TheFootballLink
CREDENTIALS
W
e are a Company involved in exploring the Football ecosystem across India where all the stakeholders in Indian Football collectively organize various case studies & initiatives to understand & advance Football as a business, advertising & brand building platform, and as a sustainable medium for social development, healthy lifestyle & entertainment. We have organized more than 150 initiatives including Football Academies, Tournaments, Scouting Festivals, Coach Development programs, Seminars, Leagues & Research papers with special emphasis on Boys/Girls Grassroots Football both for privileged and underprivileged. Through these projects we have directly worked with more than 80 schools, 50 NGOs, 80 corporates, 25 colleges, 500 coaches and have impacted over 25,000 children and youth. This booklet illustrates our journey since inception and the various milestones we have achieved in the past four years in our efforts to promote grassroots football across India.
INTERNAL LINK [DEMAND]
COLLEGES
Os
FOOTBALL PLAYERS
NG
BY
LI NK I NG T H E THEFO O PL ANS , C REAT ES, VA R I O U S TO PROMOT E
EXTERNAL LINK [SUPPLY]
SOCIAL BUSINESS
F O O T B A L L C O M M U N I T Y, TBA L L L I N K PU BL IC IZES & EXECUTES INI TIAT IV ES FO OT BA LL IN IN DIA
PAST INITIATIVES COACHES WORKSHOPS [8]
SUMMER CAMPS [4]
COACHES SEMINARS [4]
330 COACHES
280 CHILDREN
180 COACHES
COACHING ACADEMIES [8]
IIT FEST STREET FUTSAL
CASE STUDIES [24]
450 CHILDREN
128 PLAYERS
6 WORKSHOPS
PERFORMANCE | HEALTHY LIFESTYLE | COMMUNICATION 900 CHILDREN
80 CORPORATES
800 SESSIONS
EVALUATION CAMPS [12]
CORPORATE EVENTS [2]
COACHING MANUALS [16]
22 GIRLS
1100+ PLAYERS
200+ COVERAGES
GIRLS COLLEGE COACHING
JUNIOR LEAGUE [3]
MEDIA Coverage [12]
FCUBE FUTSAL [15]
GIRLS GRASSROOTS [6]
CHILD & YOUTH DEVELOPMENT [4]
550 TEAMS
600+ GIRLS
600+ CHILDREN
SCHOOL CHAMPIONSHIP
INTERNATIONAL FESTIVALS [2]
AWARENESS PRESENTATIONS [28]
80 SCHOOLS
7000+ CHILDREN
4000+ CHILDREN
ENTERTAINMENT | AWARENESS | UNDERPRIVILIGED 1550 CHILDREN
2000+ PLAYERS
500+ CHILDREN
COACHING CAMPS [15]
KASHMIR FESTIVAL
MOHALLA FESTIVAL
1000+ CHILDREN
MAN UTD VS SWANSEA
11,000+ CHILDREN
COMMUNITY CAMPAIGNS [9]
TRIALS/TRIPS ABROAD [3]
SOCIAL CAMPAIGNS [45]
Chetan Misra awarded the Young Turks award, one of India’s first dedicated & longestrunning show on young entrepreneurs. CNBC-TV18’s YOUNG TURKS
Chetan Misra was chosen as an Amazing Indian by Times Now - Spark the Rise Awards in recognition of his work in the field of ‘Social Development through Sports’. TIMES NOW - AMAZING INDIANS
Chetan Misra awarded by Shri Tejendra Khanna, Lieutenant Governor, New Delhi for outstanding work to the community.
LG Award for Excellence
Chetan Misra awarded by Shri Ajay Chaudhary for outstanding work in the Delhi Police YUVA Program.
Delhi Police Award
TheFootballLink and Sports Authority of India signed a 5 year MoU to promote grassroots Football in India.
SPORTS AUTHORITY OF INDIA
TheFootballLink was chosen as one of the Top 20 Social Enterprises in India by IIM Calcutta at the TATA Social Enterprise Challenge.
