IN-HOUSE PUBLISHING RESOURCES
Promote The Community, Connect With Members and Generate Substantial Non-dues Revenue
It' s YOUR brand, they' re YOUR members, it' s YOUR revenue stream...
Shouldn't YOU be in complete control?
4 Total Control Publishing Model
Publishing re-imagined with fully transparent budgets, project management and coaching
6 What You Need, When You Need It A la carte coaching, consulting, budgeting, design, printing and other things for your success
7 No More Angry Member Phone Calls! Get a cleaned-up member database and monetize directory listings
8 Ad Sales Huddle
Join Chamber pros from around the Country to discuss selling ads and other non-dues revenue things
9 More Non-Dues Revenue Podcast
Chamber professionals share creative ways to generate revenue
10 Publications-As-A-Website A deep digital experience way beyond Flipbooks
12 From Your Peers What Chamber professionals have to say about this model
TOTAL CONTROL PUBLISHING MODEL
VENICE
Like a general contractor is hired to build a house, Chamber Marketing Partners is hired to be the project manager for a chamber's in-house publications.
This model is for those who that want:
• To control non-dues revenue
• To better monitor member investment
• Members to bid on Chamber projects
• Advertising dollars to stay local
• Better performing publications
• To sell advertising year-round
• Full financial transparency
• Bundle advertising in membership packages
• To protect members’ investment in advertising
• Flexibility with content, design and branding
• A sustainable model for in-house publishing
Who sells ads?
• Half our clients sell their own ads, half use outside sales professionals. We coach and manage either way. An Alternative, Non-Traditional Way to Produce Publications
Traditional publishing
Total Control Model vs Traditional Publishing
SERVICES & FEATURES
Dedicated Project Manager
Ad Design Support
Ad Traffic Support
Chamber Controls The Money
Full Financial Transparency
Detailed Project Budget
Chamber Controls Adding Pages
Chamber Controls Adding Copies
Chamber Owns All Content
Local Vendors Participate
Ad Dollars Stay Local
Advertisers
TRADITIONAL PUBLISHER MODEL Project Management Model
“Chamber Marketing Partners offers the best middle-ground between using an outside publisher and not having to take on the risk of publishing completely in-house”.
Mandy Denaux, VP Marketing/Communications Los Angeles Area Chamber of Commerce
WHAT YOU NEED, WHEN YOU NEED IT
à La Carte Resources for chambers who DO IT THEMSELVES
Best for those publishing completely in-house and only need help in specific areas like:
• Print quotes for guides and maps
• Graphic design services that WOW!
• High-quality street map cartography
• Online Flipbooks with live links, audio and video
• Publication websites
• Monetizing and verifying member listings
Ad Sales Coaching & PUBLICATION Consulting
DO IT BETTER AND FASTER WITH A COACH
Best for those looking for help with:
• Overall publication strategy – What’s the point?
• Content - What do you want to say?
• Defining and audience - Who do you want to say it to?
• Distribution - How will it get to them?
• Budgeting
• Ad Sales Coaching & Promoting
• Content flow
• Professional, high-quality design/layout
Successful professionals use coaches, shouldn’t you?
NO MORE ANGRY MEMBER PHONE CALLS
Clean-up the member database and monetize directory listings
Do any of these statements ring a bell for you?
• Members complain that their Directory listing is wrong
• Members don’t update their info on their own
• Staff is burdened updating member listing info
• You want each member to be called for current information
• You want to generate non-dues revenue from listings
The Member Verification Program offers:
• Cleaned-up member information
• Non-dues revenue from listing sales
• Better use of staff time
• No more angry member phone calls
(At least not from listings printed incorrectly!)
Sleep with confidence knowing that your member data is current and accurate.
ad sales huddle
ONLINE Roundtable for staff who sell advertising
Learn best practices, overcome objections, share challenges and sell more effectively.
Huddle online with chamber professionals to talk nuts-andbolts about advertising sales and overcoming challenges in the selling process. Share and solve issues, learn best practices, role play, help each other sell better while building a network of peers.
Connect with chamber professionals across the U.S. who run their own ad sales programs in-house. This is a participatory roundtable via Zoom.
FREE to join. Total value for your Chamber.
www.chambermarketingpartners.com/huddle
More Non-Dues Revenue Podcast
Entrepreneurial ideas from innovative chamber professionals
Delivering entrepreneurial, non-dues revenue strategies through interviews with chamber of commerce professionals and service providers. Our interviews span the range from one-person, solo-chambers all the way to major-metros and state chambers.
Are you or someone you know creatively generating nondues revenue? Let’s interview them on the show!
Podcast archives and guest interview forms at www.MoreNonDuesRevenue.com.
www.chambermarketingpartners.com/podcasts
PUBLICATIONS-AS-A-WEBSITE
A DEDICATED, engaging online publication
A dynamic, interactive publication website connects those preferring digital content with your Directory, Guide, or other advertising-driven Publication. See what your publication can look like with its own website on the “OurCommunityGuide.com” platform.
Good for those wanting:
• More visibility for members
• A dynamic, engaging online experience
• To breathe new life into a printed publication
testimonials from chamber pros
"Ed is an amazing Chamber resource. He is laser focused on problem solving and he is a wealth of knowledge that I am proud to now have in my think tank."
Maneesha Jones - Executive Director Menifee Valley Chamber of Commerce (CA)
"Ed is great to work with! His approach is more like chatting with a friend when he interviewed me for his Podcast. His company is also awesome to work with for a printed publication. Everything is explained and simplified so there are no questions in regards to every detail of the project."
Susan Wan-Ross - CEO
Yorba Linda Chamber of Commerce (CA)
“I needed a fresh perspective and Chamber Marketing Partners seemed like they had the publishing expertise to help revitalize the directory… and help it start making a healthy profit again."
Steven Rose - Former CEO Culver City Chamber of Commerce (CA)
“CMP provides us with access to professionals who handle parts of the project that we could not.”
Rhonda Zunker - President/CEO Bulverde-Spring Branch Chamber of Commerce (TX)
We’re the ones invoicing our members. We know what’s happening and we’re communicating with them, too. We have that as a record in our data base. With CMP, you can really customize as much as you want to do or as little as you want to do.”
Lisa Hermes - President/CEO
McKinney Chamber of Commerce (TX)
“I don't think that I would ever go backwards and take a royalty check. I couldn't do it...”
Carol Kolson - President/CEO
Mesquite Chamber of Commerce (NV)
“I'm a freak when it comes to controlling money. Chamber Marketing Partners allowed me to con trol all the money from my members.”
Sharon Mayer - President/CEO
Allen Fairview Chamber of Commerce (TX)
“What we have come out with is so much better!”
Kathy Lehner - President/CEO
Venice Area Chamber Of Commerce (FL)
In 2010, Ed Burzminski launched Chamber Marketing Partners to provide a safer, more robust project-management model for publishing directories, maps and community guides. This new model gives the chamber total control, full financial transparency, utilizes local vendors, protects members’ investment in advertising and generates phenomenal non-dues revenue.
In 2020, Ed launched the More Non-Dues Revenue video podcast show featuring interviews with dynamic chamber executives. The podcast's purpose is to share entrepreneurial non-dues revenue ideas from chamber of commerce professionals with the entire chamber of commerce industry.
The team at Chamber Marketing Partners agrees that honesty, transparency and genuinely wanting to help this industry is a satisfying way to conduct business. If you feel the same, we'd be honored to work with you.
