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CMS Expo Is: ★★★★
CMS Comparison Panels Discovery & Learning Sessions Industry Leadership Panels Exhibition Hall & Demos New Business Development New Product Launches Industry Analysts & Media Community Development & Feedback Content Strategy & Marketing CMSA Spotlight Awards Celebration Socials & Business After Hours ★★★★ All this at an intimate four-star venue in a great city that means business.
Get Maximum Impact At the 2012 CMS Expo CMS Expo is the perfect venue to engage your audience and connect to the growing CMS community of business and technical thought leaders. Beyond the great buzz you’ll get at the 3-day conference, CMS Expo offers yearround exposure for CMSs and businesses, through multiple methods, including social media, advertising and a strong online presence. CMS Expo offers a unique chance build lasting business relationships with the who’s who in the industry. It’s a one-ofa-kind chance to share ideas with media, analysts, and other thought leaders who help shape the future of the industry. At CMS Expo, attendees, speakers and sponsors all participate in an intimate experience without the consultant-speak and pitch sessions. Whether you’re considering sponsoring CMS Expo or becoming a Featured CMS, it’s a smart investment that pays dividends for years to come!
CMS Expo: Be Where The Action Is Academic chat is fine over drinks, but today’s audience wants timely, relevant, and actionable business advice. CMS Expo features global business and technology advisors, sharing practical, fresh-from-the-field advice. You’re invited to be part of an empowering event, helping participants make informed decisions to help improve their bottom-line, and make real, substantive progress.
CMS Expo Attendees ABC Supply Alcatel Lucent AN Hosting Arc Technology Group Assn of Municipal Administrators City of Austin, Texas Allen County Government Ball State University Birds Eye Development Bishop Chatard High School Blue Lizard Studios Boulder Imaging Charter Software Chicago RTA Chicago Public Schools Childrens Choice Colorado State University Consumer Knowledge Network DePaul University Downtown Evanston Empress Technology Evanston Chamber of Commerce City of Evanston, Illinois Exclaim! Exelon Florida State Fair Authority Foodbank of the Rio Grande Green Valley Education Agency Heritage Enterprises Higher Learning Commission Hooper Printing Indiana University
(Representative listing of recent attendees)
Jacobs Energy John Birch Society Kavli Institute Latin Press Publishers Lynda.com Metro Area Corporation Microsoft Mid-South Community College Minnesota Pollution Control MK Interactive Designs Neiger Design Neural Networks Northern Trust Northwestern University City of Omaha Orange Concepts Orbits Orchestrate Healthcare OSI Pharmaceuticals Peotone School District 207 Playboy Quorim Rodeo Houston Ron Hutchrat Ministries Rutgers University Sam Adams Alliance Schofield Media Score Advertising ServiceMagic Sheridan College Sourcebooks Publishing SourceCoast Web Development
Southern Illinois University Spacelab Spine Health St. Louis Area Foodbank SUA Insurance Taylor University Technology Advisors Trinidad State Junior College Trinity Christian College TSP Modelworks University of Chicago University of Iowa University of Illinois University of Wisconsin Utah Valley University Urban Driftwood Web International Weidmann Electrical Technology Wellesley Centers For Women Western Oklahoma State College Wolak Enterprises Woodwing USA Worldbook WRG Art Direction & Design Xeno Media Willow Creek Church XO Pandora Designs You Be The Bank.com Yuma County Zemanta Zeus Creative Group Zuno Studios
Audience Profile All members of the Content Team come together at CMS Expo in an intimate, fourstar setting: Entrepreneurs and leaders of all-sized companies, writers, site designers and developers, content strategists & marketers, researchers and academics, analysts, tech evangelists, media and members of the press. Business Leaders C-Level Decision-Makers Content Strategists & Marketers Technology Managers Consultants and Advisers Creatives
Writers & Editors Content Curators Designers & UX Pros Musicians & Filmmakers
Technologists
Participant Stats: 74% Male; 26% Female 87% North America
Site Developers App Developers Integrators Administrators
States Represented: 37 37% Small Business 26% Non-Profit 24% Education 13% Enterprise 68% Executive Leaders 42% Evaluating Purchase
Expected CMSs Represented: 12 Anticipated Attendance: 400 CMS Expo Speakers: 60
Sponsorship Options CMS Expo has risen to the top tier of “mustattend” tech/business events. CMS Expo is the right place to reach key decision-makers and influencers. If you’re seeking buyers of design and development, hosting, consulting and more, CMS Expo is the right place to be.