TATA SOCIAL CHALLENGE
ENTERPRISE
WE HAVE WORKED WITH Hon’ble Union Minister of State – Independent Charge for Sports & Youth Affairs, Skill Development & Entrepreneurship, Shri Sarabanda Sonowal launched the F-Cube technology product at the Jawaharlal Nehru Stadium, New Delhi.
On 28 May, 2014, The Sports Authority of India (SAI) and TheFootballLink signed a 5 year MoU to organize various initiatives to develop and grow Grassroots level Football in India.
TheFootballLink has worked on multiple projects with the Delhi Police in the field of Sports for Social Development through Project YUVA and the Child and Youth Development Program. Ex-Commissioner of Delhi Police. Shri Neeraj Kumar is a member of TheFootballLink Trust’s advisory panel.
TheFootballLink and the All India Football Federation jointly organized Delhi’s first ever FIFA Grassroots Leaders Course for 42 coaches teaching Football to children between the ages of 6 to 12 in the National Capital.
TheFootballLink organized more than 45 initiatives with the Delhi Soccer Association to promote the sport of Football. All of TheFootballLink initiatives have DSA certified referees and officials.
A.C. Milan is a professional Italian football club based in Milan. AC Milan Junior Camp were partners for TheFootballLink International Festival, 2012 and organized various coaching and scouting sessions to train and find talent.
Manchester City Football Club (MCFC) is a Premier League football club in Manchester, England. MCFC were partners for TheFootballLink International Festival, 2012 and organized various coaching and scouting sessions to train and find talent.
Coaches Across Continents is a global leader in the sport for social impact movement. TheFootballLink has partnered with Coaches Across Continents for various coach development initiatives in the field of Sports for Social Development.
WE HAVE WORKED WITH One World Futbol manufactures and distributes a nearly indestructible ball. TheFootballLink has partnered with OWFP to donate and distribute over 10,000 of these Footballs to youth living in slums and disadvantaged communities across India. Chevrolet is an American automobile division of the American manufacturer General Motors. Chevrolet were the ‘Powered By’ sponsors of TheFootballLink for Junior League Season III. TheFootballLink hosted the Delhi leg of the ‘PlayFor’ Campaign for which Chevrolet won the Corporate of the Year at the Beyond Sports Awards in 2014. Adidas India were the official equipment partners for TheFootballLink Junior League Season III. Best players of the league received official Adidas Football shoes and Footballs.
TheFootballLink and EPSON jointly organized the F-Cube Futsal Tournament in 2012. The two best players from the Tournament got a chance to go to Manchester United for an all-expense paid trip to watch the Manchester United vs Swansea.
Turkish Airlines were the official travel partners for TheFootballLink International Festival, 2012 and provided first class travel for the coaches and delegates from AC Milan and Manchester City.
Hindustan Times (HT) is an Indian English-language daily newspaper founded in 1924. Hindustan Times were Presenting Partners for TheFootballLink International Festival, 2012.
SCHOOLS
NGOs
We have worked with over 80 schools including elite schools such as Delhi Public School; Ryan International, Vasant Kunj; Amity International, Saket; Modern School, Barakhamba, American Embassy School, British School and more...
We have worked with over 50 NGOs including Magic Bus, Salaam Baalak Trust, Literacy India, Udayan Care, Special Olympics Bharat, Butterflies, Happy School, Angels Academy and more...
WE HAVE WORKED WITH
dainikbhaskar.com
CONTENTS S.No.
initiative
PAge no.
1.
TFL INTERNATIONAL FESTIVALS .........................................................................
1
2.
Kashmir festival 2013 ........................................................................................
2
3.
TFL Coaching academies .................................................................................
3
4.
TFL football camps and fiestas ...................................................................
3
5.
TFL JUnior league ...............................................................................................
4
6.
corporate championship ..............................................................................
5
7.
f-cube ......................................................................................................................
6
8.
school championship ......................................................................................
