Colleen Woolsey

from Colleen Woolsey - Portfolio (GRA 491)

by Colleen Woolsey

Glacé

Instructor

Dr. Guido Alvarez

Course

Advanced Digital Imaging

Focus

Branding

Typefaces

Quincy & Metropolis

Personal Brand

For my personal brand, I wanted to focus on an all-text logo that presents my professional abilities with a hint of my oftentimes cheeky personality. I chose a serif typeface for the purpose of representing the professional side and applied rounded corners and edges to bring in some softness, friendliness, and approachability. To bring added playfulness and life to my brand, I designed a sub-mark that combines the letter “C” from my logo with fun illustrated elements.

Color is where I chose to bring in more of the cheeky quirkiness of my personality; I opted for a bright, bold turquoise color paired with a deep teal. Turquoise has a similar feeling of maturity of blue tones with an added level of energy and zeal. The teal brings in an element of calm. To round out my brand, I created a full stationery set as well as a custom leave-behind piece.

design in mind

SUB-MARK CONCEPT

Element 1: The letter ‘C’ from my logo type to tie into my name and brand. The style of the letter as well as the color maintains cohesion across design elements.

Element 2: Anchor points & handles of letter ‘C’ to provide a visual on how it was created using Adobe Illustrator.

Element 3: Stylized anchor points and handles of a simple illustrationdone in my favorite outline style to represent my process; the vine represents growth.