Glacé

Instructor

Sean Bacon

Course

Portfolio Building

Focus

Typography

Typefaces

Elsie & Champignon

French Bakeware & Utensils

Glacé is a French inspired baking supplies and utensils company; a combination of sophisticated and modern, luxurious and playful. Their primary goal is to inspire and empower people of all ages and backgrounds to find joy in baking. Glacé offers products across a wide range of materials—including marble and stainless steel—that guarantee the right tool for the job at hand.

When designing for Glacé, I created a decorative quatrefoil (resembling a flower or four-leaf clover) as the base shape of the logo and gave it a delicate in-lining. To go with the logo, I created a custom typeface, Allumete Display, with similar features. Glacé also uses Elsie, a delicate script, mixed with Champignon, a semi-condensed transitional serif, giving the brand a premium feel. A lively palette of turquoise and peach helps differentiate Glacé from other brands.

design in mind

DIFFERENTIATION

Finding the right baking equipment, whether it’s pans, cookie sheets, or icing bags, seems to result in the same look, style, and feel. Lower end brands are full of generic or basic colors towards the cool end of the spectrum. While higher end brands are void of almost all color, or use light neutrals.

When considering the color palette of Glacé, I looked first at the most common low end brands then compared them to the most common high end brands; from there, I began finding a middle ground.

Low End Brands

Price Point: $2.99-$49.99 Offers a wide variety of items, from piping bags to cake pans. Popular items within this brand are cake pans in pre-made shapes, such as lady bugs and hearts.

Price Point: $16.99-$59.99 This brand offers a wide variety of bakeware in a multitude of materials. This brand also offers flatware, dinnerware, and drinkware.

Price Point: $24.99-$149.99 This brand offers a wide variety of quality bakeware in a multitude of materials within an affordable price range for beginner to intermediate bakers.

Price Point: $8.99-$199.99 Offers a large variety of imported medium to high quality and specialty bakeware items for intermediate and expert bakers.

Price Point: $30.00-$249.99 Specialized in premium quality ceramic and cast iron bakeware and cookware for baking enthusiasts.

High End Brands