2012 Sponsor Levels: Diamond Gold Silver
$12,500 $6,500 $3,500
Exposure Beyond e Event… Sure your sponsorship pays off at the event, but keep in mind that your one-time investment for three days at the conference itself also gains you year-round exposure. That translates into long-term impact for your business via ongoing content marketing, social engagement, public relations and direct marketing campaigns. Special thanks to past Diamond Sponsors:
• Arc Technology Group • Rochen Performance Hosting • Microsoft
Diamond Sponsor Reach the Pinnacle Level. Promote your company as an authentic leader in the CMS community, reaching the broadest possible audience. In addition to many other benefits listed in our sponsor grid, the Diamond level takes a lead role in the conference itself. Diamond Sponsors present two one-hour learning sessions, introduce speakers from the podium and present CMSA Spotlight Awards to the year’s best site designers and developers. Also, the Diamond Sponsor is presented as co-host with the CMS Association at one of four Special Events offered during the conference: Monday Night Meetup, North By Northwestern Night, Gotta Have It Gadget Giveaway & CMS Connection Business After Hours mixer. The Diamond Sponsor’s logo is displayed prominently on the CMS Expo website, front cover of the Program Book and the Attendee Welcome bag, with strong preand post-event publicity. See the Sponsor Grid to compare CMS Expo’s Diamond Sponsorship to other opportunities.
Price: $12,500
Gold Sponsor Position Yourself As a Market Leader. Gold Sponsors have a prominent role at CMS Expo, with live mentions from the podium, a one-hour learning session presentation, preferred exhibit booth placement and four complimentary registrations (over $2,000 value). Gold Sponsors receive prominent position on the high-traffic CMS Expo site, space for a large banner in the Main Hall for maximum exposure, plus a full-page color ad in the printed CMS Expo Program Book, distributed to all participants. Gold Sponsors are mentioned in CMS Expo marketing materials both online and offline, contributing to excellent exposure and SEO. With newsletter mentions, blog posts, guest articles, and advertising, a Gold sponsorship is an excellent investment to gain exposure among leaders in the fastgrowing CMS Community.
See the Sponsor Grid to compare CMS Expo’s Gold Sponsorship to other opportunities.
Price: $6,500
Silver Sponsor Get Face-to-Face Value. CMS Expo’s Silver Sponsorship is an affordable way to get great exposure for your business, while supporting the professional CMS Community. Silver Sponsors receive an exhibit booth, great to conduct live demos, host new product launches, attract new clients and talent, while building industry buzz. Two complimentary registrations included (over $1,000 value). Silver Sponsors get their logo displayed on the high-traffic CMS Expo site, along with an online business profile, and a full page black and white print ad in the CMS Expo Program Book, as well as a promotional item in the Attendee Welcome Bag. See the Sponsor Grid to compare CMS Expo Silver Sponsorship to other opportunities.
Price: $3,500
Recent Sponsors A sampling of recent CMS Expo sponsors including hosters, developers, consultants, designers & themers, trainers, media, software companies and more. 4Web Inc Accrisoft Acquity Group Acquia Agility CMS All Things Digital Ameex Technology Arc Technology Group Beauty In Design Breakthrough Tech CityTech CM Pros CMS Critic CMS Market CMS Report CMS Wire Coffee Group CommerceGuys Contenna Contextual Corp corePHP Crew Designs DePaul University Dioscouri Design DotNetNuke ECM Plus Enfold Systems Eurograf Design Expression In Design eZ Systems F3 Studios Fierce CM Freaked Out GreenCanyon iDevAffiliate iJoomla.com ImpressCMS Jentla JomSocial JoomlaShack
JoomlaZoomla! jVitals kaGO Commerce KickApps Lullabot MailChimp Marlboro College Microsoft Midphase Hosting NinjaForge North Shore CVB OSMobi OS Support Desk OS Training Palantir Paper Tower Design PixelPraise PowerDNN PlexiCloud Plone Foundation ProThemer ReadWrite Web ResMania Rochen Hosting RocketTheme Salvus Alerting SDR News SilverStripe SimplWeb SiteGround SourceCoast Taskhopper Tech Cocktail TERMINALFOUR Themeables Trellon Software TYPO3 Umbraco WebTrax Studios Zuno Studios
CMS Expo Sponsorship Levels Stand out from the crowd and take the lead as a CMS Expo sponsor.