6
9.
community campaigns ....................................................................................
7
10. talent evaluation programs .......................................................................
7
11. girls grassroots football ............................................................................
8
12. mohalla football festival ...........................................................................
9
13. aiff grassroots course ................................................................................... 10 14. seminars .................................................................................................................
11
15. case studies ..........................................................................................................
11
16. educational presentations .......................................................................... 12 17. ball distribution ............................................................................................... 13 18. jesus and mary college .................................................................................... 14 19. f3 technology ...................................................................................................... 15 20. Delhi police project yuva .............................................................................. 16 21. ASSOCIATIONS WITH THE POLICE ....................................................................... 19
TFL INTERNATIONAL FESTIVALS NEW DELHI - 2011 & 2012
2011 with Bolton Wanderers Football Club ISS, England Highlights: 5 Weeks | 1000+ Players | 100+ Schools & Colleges | 100+ Coaches | 20 School Football Teams Advanced Team Coaching| 5 days Coaching camp | 100 team College/Club Tournament
2012 with AC Milan Junior Camp, Italy & Manchester City FC, England ‘Largest Football Festival ever organized in India with more than 5000 participants’ Highlights: 5 Weeks | 4 Grounds | 5000+ Players | 500+ Futsal games | 256 teams College/Club Tournament | 80 teams School Tournament | 64 teams Corporate Tournament | 16 teams Girls Tournament | 8 teams NGO Tournament | 120+ Indian Coaches | 5 days Coaching Camp | Skill Evaluation Program | Brand Activations
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KASHMIR FESTIVAL 2013
‘Largest Football Festival ever organized in Kashmir with more than 2000 participants’ Highlights: 10 Days | 2 Grounds | 2000+ Players | 250+ Futsal games | 100+ teams College/Club Tournament | 64 teams School Tournament | 8+ teams Girls Tournament | 8 teams NGO Tournament | Football Workshops | Skill Evaluation Programs | Brand Activations
2
TFL COACHING ACADEMIES ‘Football Coaching to nurture talent in a fun & entertaining environment’ Highlights: 8 initiatives; 450 talented children | 800+ parents | 8 locations across Delhi | 350 teaching days | 24 skilled coaches; 400+ coaching drills | 2000+ coaching sessions
TFL FOOTBALL CAMPS & FIESTAS ‘5-7 Days Coaching Camps to scout & teach football basics to young children’ Highlights: 15 initiatives |1550 enthusiastic children | 5 Schools | 25+ School Teachers | 7 Scouting programs | Awards & Certificates | Fun Games | Carnival like environment
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TFL JUNIOR LEAGUE
NEW DELHI - 2012, 2013 & 2014 ‘Young footballers showcase their skills in an 8 weekend long Futsal league’
2012 - Season 1
Highlights: 8 Weekends | 3 Age categories | 32 Teams | 250+ children | 64 Underprivileged children | 160+ Football games | 270 Football kits distributed | Scouting Programs | Awards
2013 - Season 2
Highlights: 8 Weekends | 2 Grounds | 3 Age categories | 50 Teams | 350+ children | 80 Underprivileged children | 250+ Football games | 360 Football kits distributed | Scouting Programs | 20+ School Teams | Game-time Coaching | Awards & Prizes | Brand Activations
2014 - Season 3
Highlights: 7 Weekends | 3 Grounds | 5 Age categories | 50 Teams | 500+ children | 300+ Football games | 520 Football kits distributed | Scouting Programs | 30+ School Teams | Game-time Coaching | Awards & Prizes | Brand Activations
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CORPORATE TOURNAMENTS
‘An initiative to get our working population outdoors for a fun & healthy weekend’ Highlights: 2 initiatives | 80 Corporate Teams | 250+ Games | Food & Refreshments | Football kits for all participants | Fund-raiser for grassroots football
