Training CNBAM Training Your Staff Staff training goes a long way in determining the success of your advertising sales. You can’t expect success from your staff if you don’t teach them how to do the job. Training sessions are concentrated at the beginning of the semester, but training is a continuous process. Weekly meetings, speakers, reading materials, and joint sales calls all contribute to the on-going training of ad reps.
Sample Ad Rep Training Schedule Day 1 9:00 – 4:00 9:00 – Arrive on time, share breakfast, introductions 9:30 – Introduction to the paper, newspaper advertising terminology 10:00 - Rate Card Ad sizes Ad types Display Classified Inserts Religion directory Special sections Add-ons Spot color Process color Policies Payment Acceptance policies 12:00 – Lunch 1:00 – The ad office and how it works Meetings Office hours The account list Paperwork and organization Production request and the creative team 2:00 – Ad rates and options – discounts, etc. 2:45 – Practice contracts 3:30 – Summary and questions
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