Item
Diamond
Gold
Silver
Program Book Front Cover
Yes
Attendee Welcome Bag Logo
Yes
Logo on Main Stage Podium
Yes
Main Stage Welcome Address
Yes
Interactive Panel Participation
Yes
Speaker Introductions
Yes
Logo On CMS Expo Poster
Yes
Yes
Live Mentions From the Podium
Yes
Yes
Articles
Mentions
2
1
Yes
Yes
Two - 8’ x 4’
8’ x 4’
4’ x 2’
Complimentary Registrations
8
4
2
Speakers Dinner Invitations
4
2
1
Double Booth
Yes
Yes
Media & Press Contact List
Yes
Yes
Yes
Attendee Access Pre & Post-Event
Yes
Yes
Yes
Online Business Profile
Yes
Yes
Yes
Promo Item In Welcome Bag
Yes
Yes
Yes
Premium Position
Prominent
Yes
Full Page Color
Full Page Color
Full Page BW
$6,500
$3,500
Newsletter & Blog Posts Evaluation Track 1-Hour Presentations Logo On Welcome Slideshow Banners In Main Hall
8’ x 10’ Expo Booth
Logo on CMS Expo Site Program Book Print Ad Price
(Premium Position)
$12,500
2012 CMS Expo Sponsorship Levels & Feature Grid
Become a Featured CMS Great Training and Discovery, Plus HighImpact Awareness, Combined! With over a thousand CMSs on the market, today’s CMS faces a major challenge to stand out from the rest. CMS Expo was designed to meet that challenge, helping Content Pros decide which CMS is best for their business. Each year, we select up to six of the most relevant CMSs on the market to present their case, offering a full day of discovery and on-site training. In addition, Featured CMS leaders participate in our Comparison Panels, moderated by leading industry analysts and media professionals. Featured CMSs receive an expo booth, hotel accommodations for speakers, four complimentary registrations and participate in the prestigious CMSA Spotlight Awards. Featured CMSs get major exposure before, during and after the three day event with major public relations, published session descriptions on our schedule, speaker bios, blog posts and much more. You’re invited to gain access to the best leaders, users, developers, analysts and media pros, all under one roof. It’s a smart, efficient way to offer high-quality training at an affordable price, combined with a high-impact marketing campaign!
Price: $14,500
Get In The Spotlight! Shine e Light On Your CMS In 2012, CMS Expo will host up to twelve Spotlight CMSs. In addition to receiving an 8’ x 10’ Expo booth on the Mainstage Floor at CMS Expo, all Spotlight CMSs are eligible to be part of our annual CMSA Spotlight Awards. Becoming a Spotlight CMS is a great way to get noticed in the highly competitive CMS industry. Along with a booth and inclusion in the CMSA Awards, Spotlight CMSs will be promoted long before, during and after CMS Expo itself on our hightraffic site, frequented by Content Pros worldwide. Spotlight CMSs receive two complimentary registrations to CMS Expo (over $1,000 value) and one 1-hour learning session. Additional learning sessions are available as an add-on option. Spotlight CMSs also are promoted via print advertising in our Program Book, and are invited to participate in one of our head-to-head CMS Comparison Panels.
See the Sponsor Grid to compare Spotlight CMS and Featured CMS benefits.
Price: $6,500
Recent Featured & Spotlighted CMSs
Featured & Spotlight CMS Shine the spotlight on your CMS and position yourself as a leader!
Item
Featured CMS
Spotlight CMS
6
1
4 Panels
1 Panel
Yes
No
Prominent
Mentions
8’ x 4’
4’ x 2’
3 Speakers
1 Speaker
Yes
Yes
Additional Complimentary Registrations
4
2
Speakers Dinner Invitations
3
1
9th Floor
2nd Floor
Yes
Yes
Articles
Mentions
Access to Attendees Pre & Post-Event
Yes
Yes
Logo On CMS Expo Marketing Materials
Prominent
Yes
Logo On Welcome Slideshow
Prominent
Yes
Online Business Profile
Yes
Yes
Promo Item In Welcome Bag
Yes
Yes
Logo on CMS Expo Site
Yes
Yes
Program Book Print Ad
Full Page Color
Half Page Black & White
$14,500
$6,500
One Hour Learning Session Presentations CMS Comparison Panel Participation Founders’ Panel Participation Publicity and General Promotion Banner In Main Hall Registration & Hotel Accommodations For Speakers Inclusion in the annual CMSA Spotlight Awards
8’ x 10’ Expo Booth Media & Press Contact List Newsletter & Blog Posts
Price
2012 CMS Expo Featured & Spotlight CMS Comparison Grid
Additional Options Creative ways to generate even more buzz for your organization!