5
F-CUBE
‘Largest Futsal Tournament in Delhi with Clubs, Colleges & Open teams playing for prize money’ Highlights: 15 Initiatives | 550 Distinct Teams | 5000+ Participants | 1500+ Futsal matches | Brand Activations
SCHOOL CHAMPIONSHIP “Top Schools from Delhi/NCR playing in a 2-5 days futsal championship” Highlights: 80 Schools | 4 Age Groups | 750 School Football Players | 100+ football games | Brand Activations
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COMMUNITY CAMPAIGNS “Free Football Tournaments to create awareness & encourage young children to play” Highlights: 9 localities | 1000 children | 400+ parents | 300+ society matches | Brand Activations
TALENT EVALUATION PROGRAMS “Scouting across all TFL Initiatives and specialized camps” Highlights: 12 Scouting camps | 900 children | 8 International Scouts | Scouting across all TFL Initiatives | Database of Talented Children | Certificates to All | Privileged & Under-privileged Talent | 40 Amateur & Professional Talent Evaluators directly involved
7
GIRLS GRASSROOTS FOOTBALL
“Based on the US Girls grassroots model, a platform to promote Girls Football across India” Highlights: 6 initiatives | 30 Girls School teams | 600+ Girls Football players | Special coverage by Fifa Futbal Mundial | First of its kind Girls & Women Football Tournaments in Kashmir
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MOHALLA FOOTBALL FESTIVAL
“FESTIVAL FOR UNDERPRIVILEGED CHILDREN AND YOUTH IN ASSOCIATION WITH DELHI POLICE” Highlights: 2 international coaches | 500+ children | 16 ngo and 16 community teams | football tournament | nutrition and medical camp | coaches and mentors workshop | football coaching and scouting camp
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COACHES WORKSHOPS
“ Coach the Coaches workshops designed for coaches/leaders to learn International ‘Sports for Development’ and FIFA’s ‘Grassroots Development’ philosophies ” Highlights: 330 Coaches | Mini Festivals | All India Football Federation and International Instructors | Sports Authority of India | Delhi Soccer Association | All India Football Federation | Coaches Across Continents
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SEMINARS “Bringing different stakeholders together, especially football coaches, for a common cause” Highlights: 4 Initiatives | 180 Delhi Football Coaches | 8 Discussion Topics | 3 Research papers
CASE STUDIES “Exploring & Documenting the likes & dislikes of the Football Ecosystem in India” Highlights: 24 Case studies | 3 Football Matches Screening at Pubs | 6 Coaches workshops | 3 Magazines | 4 Videos | Police & Society through Football
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AWARENESS PRESENTATIONS
“presentations in schools and slums in association with the Delhi Police to raise awareness about the benefits of a sports based developmental model” Highlights: 28 Initiatives | 4000+ Boys and Girls | Football Games | Coaching Drills | Surveys | Presentations | Healthy Lifestyle
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BALL DISTRIBUTION
“Distribution of nearly indestructible One World Futbols in Schools, NGOs and Slums while directly engaging with children to conduct case studies” Highlights: 5 Schools | 3 NGOs | 2 Slums | 1000+ children | Informational Surveys | Case Studies | Football For All
13
JESUS & MARY COLLEGE
“TheFootballLink coaches the JMC Girls College” Highlights: 20 college girls | Woman Empowerment Research | weekend matches | Girls Football
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F3 TECHNOLOGY
“Adaptive 4ft x 4ft Football cube where individuals can engage in real game-play with an interactive cube through various entertaining and educational games.� Highlights: Modular Mechanical Structure | Toughened Polycarbonate screen | Projectors | Imaging | Social Messaging | Sensing Grid | Database | Skill Evaluation | Standardized Testing
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under the aegis of
DELHI POLICE - PROJECT YUVA CHILD & YOUTH DEVELOPMENT THROUGH SPORTS an initiative by
TheFootballLink
Is a collaborative effort by the Delhi Police and TheFootballLink to nurture & protect at-risk children and youth of low income families from crime & abuse. The program provides an exciting sports-based platform that aids physical, mental and social development under the guidance & mentorship of the Delhi Police.
