30 Years of Connecting Technology To Customers

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When I set up CMS Distribution in 1988,

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I wanted it to be the UK and Ireland’s

with us for so long, some for the whole

number one independent storage

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distributor. Little did I know how far

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our ambition would take us. Starting

sites worldwide with a new ambition;

out manufacturing an external 5¼

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added tech distributor.

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CMS Distribution specialises in taking emerging technologies to market ZKLOVW JURZLQJ HVWDEOLVKHG EUDQGV XVLQJ D UDQJH RI YDOXH DGGHG VHUYLFHV

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forward to continuing to help grow

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VHHNLQJ RXW QHZ LQQRYDWLYH VROXWLRQV VSRWWLQJ QHZ WUHQGV DQG È´QGLQJ QHZ opportunities for our partners.

Frank Salmon, CEO & Founder

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)URP ȵRSS\ GLVNV to cloud storage and beyond

30 years of innovation Page. 10

Page. 8

CMS in the community

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The rise of robotics in education

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CMS today

Connecting SDUWQHUV

Page. 14

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Financial results 3DJH

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Vision and mission Page. 18 6

The evolving IT ODQGVFDSH

Global connections Page. 15

Our awards Page. 30

Our vendors Page. 31 7


From floppy disks to cloud storage and beyond Where did the 30 year journey start and why?

What was CMS like when you VWDUWHG XS EDFN LQ "

What challenges did you face JHWWLQJ XS DQG UXQQLQJ"

Frank: ČŠ7LPHV ZHUH YHU\ GLÎ?HUHQW LQ

Frank: ČŠ:H VWDUWHG DV D VPDOO V\VWHP

Frank: “Two main challenges: people

London back in 1988, we were in the

integrator with a big idea which

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midst of a deep recession, interest

allowed people to transfer data from

people with the right attitude, skills,

rates were 13% and still rising, and

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disk to the new portable laptops

a small business. Our next challenge

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solution was called the Megalink.

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)ROORZLQJ 7RVKLEDȇV DSSURYDO WKH\ started introducing us to their resellers. That was how we began PDNLQJ FRQQHFWLRQV EHWZHHQ YHQGRUV

:KDW ZHUH WKH PRVW VLJQLČ´FDQW milestones in the early years of CMS?

resellers and end users. Frank: ČŠ6XUYLYDO :H NQRZ WKDW PRUH Our second product was an external

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Megasafe, which allowed people to

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back up their laptops. That brought

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CMS more into the data storage

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business rather than just focusing on

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would come when we transitioned IURP EHLQJ D VPDOO V\VWHP LQWHJUDWRU WR D YDOXH DGGHG GLVWULEXWRU DQG VLJQLQJ &RORUDGR 0HPRU\ 6\VWHPV

How did you grow your business?

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Frank: ČŠ6LPSO\ E\ OLVWHQLQJ WR RXU

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Frank: “We want to create sustainable

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side we expanded our product

success and be the world’s number

technologies that helped our

portfolio to include robotics, wearables

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customers grow their business. We

and tech accessories, with leading

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WKH YHQGRU DQG WKH UHVHOOHU UHWDLOHU we make the connection and help the

How big is CMS now?

Frank: ȊΖQLWLDOO\ ZH IRFXVHG RQ WKH 8.

DUH NH\ WR RXU SURJUHVV RXU FXOWXUH DQG RXU JURZWK :H DOZD\V QHHG to maintain a growth mindset that

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So where do you go from here?

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Frank: ČŠ&06 KDV RYHU HPSOR\HHV

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:KDW GR \RX SXW \RXU FRPSDQ\ȇV success down to?

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Frank: ČŠ%\ EHLQJ PRUH WKDQ MXVW D

expanding into mainland Europe,

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PDLQO\ LQ WKH 1HWKHUODQGV DQG 6ZHGHQ RXU SDUWQHUV DQG E\ IRFXVLQJ RQ H[FHOOHQW VHUYLFH :H We were now helping partners in both % % DQG % & FKDQQHOV $V ZHOO DV

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people so that the

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VHUYLFH WKH\ SURYLGH exceeds our customers’

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Frank: “In addition to data backup, ZH GLVWULEXWH F\EHUVHFXULW\ WKUHDW intelligence and network

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8

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1988 Founded in London by Frank Salmon 1988

2009

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Fitbit launches its

2006

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Č´UVW Č´WQHVV WUDFNHU

Twitter launches

1990

2004

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CMS sales

*% RI 5$0

1990

reach ÂŁ100m+

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2003 /LQNHGΖQ ODXQFKHV

1990

1992

&06 DFKLHYHV VDOHV RI e P

66' PRGXOH LV FUHDWHG E\ 6DQ'LVN UHSODFLQJ VSLQQLQJ GLVNV ZLWK

2003 "In the years I have spent here, my role has evolved

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from print to digital. Today, most of my time is spent on video and motion. Exciting times!�

1993

1994

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-Phil Deacon, Graphic Designer

“One of the earliest products I remember CMS

2000 DYHUDJH FRVW RI *% RI 5$0

distributing is an external tape drive with 400MB - 800MB capacity. How times have changed!�

1994

-Breege McDonnell, Partner Manager

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2000 1998

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2000 7KH 0LOOHQLXP %XJ FDXVHV IHDU DFURVV WKH ZRUOG

$SSOH ODXQFKHV L0DF

10

11


2016

2016 2011 Acquisition of CCI Distribution

2015

2012

Acquisition of

Majority share holder

Widget and Now Mobile

of Newgen Distribution

widget

CMS moves to new ČľDJVKLS RÉ?FH in

“The Amazon team has grown from 2 to 10

London's Tech City: Worship Street

2017

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Acquisition of

warehouse teams. We work with Amazon

TNS Connect

globally but being virtually next door neighbours with the UK HQ, we are at hand with local expertise.�

2017

-Mike Greenwood, Sales Manager

“European growth is a key focus for us, with the aim of replicating the huge success we have had in the UK and Ireland.�

2012 Apple are now selling over 340k phones a day

2013

-Arnaud Bonvarlet, Director European Business Development

Acquisition of Interactive Ideas

2017 NotPetya ransomware costs businesses billions

2014 Logistics Centre of Excellence

2018

opens in Castleford

2013

Storage capacity is now typically measured in

83% of UK homes now

Gigabytes and Terabytes

have internet access

2013 The estimated data stored in

2018

90% of the data in the world was

2018 $20 average cost

generated in the last two years

of 1GB of RAM

the cloud is more than 1 Exabyte

12

13


OurCMS Stats

today

12

Sites in London, Harrogate, Castleford, Dublin, Kiltimagh, Amsterdam, Stockholm, Madrid, Paris, Shenzhen, Colorado and Sydney

100 Vendors

of enterprise software, hardware and consumer technologies

18

Warehouses & distribution hubs worldwide

14

£500M

Revenue target by year end 2019,

Hubs

2018 revenue £450m

27%

2012 - 2017 CAGR

United States

Australia 6\GQH\

China

350k

Customised deliveries and direct drop services a year

24k

Customised storage solutions

350 & 3,400 Employees

Customers

Shanghai Shenzhen

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Hong Kong

Netherlands Tilburg Waalwijk

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UAE

South Korea

Dubai

Italy

Seoul

United Kingdom

Somaglia

Sweden

Castleford +LQNOH\

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Kalmar

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Taiwan

United States

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Chino

Our warehouses & hubs 15


“We are the representation for (28 NS 8HFSINSF[NF \TWPNSL TZY TK TZW 8YTHPMTQR TK‍ܪ‏HJ ѧ - Max Ellberg and Axel Diurson, Co-Founders of Newgen Distribution

ь.ѣR GFXJI NS 8MJS_MJS \MJWJ \J focus on the JAPAC region.� - Josie Yang, Head of Operation JAPAC

ь. \TWP NS YMJ &RXYJWIFR TK‍ܪ‏HJ KWTR which we serve the Benelux market.�

ь. \TWP NS YMJ (TQTWFIT TK‍ܪ‏HJ \MNHM NX \MJWJ the CMS US sales operations are located.�

- Noelle De Boer, Account Manager

- Bill Lucarelli, Business Director – North America

“I work in our brand-new Dublin TK‍ܪ‏HJ NS YMJ [NGWFSY 8RNYM‍ܪ‏JQI FWJF where we focus on the Irish and International market.â€?

“I’m based in the French capital and the team here looks after all of our French customers.� - Marc Lecconetable, France Country Manager

- Richard Mullen, Purchasing Manager

Locations ь. FR QTHFYJI NS &ZXYWFQNF \MJWJ we serve the JAPAC market.� - Alexandra Andrews, Business Director - JAPAC

Flagship

Our locations ь(28 8UFNS NX GFXJI NS 2FIWNI YT QTTP after our Iberian customers.� - Juan Jose Ros Lluch, Regional Manager Iberia

Australia - 6\GQH\ France - Paris Netherlands - Amsterdam

China - Shenzhen 6SDLQ Madrid

Ireland - Dublin, Kiltimagh

Sweden - Stockholm

United Kingdom - &DVWOHIRUG +DUURJDWH /RQGRQ United States &RORUDGR 16

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Vision

Mission

The right stuff

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Empower remarkable people to

knows that CMS connects the

exceed expectations through the

Our people have

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best technologies to the smartest

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customers.