Item GENERAL
Description
Price
OPTIONS:
Exhibit Booth – 8’ x 10’
Mainstage Floor - Includes 1 Registration
$2,450
Lanyard
Your company logo on our official lanyards*
$1,600
One Hour Demo Presentation
In CMSX Evaluation Track (limit 2)
$950
Meeting / Boardroom Day Rental
Great for private meetings & demos*
$950
Shuttle Bus Sponsor
Your logo on lobby signage, plus live mentions
$850
CMSA Spotlight Awards Supporter
Online ad, awards program book ad & mentions
$650
Attendee Goodie Bag
3” x 3” logo on one side
$550
Additional Registrations
Discounted price for CMS Expo sponsors*
$550
Lightning Round Presentation
5-minute recorded live product demo on Mainstage
$375
Vertical Banner Display
33.5” x 80” (banner supplied by sponsor)
$350
Ice Cream & Snack Sponsor
Sponsor for caffeine & goodies (per day)
$275
Square Button Ad on CMSX Site
125 x 125 pixels – Runs Aug ‘11 – June ‘12
$450
¼ Page Program Book Print Ad
Black & White (Program Book is also posted online)
$275
¼ Page Program Book Print Ad
Color
$350
½ Page Program Book Print Ad
Black & White
$550
½ Page Program Book Print Ad
Color
$700
Full Page Program Book Print Ad
Black & White
$1100
Full Page Program Book Print Ad
Color
$1400
ADVERTISING
OPTIONS:
2012 CMS Expo Additional Options | * For CMS Expo Sponsors Only
2012 Order Form (For Sponsors & CMSs) Fill out this order form and send back to the CMS Association via email, fax or mail. Terms: An invoice will be sent for half due in advance; the remainder is due on or by February 1, 2012.
1. Make your selections. 2. Fill out your contact information. 3. Send this form to The CMS Association via email, fax or mail. .............................................................................
Options:
Select Sponsor Level or Featured/Spotlight CMS, plus Additional Options & Advertising:
☐ Diamond Sponsorship:
$12,500
☐ Featured CMS Daytrack:
$14,500
☐ Gold Sponsorship:
$6,500
☐ Spotlight CMS:
$6,500
☐ Silver Sponsorship:
$3,500
Additional Options: ☐ Exhibit Booth / Mainstage Level ..... ☐ Lanyard (SOLD OUT).................... ☐ One Hour Presentation Session ....... ☐ Meeting / Boardroom Rental .......... ☐ Airport Shuttle Bus Sponsor ........... ☐ CMSA Spotlight Awards Supporter .... ☐ Attendee Goodie Bag .................. ☐ Additional Registrations ............... ☐ Vertical Banner Space ................. ☐ Lightning Round Presentation......... ☐ Ice Cream Sponsor/day ................
$2,450 $1,600 $950 $950/day $850 $650 $550 $550 $350 $350
CMS Expo Program Book (Print Ads): ☐ Program Book - Full page color ad .... ☐ Full page black & white ................ ☐ Half page color ad ....................... ☐ Half page black & white ................ ☐ Quarter page color ad .................. ☐ Quarter page black & white ........... CMS Expo Site (Online Advertising): ☐ Banner Ad (rotates thru 8/1/12) .....
$1,400 $1,100 $700 $550 $350 $275
$450
$350
............................................................................. Your Name: _______________________________________
Your Phone: _____________________________
Position: _______________________________________
Email: _____________________________
Company: _______________________________________
Fax: _____________________________
Address: _______________________________________ City: _______________________________________ State/Prov: ______________ Country: _______________ Zip: _______________________________________ Date: _______________________________________
Signature: _______________________________________
Send To: 2012 CMS Expo Fax: (815) 455-2975 Email: Sponsor@CMSExpo.net Mail: CMS Association Inc. P. O. Box 2067 Crystal Lake, IL 60039-2067