PHASE 1 - Educate With the Delhi Police, presentations in slums, government schools, private schools & NGOs to educate children on the benefits of participating in a sport and on ways in which the Delhi Police can protect & support these children in all aspects of their lives.
PHASE 2 - link Through a common philosophy “TRUE TO THE PLAYER. TRUE TO THE GAME “ this initiative is a collective effort by all the stakeholders in Delhi to build a better future for our next generation.
PHASE 3 - provide An exciting & progressive environment for children where they learn important life skills while developing moral & social values through continuous interactions with coaches and mentors from police & society.
PHASE 4 - monitor Constant monitoring by independent organisations to ensure the program’s transparency, accountability, quality and effectiveness of the program.
PHASE 5 - evaluate Generate accurate data and information to evaluate the program and overcome any shortcomings while generating statistical data to analyze its impact.
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Inspired by successful international ‘sports for development’ models, Child and Youth Development programme uses football as a tool for social development and change across Delhi. The programme aims at empowering children and youth with various life & social skills by engaging them in a fun and healthy lifestyle through football. This sports based platform aids holistic development of children and youth, while keeping them away from crime, abuse, drugs and guns. This programme is based on active support by parents, government and the community to build a safe and progressive environment for our next generation under the protection and mentorship of the Delhi police. More than 600 slum children & youth are participating in regular coaching & game sessions across 4 CYDP community centers in association with the Delhi Police - Malviya Nagar, Vikaspuri, C.R Park and Madhu Vihar.
VIKASPURI
CR PARK
MALVIYA NAGAR
MADHU VIHAR
“ To bring a smile on every child’s face by empowering them with various life and social skills under the protection and guidance of the Delhi Police “
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Salaam Baalak TRUST Salaam Baalak Trust (SBT) is an Indian Non-profit and Non-governmental organization which provides support for street and working children in inner cities of New Delhi, and Mumbai. This includes providing education, basic literacy and schooling, full care facilities for the young (up to 12 years), drop-in shelters for older children, health care and counselling in HIV/ AIDS and TB awareness.
Literacy india
Literacy India was set up with the objective of empowering underprivileged children and women by making them self-sufficient. They endeavor to meet this objective through imparting basic education and through exposing the students to a variety of vocational skills in performing arts, computer animation, etc.
Magic Bus Magic Bus is a non-profit organization working with children from marginalised communities through a researched, activity-based curriculum to bring about behaviour change among them. Using the medium of sport, their programmes work with children and communities towards gender equality, education, health and livelihood opportunities.
Udayan Care Udayan Care Sunshine Homes were initiated to make sure that the children who are abandoned or orphaned are not deprived of their first line of protection-their parents and do not become ‘nobody’s children’. Udayan Care works to provide erstwhile abandoned and orphaned children grow up in the warmth of a loving family environment.
TFL interactions •
Free coaching sessions: 50 children coached for 6 months (U-15 age category) at DDA Sports Complex, Jasola
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International Festival 2012: Free Coaching & Scouting sessions with International Coaches and participation in Futsal Tournament
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Junior League 2013: Free participation (U-18 Team) with Football Kits & Refreshments
TFL interactions •
Junior League 2012: Free participation (U-15 Team) with Football Kits & Refreshments
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International Festival 2012: Free Coaching & Scouting sessions (U-18 Team) with International Coaches and participation in Futsal Tournament
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Junior League 2013: Free participation (U-15 Team) with Football Kits & Refreshments
TFL interactions •
Corporate Championship 2012: Free participation (Men’s & Women’s Teams) with Football Kits & Refreshments
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International Festival 2012: Free Coaching & Scouting sessions (U-18 Team) with International Coaches and participation in Futsal Tournament
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Junior League 2013: Free participation (U-15 & U-18 teams) with Football Kits & Refreshments
TFL interactions •
Junior League 2012: Free participation (2 U-12 teams) with Football Kits & Refreshments
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Junior League 2013: Free participation (U-15 teams) with Football Kits & Refreshments
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Udayan Care Sport Festival: Free coaches workshop for 50 children
Special Olympics
The mission of Special Olympics is to provide yearround sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.
