PetDigs

Company

PetDigs

Client

Sarah Blaylock

Focus

Illustration & UI

Typefaces

Baloo & Open Sans

PET DIGS

Pet Sitting App

PetDigs is a pet sitting app where pet owners get free, in-home pet sitting in exchange for giving the pet sitter/traveler a place to stay; in exchange, the traveler looks after pets and plants. It is “the warm and fuzzy way to travel”. The beta app is currently available to connect travel enthusiasts and pet lovers in California’s San Francisco Bay Area.

design in mind

THE RIGHT STYLE

At the beginning of the project, there were a slew of ideas, style inspirations, and concepts explored. Most of the samples provided shared similar characteristics; very simple, lineless or clean linework, vector illustrations with minimal detail. Many of the sample images provided were very geometric, with harsh angles and rigid lines.

Another style explored was more sketch inspired. Illustrations with linework that were more traditional and painterly in style with true to life colors. While this illustration style is great, it harshly contrasted the brand colors and just didn’t feel right for PetDigs.

Ultimately, the app needed to feel both professional and inviting. The illustrated animals needed to be easily recognizable and cute, without looking childish. The vector illustration style with soft, round edges, rather than rigid geometric, was the style that accomplished this goal the best. When it came to colors, a monochromatic color scheme consisting of tints and shades of the brand colors was the best option so as to enhance the brand, rather than compete with the design.