18 forms

Forms CNBAM Sample Insertion Order Insertion orders are used to reserve ad space in your newspaper. Forms should be ďŹ lled out completely and have an authorized signature.

Student Life, Washington University

108

Forms CNBAM Sample Volume Advertising Agreement Volume advertising contracts are used when an advertiser wants to commit to a speciďŹ c number of inches or dollars of advertising within a deďŹ ned period of time (quarter, semester, year). Usually, volume contracts are used to gain advertising discounts. Terms vary, but most schools include a provision for back-charging if volume commitments are not reached.

The Daily Pennsylvanian, University of Pennsylvania

109

Forms CNBAM Production Request The Production Request is used by ad reps to communicate the advertiser’s requests to the designer. Instructions should be as clear as possible to help the designer express the advertiser’s message.

TCU Daily Skiff, Texas Christian University

110

Forms CNBAM Sample Change Form The change/kill form is used to change information about an ad after it has been entered in your advertising software. If the change or kill affects an ad that runs in the next 48 hours, please be sure to give the form to the appropriate person personally.

The Daily Pennsylvanian, University of Pennsylvania

111

Forms CNBAM Spec Ad Insertion/Request Consider creating a form like this to request the Graphic Arts team to design a “SPEC” ad for you. A spec ad is an ad that isn’t sold yet, but a sample ad that we want to put together to use as a tool to get our foot in the door with an advertiser. You also may use it to show the talents of your creative staff, or to accompany a proposal so the advertiser can see what they can get for their dollar.

DON’T FORGET: A spec ad done in spot or full color is more likely to sell color than a black and white ad.

The Daily Pennsylvanian, University of Pennsylvania

112