Western Health Care Leadership Academy 2016

HILTON SAN FRANCISCO UNION SQUARE

• MAY 13 - 15, 2016

• SAN FRANCISCO, CA

Join physicians, nurses, medical practice managers and all other health care industry professionals in the heart of San Francisco as they prepare for changes affecting their profession, practice and economic future.

ATUL GAWANDE M.D.

EXHIBITOR PROSPECTUS

DONNA BRAZILE

KARL ROVE

CONFERENCE VENUE + EXHIBIT HALL TH 19 ANNUAL

The 19th Annual Western Health Care Leadership Academy will be May 13-15, 2016, at the Hilton San Francisco Union Square. The 2016 Leadership Academy will continue its mission of providing the information and skills needed to succeed in today’s rapidly changing health care marketplace.

Conference exhibits will be located adjacent to the general sessions. The breakfasts, refreshment breaks and main reception will all be held in the exhibit hall, allowing for valuable face-time with attendees. New this year is the roaming lunch that will also take place in the exhibit hall on Friday. A raffle game and other fun activities (to be announced) will help generate exhibitor-attendee interaction, as well.

EVENT OVERVIEW The Western Health Care Leadership Academy brings together physicians and health care power players to share strategies and resources for accelerating the shift to a more integrated, high-performing and sustainable health care system. Presenters will examine the most significant operational, financial and environmental challenges facing health care today and provide proven models and innovative approaches to position medical practices for success. Featured speakers include Atul Gawande, M.D., MPH; Karl Rove and Donna Brazile.

Attended by 700+ physician leaders, health care executives and medical practice administrators, Leadership Academy is an unparalleled opportunity for exhibitors to reach key health care decision makers and opinion leaders from throughout California and surrounding western states.

EXHIBIT SPECIFICATIONS + BENEFITS Exhibit space will be a 10’ x 10’ partitioned booth. You are not limited to one 10’ x 10’ space and we encourage purchasing adjacent space for larger, more exciting displays. Booth assignments will be made on a first-come, first-served basis.

We’re offering an early-bird discount to those who sign up by January 15, 2016, so don’t wait!

BY UP 16 N 0 SIG 15, 2 E .

IV TH N E A J REC O & FF BO E 0 O AG $25 PACK

The exhibit package includes reserved booth space, educational registration, breakfasts, lunches, receptions, and other events for two (2) representatives from the exhibiting organization.

As the event draws closer, confirmed exhibitors will receive additional details from the Exhibit Hall Manager.

EXHIBIT FEES + REGISTRATION Your space can be reserved by submitting payment in full along with your completed Exhibit Hall Booth Agreement. Those who commit by January 15, 2016, will receive the early-bird discount rate of $3,000. After January 15, the exhibit fee is $3,250. The last day to reserve booth space is March 15, 2016.

The booth price includes full conference registration for two (2) representatives.

The cost for additional representatives is $395 per person.

A cancellation fee of $1,000 per booth will be charged to exhibitors canceling prior to January 31, 2016. Cancellations received on or after February 1, 2016, obligate the exhibitor to full payment if the space cannot be resold.

LEAD RETRIEVAL SERVICE Available through the DoubleDutch conference app as an add-on service, exhibitors can take advantage of onsite lead generation with unlimited lead scanning, immediate lead qualification, access to leads anytime, and the ability to measure booth staff performance—all from their mobile device.

EXHIBIT HALL SCHEDULE

FRIDAY, MAY 13, 2016 (CONTINUED)

Here is an outline of the 2016 Exhibit Hall Schedule.

Additional details to follow and times are subject to change.

11:15 am – 11:30 am Refreshments*

THURSDAY, MAY 12, 2016

3:30 pm – 3:45 pm Refreshments*

12:00 pm – 5:00 pm

5:00 pm – 7:00 pm

Exhibitor Setup

Roaming Lunch* – NEW FEATURE!

Leadership Academy Reception*

*These functions will take place inside the Exhibit Hall

FRIDAY, MAY 13, 2016 7:00 am – 4:00 pm

12:30 pm – 2:00 pm

NEW F EATUR ROAM ING LU E! NCH INSIDE THE EXHIBIT HALL

EXHIBITOR DISMANTLE

Exhibit Hall Open

7:00 am – 8:00 am Breakfast*

7:00 pm – 9:00 pm

Friday, May 13

9:30 am – 9:45 am Refreshments*

7:00 am – 9:00 am

Saturday, May 14

EXHIBITOR TESTIMONIALS H e re’s w h at s o m e of o ur p rev i o us exh ib ito r s a re s ay in g …

I attend a good deal of tradeshows every year and the

The tradeshow was very well organized and the staff

I had an excellent exhibitor experience. All went well, I

Western Health Care Leadership Academy is always a

was very accommodating to whatever needs we had

think the speaker was great and the massage booth gave

grand success! The booth layout is superb with easy

throughout the week. Exhibiting at this show produced

things a cool change.

access for show attendees to talk to the vendors and

great results for us and we were able to network with

Karl Frye

enjoy food and refreshments during the breaks. The

complimentary vendors for respective referrals. Double

Union Bank

breaks are designed to have a specific focus for show

win!