TFL interactions •
International Festival 2012: ngo partners for the festival with volunteers & ball boys provided by them
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Junior League 2013: Free participation (U-18 teams) with Football Kits & Refreshments
10 more...
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DELHI POLICE - PROJECT YUVA
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3RD BATTALION, VIKASPURI
Under the aegis of Delhi Police - Project Yuva, TheFootballLink in association with the 3rd Battalion Delhi Armed Police setup a pilot project with 100+ children at the Vikaspuri Police Grounds to help define a modular football based programme that could be replicated in other parts of the city.
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JUNIOR LEAGUE SEASON 2
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SOUTH EAST DISTRICT POLICE
With the support of the South East District Police, TheFootballLink organized the second season of the TFL Junior League which saw the participation of 50 Teams (u-12, u-15, u-19) in 2 venues over 8 weekends.
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PRESENTATION & AWARDS
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3RD BATTALION, VIKASPURI
Seeing the success of the programme, Former Lt. Governor of Delhi Shri Tejender Khanna visited the Vikaspuri center to attend a presentation and award the coaches and mentors involved in the programme.
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COMMUNITY FOOTBALL CENTERS
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DELHI (NORTH-SOUTH-EAST-WEST)
More than 600 slum children & youth are participating in regular coaching & game sessions across 4 CYDP community centers in association with the Delhi Police - Malviya Nagar, Vikaspuri, C.R Park and Madhu Vihar.
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DELHI YOUTH LEAGUE
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WITH DUTCH EMBASSY
A football team (u-19) from the community center in Vikaspuri is participating in the Delhi Youth League held at British Embassy School and Delhi Public School, R.K Puram to give CYDP children an opportunity to compete against professional teams from Delhi/NCR.
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COACHES ACROSS CONTINENTS
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SPORTS FOR SOCIAL DEVELOPMENT CAMP
Nick Gates and Nora Dooley from Coaches Across Continents, an internationally acclaimed NGO based in England, organized a 2-day training session for CYDP police mentors and Delhi coaches in various child development techniques through football.
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NURITION AND MEDICAL CAMP
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AMBEDKAR STADIUM
This festival saw the participation of 500+ underprivileged Children, International Coaches & Scouts, 32 Community & NGO Teams in various coaching and scouting camps, Football tournaments, Nutrition & Medical camps and Coach & Mentor workshops.
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AIFF GRASSROOTS COURSE
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FIFA’S GRASSROOTS PROGRAM
This first ever course in delhi jointly organised by TheFootballLink, All India Football Federation, Delhi Soccer Association and the Sports Authority of India (SAI). 100+ Underprivileged children participated in multiple sessions outlining the philosophy, organisation and implementation of Grassroots Football in India.
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FCBEscola SCOUTING CAMP
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MALVIYA NAGAR CENTER
On the inauguration of the new center, TFL Trust organized a scouting programme for underprivileged children in malviya nagar. 50+ talented children were taken for FCBEscola tryouts from the participants.
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WEST BROMWICH ALBION
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VISIT TO MADHU VIHAR CENTER
Scouts from English Premier League side West Bromwich Albion came to TheFootballlink Trust’s Child and Youth Development Program center at Madhu Vihar to meet young talented underprivileged children. The scouts ran various warm up sessions and skill testing drills for the children.
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BALL DISTRIBUTION
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RAISINA CENTER
TheFootballLink Trust in association with the Chittaranjan Park Police station organized a mini football festival with fun games, educational presentation and ball distribution for children from the Raisina Bengali School. SHO, C.R Park Police Station spoke to the children on the benefits of playing sports and encouraged children to stay away from drugs and anti social activities.