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been made of it

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strengthen our partners’ trust in us.

technologies to our customers.

nurture it.

since 1988

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right skill sets, not just to compete but

down to the commitment, passion and GULYH RI RXU SHRSOH 7KH\ SURYLGH RXU YHQGRUV UHVHOOHUV DQG UHWDLOHUV ZLWK WKH EHVW LQIRUPHG DGYLFH DQG KHOS them boost sales.

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“

We work with our people to FUHDWH D KDSS\ HQJDJHG DQG sustainable CMS workplace. We GR WKLV E\ Č´QGLQJ JUHDW SHRSOH LQYHVWLQJ LQ RXU SHRSOH DQG NHHSLQJ RXU SHRSOH

�

- Evete Medeiros, Head of People Operations

18

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CMS in the community

Le Tour de CMS

At CMS we like to get involved with the communities that surround us.

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GH &06Č‹ ΖQ WKH 8. DOO WKHLU KDUG SHGDOOLQJ UDLVHG e IRU WKH %URPSWRQ )RXQWDLQ ΖW LV D FKDULW\ WKDW supports children with serious heart and lung conditions and their families, LQFOXGLQJ RXU HYHQW RUJDQLVHU 6WHYH Yeoland’s son. 7KHQ LQ WKH 5HSXEOLF RI ΖUHODQG RXU LQWUHSLG SHORWRQ SXVKHG WKHPVHOYHV IXUWKHU WR UDLVH Čœ IRU &\FOH +DLWL ZKLFK LV ZRUNLQJ WR LPSURYH WKH OLYHV RI WKH +DLWLDQ SHRSOH /H 7RXU GH &06 FRPSULVHG RI WKUHH MRXUQH\V FRPSOHWHG RYHU WKUHH ZHHNHQGV

Leg 1 London to Castleford 255 Miles

Leg 2

Leg 3

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7KH -XQLRU (QWUHSUHQHXU 3URJUDP in London and

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185 Miles

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Technology rapidly evolved in ’88. Now it’s evolving faster. The emergence of new technologies is constant and is DGYDQFLQJ RQ PXOWLSOH IURQWV Many new technologies genuinely GR KDYH WKH SRWHQWLDO WR GLVUXSW the status quo, alter the way SHRSOH OLYH DQG ZRUN DQG OHDG WR HQWLUHO\ QHZ SURGXFWV DQG VHUYLFHV EHLQJ GHYHORSHG

digital transformation to increase

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and Autonomous Vehicles which are all

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making their mark on the world.

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The lines between consumer and

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business technologies continue to

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“

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The FAA estimates that hobbyist drones will more than triple in number by 2022 whereas commercial drones are expected to grow x10 during that period with industries such as Agriculture and Logistics

With 23 billion connected devices and 3.8 billion internet users, humans have moved ahead of machines as the top target for cyber criminals. This trend will grow as we reach 75 billion connected devices by 2025

It is believed Intelligent Robots would be capable of taking on 40% of jobs currently conducted by humans by 2030

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Machine Learning, Deep Learning and Natural Language Processing (NLP) are the three most in-demand skills on Monster.com

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The rise of robotics in education ΖI WKH ȇV FLQHPDWLF LQȵXHQFH of Hollywood has taught us anything, in 2020, society should EH DW ULVN RI D URERW XSULVLQJ

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What teachers and students of this

engineering and mathematics (STEM)

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generation want and need is an

and robotics itself becoming part of

introduced. This has had an impact on

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the classroom. The continued growth $OWKRXJK WKDW WHFKQRORJ\ LV FRPLQJ WR

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in sales will be accompanied with the

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matter, but how

applications for iOS and Android.

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the product assists

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an issue relatable with introducing

with the curriculum

implementation

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needs to be explicit,

of this

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that’s what the selling

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point will be.

plans will be drawn up based on

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the discussion of modernising schools.

in school adoption in

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and learning experience.

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EDFNHG LQLWLDWLYHV DUH WKH È´UVW SLOODUV LQ putting together the successful

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products, assisting with these subjects,

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will continue to grow, whilst also

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supporting the further growth of tablet

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Our best financial result for 30 years: 38% growth in turnover

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2015

2016

2017

2018

Employee Head Count

26

27


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goals, technologies and the market

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that are relevant and timely

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Content Creation

Strategy

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Analysis

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Some industry recognition

Our vendor partners

7

Channel Programme of the Year

CMS Distribution Webroot Next-Gen Partner Program

30

31


cmsdistribution.com @CMSDistribution CMS Distribution


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