attendees to speak to vendors regarding their business

Kathy Jordan, President

A truly fantastic weekend! As a vendor, I felt better

needs. At past events, we have received a significant

Jordan Search Consultants

integrated into the event than most. Having breakfast,

amount of leads, which means new business for us year

snacks, and the cocktail hour in the properly sized room

after year. We are happy to support this show every

It was a great event, very well organized, lots of traffic,

allowed for a great interplay between us and both the

season and we will certainly participate at the upcoming

etc. Sadye did a great job communicating with us and

physicians and group administrators. Setting up the

shows.w.

making sure everything ran smoothly. We are looking

stations around the room along with “Bingo” kept the

Brad Lee Dennington, Regional Account Manager

forward to next year’s event!

participants engaged with us. The CMA team went out of

Echo, A HealthStream® Company

Belinda Ramon, Regional Sales Representative

their way to make us feel welcome and part of the event.

NORCAL Mutual

We will definitely be exhibiting next year!

I thought the whole experience came off perfectly—the

Frank Blackwell, Associate

setup, the schedule, etc. I will definitely exhibit next year.

Mercer Health & Benefit Insurance Services, LLC

Brad Eagar, Regional Sales Director AAPC

BOOTH EQUIPMENT + EXHIBIT SUPPORT Each 10’ x 10’ booth will be set with 8’ high BLACK back drape, 3’ high BLACK side dividers, and a 7” x 44” one-line identification sign.

TriCord Tradeshow Services will once again be the exhibitor support vendor and will be offering additional options, such as drayage, furniture (tables, chairs, etc.), booth décor, labor and power sources. As the event draws closer, confirmed exhibitors will receive the exhibitor services kit containing the full list of decorator options and services and will be responsible for coordinating those needs directly with TriCord.

CONFERENCE PROGRAM ADVERTISING OPPORTUNITIES AD SIZE

AD PRICE

AD DIMENSIONS

Inside Covers Full-Page 1/2-Page 1/4-Page

$1,500 $800 $500 $300

8.5” x 11” 8.5” x 11” 8.5” x 5.5” 4.25” x 5.5”

To reserve an advertisement, please select your ad size on the Exhibit Hall Booth Agreement and include the cost in the payment details at the bottom of that form. Please note that the Inside Cover spots are available on a first-come, first-served basis. Artwork must be high resolution (at least 300 dpi) and in the form of a PDF. DEADLINE: Send completed, print-ready artwork to sreish@cmanet.org by no later than April 1, 2016.

1/2 Pa g e Ad 8.5” x 5.5”

1/4 Pa g e Ad 4.25” x 5.5”

CONFERENCE BAG INSERT Put your company’s information in the hands of 700+ attendees with a bag insert! For $350, include one (1) piece of literature or marketing collateral representing your organization in the official Western Health Care Leadership Academy conference bags. Materials are subject to approval by CMA and must be received by CMA on or before April 1, 2016, at the address below. To sign up for a bag insert, simply check the corresponding box on the Exhibit Hall Booth Agreement and include the cost in the payment details at the bottom of that form.

CALIFORNIA MEDICAL ASSOCIATION • ATTN: SADYE REISH • 1201 J STREET, STE. 275 • SACRAMENTO, CA 95814

Previous Western Health Care Leadership Academy Exhibitors and Sponsors 5mRx

HealthPort

PatientPoint

AAPC, American Academy of Professional Coders

Ideal Protein of America

PCIS GOLD

AKT CPAs, Advisors, Consultants

Ingenious Med, Inc.

Physicians Trust

Allscripts

IntelliSound

PrivaPlan

American Medical Association

Jordan Search Consultants

Probelle Interiors Development Group

athenahealth

JPI Data Resource

Professional Credit Service

Availity

Kaneski Associates

Pulse Systems, Inc.

Barney & Barney

Kareo

Rx Security

Billing Tree

Kessenick Gamma & Free, LLP

California Cancer Registry

LiLa Enterprise, LLC

Southern California Medical Practice Concepts, LLC

CareCloud

MAYACO Marketing & Internet

CHMB Solutions Inc.

Medical Insurance Exchange of California (MIEC)

ClientTell

Medical Protective

COLA Inc.

Medical Waste Services

CompuGroup Medical

Mercer Health & Benefits Insurance Services, LLC

Cooperative of American Physicians, Inc.

Michelman & Robinson, LLP

DaisyBill, LLC

MIEC

Document Imaging Technologies

Moss Adams

eClinicalWorks

NextGen Healthcare

e-MDs

NORCAL Mutual Insurance Company

E-Medapps, Inc.

Novo Nordisk

Enterprise Medical Services

OfficeWorks, Inc.

EnviroMerica, Inc.

Patient Prompt

Stericycle Communication Solutions Sy.Med Development TeleVox The Doctors Company TriNet HR Corporation Union Bank UnitedHealthcare Vanguard Communications Wakefield & Associates Webtec Insurance Services, Inc. ZirMed

Plus Many More!

For more information visit www.westernleadershipacademy.com Sadye Reish Director of Marketing & Corporate Development 1201 J Street, Suite 200 • Sacramento, CA 95814-2906 P 916.551.2030 • F 916.551.2563 • E sreish@cmanet.org Rev. 1.5.16