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FOOTBALL AND HOLI
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FATHER AGNEL SCHOOL
To create a unique experience for girls from the Father Agnel orphanage, TheFootballLink organized an awareness presentation combined with football drills and fun games on the eve of Holi. Special emphasis was given on the benefits of playing sport for a healthy and active lifestyle especially amongst girls.
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SUNIL CHHETRI VISIT
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VIKASPURI CENTER
Indian National Football Team Captain Mr.Sunil Chhetri and Founder of the One World Futbol, Tim Jahnigen visited the TheFootballLink Trust’s CYDP Center at Vikaspuri. Mr. Chhetri interacted with the enthusiastic children and spoke of his experiences growing up and how football inspired him to balance education and sports. One World Futbol has partnered with TheFootballLink to distribute the balls in India.
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WOMAN EMPOWERMENT
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KILKARI GIRLS HOMELESS SHELTER
TheFootballLink and Jesus & Mary College Football Team visited Kilkari Rainbow Home shelter for Girls, to promote Sports as a tool for Social Development. Over 80 girls from the shelter participated in the presentation and members of the JMC college team mentored the girls and distributed One World Futbols to the shelter.
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VIDEO BLOGS
STORIES FROM THE GROUND In an effort to raise awareness and increase contribution, TheFootballLink has been actively making video blogs telling life stories of children through the lens. The ‘Children of Delhi Campaign’ produced 15 videos and over 500 pictures of children speaking about their lives, their problems and their dreams and aspirations.
SURVEYS
UNDERSTANDING THE INDIAN FOOTBALL ECOSYSTEM All programs are continuously monitored to ensure their transparency, accountability, quality and effectiveness. Feedback from the parents, police mentors, coaches and peers is continuously gathered to identify the quantitative & qualitative benefits to children and youth participating in the programs.
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STOP DRIBBLING
PASS NOW Book in Progress
by Chetan Misra Founder, TheFootballLink
“Why Football, the most popular sport in the world, is giving us Indians a lot less than it gives to people in other countries? Why is it that, despite having the best minds and the second largest population in the world, we are unable to maximize the benefits that a sport provides?” ‘Stop Dribbling. Pass Now.’ provides a first-hand insight into the current scenario of Indian Football and explores the likes/dislikes, social behavior, business attributes & performance of the complex ecosystems at play in India, especially New Delhi. Chetan Misra graduated from Delhi Public School, RK Puram, New Delhi, completed his Electrical Engineering/Economics degree from Georgia Institute of Technology, Atlanta and then worked as a Research Engineer in Washington DC. He is currently a certified coach - FA Level II, England. Having played Football throughout his school and college days, being a keen observer/coach of the game, and most importantly, an avid Football fan, he researched on the social, entertainment & business successes of the Football industry worldwide with a special focus on the highly successful girls grassroots Football programs in the USA. He then identified ways to translate these processes & methodologies to benefit a developing country like India from three perspectives Business sustainability of the programs, advancement of Football & social impact through sports. In early 2010, he came back to India to pursue his passion to drive a collective effort to popularize the world’s most popular game in its second most populous country. He, along with other Football enthusiasts, founded FootballFirst Sports Pvt. Ltd with a focus on setting up grassroots coaching academies. He then launched TheFootballLink Sport Pvt. Ltd, an online and on-ground platform which organizes various initiatives and programs centered around Football. He has also conducted various case studies and has written research papers on ways to connect Police & Society. In 2011, he launched the ‘Can Football?’, a social campaign which revolves around questions to highlight ways in which Football can benefit India – To aid a healthy lifestyle, through the social benefits that a sport provides, to create jobs for a potentially huge industry, to spread happiness that a game brings and to harness our national pride as fans with India becoming a Football powerhouse in Asia & the world. He has received various accolades and recognition for his work in India and is currently working on a program with the Delhi Police to use Football as a tool for Child & Youth Development while building a stronger & harmonious relationship with the society.
Operations Partner: FootballFirst Sports Private Limited www.thefootballlink.com | info@thefootballlink.com +91 11 4016 7043 | +91 99990 79889 TheFootballLink, 2013