now.’ provides a first-hand insight into the current scenario of Indian Football and explores the likes/dislikes, social behavior, business attributes & performance of the complex ecosystems at play in India, especially New Delhi. Chetan Misra graduated from Delhi Public School, RK Puram, New Delhi, completed his Electrical Engineering/Economics degree from Georgia Institute of Technology, Atlanta and then worked as a Research Engineer in Washington DC. He is currently a certified coach - FA Level II, England. Having played Football throughout his school and college days, being a keen observer/coach of the game, and most importantly, an avid Football fan, he researched on the social, entertainment & business successes of the Football industry worldwide with a special focus on the highly successful girls grassroots Football programs in the USA. He then identified ways to translate these processes & methodologies to benefit a developing country like India from three perspectives Business sustainability of the programs, advancement of Football & social impact through sports. In early 2010, he came back to India to pursue his passion to drive a collective effort to popularize the world’s most popular game in its second most populous country. He, along with other Football enthusiasts, founded FootballFirst Sports Pvt. Ltd with a focus on setting up grassroots coaching academies. He then launched TheFootballLink Sport Pvt. Ltd, an online and on-ground platform which organizes various initiatives and programs centered around Football. He has also conducted various case studies and has written research papers on ways to connect Police & Society. In 2011, he launched the ‘Can Football?’, a social campaign which revolves around questions to highlight ways in which Football can benefit India – To aid a healthy lifestyle, through the social benefits that a sport provides, to create jobs for a potentially huge industry, to spread happiness that a game brings and to harness our national pride as fans with India becoming a Football powerhouse in Asia & the world. He has received various accolades and recognition for his work in India and is currently working on a program with the Delhi Police to use Football as a tool for Child & Youth Development while building a stronger & harmonious relationship with the society.
Operations Partner: FootballFirst Sports Private Limited www.thefootballlink.com | info@thefootballlink.com +91 11 4016 7043 | +91 99990 79889 TheFootballLink, 2013